Who Uses This Software?

Our product benefits companies that want to efficiently manage, customize, and distribute marketing assets/materials all from one portal and remain brand compliant. We serve all industries.


Average Ratings

27 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • MarcomCentral
  • marcom.com/
  • Founded 2000
  • United States

About MarcomCentral Enterprise

MarcomCentral is the premier sales enablement tool that sales reps and field marketers can use to locate, customize, manage, and share digital assets with ease. By housing every piece of collateral in one central online location, users are guaranteed immediate access to any asset they can download, email, print or post to social media channels too. Request a demo of our portal today to see how our software can help your organization.


MarcomCentral Enterprise Features

  • Collaboration
  • Contact Management
  • Content Management
  • Document Management
  • Goals / Quota Management
  • Lead Management
  • Meeting Management
  • Performance Management
  • Presentation Management
  • Proposal Management
  • Territory Management
  • Training Management

MarcomCentral Enterprise Reviews Recently Reviewed!

5/5! A must have for our organization!

Feb 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Marcom Central is a favorite tool around our organization. Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease!

Vendor Response

by MarcomCentral on February 14, 2017

Samantha -- We love hearing this feedback! Thank you so much for your positive review!

Excellent product - just needs better service

Nov 02, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: We've been a Marcom Central customer for well over 10 years.
Marcom Central is by far the best product of it's kind that we've found and tried. It's features are robust and are continually being developed and upgraded. There is, however, room for improvement.
Overall, Customer Support is lacking. The Admin Tool system does not have any adequate or intuitive Online Help system (compared to the old Manager interface). Additionally, while your phone support staff is knowledgeable and helpful, it often takes a day or more to get any kind of response from Tech Support or our BRM. When our customers' projects are completely on hold in order to get an answer to a question or have a minor task completed, it looks bad to our customers who don't know and don't care that the delay is not our fault, but yours.
Additionally, when having to make multiple changes to multiple portals, the Admin Tool lost a lot of functionality for power users - it just takes too many clicks to get things done. The old Manager remembered more settings and didn't require as many clicks. Additionally, several feature requests are needed - such as creating more Bulk Ops capabilities (like editing User Groups with spreadsheets).
While your product is excellent and I do recommend it, it seems that the service end of what Marcom Central has to offer still has much room for improvement.

Vendor Response

by MarcomCentral on November 03, 2016

Francis, We appreciate your honest review, and we are appreciative that you have stuck with us over the years. We've relayed your concerns to the teams -- rest assured you've been heard -- and we will continue to make improvements to assist with these points. Thank you for your review, and your business! The MarcomCentral Team

Collateral Distribution System

Nov 02, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: My company has used Marcom Central since May 2015. One of the main reasons we chose this system is its flexibility and "self-service" structure. My business needs require extremely quick turn arounds in terms of posting and/or updating the products/items we feature on Marcom. Their admin portal and web access allows me to address those needs wherever business finds me (office, remote, etc). My BRM Jessica has been fantastic to work with; responsive and timely.

Keeping it real, my only constructive criticism is that some of the admin structure to update/create items is a bit clunky and does require an investment in time to learn. The admin user guide can be more user friendly and finally I wish the customer support team was larger so responses can be made more quickly. Many new features/functionality is coming in 2017 so I look forward to see how they play out.

Vendor Response

by MarcomCentral on November 02, 2016

Norman, Thank you so much for your review and expressing your concerns. We are elated to hear our tool helps your business needs, and in terms of the user guide, admin structure and support team, all responsible parties have been notified and we are working on it! Our new UX and features will be relesaed soon. We look forward to continuing to help you and your team. Thank you again, The MarcomCentral Team

Great product with a lot of capabilities

Oct 18, 2016
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Extremely
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Pros: It has a large range of capabilities, including digital downloads, "store front", and it's very customizable.

Cons: It's pretty cumbersome on the backend for admins to upload and create new material.

