--- title: "Supermetrics Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Supermetrics the right Marketing Analytics solution for you? Explore 111 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/162846/Supermetrics/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Supermetrics 4.3 (110) [View alternatives](https://www.capterra.com/p/162846/Supermetrics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Supermetrics Ease of use 4.1 Customer Service 3.7 ## Pros and Cons in Reviews PT Paul T Traffic ManagerRetail, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools like Google Sheets, Excel, Looker Studio, or BigQuery without needing code. And also the fact that they have a really strong library of data visualization“ October 2, 2025 AJ Andi J Web and Mobile Analytics SpecialistGambling & Casinos, 501 - 1,000 employeesUsed the software for: More than 2 years. “However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down automation.“ October 6, 2025 AJ Andi J Web and Mobile Analytics SpecialistGambling & Casinos, 501 - 1,000 employeesUsed the software for: More than 2 years. “It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take hours to do manually.“ October 6, 2025 Marina C PresidentInternet, 2 - 10 employeesUsed the software for: I used a free trial. “What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time analyzing data, the price may be a bit high for some users, especially a small business or entrepreneur.“ July 15, 2023 PT Paul T Traffic ManagerRetail, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis.“ October 2, 2025 MH Martin H Head of EcommerceRetail, 51 - 200 employeesUsed the software for: More than 2 years. “The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries.“ October 17, 2023 AJ Andi J Web and Mobile Analytics SpecialistGambling & Casinos, 501 - 1,000 employeesUsed the software for: More than 2 years. “The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us.“ October 6, 2025 MH Martin H Head of EcommerceRetail, 51 - 200 employeesUsed the software for: More than 2 years. “Additionally, occasional connectivity issues can be frustrating, but these are rare“ October 17, 2023 ## Showing most helpful reviews Showing 1-25 of 110 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Justin M. Consultant Used the software for: 1-3 years ### "There Are Better Apps Out there. " November 4, 2026 1.0 As stated above, I do think there are other solutions that are cheaper and easier to implement for your data connection needs. I will be looking elsewhere in the future even if I need a bigger partner to help with my data integration needs. Pros It was very cumbersome to get the thing launch and the interface is not that great, many other tools are leaning into AI to make things much easier to connect resources and extract valuable business insights. I would take a good look at the competitors since there is a bigger learning curve to overcome with super metrics. Cons I believe the auto renewal policy for Supermetrics but explains a lot on how they are maintaining the business. After a consultant recommended Supermetrics and was not able to setup in a way that worked better than other options, we forgot about the Subscription, they ended up charging me for an additional year and have a strict 'no refunds' policy. We are a small agency and might need their services in the future but it definitely puts a bad taste when they will not budget. Review Source Tim B. Owner CEO Used the software for: 3-5 years ### "Solid legacy product, but we were sold the wrong plan and locked in for 12 months" November 2, 2026 1.0 The product itself was fine. The problem was how the purchase was handled. We ended up committed for a full year, at a price far above what we needed, because the option that would have fit us was never put in front of us. If you’re a long-term customer on a legacy plan, ask in writing before you sign whether you can keep your current license and add only what you need. Get the answer and the policy documented. Check whether the term can be cancelled or downsized, because ours couldn’t. Pros The legacy license we held for 8+ years did what we needed. The connectors we relied on were stable, and support on the original plan was never a problem. Cons We went to Supermetrics in March 2026 for one thing, a Matomo connector. We were moved onto a new 12-month plan sized to replace our whole legacy setup. Nobody told us we could keep the legacy license and add a small package for Matomo, and we later found out the two ran side by side with no issues for five months. When we raised it, Supermetrics confirmed in writing that it’s an internal policy with no public documentation, and that keeping the legacy license and adding a small package wasn’t discussed before we signed. The agreement allows no early cancellation or downsizing, and every request for an adjustment was declined. Review Source R Reviewer Traffic Manager Used the software for: 1-3 years ### "Why do you need Supermetrics ? " November 18, 2025 5.0 Overall, my experience with Supermetrics has been very positive. It’s a powerful and reliable tool for centralizing marketing data from multiple platforms into one place. Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting. The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis. Pros It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools like Google Sheets, Excel, Looker Studio, or BigQuery without needing code. And also the fact that they have a really strong library of data visualization Cons The cost can be high, especially if you need multiple connectors or use it across several accounts or clients. Review Source John H. Digital Marketing Strategist Used the software for: Less than 1 year ### "Supermetrics for Data Studio" July 26, 2019 4.0 Pros Connecting data sources to Google Data Studio for reporting is difficult when you have to setup so many API connectors for each client on each platform. Supermetrics makes this process simple. I love it! Cons Pricing could be lower considering the no-touch service they provide. Hard to justify the cost relative to the service offered. Review Source Trevor I. Media Buyer Used the software for: 3-5 years ### "If you use Looker Studio - This is a must" October 7, 2025 5.0 The customer service is top notch. I love platform subscriptions when a dedicated account rep checks in and has knowledge beyond their platform. They are also a problem solving company. I've requested different connectors and they came through. They also provide great roadmaps on data journeys. Our company is progressing with their help. Pros Having one platform that has all the connectors in one is super helpful. Being able to combine multiple data sources into one looker studio report is also a key perk. I also like that their Google connectors are more robust than the native Google ones in Looker Studio. Cons Certain connectors require reconnecting monthly, but they have a really nice UX in their dashboard that makes this fairly easy. Review Source R Reviewer Director Used the software for: 3-5 years ### "Terrible customer service, refusing to refund a billing error" February 15, 2022 3.0 Problem with Supermetrics billing. This year, we were billed in error because of a miscommunication with the team. The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged. When you sign up for a service, you place trust in a company that any issue like this will be solved easily and fairly. And with many SAAS companies that is the case. However, with Supermetrics it's different. I am now sharing this experience in the hope my experience will help other customers to make a good decision and not use this service, but instead choose a company that puts customers first and will agree a refund in a clear case of mistake when the service was not used. Pros Functionality mathes what we were expecting Cons Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error. Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction. Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page). General stupidity - for some reason they feel like clinging on to the $828 they owe us as a refund is somehow good for Supermetrics, when clearly taking advantage of a customer that shared their card details and placed trust in Supermetrics. Well now is the final chance for Supermetrics to put this right. I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked. Review Source R Reviewer Senior Paid Media Specialist Used the software for: 3-5 years ### "Great for Visualizing Data via Google Data Studio" May 27, 2022 5.0 I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations. Pros Pulling data with ease to Google Data Studio Cons Paying extra for more data connectors and occasionally some connectors seem to pull in correct data. Review Source R Reviewer Developer Used the software for: 3-5 years ### "Review on API" May 25, 2022 5.0 Great Pros Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools Cons Based on our requirement I found this tool a perfect solution Review Source R Reviewer Markeing Manager Used the software for: Less than 1 year ### "Institutional reporting platform with a lot of public support but is not worth the price. " December 2, 2020 3.0 Look, Supermetics is good. It's a great solution for many people but for a small agency with only a couple of clients that just happened to have a significant adspend, it was sunsustainably expensive - Plus the prices have tripled across the course of a couple of years. Frankly, for what I needed it for, there are other SIGNIFICANTLY cheaper options out there. Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution? They've gotten away with charging way more up until smaller players come onto the scene and offer the same functionality at a fraction of the price. In my case, a lifetime deal for similar funstionality at one third of the monthly price of Supermetrics. I'll not be going back. Pros The setup is comprehensive, there's a bunch of handy templates, it makes reporting a breeze. Supermetrics is tight. Cons Those eye watering price tags when you start spending any real budget. Review Source JV Jeffrey V. CEO Used the software for: Less than 1 year ### "Horrible Customer Support" September 10, 2019 1.0 Product has potential, but without responses from support I can't do what I need. Pros It was easy to install, seems like it has a lot of potential. Cons Have emailed this company and they do not reply to support requests. Moving to AdStage instead. Review Source R Reviewer Web and Mobile Analytics Specialist Used the software for: 3-5 years ### "Supermetrics - Simplify your marketing reporting" October 7, 2025 5.0 Overall, my experience with Supermetrics has been very positive. It’s a powerful tool that saves a lot of time by automating data collection. Pros What I liked most about Supermetrics was how it simplifies complex data integration. It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take hours to do manually. The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us. Cons However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down automation. It also loses connection multiple times. Review Source Lionel T. Head of Marketing Used the software for: 1-3 years ### "Good tool do get structured paid data" October 7, 2025 5.0 Great and easy to implement and to use - we automated most of our processes with supermetrics. Normally it is a lot of manuell effort. Pros Ease to implement for paid marketing data - for social organic data not so good, but lays within the data structure. Cons Data extract from social media organic data at meta (instagram and facebook) as well as tiktok. Paid data good structure. Review Source Chris A. SVP Growth and Insight Used the software for: 3-5 years ### "Supermetrics is a game changer for analytics" October 7, 2025 5.0 Pros It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials. It connects to all of our key data sources and makes report generation easy. Cons Not much. I've been using it for so long now there's not much not to like. If pushed it would be good if the GA4 connected handled sampling better but it's still very good. Review Source R Reviewer Technical Outsourcing Specialist Used the software for: 1-3 years ### "A great tool for creating accurate analytical reports" June 22, 2022 5.0 