# Page 3 | Supermetrics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Supermetrics the right Reporting solution for you? Explore 109 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/162846/Supermetrics/reviews --- Supermetrics 4.4 (109) [View alternatives](https://www.capterra.com/p/162846/Supermetrics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 3 - Reviews of Supermetrics ## Showing most helpful reviews Showing 51-75 of 109 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mayerly G. bachelor Marketing and Advertising Used the software for: I used a free trial ### "Analyzing my marketing strategies efficiently" May 26, 2023 5.0 The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day work, and I've been able to save a significant amount of time that was previously spent trying to collect data from multiple sources. Pros What I love the most is the ease with which I can track and analyze my marketing data on a single platform and thanks to this tool, I can seamlessly connect to all my marketing data sources like Google Analytics, Facebook Ads and LinkedIn Ads, all in one place, which means I no longer have to spend hours trying to combine and analyze information from multiple sources. Cons I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates. Review Source Nicolas R. Growth Marketing Lead Financial Services Used the software for: 1-2 years ### "Buena Herramienta, y sumando cada vez más fuentes" May 17, 2022 5.0 es muy útil a la hora de automatizar y disponibilizar de forma optima datos relevantes para la gestión y toma de desiciones. Pros Es versátil a la hora de usar, así como simple al implementar los conectores. Cons el costo es un poco alto y puede customizar mejor los conectores a usar, para pagar solo por lo que se necesita. Alternatives considered [Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/)[Bunker DB Analytics](https://www.capterra.com/p/251823/Bunker-DB-analytics/) Reason for choosing Supermetrics experiencia previa en el uso y facilidad de uso. Review Source AR Arsenuy R. Campaign Analytics Manager Food & Beverages Used the software for: 2+ years ### "I have overhauled the way we track performance with Supermetrics" March 13, 2020 5.0 I run a little empire of self-updating reports that track various aspects of our social, content and brand marketing, using Supermetrics. This includes ongoing trackers or Facebook and Instagram (both organic and paid), YouTube, Twitter, web analytics, dedicated trackers for multi-platform brand campaigns, as well as ad-hoc reports that are really fast and 100% customisable. Pros The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need. Cons It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility. Reason for choosing Supermetrics Primarily because it allowed me to eliminate the manual data export-import phase and because I could make reports that focus on the specific metrics and ratios that we wanted to see. Review Source Marina C. President Internet Used the software for: I used a free trial ### "Simplifying and empowering my marketing analytics" July 15, 2023 4.0 This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place. Now I can easily extract the data I need and generate custom reports in a matter of minutes. Pros What I like about this platform is its extensive integration with 80+ sales and marketing platforms. I no longer have to spend time and effort trying to extract data from different tools, everything is in one place. In addition, the is very easy to use, which allows me to generate reports and analysis quickly and efficiently. Cons What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time analyzing data, the price may be a bit high for some users, especially a small business or entrepreneur. Review Source JP Johnna P. Senior Analyst Legal Services Used the software for: 1-2 years ### "Supermetrics Review." July 9, 2022 4.0 Overall I would recommend Supermetrics to others. Pros We primarily use Supermetrics as an integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It’s an intuitive set up and the data is reliable and automatically refreshes. Cons The pricing plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets integration. Review Source SP Santosh P. Head of Search Marketing Marketing and Advertising Used the software for: 2+ years ### "Essential for your Google Data Studio Reports" February 13, 2022 4.0 An essential, really, so have to recommend it if you are a digital agency. Some rough edges, as with any product, need to be sanded, is all. Pros The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support. Cons Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal. Review Source Maximilian E. Founder Marketing and Advertising Used the software for: 2+ years ### "Best Tool to start getting into Social Media Analytics" August 7, 2021 5.0 Pros Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility. Cons The reliability of the Google Sheets integration is quite bad. Especially huge queries tend to fail quite often and sometimes incremental refreshes are screwing up. Also their customer support got better in the last years, but it is not really easy to solve problems once they occur. Review Source Chhaya S. Marketing Manager Food & Beverages Used the software for: 6-12 months ### "This tool is easy to use, powerful and great for collecting data!!" September 18, 2022 3.0 Pros It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics. Reports can be scheduled and shared via email on daily or recurring basis. Cons Supermetrics is quite expensive in comparison with other tool available in the market. There can be no more than one user can allowed to use this tool at one time. Review Source Shaun F. Director of Online Advertising Marketing and Advertising Used the software for: 6-12 months ### "Best Decision For Dashboards + Ongoing Reporting" June 24, 2019 5.0 Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox. Pros I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time. Cons There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified. Review Source Yaniv G. Marketing Manager Internet Used the software for: 6-12 months ### "Excellent Reporting with actionable insights " October 23, 2017 5.0 I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better. Pros This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time. - Perfect integration with all our marketing channels - Flexible reporting & automation (saves time) - Easy to use to create tables & dashboards Cons \- It's expensive (with all the extra add-ons ) - Gathering data takes time (from different API's) Review Source AF Andrey F. Business Development Computer Software Used the software for: 2+ years ### "Supermetrics makes my life a lot easier for analyzing huge volume of data" October 20, 2017 5.0 Getting precise data from Google Analytics in more convenient and customized way. Pros I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface. Cons Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time. Review Source SC Sebastian C. Digital Director Marketing and Advertising Used the software for: 1-2 years ### "Good alternative for social media analytics and reporting" May 17, 2022 4.0 Pros It allows you not only to report on your own social media accounts, but you can get public data on competitors profiles in platforms like Instagram and Facebook. Cons Setup takes longer than