# Page 2 | Supermetrics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Supermetrics the right Reporting solution for you? Explore 109 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/162846/Supermetrics/reviews --- Supermetrics 4.4 (109) [View alternatives](https://www.capterra.com/p/162846/Supermetrics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 30th, 2026 # Page 2 - Reviews of Supermetrics ## Showing most helpful reviews Showing 26-50 of 109 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CA Chris A. SVP Growth and Insight Sports Used the software for: 2+ years ### "Supermetrics is a game changer for analytics" October 3, 2025 5.0 Pros It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials. It connects to all of our key data sources and makes report generation easy. Cons Not much. I've been using it for so long now there's not much not to like. If pushed it would be good if the GA4 connected handled sampling better but it's still very good. Review Source MW Marina W. Paid Media Lead Insurance Used the software for: 1-2 years ### "Useful and key reporting platform" October 17, 2024 4.0 The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service that are more "cost convenient" and are more competitive at price Pros Helpful to pull data from all the different platforms into looker, using one unique tool. Cons Sometimes it can be a bit slow for large amounts of data Higher costs than other similar platforms Review Source DK Daniel K. Associate Media Director Marketing and Advertising Used the software for: 2+ years ### "Great product that makes life easy for digital marketers." August 23, 2024 4.0 I like the product very much. If you are in digital marketing it is a must. Pros The data aggregation and integrations are unmatched. Cons Customer service can be lacking. Also, the cost can be excessive. Review Source AE Alaa E. Technical Outsourcing Specialist Information Technology and Services Used the software for: 1-2 years ### "A great tool for creating accurate analytical reports" June 21, 2022 5.0 It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions. Pros Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames. Cons Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields. Review Source VR Verified Reviewer Growth Marketing Manager Veterinary Used the software for: 2+ years ### "Great Product" May 24, 2022 5.0 My overall experience has been very positive, as a marketing analyst this product is a lifesaver Pros It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning. Cons Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly. Review Source MC Marah C. Marketing and Social Media Restaurants Used the software for: 2+ years ### "It helps to collect and integrate data from its sources easier." January 10, 2023 5.0 We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to Supermetrics, which has simplified our data management and allowed us to extend the breadth of data sources thanks to its rapid integration. Pros I really like what Supermetrics provides in terms of tools and capabilities for uncomplicated access to many reliable data sources that we need. I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources. Much appreciated the integration with Google Sheet, as this enables us to pull in data quickly and neatly. The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately. Cons In order to get the most out of the tools Supermetrics provides, you must put in the time and effort required to master them. Review Source EB Eduardo B. Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "La herramienta que utilizo para extraer datos de distintas fuentes y realizar informes" October 2, 2022 5.0 Pros Supermetrics es una gran herramienta, con facilidad de uso, que te ahorra mucho esfuerzo y tiempoextrayendo datos de diferentes fuentes. Te permite fusionar datos y formatearlos fácilmente. Supermetrics nos ha permitido configurar y crear fácilmente tableros integrales que incluyen datos agregados Me encanta el hecho de que podamos manejar tantas fuentes de datos, plataformas publicitarias, redes sociales y YouTube, y las altas capacidades que nos brinda Supermetrics con las que pudimos extraer información real, organizada y coordinada que muestra el tráfico real dentro marcos de tiempo específicos. Cons Hay que tener una revisión constante de los datos exportados en una hoja aparte, porque demasiadas veces se desconecta o da error por lo que hay que volver a conectar. Alternatives considered [Swydo](https://www.capterra.com/p/159323/Swydo/) Reason for choosing Supermetrics Facilidad de uso y lider del mercado en extracción de datos para redes sociales. Review Source VR Verified Reviewer Sales director Marketing and Advertising Used the software for: 2+ years ### "Great tool for data in marketing but too expensive for small business" April 1, 2022 5.0 Pros It great data quality. Its the top tool in the market for data in marketing. Integrations and addon for sheet is easy to use. Cons Pricing is too high for small business. They don't do