Overall: Marcom has been a valuable tool for our organization. It allows for many users to access marketing materials in one central location. It's easy for them to use. The functions from searching to downloads and customization make it highly useful. It also alleviates the marketing team from doing one-off requests so they can focus on larger projects while MarComCentral takes care of the daily needs for our sales team.

Recommendations to other buyers: There are just so many different ways this can be used. It's so versatile.

Vendor Response

by MarcomCentral on October 18, 2016

Hi Mindy, We are so pleased to hear you appreciate the versatility of our tool and how it has helped your company with initiatives! We are currently working on a new UX and hopefully this will alleviate any cumbersome issues with the backend. Please don't hesitate to ask your BRM for quicker, easier ways to use the tool. Thanks for the positive review! The MarcomCentral Team

Marcom for DaVita's Marketing on Demand

Oct 11, 2016
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Comments: I think the features and functionality are good, but could expand on ease of use, and reporting from the back end.

The value for money gets a lower rating because there were a lot of inconsistencies in hours quotes for us that caused a lot of stress and tension that could have been avoided with a set plan in advanced.

Vendor Response

by MarcomCentral on October 11, 2016

Camille, Thank you very much for your honest review. Rest assured these critiques have been shared and we will do our best to alleviate any issues you have. We appreciate your feedback! Thank you again, The MarcomCentral Team

Wish the UX was better

Oct 06, 2016
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Comments: The look/feel of the site is outdated. I'd like to see a more user friendly backend for admins and a responsive site for users.

Vendor Response

by MarcomCentral on October 06, 2016

Wintana, Thank you for your honest feedback. We are currently in the process of updating our entire platform, and so our UX will look and feel brand new and be responsive! I've shared this feedback with your BRM as well, and we are taking your constructive criticism seriously. Your BRM is happy to customize your portal to make it as easy to use as possible for your admins and users alike. Please don't hesitate to reach out with any further concerns. Thank you, The MarcomCentral Team

Marcom review

Oct 06, 2016
5/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: The customization capabilities overall.

Cons: The low functionality of the rich text editor

Overall: We have had nothing but great experiences with Marcom. This technology has helped us remove production time from the marketing department and allowing us to work on other projects instead. This self-serve tool has allowed our users to utilize the functionality at its fullest. The only issue we have come across is within the Business Intelligence system, which has had some hiccups that haven't allowed us to pull precise reporting. We have not been able to produce reports that can support the complete utilization. We believe once these are corrected we will have everything we need from Marcom and it's system. However, overall this system has been excellent for our company and has been accepted by the majority of our users.

Vendor Response

by MarcomCentral on October 06, 2016

Zach, Thank you so much for your positive review. We will work closely with Birst to get these hiccups resolved for your integration, and we are so pleased to hear that the tool overall has been helping you and your company. Thanks again! The MarcomCentral Team

MarcomCentral Review

Sep 19, 2016
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's very easy for the client to use and I like the flexibility it has with how you can customize.

Cons: It's a little tougher on the back end and takes more time to create items than I would prefer.

Overall: I've been a big fan of what we're able to do. The training is a little difficult and we don't have a lot of staff members that can pick it up, but once you know how to use it, it's really a great product. Our clientele has really responded positively to it.

Recommendations to other buyers: I think there could be some improvement in the email area. I don't think there's a lot of focus on that, but it's a big part of our business.

Vendor Response

by MarcomCentral on September 19, 2016

Ryan, Thank you so much for your review of MarcomCentral! We're happy to hear the ease of use and customization works well for your company, and we've taken your advice seriously. Please let us know if there's anything else we can do for you and PGA. Best, The MarcomCentral Team

Great product for our sales team

Sep 07, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: MarCom Central has helped our marketing team cut down on the number of custom projects to support our sales staff and focus on larger campaign opportunities. The system for the users is very intuitive and our team took it quite quickly. On the backend for the administrator, it take a bit of getting used to but for simple products, upload is easy. The account management and support team are a great asset when you are working on a more complex product set.

Vendor Response

by MarcomCentral on September 07, 2016

Valerie, Thank you so much for the helpful and explanatory review of our product. We hope to continue to assist First Federal in all your marketing needs! Thanks again, The MarcomCentral Team

Great company, great tool!

