Supermetrics

Pros: I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Cons: Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.

Overall: Getting precise data from Google Analytics in more convenient and customized way.

Pros: I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

Cons: I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

Overall: It saves me lot of time on daily basis. Worth every cent

Pros: This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time.

- Perfect integration with all our marketing channels
- Flexible reporting & automation (saves time)
- Easy to use to create tables & dashboards

Cons: - It's expensive (with all the extra add-ons )
- Gathering data takes time (from different API's)

Overall: I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better.

Pros: This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms.

Cons: Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird.

Overall: It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket.

Pros: I love how easy the connector is to use (setting up ' scheduling reports takes minutes!) I can format the data how I need it, and then "set ' forget" for auto-updates for all my GA, Bing, ' Adwords data. I also love how I can pull in cost as it helps keep us on the ball with our budget.

Cons: Although there used to be more available in the free version, and not you have to pay to get the full value of it.

Overall: We use to manage our paid search budget, and do Y/Y ad-hoc reports and analysis for Google Analytics data. Great little connector!

Pros: Very basic software, that does exactly what I need it to do. It expands the capacity of google data studio exponentially, and it's very affordable. I mean, any integration you need, it's there. A very valuable tool for anyone who needs to analyze data for multiple clients

Cons: Pricing is a bit confusing, I signed up for a free trial but I'm not sure when it ends, I don't seem to have created an account or given my credit card info. It still seems to be working in Google data studio. Seems a bit confusing. So far no one has reached out to me. Also some integrations don't work. I tried to use it to connect to a separate google analytics account, and it kept timing out when it tried to connect.

Overall: Really made monthly reporting easy for our agency. We use it with google data studio to create beautiful, functional reports.

Pros: I can get all of my figures from all of my sources into a google sheet at predetermined intervals with just some initial set up.

Cons: The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Pros: It help me make report easily. My client is happy with my report. We save a lot of time by using supermetric

Cons: It is slow when reload data in datastudio. We must wait about 10 seconds to 30 seconds. But that is oki, not is problem

Overall: We save a lot of time since using this software