It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions. Pros Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames. Cons Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields. Review Source R Reviewer Marketing and Social Media Used the software for: 3-5 years ### "It helps to collect and integrate data from its sources easier." January 11, 2023 5.0 We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to Supermetrics, which has simplified our data management and allowed us to extend the breadth of data sources thanks to its rapid integration. Pros I really like what Supermetrics provides in terms of tools and capabilities for uncomplicated access to many reliable data sources that we need. I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources. Much appreciated the integration with Google Sheet, as this enables us to pull in data quickly and neatly. The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately. Cons In order to get the most out of the tools Supermetrics provides, you must put in the time and effort required to master them. Review Source R Reviewer Accounting Used the software for: 3-5 years ### "My personal view of Supermetrics" March 2, 2023 4.0 Pros I liked how simple it was to use and how quickly it could analyze large amounts of data. Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp. Furthermore, Supermetrics is extremely cost effective and allows for data visualization in a variety of formats. Cons The most significant disadvantage of Supermetrics is that the data it provides can be quite expensive. The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources. Furthermore, Supermetrics can be difficult to use for some users and may take a significant amount of time to learn. Review Source Verified Reviewer COO Used the software for: 3-5 years ### "Forced a price increase during a period we already prepaid and then would not refund" April 24, 2020 3.0 We have used super metrics for years and it fails to load in data studio constantly then out of the blue they forced a price increase on us during a period we already prepaid and then would not refund when we cancelled. The price went from $65 to $382 per month which is a huge increase. Pros combining data from more than 50 google ads accounts Cons Support and sales teams policies and procedures. Review Source Dan K. Associate Media Director Used the software for: 3-5 years ### "Great product that makes life easy for digital marketers." August 28, 2024 4.0 I like the product very much. If you are in digital marketing it is a must. Pros The data aggregation and integrations are unmatched. Cons Customer service can be lacking. Also, the cost can be excessive. Review Source R Reviewer Head of Search Marketing Used the software for: 3-5 years ### "Essential for your Google Data Studio Reports" February 15, 2022 4.0 An essential, really, so have to recommend it if you are a digital agency. Some rough edges, as with any product, need to be sanded, is all. Pros The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support. Cons Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal. Review Source Sebastian C. Digital Director Used the software for: 1-3 years ### "Good alternative for social media analytics and reporting" May 18, 2022 4.0 Pros It allows you not only to report on your own social media accounts, but you can get public data on competitors profiles in platforms like Instagram and Facebook. Cons Setup takes longer than other, more expensive, platforms in the market, and you want to save historic data, you need to use Google Sheets or other platform of your own. Review Source Verified Reviewer Business Intelligence Developer Used the software for: Less than 1 year ### "Bootstrap your Business Intelligence on a small company" October 16, 2019 4.0 Pros It provides built in integrations from most known marketing tools (Facebook, Google Ads and Bing Ads) directly to Google Sheets and Excel. It was easy to set up and use, and helped us to bootstrap our marketing analysis without a big implementation cost. Cons When we used it, it doesn't supported incremental updates, so it was costly to run it on a daily basis when our query time period was too big. Review Source Jay B. Data Analyst Used the software for: 3-5 years ### "Saves time, but not as much as I hoped it would" March 1, 2021 4.0 I appreciate the time saved by having Supermetrics pull all my social media and advertising KPI's but I wish it was a bit more reliable. Pros I love being able to pick and choose which dimensions/metrics are pulled into spreadsheets and the UI is easy to use. Cons I am routinely frustrated to find that my daily queries have been failing for a week or more without notifying me. Twitter, Youtube, and Instagram all give me issues with this. Review Source Verified Reviewer Digital Marketing Manager, Paid Search Used the software for: Less than 1 year ### "Powerful tool for combining disparate data sets I use this daily to monitor advertising performance." December 8, 2017 4.0 It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket. Pros This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms. Cons Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird. Review Source R Reviewer Global PPC Executive Used the software for: 3-5 years ### "Simple awesomeness" October 15, 2019 5.0 Awesome Pros It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful. It makes my life super easy. Cons The haven't created yet a connector for Adjust or Bing Ads what would make the product a A++. Review Source R Reviewer Data Analyst Used the software for: Less than 1 year ### "Supermetrics great for Marketing Analytics " May 25, 2022 5.0 Pros Supermetrics is great to pull data from our marketing vendors. My team uses super metrics for google sheets as an important step in our etl process and well as reporting and visualization. The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing analytics is simpler process. Cons My team uses supermetrics as a check against any unmatched data in our database. If no data comes up in the query, that means the check passed, however the supermetrics comes back as an error which can raise an unnecessary flag to our data engineering team. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.