other, more expensive, platforms in the market, and you want to save historic data, you need to use Google Sheets or other platform of your own. Switched from [Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/) Cost saving Review Source DT Davy T. CEO Marketing and Advertising Used the software for: 2+ years ### "Great way to merge your data " May 24, 2022 4.0 Good tool, yet expensive. Pros I like the way you can connect multiple sources and use them in Google Sheets. Cons It's way too expensive. I would only recommend to use this as an agency if the client pays for it. Review Source Raúl S. Account Director Marketing and Advertising Used the software for: Less than 6 months ### "Powerful but expensive reporting" June 20, 2022 4.0 Pros The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited Cons It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market. Alternatives considered [Octoboard for Agencies](https://www.capterra.com/p/182541/Octoboard-for-Agencies/)[Swydo](https://www.capterra.com/p/159323/Swydo/)[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Review Source VR Verified Reviewer Business Intelligence Developer Education Management Used the software for: 6-12 months ### "Bootstrap your Business Intelligence on a small company" October 15, 2019 4.0 Pros It provides built in integrations from most known marketing tools (Facebook, Google Ads and Bing Ads) directly to Google Sheets and Excel. It was easy to set up and use, and helped us to bootstrap our marketing analysis without a big implementation cost. Cons When we used it, it doesn't supported incremental updates, so it was costly to run it on a daily basis when our query time period was too big. Review Source Andrea Yarlyn Q. owner Marketing and Advertising Used the software for: I used a free trial ### "The essential tool for making decisions based on marketing data." September 23, 2023 5.0 I like it a lot because they are always willing to answer my questions and solve any problem that may arise. Pros I really like it and I don't have to jump from one tool to another to get the information I need. With this tool I solve everything. Cons I have found that sometimes the data loading speed can be a little slow especially when dealing with large volumes of information. Review Source JS Jon S. Digital Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "Supermetrics Tools and Team are truly top-notch." January 15, 2021 5.0 My experience with the Supermetrics team is what truly takes their software/service to the next level. Their operations support team is quick to respond, eager to help, and ambitious with their goals of keeping their customers happy. I have never seen such a responsive, personable, and all together helpful team of individuals. I will recommend Supermetrics 10 out of 10 times. Pros The datastudio connection capabilities are relatively simple to set up and extremely useful. Supermetrics works seamlessly with Google's system to provide killer live-reporting tools for high-level KPIs. Cons There is not much to dislike here. The price is extremely fair in relation to the competition. The only slight drawback is the initial linking takes a small time commitment, but once a connection is made via Datastudio the rest is quick and seamless. Review Source JB Jay B. Data Analyst Marketing and Advertising Used the software for: 2+ years ### "Saves time, but not as much as I hoped it would" February 26, 2021 4.0 I appreciate the time saved by having Supermetrics pull all my social media and advertising KPI's but I wish it was a bit more reliable. Pros I love being able to pick and choose which dimensions/metrics are pulled into spreadsheets and the UI is easy to use. Cons I am routinely frustrated to find that my daily queries have been failing for a week or more without notifying me. Twitter, Youtube, and Instagram all give me issues with this. Review Source MJ Mark J. Head of Audience Insight Leisure, Travel & Tourism Used the software for: 2+ years ### "Good tool for extracting multiple data sets from multiple data sources" May 17, 2022 4.0 Pros Easy to use, can connect to multiple data connectors. We use it for the google suite & social media. Cons Sometimes can be prone to errors, would like a few more connectors available. Socialbakers etc. Review Source Melvin L. Media Manager Marketing and Advertising Used the software for: I used a free trial ### "Used this trial, but did not get approved for paid version" December 18, 2019 5.0 Very good. Would highly recommend as it really automates and drops a lot of drag in reporting. In terms of data privacy, there might be some scrutiny or assurance needed from Supermetrics/ Pros Used the free trial. Supermetrics is amazing. It connects to all the major players to get the extremely valuable data dumps. Connect this to Google data studio or equivalent and reporting is automatically done. Cons There is a cost involved, which makes sense. The cost model might not be simple to understand due to cap to calls and such. Might be harder for C-suites to understand (That was my experience). Data privacy wise as well might be an issue. I had left my previous company before all this got checked Review Source VR Verified Reviewer Digital Marketing Manager, Paid Search Retail Used the software for: Less than 6 months ### "Powerful tool for combining disparate data sets I use this daily to monitor advertising performance." December 7, 2017 4.0 It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket. Pros This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms. Cons Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird. Review Source VR Verified Reviewer SEO Manager Chemicals Used the software for: 6-12 months ### "Supermetrics is a platform that is true to its name - It is 'super' in gathering data and metrics" May 18, 2022 5.0 Pros The platform offers many different connectors - both for the source data and endpoint. It works nearly flawlessly, which was a major issue we had with other similar products - we ran into issues with all of them. Cons It is very expensive and unlike other similar platforms there is no free option (with fewer capabilities). Review Source CB Christian B. Growth consultant Consumer Goods Used the software for: 6-12 months ### "Worth it to save time" May 24, 2022 5.0 its been great, i've used it off and on for 4 years now. Pros Automation is important when you have a lot going on. Supermetrics, makes setting up automated reports simple and fast Cons Price, supermetrics previously was 50% the current cost. The increase came out of nowhere and it makes it difficult for individual/freelancer usage Review Source VR Verified Reviewer Manager of Data & Reporting Broadcast Media Used the software for: I used a free trial ### "Supermetrics for Ad Agencies" May 17, 2022 4.0 Pros The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc). We can manage the data from there, and pump them into our visualizations. Cons We're a large agency, and there's a fee per-account that we pull in. Also, the visualization options aren't exhaustive. Review Source VR Verified Reviewer PPC Manager Cosmetics Used the software for: 6-12 months ### "Lifesaving tool" February 7, 2018 5.0 It saves me lot of time on daily basis. Worth every cent Pros I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns Cons I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.