discounts. Alternatives considered [DigiXport](https://www.capterra.com/p/228132/DigiXport/) Review Source Marlyn G. Marketing Operations Manager Computer Software Used the software for: 1-2 years ### "Excellent Integration and data extraction" February 1, 2023 4.0 Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns. Pros It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio. Cons One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on. Switched from [Reportz](https://www.capterra.com/p/167581/Reportz/)[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[Improvado](https://www.capterra.com/p/163884/Improvado/)[Fivetran](https://www.capterra.com/p/170147/Fivetran/) it is better for data extraction Review Source Andrea S. Digital Advertising Team Leader Marketing and Advertising Used the software for: 2+ years ### "The easiest solution to import digital advertising data in data visualization tools" July 1, 2022 5.0 Pros Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable. Cons The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so. Reason for choosing Supermetrics Supermetrics had more data sources and better customer support Review Source Leigh S. Founder Hospitality Used the software for: 2+ years ### "Lost without it!" May 17, 2022 5.0 Supermetrics is one of the strongest players in the market and my recommended data connector. Pros As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items. Cons Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues. Review Source HC Henry C. Digital Strategist Marketing and Advertising Used the software for: 6-12 months ### "There are cheaper, better, easier options." July 8, 2021 1.0 Frustrating and slow. We never attained the level of insight or tracking that we hoped, and after we had the tool set up we still had to manually track and record performance data. If this tool cost 1/3 of what they charge it might be worth it, but Supermetrics is right in the middle: It tries to do too much and makes it messy and not user-friendly; and it tries to be easy to use, which makes the messiness of the tool harder to control. It will add hours and sap dollars. Pros It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool. Cons Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient. Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data. Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost. Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics. Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack. Review Source Guido N. Data Analysis Consultant Marketing and Advertising Used the software for: 6-12 months ### "Fast (and pricy) connector with lots of supported sources and destinations" February 17, 2022 5.0 I use it to connect data from different marketing sources to DataStudio, Google Sheet and BigQuery (though I'm moving to Stitch Data for BigQuery, as it is way less expensive than Supermetrics) Pros It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions. Cons It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email). Reason for choosing Supermetrics It has a lot of different connectors covering most (if not all) of the marketing platforms a marketer could ever use. Review Source Pedro A. Marketing & Growth Ops Financial Services Used the software for: 2+ years ### "One of the best tools to connect and extract data between tools" October 20, 2023 5.0 Pros \- Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics Cons \- Need to pay extra for connectors that are not built into the basic plans Review Source UK Udi K. Demand Gen Marketing and Advertising Used the software for: 2+ years ### "Very buggy with extremely bad customer support " July 26, 2022 1.0 A great deal of frustration Pros Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore. Cons There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.  Review Source KF Kenneth F. Accounting Import and Export Used the software for: 2+ years ### "My personal view of Supermetrics" March 1, 2023 4.0 Pros I liked how simple it was to use and how quickly it could analyze large amounts of data. Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp. Furthermore, Supermetrics is extremely cost effective and allows for data visualization in a variety of formats. Cons The most significant disadvantage of Supermetrics is that the data it provides can be quite expensive. The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources. Furthermore, Supermetrics can be difficult to use for some users and may take a significant amount of time to learn. Review Source VR Verified Reviewer Paid Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Amateurish and Infuriating" October 7, 2019 2.0 Supermetrics doesn't fail to infuriate me on a daily basis. I use this software to make complex automatic reporting dashboards both internally and client-facing. I hate it. The more complex you make something, the more likely it is to fail. For simple things, this software has a wealth of options to use. The more complex you want to take things, the deeper you dive, the worse it looks. Pros It's the best software out there for what it does that i have found. Cons Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use. Reason for choosing Supermetrics I didn't, and i wouldn't. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Company uses Supermetrics. Review Source Thiago R. Online Media Analyst Online Media Used the software for: 2+ years ### "Pricey, but a life saver" July 27, 2021 5.0 That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis. Pros The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio. Cons It's pricey, specially for brazilian users like me. Review Source VR Verified Reviewer Content Creator Retail Used the software for: I used a free trial ### "Camino fácil para conseguir datos" April 20, 2023 5.0 Creo que es una herramienta que está muy bien pensada y satisface a la perfección las necesidades del cliente, en este caso las mías. Pros La interfaz de usuario simplificada y la posibilidad de utilizar varios DSP sin necesidad de conocimientos previos de programación hacen que configurar un informe sea muy fácil y accesible. Cons No me gusta que los diferentes conectores estén disponibles solo en los niveles superiores. Aunque los conectores básicos (Google, Facebook) están incluidos en el nivel básico, en mi experiencia, incluso las nuevas empresas necesitan conectores para adquirir backends y suites de CRM desde el primer día y no todos pueden pagar el plan de la agencia. Review Source Jordi M. CEO Marketing and Advertising Used the software for: 1-2 years ### "La herramienta definitiva si vas en serio con el Media Buying" January 26, 2023 5.0 Es una herramienta que no puede faltar en mis informes mensuales Pros Supermetrics ofrece muchas ventajas para los negocios. Te ayuda a ahorrar tiempo al automatizar tus informes de marketing. Te permite recopilar, analizar y compartir datos de forma más eficiente. También puede ayudarte a identificar oportunidades de marketing para mejorar tus campañas de publicidad. Además, te proporciona información detallada y personalizada sobre tus clientes para que puedas enfocar mejor tus esfuerzos de marketing. Finalmente, Supermetrics te permite comparar los resultados de tus campañas con los de la competencia. Esto te ayudará a optimizar aún más tus estrategias de marketing. Cons Las desventajas de usar Supermetrics es la posibilidad de confusión y errores al trabajar con varias fuentes de datos, y el tiempo y los recursos necesarios para configurar y mantener la herramienta. Review Source Pedro G. Senior Global Digital & eCommerce Manager Consumer Goods Used the software for: 2+ years ### "Good for building web dashboard" November 6, 2018 4.0 Overall good tool but could improve with offering more integrations. Pros The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards. Price wise is very competitive. Cons I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis. i also did not like that data only refreshes automatically every day, if not you need to do it manually. Review Source Henri H. Web designer Marketing and Advertising Used the software for: Less than 6 months ### "Supermetrics Review" September 20, 2023 5.0 Data from my promotional campaigns is easily integrated to provide analysis tools. Sometimes it is necessary to export the data to other data visualization software but this does not detract from the quality of the software. Pros very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools Cons They should work to improve the support response time which I found a little long Review Source VR Verified Reviewer Responsable de Marketing Online y Ecommerce Cosmetics Used the software for: 1-2 years ### "Buenos conectores ¡ Recomendados !" November 10, 2022 5.0 Pros Utilizamos los conectores de supermetrics para Google Data Studio y poder obtener datos para nuestros paneles de Facebook Ads, cumple perfectamente con lo que necesitamos por lo que perfecto Cons Nos gusta todo, cumple con nuestras necesidades para poder obtener los datos que necesitamos para nuestro panel de data studio Review Source VR Verified Reviewer Sr. Growth Marketing Manager Food & Beverages Used the software for: 6-12 months ### "One heck of a powerful tool" June 1, 2022 5.0 Pros Gives me a lot of visibility that I did not have before. Cons Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out. Review Source SS Sébastien S. CEO Marketing and Advertising Used the software for: 2+ years ### "Great data software" May 24, 2022 5.0 Economie de temps Statisfaction de mes clients (reporting daily) simplicité de liaison Pros Le temps que ce dernier me permet d'économiser grâce à une visualisation rapide de tous mes KPI clients Cons La remontée de données type "visuels", afin de pouvoir directement voir au sein des dashboard quels sont les visuels publicitaires les plus performants Review Source Similar Products Featured ## Related categories [Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Data Visualization](https://www.capterra.com/data-visualization-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.