Sep 06, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: This is our first year using Marcom. It's been a lot of work getting our team trained on the tool, gathering assets, etc. but it's been a smooth process with Marcom helping us every step of the way. We just launched recently but so far so good and the field seems to love it compared to our old tool!

Vendor Response

by MarcomCentral on September 07, 2016

Madalyn, We are very pleased to hear your field teams are enjoying the product, and we will continue to do our best to help in any marketing aspect you need! Thank you for the great review! Thank you for your business, The MarcomCentral Team

The Review

Sep 06, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: We've recently begun using Marcom at my company and are launching in the next two months. My experience has been great so far as the team helping us (Dana Dee) has been wonderful, easy to work with and understanding when we've had a litany of red-tape issues, delays, etc. As for how our partners like it, we will not know until it has been launched.

Vendor Response

by MarcomCentral on September 06, 2016

Welcome aboard!

Great customer care and product features!

Sep 02, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Thanks to the entire MarcomCentral team to provide a great support and great customer care. MarcomCentral is a great solution for marketing departments of all sizes!

Vendor Response

by MarcomCentral on September 02, 2016

Thank you for taking a few minutes to provide feedback! It's invaluable to us as we are always looking to make improvements.

Marcom = Gamechanger

Sep 01, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Comments: Marcom is a powerful tool that we've adopted for our local marketing teams' use. We've worked with Marcom team members to customize the aesthetic of the portal to our brand, and created products that are used nationwide. The resulting efficiency has positively affected the way we deliver collateral to our stakeholders. As an added benefit, it's also a pleasure to work with the Marcom team.

Vendor Response

by MarcomCentral on September 02, 2016

MarcomCentral aims to be a game changer to each and every client. Thank you SO much for the feedback. It's a pleasure to work with you and your team as well.

MarcomCentral review for Capterra

Jun 20, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This software has truly revolutionized how our sales department can access, customize, order and distribute our marketing material. Although it does still happen, having MarcomCentral has really cut back on the one-off requests that our team used to have to drop everything to address. The system is easy to use and maintain. And, when in doubt regarding anything, we know we have a wonderful support team that we can access at any time.

Cons: The start up was a bit daunting. The MarcomCentral team was always upfront about the start-up and the amount of time it would/could take. We were ready to run when we actually had to slow down to a crawl until we got all the back end databases set-up. The team did make all of this much easier and stayed with us through every step until we got way more comfortable and tried everything on our own.

Overall: We've had a wonderful experience from set-up, to launch, to support. We've never felt like we were on our own during any stage.

Recommendations to other buyers: Make sure you do plan a realistic start/launch time - at least a couple of months. Start with the basics and then add more of the features such as PPT and logo files.

Vendor Response

by MarcomCentral on June 20, 2016

Thank you for the helpful feedback. You and your team have been a pleasure to work with as well.

Some Frustration, but overall positive

Jun 07, 2016
4/5
Overall
2 / 5
Ease of Use
4 / 5
Customer Support

Comments: Customer service has been great, our rep replies to questions quickly. I find the lack of training and instructions on how to use certain aspects, specifically Fusion Pro to be frustrating. It is not an intuitive system and the training is both costly and time consuming (if one opts to fly out to California.)

We have been using the software for 1 year. We maintain out own system

Mar 01, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Love the system. It is hard to get everyone on the same page internally.
There are many ways to load documents that are easy to load but they are time consuming.

Vendor Response

by MarcomCentral on June 07, 2016

Thank you for taking the time to leave feedback. Our client satisfaction is very important to us and we are very pleased that you love the system.

We use this product to create variable marketing materials for in-house and professional printing

Feb 03, 2016
4/5
Overall
2 / 5
Ease of Use
3 / 5
Customer Support

Comments: The software has a vast capability for customization, which has been a great benefit to our usage of the product.

Vendor Response

by MarcomCentral on February 08, 2016

Erinn - Thank you so much! We are glad you are reaping the benefits of your portal. It has been great working with you and we will continue to work as a team!

