Who Uses This Software?

Digital marketing agencies, e-commerce, publishers, startups, any company that is serious about doing digital marketing in-house.


Average Ratings

13 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $49.00/month/user
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Installed - Mac
    Installed - Windows
  • Training
    Documentation
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Supermetrics
  • supermetrics.com/
  • Finland

About Supermetrics

Supermetrics is a tool that helps digital marketers pull all PPC, analytics, SEO and social data into one place for reporting and analysis. Were most well known for our Google Sheets add-on, which pulls your marketing data into Sheets and Google Data Studio. Without it, you would have to manually copy paste data or export import CSV files. The best SEM reporting tool selected at SMX East 2016. 70k+ users and 4.5 star rating in the Chrome Store.


Spotlight media placeholder

Supermetrics Features

  • Customizable Dashboard
  • Data Source Connectors
  • Drag & Drop
  • Drill Down
  • Financial Reports
  • Forecasting
  • Marketing Reports
  • OLAP
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports

Supermetrics Reviews Recently Reviewed!


Capterra loader

Good for building web dashboard

Nov 06, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

Cons: I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Overall: Overall good tool but could improve with offering more integrations.

Supermetrics makes my life a lot easier for analyzing huge volume of data

Oct 20, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Cons: Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.

Overall: Getting precise data from Google Analytics in more convenient and customized way.

Lifesaving tool

Feb 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

Cons: I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

Overall: It saves me lot of time on daily basis. Worth every cent

Capterra loader

Excellent Reporting with actionable insights

Oct 23, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time.

- Perfect integration with all our marketing channels

- Flexible reporting & automation (saves time)

- Easy to use to create tables & dashboards

Cons: - It's expensive (with all the extra add-ons )

- Gathering data takes time (from different API's)

Overall: I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better.

Without the best bit of software we'e found this year!

Dec 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The flexability of Supermetrics is what makes this stand out. We have created a dashboard through Google sheets, plugged into our MCC. We can then pull all of our conversions into it with spend, target CPA and use a traffic light system to target lead volume and target CPA. Very cool

Cons: Using the dashboard we created, it is not updated in a "live" environment. This used to updated every hour, however it's currently 3/4 times a hour now. Not a big issue.

Overall: We used to struggle to be able to keep a track of our lead generation clients and where they were against lead volume, spend and whether they were on trend. This solved the problem, with a plug in to alert when we meet our cap levels, sending an email and even creating a task on our trello board.

Powerful tool for combining disparate data sets I use this daily to monitor advertising performance.

Dec 07, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms.

Cons: Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird.

Overall: It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket.

Pulls in Data but not Enough

Feb 12, 2019
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Supermetrics is a great tool for a mid to large sized company. They take data from multiple different sources that can be reported on or analyzed at the same time.

Cons: In order to choose a different date, you must manually enter a date every time.

Capterra loader

Easy to use and connects to all the top data sources for easy import to Google sheets

Jan 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I love how easy the connector is to use (setting up ' scheduling reports takes minutes!) I can format the data how I need it, and then "set ' forget" for auto-updates for all my GA, Bing, ' Adwords data. I also love how I can pull in cost as it helps keep us on the ball with our budget.

Cons: Although there used to be more available in the free version, and not you have to pay to get the full value of it.

Overall: We use to manage our paid search budget, and do Y/Y ad-hoc reports and analysis for Google Analytics data. Great little connector!

Not the prettiest software, but does what it says on the box

Jun 26, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Very basic software, that does exactly what I need it to do. It expands the capacity of google data studio exponentially, and it's very affordable. I mean, any integration you need, it's there. A very valuable tool for anyone who needs to analyze data for multiple clients

Cons: Pricing is a bit confusing, I signed up for a free trial but I'm not sure when it ends, I don't seem to have created an account or given my credit card info. It still seems to be working in Google data studio. Seems a bit confusing. So far no one has reached out to me. Also some integrations don't work. I tried to use it to connect to a separate google analytics account, and it kept timing out when it tried to connect.

Overall: Really made monthly reporting easy for our agency. We use it with google data studio to create beautiful, functional reports.

Tricky to set up and pricey but undeniably effective.

Apr 25, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: I can get all of my figures from all of my sources into a google sheet at predetermined intervals with just some initial set up.

Cons: The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Support team is very good

Oct 20, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It help me make report easily. My client is happy with my report. We save a lot of time by using supermetric

Cons: It is slow when reload data in datastudio. We must wait about 10 seconds to 30 seconds. But that is oki, not is problem

Overall: We save a lot of time since using this software

Make Data Studio a 360 Reporting tool with Supermetrics

Feb 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I no longer have to pull advertising data from Facebook, LinkedIn, Twitter, Pinterest, & more, put it into a Google sheet, edit it the way I want it to be and then connect that Google sheet to a data studio report. Supermetrics does all of that annoying, tedious work for me in the click of a "connect" button. It's truly amazing and probably saves me 5-10 hours a month.

Cons: Sometimes connecting account can get a bit wonky but that's OK because once they're connected, the work is so streamlined.

Overall: Excellent.

Amazing product made by brilliant people

Dec 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Supermetrics is the best Google Data Studio connector for all of your third party advertising platforms. I've tried most of them but none of them compare to supermetrics. Its simple, does what it says and makes your life so much easier!

Cons: You really need a Snapchat ads connector, Snapchat is still a big player in the branding and awareness area.

Fantastic tools for Google Sheets

Feb 18, 2019
3/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
Likely
Extremely
Likely

Pros: Integrates great with Google Sheets and can connect all kinds of data sources

Cons: The cost was limiting for my team. Would be great if there were a free tier.