# Criteo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Criteo the right Display Advertising solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/162594/Criteo/reviews --- Criteo 3.9 (22) [View alternatives](https://www.capterra.com/p/162594/Criteo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Criteo Ease of use 3.5 Customer Service 3.6 ## Pros and Cons in Reviews Yacov A Marketing ManagerAccounting, 11 - 50 employeesUsed the software for: 6-12 months. “just got stuck with the integration - sent several emails - no one answered !!!“ August 30, 2022 GZ Gabriel Z Performance Mkt ManagerFinancial Services, 51 - 200 employeesUsed the software for: More than 2 years. “The platform is not really user friendly so you end up depending on the support team.“ June 3, 2022 ## Showing most helpful reviews Showing 1-22 of 22 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cameron S. Performance Marketing Lead Consumer Goods Used the software for: 1-2 years ### "Powerful Retargeting, with a Few Downfalls" June 4, 2019 4.0 Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. Pros The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. Cons Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. Alternatives considered [AdRoll](https://www.capterra.com/p/179140/AdRoll/) Reason for choosing Criteo The dynamic nature of the retargeting creatives were enough to sell us on the platform. Review Source Artur N. E-commerce specialist Retail Used the software for: 2+ years ### "A great complement to Google and social media retargeting" July 17, 2021 4.0 An easy-to-manage, effective tool for retargeting on the basis of RTB. Pros Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. Cons The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). Switched from [RTB House Personalized Retargeting](https://www.capterra.com/p/172955/RTB-House-Personalized-Retargeting/) Criteo was much more effective. Review Source JG Josh G. Performance Marketing Manager Retail Used the software for: 1-2 years ### "Good results but difficult to use " April 10, 2025 3.0 The results are good which is the mean thing, but so difficult to use. Pros Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. Cons Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. Review Source Chitta Ranjan D. Digital Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Convert Traffic to Customers Using Criteo" December 18, 2018 5.0 I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. Pros One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. Cons For an E-commerce website, it's not that easy to implement the Criteo script. Review Source Response from Criteo December 21, 2018 Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team. NV Nikita V. Marketing Manager CRM Machinery Used the software for: 6-12 months ### "Great targeting and retargeting tool" November 22, 2023 4.0 Pros How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. Cons Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. Review Source Yacov A. Marketing Manager Accounting Used the software for: 6-12 months ### "no support at all " August 30, 2022 3.0 very bad experience, after investing so much time set up my account just got stuck with the integration - sent several emails - no one answered !!! on line chat on site - wont work at all .. Pros dynamic remarking with animation look great easy to set up new campaign Cons trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email .. Review Source VR Verified Reviewer Customer Success Manager Internet Used the software for: 2+ years ### "Awesome tool for programmatic buying retargeting internationally" January 22, 2019 4.0 Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally. Pros Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide. Cons Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient. Review Source GZ Gabriel Z. Performance Mkt Manager Financial Services Used the software for: 2+ years ### "One of the best display options" June 3, 2022 5.0 Pros Inventory and performance in comparison with GDN. Great customer support. Cons The platform is not really user friendly so you end up depending on the support team. Review Source Jason B. Director of Marketing Retail Used the software for: 2+ years ### "Great Revenue Driver" May 11, 2018 5.0 Criteo is by far the best revenue driver of all remarketing companies. Pros Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used. Cons Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that. Review Source Jordan B. Digital Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "Best Retargeting Platform For Luxury Brands" February 2, 2019 4.0 I love how well this platform works, how often the ads get placed, the amount of impressions you receive, and the return for large ticket items Pros The return on investment, reach in terms of placements, and customer support Cons I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles. Review Source VR Verified Reviewer CMO Internet Used the software for: 2+ years ### "Está muy bien, pero al sistema de atribución le falta transparencia" June 7, 2022 3.0 Pros Usando Criteo se logra hacer una estrategía de retargeting muy eficaz, la única pega es que la atribución post clic no está del