The platform is meeting all of our expectations and is also able to grow as we expand the portal

Feb 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: The software is extremely easy to use and MarcomCentral is always looking for ways to evolve to meet our growing needs. As we expand how we want to use it, they are willing to develop new applications to support our growing needs. The platform performance is smooth without any glitches. The account support we receive is great and very responsive as well.

Vendor Response

by MarcomCentral on February 08, 2016

Thank you Beth! So glad your needs are being met with MarcomCentral. That is very important to us.

Once you learn it, it's easy to use!

Feb 01, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: The ease of use of the software is exceeded only by the availability of the staff to answer questions. I like the software, but the selling point for me is the people behind it. They are willing to listen and create something to meet the needs of the customer - me!

Vendor Response

by MarcomCentral on February 01, 2016

Thank you Jill. We always strive to listen to our customers and do what we can to accommodate their needs. Glad you are finding the portal easy to use!

MarcomCentral's marketing asset management technology transformed my organization!

Feb 01, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: MarcomCentral has virtually eliminated rogue marketing and the need for one-off marketing asset requests from our organization. Our Business Relationship Managers are a joy to work with, and our technical needs are always addressed quickly. I highly recommend MarcomCentral to any organization looking to increase speed to market with customized marketing assets, control their brand integrity, measure effectiveness of marketing assets, and deliver high-quality digital and print assets to their sales teams with the click of a button.

Vendor Response

by MarcomCentral on February 01, 2016

Wow! We appreciate this so much. We are all so happy that your portal has been such a success and so effective for your team. We couldn't agree more - no more rogue marketing!

So far our launch has gone smoothly without any problems.

Feb 01, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Our project manager Sarah has done a great job getting to know the materials that we've put together for the site and has been a great link between us and your design area. We are looking forward to adding to our tool and being able to take on the administrative functions to keep it up to date.

Vendor Response

by MarcomCentral on February 01, 2016

Thank you very much! You and your team have also been a pleasure to work with. We look forward to assisting you with growing your portal.

Pleased & happy with the entire experience - training, set up, launch, maintenance.

Jan 29, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: The backend is a little more involved than I expected, but my rep, Sarah, has been AMAZING in walking me through things I forgot since training or things I've overlooked. I participated in the full training last summer in Del Mar and the trainers were wonderful - friendly, patient, and knowledgable about the system We've only been live since Nov, and are really only using the site to host static docs, but so far it's been great.

Vendor Response

by MarcomCentral on January 29, 2016

Very much appreciated! Thank you for your patience as well while learning and implementing your portal! It looks great. We are thrilled to have Mozido as a client.

Love it!!

Jan 29, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Pros:
I am extremely happy with our experience using MarcomCentral. We are still in the initial implementation phase but I anticipate our team will love using the system as much as I do. The fact that so many of our requirements come standard out of the box made implementing this system relatively easy. We did have some custom requirements as well, but the team handled the design and functionality like pros. The expertise that the MarcomCentral team has technically is amazing and the service we have received from our Business Relationship Manager, Sarah Steele, far exceeds my expectation. Her knowledge of the platform and willingness to brainstorm on ways we can produce our materials has been very valuable.

Cons:
None

Overall I couldn't be happier with our choice to go with MarcomCentral and look forward to many years of providing efficient ways to market our products, thanks to the ease of using MarcomCentral.

Vendor Response

by MarcomCentral on January 29, 2016

Tami, thank you! Ease of use is something we strive for, and we are thrilled that your experience has been nothing but positive. It has been a pleasure working with you and your team and we look forward to working with you for many years to come.

Marcom Central Is Helping Us Streamline Our Operations

Jan 29, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: As we're just getting our Marcom portal up and working, we don't have much real-world stories about it yet. But the Marcom team has been great in helping us decide what our portal should look and how it should function.

We're in the process of populating it now with templates and digital assets. Once we open it to our associates, it should help streamline requests for "custom" collateral and take a load off of our Marketing team.

