--- title: "Supermetrics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Supermetrics Software - reviews, pricing plans, popular comparisons to other Reporting products and more." source_url: "https://www.capterra.com/p/162846/Supermetrics/" page_type: "product" language: "en" --- # Supermetrics Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Supermetrics ## What is Supermetrics? With Supermetrics, users can aggregate data from 80+ sales and marketing platforms and visualize them into customizable templates and reports. Non-technical users can make ad-hoc analyses, monitor performance, and forecast trends via Supermetrics’ easy-to-use reporting functionality. Streamline your data into a single view and make better decisions. Roughly 15% of global online ad spend is reported through Supermetrics. We are trusted by enterprises like Dentsu, Deloitte, and Nestlé. ## What is Supermetrics used for? [Reporting](https://www.capterra.com/reporting-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Data Extraction](https://www.capterra.com/data-extraction-software/) Top alternative Featured Overall rating Based on 109 user reviews Reviews sentiment Positive 88% Neutral 6% Negative 6% Starting price $29 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Supermetrics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://supermetrics.com/&name=Supermetrics) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Supermetrics 4.4 (109) VS. [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Starting Price $29 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (109) Ease Of Use 4.1 (1,867) Value For Money 3.8 (87) Value For Money 4.0 (1,271) Customer Service 3.8 (79) Customer Service 4.0 (1,205) ## Supermetrics alternatives [4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.5 (283)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,888)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,100)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/162846/Supermetrics/alternatives/) ## FAQs about Supermetrics Overview ### What problems does Supermetrics solve? Supermetrics solves fragmented marketing data, manual spreadsheet work, and slow campaign reporting by pulling metrics from ad, analytics, and social platforms into Sheets, Looker Studio, Excel, or BigQuery. Marketing analysts, agencies, BI teams, and decision-makers use it to automate dashboards, unify cross-channel performance, and speed optimization and client reporting. Answer based on 78 reviews Overview ### Which roles and teams benefit most from Supermetrics? Supermetrics is most used by marketing teams, digital managers, analysts, and agency account leads who need to pull campaign data into centralized reports. Executives and founders use it for performance visibility, while developers and BI teams support automated dashboards, cross-channel analysis, and faster decision-making across client or internal reporting workflows. Answer based on 109 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Supermetrics built for? Supermetrics is built mainly for small businesses in marketing and advertising, which make up 74% and 43% of reviewers. It is aimed at digital marketing agencies, e-commerce, publishers, startups, and organizations that need clearer marketing data, with additional use in retail at 6% and food and beverages at 5%. Answer based on 109 reviews Features and Usability ### What are the key features of Supermetrics? Supermetrics includes core data management features like data connectors, data aggregation, and ETL for pulling marketing data from multiple sources into one place. Reviewers also highlight Google Sheets integration, Looker Studio and BigQuery connections, customizable reporting, query builder, and automated scheduling for recurring dashboard refreshes and campaign tracking. Answer based on 62 reviews Pricing ### How much does it cost and what fees or limitations are included? Supermetrics starts at $29/month for the Single connector or Essential plan, while Core starts at 159/month. A free trial is available. Entry plans include 1 user and 10 accounts per data source, with extra sources costing 35/month; reviewers often call pricing confusing, costly for small teams, but fair for some competitors. Answer based on 35 reviews Integrations ### Which third-party tools and platforms does Supermetrics integrate with? Supermetrics integrates with Google Sheets and Google Data Studio for reporting, plus marketing platforms such as Meta for Business, Google Ads, LinkedIn, Shopify, and Bing Ads. Reviewer feedback confirms these connections, and the official catalog indicates Supermetrics supports over 80 integrations across analytics, ad platforms, and marketing tools. Answer based on 57 reviews Getting Started and Support ### What training and onboarding options does Supermetrics offer? Supermetrics provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide recorded walkthroughs for self-paced learning and feature review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Supermetrics offer, and how do users rate the experience? Supermetrics offers email/help desk, FAQ/forum, knowledge base, 24/7 live rep, and chat support. Users often describe the team as fast, helpful, and effective at troubleshooting, especially through ticketing. Still, some report delayed replies, weak onboarding guidance, and frustrating billing or cancellation handling when issues become more complex. Answer based on 24 reviews Bugs and issues ### Does Supermetrics have reliability or connection issues? Supermetrics handles marketing data reporting well, but reliability is a common concern for many teams. Users often mention connector disconnects, repeated reauthentication, failed scheduled queries, and occasional slowdowns in Google Sheets or Looker Studio, while some marketing teams still find troubleshooting manageable and support helpful when issues arise. Answer based on 29 reviews ## Features AI summary Based on 4,676 Reporting reviews Capterra data shows that buyers of reporting software rank the following features as their top priorities: - **Customizable Reports** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**56%**) - **Data Visualization** (**44%**) Supermetrics supports all three of the features reviewers rate most highly: **Customizable Reports**, **Reporting/Analytics**, and **Data Visualization**. Together, these capabilities help businesses tailor reports to specific needs, track performance with clear analytics, and present insights in visual formats that are easier to understand, allowing teams to make faster and more