Who Uses This Software?

Large, often regulated, enterprises that manage, secure, and perform marketing selects from their own marketing data sources.

Average Ratings

1 Review

  • 4 / 5

  • 3 / 5
    Ease of Use

  • 1 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Aprimo
  • www.aprimo.com/
  • United States

About Aprimo Campaign

Aprimo Campaign is a cloud-based, campaign management application designed for marketers and analysts to easily access and select customer data in order to send highly targeted promotions, and target customers for promotions using their own marketing data sources wherever the data sits on-premise, hosted, or cloud-based, and orchestrate target distribution across marketing channels (email, direct mail, SMS, mobile, etc.).

Aprimo Campaign Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

Aprimo Campaign Reviews

Great Product but Expensive

Jan 13, 2018

3 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money

Pros: We used Aprimo for about 8 years. It was a great product for us to develop and customize our project management workflows and processes. It was very customizable to exactly what we needed, which was very complex, and had features we utilized that we could not find with any other project management software (ex: review loops, auto team assignment).

Cons: Aprimo was very expensive for our company. Perhaps if you are a larger company the cost is not as big of a concern, but for us it became a concern. Aprimo also had terrible customer service during our time with them. Submitting a ticket took 3 weeks to hear back and often I would solve the problem instead of the Customer Service agent.

Upgrading Aprimo to the next iteration was also very costly, time consuming, and challenging.