The Marcom team in Solano Beach, CA were so warm and welcoming when I and a graphic designer from our ad agency attending training at their facility. We learned a lot and continue to grow as we gain experience creating new and innovative templates.

Vendor Response

by MarcomCentral on January 29, 2016

We've thoroughly enjoyed working with Hancock Bank and are excited to see the positive results that will come from your new portal. So glad your team is on board with MarcomCentral!

Front end experience is good, back end experience is clunky

Jul 29, 2015
3/5
Overall
2 / 5
Ease of Use
3 / 5
Customer Support

Comments: I am the second person from Trimble Geospatial to work with the portal. There are about 4 Trimble divisions using MCC as individual portals.

I started with the portal just over a year ago and had to come up to speed with it pretty quickly. I have managed to add a lot of content for our clients. In order to do this though I have experienced a lot of teething problems with the admin templates/limitations/customer service at times. I totally appreciate the customer service issues have been addressed now. I do struggle with the complete process as it is quite involved and we seem to push the limitations of the software quite a bit. Especially as I am now in the process of creating language versions and need the portal to support chinese/cyrillic fonts...as a start!

There are two outstanding requests I have at the moment which I feel are quite important for flexibility.

1. I attended the MCC conference in San Diego, and met Douglas Cogan. Lovely guy...and we got chatting about the limitations of the graphics boxes, how it would be great if we could have angled ones instead of just a rectangle. I followed that when I got back to the office and sent him an email in March...have not heard from him since then.

2. Print file impositions. We have many documents that are 4-page / 8-page / 16-page or more, and currently the configurations only allow for single page bleed and crop. We think this is a very important "Fix" rather than an "Enhancement" of your portal. It is extremely important that a client can download a document...take it to his local vendor...and it is already in printer spread layout...for ease of printing, deadlines, and also cost for them. Unfortunately the portal as it is now...they can only download single pages with bleed and crops. So you can imagine if they have an 8 or 16 page brochure to take to a print vendor it would mean quite a cost for them to manipulate to printers spreads.

Apart from that...I actually enjoy seeing the end results when the materials go live and I have had really good feedback from our clients that they now have marketing literature that they can customize and they are using the site :)

regards
Jodie

Vendor Response

by MarcomCentral on February 01, 2016

Thank you for your feedback. We will most definitely take that into consideration.

Good stuff, with great potential!

Jul 11, 2015
4/5
Overall
3 / 5
Ease of Use
3 / 5
Customer Support

Comments: Pros:
- Can integrate multiple vendors, and multiple types of vendors
- Works for a variety of types of assets
- Has allowed us to make new templates, and new types of assets, available to various teams within our organization in a way not possible before
- Front-end site is pretty straight forward and easy for users to understand

Cons:
- Much of the software is still somewhat "out of the box" - i.e., customization options are few and there is little flexibility
- Back-end system requires a fair amount of training, which is often only available in extensive documents or pre-recorded webinars. For less tech-savvy users, the back end system can be tough to navigate.

To recap, the software has been a great asset to us so far; I continue to look forward to future enhancements!

Vendor Response

by MarcomCentral on July 15, 2015

Thanks for the accolades. Globus has been a tremendous addition to our list of clients.

Incredibly powerful software and service.

Jul 09, 2015
5/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support

Comments: In a very positive way, MarcomCentral changed everything about the way our marketing department does business. Because Marcom enables organizations to create and host customizable collateral on a grand scale, our team members were able to move from order-taking roles (creating one-off marketing collateral), to more forward-thinking, consultative, and strategic roles. Now we're able to better assist field associates, our sales team, and even home office departments, by providing marketing assets in one, convenient location. When branding, promotions, or pricing changes in our organization we can update things in one place. Our field knows that whatever they download from our Marcom portal is corporate-approved collateral and the most up-to-date. I would highly recommend MarcomCentral to any and every organization!

Vendor Response

by MarcomCentral on July 09, 2015

We are thrilled that MarcomCentral has had such a positive impact on your team. It's been a pleasure working with you and seeing the exciting results. We will continue to work side by side and assist you any way that we can!