informed decisions. Reporting/Analytics 4.4 (23) 65.22% of 23 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Visualization 4.1 (28) 46.43% of 28 reviewers that rated this feature as important or highly important Graphical representation of data Data Connectors 4.4 (32) 62.50% of 32 reviewers that rated this feature as important or highly important Connect to big data sources Data Import/Export 4.4 (34) 52.94% of 34 reviewers that rated this feature as important or highly important Import and export data to and from software applications Multiple Data Sources 4.8 (21) 66.67% of 21 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources Performance Metrics 4.6 (17) 76.47% of 17 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Supermetrics 84 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Auto Extraction: Automatically capture data from documents, records, or other online sources - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Client Management: Manage contact details and communication with clients - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Aggregation: Collect, process and structure data from multiple sources for further analysis - Data Aggregation and Publishing: Assemble data from multiple sources - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Management: Ability to handle large datasets - Data Mapping: Track the management and flow of data throughout the organization - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Source Connectors: Connect to big data sources - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Visualization: Graphical representation of data - Data Warehouse: Data vault where data is aggregated for later distribution to applications. - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - ETL: Process of extracting, transforming, and loading data - ETL - Extract Transfer Load: Process of extracting and moving data from multiple sources to a single and unified database - Forecasting: Form predictions based on past and present data/trends - Functions/Calculations: Perform various mathematical calculations using the data - Historical Reporting: Information, data and reports that are being tracked over time - In-Database Processing: Blending and analysis of large data sets without moving data out of a database. - Integration Management: Identify which applications need to exchange data and enable these data connections - Integrations Management: Identify which applications need to exchange data and enable these data connections - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Marketing Reports: Reports specific to marketing and associated campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Pre-built Connectors: Reusable integration workflow templates - Private Dashboards: Share dashboard screen within private user groups - Public Dashboards: Publish dashboard publicly on various platforms - Query Builder: Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Reports: Reports specific to sales analysis for trends and strategies - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Status Tracking: Track the status over time for a request, process, asset, or transaction - Tag Management: Generate or append custom campaign parameters to URLs - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Version Control: Track revisions and updates made to files and navigate between different versions - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Data Extraction: Extract data from any online source. - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.3 (109) 4.3 Based on 109 reviews ## Pricing Value for money 3.8 (87) Free Trial [View pricing plan details](https://www.capterra.com/p/162846/Supermetrics/pricing/) Single connector $29.00 Flat Rate,Per Month It includes: - 10 Accounts Per Data Source Essential $29.00 Flat Rate,Per Month It includes: - 10 Accounts Per Data Source - Data Sources Include Database - Facebook Ads - Facebook Insights - Google Ads - Google Analytics 4 - Google Bigquery - Google Search Console - Instagram Insights and JSON/CSV/XML - Weekly Automated Refreshes Core $159.00 Flat Rate,Per Month It includes: - 10 Accounts Per Data Source - Data Sources Include Database - Facebook Ads - Facebook Insights - Facebook Public Data - Google Ads - Google Adsense - Google Analytics 4 - Google Bigquery - Google My Business - Google Search Console - Instagram Insights and JSON/CSV/XML - Instagram Public Data - Linkedin Ads - Linkedin Company Pages - Microsoft Advertising - Pinterest Ads - Pinterest Public Data - Quora Ads - Snapchat Marketing - Tiktok Ads - Twitter Ads - Twitter Public Data - Weekly Automated Refreshes - Youtube Enterprise Contact Vendor for Pricing It includes: - 10 Accounts Per Data Source - Adform - Adobe Analytics - Adroll - Ahrefs - Apple Search Ads - AWIN - Bing Webmaster Tools - Callrail - Capterra PPC - Capterra Reviews - Criteo - Data Sources Include Database - Data Warehouse Destinations - Domain-Wide License - Facebook Ads - Facebook Insights - Facebook Public Data - Google Ad Manager - Google Ads - Google Adsense - Google Analytics - Google Bigquery - Google Campaign Manager 360 - Google Display & Video 360 - Google My Business - Google Play Reviews - Google Search Ads 360 - Google Search Console - Google Trends - Hubspot (<100k Contacts) - Hubspot (>100k Contacts) - Instagram Insights and JSON/CSV/XML - Instagram Public Data - Linkedin Ads - Linkedin Company Pages - Mailchimp - Microsoft Advertising - Moz - Optimizely - Outbrain Amplify - Pinterest Ads - Pinterest Organic - Pinterest Public Data - Quora Ads - Reddit Public Data - Searchmetrics - Semrush Analytics - Shopify - Smarp - Snapchat Marketing - Snowflake - Spotify Ads - Stackadapt - Stripe - Taboola - The Trade Desk - Tiktok Ads - Tripadvisor Reviews - Tumblr Public Data - Twitter Ads - Twitter Premium - Twitter Public Data - Vimeo Public Data - Vkontakte Public Data - Weekly Automated Refreshes - Yahoo DSP - Yahoo Native Ads - Yandex.Direct - Yandex.Metrica - Yelp Reviews - Youtube Value for money 3.8 (87) 3.8 Based on 87 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Clockify](https://www.capterra.com/p/169607/Clockify/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Indeed for Employers](https://www.capterra.com/p/161381/Indeed/)[ Shopify](https://www.capterra.com/p/83891/Shopify/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (79) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (79) 3.8 Based on 79 reviews ## User reviews Overall rating 4.4 Based on 109 reviews Filter by rating 5(67) 4(29) 3(6) 2(2) 1(5) Mentioned topic Sorted by most recent AJ Andi J. Web and Mobile Analytics Specialist Gambling & Casinos ### "Supermetrics - Simplify your marketing reporting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2025 Overall, my experience with Supermetrics has been very positive. It’s a powerful tool that saves a lot of time by automating data collection. Pros What I liked most about Supermetrics was how it simplifies complex data integration. It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take hours to do manually. The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us. Cons However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down automation. It also loses connection multiple times. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LT Lionel T. Head of Marketing Information Services ### "Good tool do get structured paid data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 6, 2025 Great and easy to implement and to use - we automated most of our processes with supermetrics. Normally it is a lot of manuell effort. Pros Ease to implement for paid marketing data - for social organic data not so good, but lays within the data structure. Cons Data extract from social media organic data at meta (instagram and facebook) as well as tiktok. Paid data good structure. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TI Trevor I. Media Buyer Mechanical or Industrial Engineering ### "If you use Looker Studio - This is a must" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 3, 2025 The customer service is top notch. I love platform subscriptions when a dedicated account rep checks in and has knowledge beyond their platform. They are also a problem solving company. I've requested different connectors and they came through. They also provide great roadmaps on data journeys. Our company is progressing with their help. Pros Having one platform that has all the connectors in one is super helpful. Being able to combine multiple data sources into one looker studio report is also a key perk. I also like that their Google connectors are more robust than the native Google ones in Looker Studio. Cons Certain connectors require reconnecting monthly, but they have a really nice UX in their dashboard that makes this fairly easy. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) Reasons for choosing Supermetrics They have a great company history and start up story. They also offer a much larger offering of connectors. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CA Chris A. SVP Growth and Insight Sports ### "Supermetrics is a game changer for analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 3, 2025 Pros It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials. It connects to all of our key data sources and makes report generation easy. Cons Not much. I've been using it for so long now there's not much not to like. If pushed it would be good if the GA4 connected handled sampling better but it's still very good. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PT Paul T. Traffic Manager Retail ### "Why do you need Supermetrics ? " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 2, 2025 Overall, my experience with Supermetrics has been very positive. It’s a powerful and reliable tool for centralizing marketing data from multiple platforms into one place. Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting. The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis. Pros It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools like Google Sheets, Excel, Looker Studio, or BigQuery without needing code. And also the fact that they have a really strong library of data visualization Cons The cost can be high, especially if you need multiple connectors or use it across several accounts or clients. Alternatives considered [Funnel](https://www.capterra.com/p/156756/Funnel/) Reasons for choosing Supermetrics For the possibility to use the connectors across several ad account with only 1 connection Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DG Dina G. Digital Marketing Manager Publishing ### "Great platform for integrating" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 May 5, 2025 Pros I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting Cons The integrations constantly disconnecting and we have to constantly reconnect them many times to get them reconnected Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MW Marina W. Paid Media Lead Insurance ### "Useful and key reporting platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 17, 2024 The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service that are more "cost convenient" and are more competitive at price Pros Helpful to pull data from all the different platforms into looker, using one unique tool. Cons Sometimes it can be a bit slow for large amounts of data Higher costs than other similar platforms Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DK Daniel K. Associate Media Director Marketing and Advertising ### "Great product that makes life easy for digital marketers." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 August 23, 2024 I like the product very much. If you are in digital marketing it is a must. Pros The data aggregation and integrations are unmatched. Cons Customer service can be lacking. Also, the cost can be excessive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Pedro A. Marketing & Growth Ops Financial Services ### "One of the best tools to connect and extract data between tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 20, 2023 Pros \- Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics Cons \- Need to pay extra for connectors that are not built into the basic plans Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MH Martin H. Head of Ecommerce Retail ### "A very good tool for any marketer or webanalyst" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 10/10 October 17, 2023 If you're serious about data-driven marketing, Supermetrics is a must-have plugin for Google Sheets. We use it for a lot of reports in our day-to-day job. Pros Supermetrics is a lifesaver for data-driven marketers. It seamlessly integrates with Google Sheets, allowing us to effortlessly pull in marketing and Google Analytics data. It's incredibly versatile, simplifying the data collection and reporting process. Cons The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries. Additionally, occasional connectivity issues can be frustrating, but these are rare Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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