--- title: "Bionic Media Planning Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Bionic Media Planning Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more." source_url: "https://www.capterra.com/p/163245/Bionic-Media-Planning-Software/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Bionic Media Planning Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Bionic Media Planning Software ## What is Bionic Media Planning Software? Built for media planners and media buyers, Bionic is the only fully-integrated, omnichannel media planning software + media buying software that delivers perfect media plans, beautiful flowcharts, online RFPs and IOs, flawless trafficking, delivery pacing, KPI performance monitoring, automated reconciliations, client dashboards, and more! Same day setup. Free on-boarding. Unlimited free training and support. Flexible month-to-month contract available. 14-day trial with Satisfaction Guarantee. ## What is Bionic Media Planning Software used for? [Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $199 Other, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Bionic Media Planning Software 4.7 (19) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $199 Other, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (19) Ease Of Use 4.5 (6,085) Value For Money 4.9 (17) Value For Money 4.3 (4,702) Customer Service 4.9 (18) Customer Service 4.4 (4,493) ## Bionic Media Planning Software alternatives [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.5 (3,579)](https://www.capterra.com/p/79104/Smartsheet/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.6 (2,251)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/163245/Bionic-Media-Planning-Software/alternatives/) ## FAQs about Bionic Media Planning Software Overview ### Which roles and teams benefit most from Bionic Media Planning Software? Bionic Media Planning Software is most used by media planners, buyers, strategists, and directors who build media plans, manage buys, and track campaign details. Agency owners, presidents, and account directors use it to oversee client planning and budgets, while digital marketing teams coordinate channel strategy, proposals, and reporting. Answer based on 19 reviews Overview ### What company size and specific industries is Bionic Media Planning Software built for? Bionic Media Planning Software is designed for advertising agencies and in-house media teams, specifically for media planners and media buyers. It suits organizations of any size that manage media planning and buying as part of their advertising operations. Features and Usability ### What are the key features of Bionic Media Planning Software? Bionic Media Planning Software offers media planning and campaign management features, including campaign planning, scheduling, tracking, and channel management. It also includes budgeting and forecasting, spend management, ROI tracking, predictive analytics, and reporting. Collaboration tools, role-based permissions, Gantt/timeline views, and customizable dashboards support project and workflow management. Pricing ### How much does it cost and what fees or limitations are included? Bionic Media Planning Software starts at $199 per month for the Pro Plan, with a minimum quantity of 5. The plan includes free onboarding, free support, and free training, plus a 14-day Money Back Guarantee. No other fees are listed in the provided pricing details. Integrations ### Which third-party tools and platforms does Bionic Media Planning Software integrate with? Bionic Media Planning Software integrates with over 20 platforms, including Adform FLOW, Amazon DSP, Facebook Business Suite, Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Data Studio, QuickBooks Online, QuickBooks Online Advanced, and Workamajig. It also connects with Bing Visual Search, Flashtalking, MediaMath, Revive Adserver, Simpli.fi, Twitter/X, and Zemanta. Getting Started and Support ### What training and onboarding options does Bionic Media Planning Software offer? Bionic Media Planning Software offers in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online formats support guided setup, webinars provide scheduled group instruction, documentation serves as written reference material, and videos allow self-paced learning. Getting Started and Support ### What customer support options does Bionic Media Planning Software offer? Bionic Media Planning Software provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. These channels give users multiple ways to find answers or contact support directly. No reviewer feedback is available about response speed, helpfulness, or common support issues, so user experience details cannot be summarized. ## Features AI summary Based on 890 Advertising Agency reviews Capterra reviewers point to these as the features buyers value most when choosing advertising agency software: - **Project Management** (**40%** of reviewers rated this feature as critical) - **Task Management** (**49%**) - **Activity Dashboard** (**39%**) Bionic Media Planning Software supports all three of the top features reviewers prioritize: **Project Management**, **Task Management**, and **Activity Dashboard**. Together, these capabilities give teams a clear way to plan campaigns, track work across tasks, and monitor progress in real time, helping businesses stay organized, keep projects moving, and make better day-to-day decisions. Activity Dashboard 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Reporting & Statistics 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Campaign Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Planning 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Commenting/Notes 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Leave comments and notes on documents for others to view Data Import/Export 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Bionic Media Planning Software 62 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Budgeting/Forecasting: Create budgets based on historical data and future projections - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Client Management: Manage contact details and communication with clients - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Deadline Management: Specify or track the date/time a project, task, etc., is due for completion - Document Management: Store, manage, and track all electronic documents in a centralized location - Email Marketing: Create and send email blasts/campaigns - File Management: Create, save, and store files - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Gantt/Timeline View: Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Presentation Tools: Share and present designs - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Project Planning: Organize and schedule projects - Project Tracking: Monitor the progress of projects from start to finish - Project Workflow: Create, manage, or update project workflows. - Projections: Estimate or forecast of a future scenario based on the study of present trends - Reporting: Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Roadmapping: Identifying desired outcomes and important milestones and creating a plan on how to achieve them - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Spend Management: Track the amount of money spent on a certain product or with a certain supplier - Status Tracking: Track the status over time for a request, process, asset, or transaction - Tag Management: Generate or append custom campaign parameters to URLs - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Task Progress Tracking: Track the status and progress of tasks - Task Scheduling: Track and manage the scheduling of tasks - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - To-Do List: A digital list of items that need to be completed - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.4 (19) 4.4 Based on 19 reviews ## Pricing Value for money 4.9 (17) [View pricing plan details](https://www.capterra.com/p/163245/Bionic-Media-Planning-Software/pricing/) Pro Plan $199.00 Other,Per Month It includes: - Free Onboarding - Free Training - Free Support Value for money 4.9 (17) 4.9 Based on 17 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Workamajig](https://www.capterra.com/p/10533/Workamajig/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[ Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (18) 4.9 Based on 18 reviews ## User reviews Overall rating 4.7 Based on 19 reviews Filter by rating Counts reflect reviews available in this feed. 5(14) 4(5) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Fabio L. Digital Media Strategist Used the software for: 3-5 years ### "Media Plans in a easy and transparent way" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 7, 2019 Bionic is great and helps our global team to manage the different media plans, providing us an easy way to understand how we're investing in paid media, which publishers, channels, campaigns, countries, etc. It's a great platform to standardize the media planning process, providing more transparency to our stakeholders. Pros Bionic is a great tool for media planning. The way the platform works (like an advanced Excel), makes everything easier, automated, organized, with historical changes and also available to the entire team and any other stakeholder. More transparency on our media investment. Cons The platform is great for planning, but I still miss more automated integrations with platforms, such as LinkedIn and Twitter. Also, when working wirt a huge level of plans and placements, the reporting templates are not that easy to be used. I'd be happy to see some more filtering capabilities when comes to analyze the allocation of my plan. Today I need to export to Excel to be able to add extra filters. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director of Media Buying and Strategy Used the software for: Less than 1 year ### "Bionic Review 2024" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 9, 2024 Pros \- Easy to use - Does not require a large learning curve - Time efficient - Customer Service is incredible - Affordable Cons \- Needs a better way to implement Nielsen/Comscore research into planning - Platform is finicky when you input data too fast - Long turnaround times for customizations/additions to the platform Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer President / CEO Used the software for: 3-5 years ### "Just what my business needed!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 May 4, 2022 Very very good. Customer service is great! They will work with you to customize the software so it works with your business. No other media buying software that I can find is attainable for a small agency except Bionic. Pros The ability to keep track of my media budget so I do not overspend. Additionally, the ability to build a media buy in the system, and export insertion orders. Cons The software sometimes takes a bit to catch up. If I am scrolling through a media buy with a large number of lines it take a bit for the software to keep up with my scrolling or sorting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Terrill H. President Used the software for: 3-5 years ### "Full Circle Media Management For Any Agency" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 11, 2019 Pros As a small agency looking to grow the affordability of Bionic in comparison to their features made my decision to switch an easy one. Their RFP, reporting, tracking, budgeting and planning features allow us to serve our clients at a scale previously unattainable. Additionally, their welcoming approach to feedback is commendable, always looking to add and improve features. I've worked with the Bionic team for several years now and I greatly appreciate their service. Cons I would like the insertion order process to be more efficient. I know that is on their product development road map, so I look forward to further increasing our agency's efficiencies. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Peter P. President Used the software for: 3-5 years ### "Streamline your Media Planning Processes!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 21, 2023 Pros Bionic was built from the ground up working with active digital media buyers. Long gone our the days of excel spreadsheets, manual IO's and creating decks from scratch. Bionic has made keeping track of our clients media plans so much easier and saves our teams time. Cons It was a smooth transition to Bionic for us - no complaints. I wish more vendors would use the RFP tool - Bionic has made it easy, but it's just not the way the industry seems to want to work. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Travis M. Executive Technology Director Used the software for: 1-3 years ### "Happy Customer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 11, 2019 Bionic has allowed us to effectively manage media across several clients, media platforms, and channels with a small and efficient team. Their platform has become invaluable to us and to our clients. Pros The team at Bionic has done a fantastic job at identifying all of the functionality that a media team needs in order to manage campaigns effectively. And every time we think we've identified a new functionality that seems like it would be helpful it's already in the next product release. Cons Honestly, I don't have any serious complaints. The only thing that comes to mind is that we would love to have even more people within the agency on the platform so if the per user price were lower we'd consider that, but that's just trying to find a con. For what you get for the platform for the price, the ROI is definitely there. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Project Manager Used the software for: 1-3 years ### "Makes Media Buying Simple!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2019 Pros I LOVE this program. It's incredibly easy to enter the needed information for media planning. My FAVORITE feature is the buckets. We do all of our planning based on percentages of total budgets, and being able to see where we stand with the total budget and each individual bucket helps us decide where we can add and where we need to cut. It's also great that all the calculations for reach and frequency, CPP, etc are all figured out for you when you enter in the audience you're reaching. The program will also export whatever format (which you can also customize) that you need. I couldn't imagine doing this job any other way. Cons The program is somewhat touchy. It works well, but we have to watch that the market information doesn't switch back to default settings sometimes. The ability to do bulk edits makes it a simple fix, though. Some of the changes I'd like to be able to make (add new products and change what columns get exported) I wish could be made immediately, but customer service is incredibly helpful and normally makes the requested changes within 24 hours. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Senior Paid Media Strategist Used the software for: 1-3 years ### "BIONIC for the WIN" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2018 Pros It's a dynamic system where it's easy to plan, track, and execute ad campaigns. I love the flighting within the media plan and the flowcharts and allocations tabs are absolutely incredible. Cons The RFP functionality needs work and I'd love to have an automated insertion order process and a client portal. I happen to know they're working on these upgrades though! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KP kelsey P. Studio Manager Used the software for: 3-5 years ### "Bionic Review " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 9, 2019 Our team and Bionic have worked together to create customized workflows and worksheets that reflect our workflows and needs here at the agency. Bionic really shined in this area and were extremely helpful and diligent in ensuing we got what we needed and in a timely manner. Overall their support team Pros During our initial review of Bionic they were relatively new to the market, however we found the team to be very helpful and passionate about their product. Their energy along with a product that seemed to be stable and always evolving to be better swayed us to go with Bionic over the other competitors. Another reason was the price point at the time. We are a smaller agency and larger media resources can be very expensive. Bionic was modestly priced and worked in our budget and didn't have any hidden or additional fees attached to their product. Cons When we on-boarded to Bionic we knew they were new to the game compared to most of the other companies we looked at. With that came some obvious not-so-user-friendly functionality at first. Also, their media library wasn't as extensive. However, Bionic consistently updates their software and really hears what their users say and tries to implement what is needed. Due to this their platform has become much easier to use than in the past. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: Less than 1 year ### "Game changer!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 7, 2019 Pros Most network media agencies are still using spreadsheets to manage media campaigns. The flaws of spreadsheets are too numerous to mention. This is software that is designed for media planners, by media planners. But it goes far beyond just simple media planning. But the best thing about this product is that it continues to get better every week! Cons It was a little slow to begin with, but the team from Bionic worked really hard to speed up the software. We're based in NZ, so it was a distance thing! Now it is speedy and great! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163245/Bionic-Media-Planning-Software/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.