# Criteo Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Criteo Software - reviews, pricing plans, popular comparisons to other Display Advertising products and more.

Source: https://www.capterra.com/p/162594/Criteo/pricing

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# 

 Criteo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Criteo

## What is Criteo?

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

## What is Criteo used for?

[Display Advertising](https://www.capterra.com/display-advertising-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)

Overall rating

Based on 22 user reviews

Reviews sentiment

Positive

68%

Neutral

23%

Negative

9%

Starting price

$1

Per Month

Free trial  
not available

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Do you work for Criteo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.criteo.com&name=Criteo)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Criteo

3.9 (22)

VS.

[4.6 (117)](https://www.capterra.com/p/173311/Adalysis/reviews/)

Starting Price

$1

Per Month

Starting Price

$126

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.5 (22)

Ease Of Use

4.3 (175)

Value For Money

3.8 (19)

Value For Money

4.3 (175)

Customer Service

3.6 (18)

Customer Service

4.7 (175)

## Criteo alternatives

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (417)](https://www.capterra.com/p/178111/Ziflow/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/162594/Criteo/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Analytics

3.7 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Retargeting Ads

4.5 (6)

66.67% of 6 reviewers that rated this feature as important or highly important

Ads that target individuals who have previously interacted with a brand or visited a specific website

Audience Targeting

4.6 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Conversion Tracking

4.6 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Display Ad Management

4.3 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Multi-Channel Marketing

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Criteo 20 features

Manage advertised inventory that is featured and tracked across marketing campaigns

Software program that continuously adjusts its behavior based on observed data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Display advertising and marketing messages to users based on their browsing history and preferences

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track user conversions from all digital sources

Process of dividing customers into groups based on common characteristics

Merge data from multiple sources to a single data set

Discover and connect variety of data sources to the application for analysis

Forecast customer demand using historical insights and simulations

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Adjust communications based on previous interactions or personal preferences

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

View and track pertinent metrics to find patterns and gain insights from data

Ads that target individuals who have previously interacted with a brand or visited a specific website

Get Advice

We can help you find the software with the features you need.

Features

4.0 (22)

4.0

Based on 22 reviews

## Pricing

Value for money

3.8 (19)

Basic

$1.00

Per Month

Value for money

3.8 (19)

3.8

Based on 19 reviews

## Integrations

[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[

Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[

Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[

PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[

Adobe Audience Manager](https://www.capterra.com/p/168311/Adobe-Audience-Manager/)[

Emarsys](https://www.capterra.com/p/250553/Emarsys/)[

Tealium Customer Data Hub](https://www.capterra.com/p/168306/Tealium-iQ-Tag-Management/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.6 (18)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.6 (18)

3.6

Based on 18 reviews

## User reviews

Overall rating

3.9

Based on 22 reviews

Filter by rating

5(7)

4(8)

3(5)

2(1)

1(1)

Mentioned topic

Sorted by most recent

JG

Josh G.

Performance Marketing Manager

Retail

### "Good results but difficult to use "

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

6/10

April 10, 2025

The results are good which is the mean thing, but so difficult to use.

Pros

Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend.

Cons

Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FK

Francois K.

Directeur de clientèle

Marketing and Advertising

### "Plateforme publicitaire qui tient ses promesses"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

January 22, 2024

Pros

J'ai utilisé la plateforme Criteo dans le cadre d'une campagne média. J'ai pu toucher une audience précise grâce aux critères de ciblage disponibles et j'ai pu retargeter cette audience pour générer plus de conversion. La plateforme est simple d'utilisation dans la gestion des campagnes.

Cons

Lors de la campagne publicitaires, nous avons eu du mal à correctement programmer les événements et les faire remonter dans Criteo.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

IA

Ilaria A.

Project leader

Information Technology and Services

### "Buon supporto di marketing"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

November 27, 2023

Pros

Ottimo per ottimizzare un sito di e-commerce, incrementare le vendite con annunci di retargeting e incrementare recensioni.

Cons

Poco diffuso e poco sponsorizzato nell ambito dell e-commerce.

Switched from

[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

[AdRoll](https://www.capterra.com/p/179140/AdRoll/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NV

Nikita V.

Marketing Manager CRM

Machinery

### "Great targeting and retargeting tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

November 22, 2023

Pros

How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.

Cons

Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

会社員

Marketing and Advertising

### "バナーサイズのバリエーションが豊富"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

January 16, 2023

Pros

ダイナミックなターゲティングができ、商品を閲覧したユーザーにピンポイントで再訪問を促せます。また、対応しているバナーサイズも豊富で、Webサイトの色々な場所で表示が可能です。

Cons

管理画面が複雑で、日本語版だと翻訳が行き届いてない部分が多いです。

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Yacov A.

Marketing Manager

Accounting

### "no support at all "

3.0

Overall Rating

3.0

3.0

Ease of Use

1.0

1.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

August 30, 2022

very bad experience, after investing so much time set up my account just got stuck with the integration - sent several emails - no one answered !!! on line chat on site - wont work at all ..

Pros

dynamic remarking with animation look great easy to set up new campaign

Cons

trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email ..

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

CMO

Internet

### "Está muy bien, pero al sistema de atribución le falta transparencia"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

June 7, 2022

Pros

Usando Criteo se logra hacer una estrategía de retargeting muy eficaz, la única pega es que la atribución post clic no está del todo clara.

Cons

Mejorar el tracking post clic Los costes son muy altos especialmente en temporada alta.

Switched from

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

Mirando como mejorar la estrategia retargeting

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GZ

Gabriel Z.

Performance Mkt Manager

Financial Services

### "One of the best display options"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 3, 2022

Pros

Inventory and performance in comparison with GDN. Great customer support.

Cons

The platform is not really user friendly so you end up depending on the support team.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Ecommerce manager

Retail

### "good option to misinvest your marketing budget "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

2.0

2.0

Likelihood to Recommend

0/10

June 2, 2022

There are many options in the market to test before criteo

Pros

The promise they gave us before the start of the project

Cons

We didn't achieve any goal, with a very bad kpi

Switched from

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

To have more visibility about metrics, attribution...etc

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Artur N.

E-commerce specialist

Retail

### "A great complement to Google and social media retargeting"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 17, 2021

An easy-to-manage, effective tool for retargeting on the basis of RTB.

Pros

Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.

Cons

The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).

Switched from

[RTB House Personalized Retargeting](https://www.capterra.com/p/172955/RTB-House-Personalized-Retargeting/)

Criteo was much more effective.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/162594/Criteo/reviews/)

Popular comparisons

[AdRoll vs Criteo](https://www.capterra.com/compare/162594-179140/Criteo-vs-AdRoll) 

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