# Footprints for Retail Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Footprints for Retail Software - reviews, pricing plans, popular comparisons to other Artificial Intelligence products and more.

Source: https://www.capterra.com/p/163126/Footprints-for-Retail

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# 

 Footprints for Retail Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Footprints for Retail

## What is Footprints for Retail?

Footprints is the advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move and improving their customer experience. We enable retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets.

## What is Footprints for Retail used for?

[Location Intelligence](https://www.capterra.com/location-intelligence-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)

Overall rating

Based on 5 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$20

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Footprints for Retail?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://footprintsforretail.com/&name=Footprints for Retail)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Footprints for Retail

4.8 (5)

VS.

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

$20

Flat Rate, Per Month

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (5)

Ease Of Use

4.5 (492)

Value For Money

4.8 (5)

Value For Money

4.3 (371)

Customer Service

4.4 (5)

Customer Service

4.4 (383)

## Footprints for Retail alternatives

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

78%

of reviewers

rated it above 4 stars

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

84%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Interaction Tracking

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Track interaction history by documenting conversations for contacts

Lead Capture

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Lead Segmentation

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Divide leads into buckets based on predefined criteria and routing rules

Machine Learning

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Marketing Automation

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

Footprints for Retail 33 features

Track and analyse user behavior within a system or network

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Combining data from different sources and providing a unified view

Graphical representation of data

Create and send email blasts/campaigns

Caters to sales teams

Ensure compliance with the General Data Protection Regulation protocols

Geographic location of visitors determines behavior of the software

Track interaction history by documenting conversations for contacts

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Identify the physical location of an individual, asset, device, etc.

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Predict future data based on historical data sets

Analyzing historical and current data and generating a model to help predict future outcomes.

Streamlining repetitive tasks and activities through automated and predefined workflows

Tools designed to streamline the process of lead generation and management for sales teams

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Group leads or contacts based on their specific characteristics

Manage campaigns and track engagement for marketing efforts across social media channels

Create, save, and re-purpose templates for emails, forms, etc.

Monitor activity of individuals who visit your website using cookies

Get Advice

We can help you find the software with the features you need.

Features

4.6 (5)

4.6

Based on 5 reviews

## Pricing

Value for money

4.8 (5)

Free Trial

Basic

$20.00

Flat Rate,Per Month

Value for money

4.8 (5)

4.8

Based on 5 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (5)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (5)

4.4

Based on 5 reviews

## User reviews

Overall rating

4.8

Based on 5 reviews

Filter by rating

5(4)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Talha K.

Sr. IT Manager

Real Estate

### "Great for tracking and providing best options to customers"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

June 28, 2021

Footprints for Retail has been a breakthrough application to track the behavior of our customers and their preferences. It also gives a consolidated report on which adverts are working for us and the platform which is generating more leads.

Pros

Indoor shopping performance is a great aspect to track online customer's purchases and customize our shopping pages for each customer.

Cons

Omnichannel tracking has limitations to track Google adverts, Facebook and Instagram. Would have been better if other marketing platforms would have been included.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RG

Rodica G.

Digital Marketing Manager

Retail

### "A digital marketing solution amazing for shopping centers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

May 14, 2020

Pros

Digital strategy is the core of the NEPI Rockcastle development strategy in the long term. Investing in new technology is our way to stay ahead, with innovations that bring new solutions on the market that take customer experiences to new levels. We have a robust digital roadmap led by our Retail Analytics and CRM systems developed together with our partner, Footprints for Retail. The Artificial Intelligence and Machine Learning solutions that integrate online and offline data are of critical importance to our communication strategy with customers as we can target our audiences based on their behavior within our shopping centers.

Cons

It is normal when investing in new technologies and developments to have an ongoing process of continually optimizing the solution. We are in this process together with our partner, trying to find ways to improve and optimize the solution constantly.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CN

Cristian N.

Business Manager

Commercial Real Estate

### "Footprints changes the way we look at commercial property"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 12, 2020

The main benefit is increasing the revenue received from the physical commercial property, by taking advantage of the data.

Pros

I helped my clients engage with the software. Its revolutionary features helped them tape charateristics of their physical property that they could not monetize without Footprints

Cons

The most difficult part was to change the way we look at the commercial property and to view it also as a data generated asset instead as just a rent generated one. I believed that once more and more commercial property owners get into this boat, the more used the software will be.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LK

Lorant K.

Strategy Consultant

Financial Services

### "Excellent value add"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 8, 2020

We have a great business relationship

Pros

Easy to implement to end user, no-hassle learning curve, great value and optimization potential

Cons

Developer API could be further enahced to allow more customization options

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PG

Paul G.

Managing Partner

Management Consulting

### "Unique solution for quality, marketing actionable offline behavioral data"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 5, 2020

Pros

The innovative nature of the product delivers the most impact. Bringing offline behavioral data and merging it with online date is what generates the most value. There is not other product in the market that can bring more superior quality and actionable offline data.

Cons

A larger scale roll-out of the product would be needed to improve the accuracy of results generated by the machine learning algorithm. The more available data, the higher the accuracy.

Reasons for choosing Footprints for Retail

There is currently no similar alternative product which can deliver the same level of quality offline data.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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