Criteo

Criteo Dynamic Retargeting


4.5 / 5
11 reviews

Who Uses This Software?

SMB's, Midsize, Large Enterprises. CMO, Head of Display, Director of commerce, programmatic, paid display management, mobile marketing managers, acquisition managers.


Average Ratings

11 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Criteo
  • www.criteo.com
  • Founded 2005
  • France

About Criteo Dynamic Retargeting

Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume.


Criteo Dynamic Retargeting Features

  • A/B Testing
  • Audience Targeting
  • Behavioral Targeting
  • Conversion Tracking
  • Geo Targeting
  • Mobile Retargeting
  • Personalization
  • Recommendation Engine
  • Social Media Retageting
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Criteo Dynamic Retargeting Reviews Recently Reviewed!


Capterra loader

Convert Traffic to Customers Using Criteo

Dec 18, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons: For an E-commerce website, it's not that easy to implement the Criteo script.

Overall: I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Vendor Response

by Criteo on December 21, 2018

Thank you for your review Chitta.

Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

Converts customers and makes money!

Apr 09, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Cons: Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

Overall: If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Capterra loader

Powerful Retargeting, with a Few Downfalls

Jun 04, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Overall: Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Awesome tool for programmatic buying retargeting internationally

Jan 22, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Cons: Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

Overall: Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

Best retargeting software in the market

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great performance, ease of use and reliability of accounts

Cons: Lack of a detailed site list or whitelist options

Overall: They are my tool of choice for retargeting campaigns

Vendor Response

by Criteo on January 15, 2019

Thanks for your review Paolini, we're delighted to be able to help you!

Capterra loader

Great Revenue Driver

May 11, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used.

Cons: Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that.

Overall: Criteo is by far the best revenue driver of all remarketing companies.

Capterra loader

Best Retargeting Platform For Luxury Brands

Feb 02, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The return on investment, reach in terms of placements, and customer support

Cons: I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles.

Overall: I love how well this platform works, how often the ads get placed, the amount of impressions you receive, and the return for large ticket items

Criteo Review

Jan 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use dashboard. Allows you to optimize based off your goals.

Cons: Creative updates were tough as you always have to go through a rep in order to make an update. I will say it is a positive they do offer A/B testing with creative, though.

Overall: Overall, enjoyed the experience with Criteo. Needed a more cost effective option and eventually left.

I great supplement to our AdWords and Bing campaigns.

Apr 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use interface and tracking that displays the number of impressions, clicks,and sales along with the spend, return and ROAS

Cons: It can take 2 - 3 weeks for the return to catch up to the spend as everything is being dialed into your customer base. There will be a sweet spot of impressions that will limit the scaling ability of your spend / return. The seasonality of our business limited the amount we could use it.

Machine Learning gone awry

Apr 29, 2019
2/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Cons: The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Overall: NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Vendor Response

by Criteo on June 21, 2019

Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

Good quality remarketing but not a self-service operation

Nov 06, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: We generated a good amount of sales of this tool. Good image options.

Cons: We had to rely on programmers at Criteo for too much; not enough self-service.

Vendor Response

by Criteo on November 09, 2018

Thanks for your review, we're investing in self-service but for now client feedback about our managed service has been excellent.