# Footprints for Retail Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Footprints for Retail Software - reviews, pricing plans, popular comparisons to other Artificial Intelligence products and more. Source: https://www.capterra.com/p/163126/Footprints-for-Retail --- # Footprints for Retail Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Footprints for Retail ## What is Footprints for Retail? Footprints is the advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move and improving their customer experience. We enable retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets. ## What is Footprints for Retail used for? [Location Intelligence](https://www.capterra.com/location-intelligence-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $20 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Footprints for Retail?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://footprintsforretail.com/&name=Footprints for Retail) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Footprints for Retail 4.8 (5) VS. [4.6 (6,028)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $20 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (5) Ease Of Use 4.5 (5,979) Value For Money 4.8 (5) Value For Money 4.3 (4,602) Customer Service 4.4 (5) Customer Service 4.4 (4,399) ## Footprints for Retail alternatives [4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132666/Pipedrive/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Interaction Tracking 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Lead Capture 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Lead Segmentation 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules Machine Learning 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Enable businesses to implement machine learning algorithms on business data such as sales and revenue Marketing Automation 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Footprints for Retail 33 features Track and analyse user behavior within a system or network Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Combining data from different sources and providing a unified view Graphical representation of data Create and send email blasts/campaigns Caters to sales teams Ensure compliance with the General Data Protection Regulation protocols Geographic location of visitors determines behavior of the software Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Identify the physical location of an individual, asset, device, etc. Enable businesses to implement machine learning algorithms on business data such as sales and revenue Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Streamlining repetitive tasks and activities through automated and predefined workflows Tools designed to streamline the process of lead generation and management for sales teams View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Create, save, and re-purpose templates for emails, forms, etc. Monitor activity of individuals who visit your website using cookies Get Advice We can help you find the software with the features you need. Features 4.6 (5) 4.6 Based on 5 reviews ## Pricing Value for money 4.8 (5) Free Trial Basic $20.00 Flat Rate,Per Month Value for money 4.8 (5) 4.8 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (5) 4.4 Based on 5 reviews ## User reviews Overall rating 4.8 Based on 5 reviews Filter by rating 5(4) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Talha K. Sr. IT Manager Real Estate ### "Great for tracking and providing best options to customers" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 June 28, 2021 Footprints for Retail has been a breakthrough application to track the behavior of our customers and their preferences. It also gives a consolidated report on which adverts are working for us and the platform which is generating more leads. Pros Indoor shopping performance is a great aspect to track online customer's purchases and customize our shopping pages for each customer. Cons Omnichannel tracking has limitations to track Google adverts, Facebook and Instagram. Would have been better if other marketing platforms would have been included. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RG Rodica G. Digital Marketing Manager Retail ### "A digital marketing solution amazing for shopping centers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 14, 2020 Pros Digital strategy is the core of the NEPI Rockcastle development strategy in the long term. Investing in new technology is our way to stay ahead, with innovations that bring new solutions on the market that take customer experiences to new levels. We have a robust digital roadmap led by our Retail Analytics and CRM systems developed together with our partner, Footprints for Retail. The Artificial Intelligence and Machine Learning solutions that integrate online and offline data are of critical importance to our communication strategy with customers as we can target our audiences based on their behavior within our shopping centers. Cons It is normal when investing in new technologies and developments to have an ongoing process of continually optimizing the solution. We are in this process together with our partner, trying to find ways to improve and optimize the solution constantly. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CN Cristian N. Business Manager Commercial Real Estate ### "Footprints changes the way we look at commercial property" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 12, 2020 The main benefit is increasing the revenue received from the physical commercial property, by taking advantage of the data. Pros I helped my clients engage with the software. Its revolutionary features helped them tape charateristics of their physical property that they could not monetize without Footprints Cons The most difficult part was to change the way we look at the commercial property and to view it also as a data generated asset instead as just a rent generated one. I believed that once more and more commercial property owners get into this boat, the more used the software will be. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LK Lorant K. Strategy Consultant Financial Services ### "Excellent value add" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2020 We have a great business relationship Pros Easy to implement to end user, no-hassle learning curve, great value and optimization potential Cons Developer API could be further enahced to allow more customization options Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PG Paul G. Managing Partner Management Consulting ### "Unique solution for quality, marketing actionable offline behavioral data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2020 Pros The innovative nature of the product delivers the most impact. Bringing offline behavioral data and merging it with online date is what generates the most value. There is not other product in the market that can bring more superior quality and actionable offline data. Cons A larger scale roll-out of the product would be needed to improve the accuracy of results generated by the machine learning algorithm. The more available data, the higher the accuracy. Reasons for choosing Footprints for Retail There is currently no similar alternative product which can deliver the same level of quality offline data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)