todo clara. Cons Mejorar el tracking post clic Los costes son muy altos especialmente en temporada alta. Switched from [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Mirando como mejorar la estrategia retargeting Review Source FK Francois K. Directeur de clientèle Marketing and Advertising Used the software for: 6-12 months ### "Plateforme publicitaire qui tient ses promesses" January 22, 2024 4.0 Pros J'ai utilisé la plateforme Criteo dans le cadre d'une campagne média. J'ai pu toucher une audience précise grâce aux critères de ciblage disponibles et j'ai pu retargeter cette audience pour générer plus de conversion. La plateforme est simple d'utilisation dans la gestion des campagnes. Cons Lors de la campagne publicitaires, nous avons eu du mal à correctement programmer les événements et les faire remonter dans Criteo. Review Source VR Verified Reviewer Marketing Associate Retail Used the software for: 2+ years ### "Criteo Review" January 8, 2019 5.0 Overall, enjoyed the experience with Criteo. Needed a more cost effective option and eventually left. Pros Easy to use dashboard. Allows you to optimize based off your goals. Cons Creative updates were tough as you always have to go through a rep in order to make an update. I will say it is a positive they do offer A/B testing with creative, though. Review Source RS Rob S. Technology Manager Used the software for: 1-2 years ### "Converts customers and makes money!" April 9, 2018 5.0 If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt. Pros We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff. Cons Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money. Review Source VR Verified Reviewer Web Analytics Internet Used the software for: 1-2 years ### "I great supplement to our AdWords and Bing campaigns. " April 24, 2018 5.0 Pros Easy to use interface and tracking that displays the number of impressions, clicks,and sales along with the spend, return and ROAS Cons It can take 2 - 3 weeks for the return to catch up to the spend as everything is being dialed into your customer base. There will be a sweet spot of impressions that will limit the scaling ability of your spend / return. The seasonality of our business limited the amount we could use it. Review Source VR Verified Reviewer Chief Financial Officer Education Management Used the software for: 2+ years ### "Good quality remarketing but not a self-service operation" November 6, 2018 3.0 Pros We generated a good amount of sales of this tool. Good image options. Cons We had to rely on programmers at Criteo for too much; not enough self-service. Review Source Response from Criteo November 9, 2018 Thanks for your review, we're investing in self-service but for now client feedback about our managed service has been excellent. VR Verified Reviewer Ecommerce manager Retail Used the software for: Less than 6 months ### "good option to misinvest your marketing budget " June 2, 2022 1.0 There are many options in the market to test before criteo Pros The promise they gave us before the start of the project Cons We didn't achieve any goal, with a very bad kpi Switched from [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) To have more visibility about metrics, attribution...etc Review Source VR Verified Reviewer 会社員 Marketing and Advertising Used the software for: 2+ years ### "バナーサイズのバリエーションが豊富" January 16, 2023 4.0 Pros ダイナミックなターゲティングができ、商品を閲覧したユーザーにピンポイントで再訪問を促せます。また、対応しているバナーサイズも豊富で、Webサイトの色々な場所で表示が可能です。 Cons 管理画面が複雑で、日本語版だと翻訳が行き届いてない部分が多いです。 Review Source VR Verified Reviewer COO Retail Used the software for: 1-2 years ### "Machine Learning gone awry" April 29, 2019 2.0 NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER. Pros I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover. Cons The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!! Review Source Response from Criteo June 21, 2019 Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com IA Ilaria A. Project leader Information Technology and Services Used the software for: I used a free trial ### "Buon supporto di marketing" November 27, 2023 4.0 Pros Ottimo per ottimizzare un sito di e-commerce, incrementare le vendite con annunci di retargeting e incrementare recensioni. Cons Poco diffuso e poco sponsorizzato nell ambito dell e-commerce. Review Source CP Cristiano P. Web Marketing Manager Retail Used the software for: 2+ years ### "Best retargeting software in the market" January 14, 2019 5.0 They are my tool of choice for retargeting campaigns Pros Great performance, ease of use and reliability of accounts Cons Lack of a detailed site list or whitelist options Review Source Response from Criteo January 15, 2019 Thanks for your review Paolini, we're delighted to be able to help you! TK Terry K. owner Retail Used the software for: 6-12 months ### "good product but good luck if you need someone to contact you" February 14, 2020 3.0 it might work but god help you if you need support. Pros simple when setup works and they are helpful on setup Cons NO one will contact me after multiple attempts! Review Source Similar Products Featured ## Related categories [Display Advertising](https://www.capterra.com/display-advertising-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.