# BuiltWith Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BuiltWith the right Competitive Intelligence solution for you? Explore 29 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163294/LeadsEye/reviews --- BuiltWith 4.2 (29) [View alternatives](https://www.capterra.com/p/163294/LeadsEye/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BuiltWith Ease of use 4.4 Customer Service 3.9 ## Pros and Cons in Reviews AM Asif M Sales and Marketing DirectorPharmaceuticals, 201 - 500 employeesUsed the software for: 1-2 years. “It is great for exporting custom fields such as Alexa ranking, technology used by thdm or revenue information for the prospects to CRMs.“ July 21, 2022 Qu Quentin u AEComputer Software, 51 - 200 employeesUsed the software for: More than 2 years. “The free version is still very limited and sometimes frustrating“ February 12, 2023 Mary S Landing Page DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Along the lines, I found that this tool offers more, and are also showing a lot of apps I can maximize from these sites I'm reviewing, which is totally cool for a website designer point of view.“ February 6, 2022 ## Showing most helpful reviews Showing 1-25 of 29 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jahnvi K. Associate manager Computer Software Used the software for: 6-12 months ### "Best tool for research " September 29, 2022 3.0 Pros It enables me to identify the type of softwares used by the accounts I am reaching out too Cons The authentication part makes the process time consuming. As when we start doing our research, we are on the go, and it would be great if you guys could consider removing the authentication process. Review Source VR Verified Reviewer Sr SDR Computer Software Used the software for: 6-12 months ### "Loving BuiltWith" February 4, 2025 5.0 Using BuiltWith to check what accounts are using competitors has been great Pros Been loving BuiltWith to check what accounts are using competitors Cons Haven't had any issues with BuiltWith to date Review Source Roxana C. Account Manager Computer Software Used the software for: 1-2 years ### "Easy way to filter your leads" September 26, 2018 5.0 Pros It makes it super easy to browse your lead's site while your on the phone and see the platform they are using, editions, and other tools. It;'s very easy to use and it leaves a good impression with your possible client that you are knowlgable on the subject. A great tool for sales personal who are not SUPER tech-oriented. Cons I wish there was a way that the main paltform (ex: Magento) would show up at the top instead of having to scroll down to find it. Review Source VR Verified Reviewer Director of Sales Used the software for: 1-2 years ### "My sales team is able to identify the technologies our potential clients are using before our demos." June 2, 2018 4.0 Being able to identify the tech stack of a company before a demo and before prospecting allows my team to win more business by having relevant conversations from the start! Pros I love the new extension that connects to the new view of gmail. I love that we are able to get insights on the tech stack before we engage with prospects. Cons I don't have a lot of dislikes with Built With other than being 100% accurate but you won't find that in any solution. Review Source VR Verified Reviewer Salesforce Admin/Data Analyst Telecommunications Used the software for: 2+ years ### "Basic functionality is great" July 7, 2021 4.0 It's a more basic tool, I would not rely on it for in depth tracking or super accurate information but it can certainly make prospecting easier and more personable. Pros It is really nice to be able to see what softwares or code a website has on their page by just using the plugin- It makes it really easy for SDR's to prospect into potential clients if they have an updated list of the technologies that company uses Cons There are some discrepancies in the data- It is not always as up to date and accurate as you would want it to be. Ex: there are certain websites we know for a fact use certain softwares/technologies but built with often misses it. Review Source VR Verified Reviewer Enterprise Sales Development Representative Marketing and Advertising Used the software for: 2+ years ### "Understand Technology Stacks" April 11, 2019 5.0 Pros Helps you understand which technologies a company is using from their eCommerce platform to their email marketing provider and more. Cons It is not always 100% accurate but can provide good insights. Review Source Supriya S. Marketing and Communication Executive Computer Software Used the software for: 6-12 months ### "It's very expensive. Limited categories but yes the quality of data is good." July 13, 2018 4.0 Sent an email campaign in the US and AU. It worked for me and my team, we got some conversions also. Pros There are enough filters to have the most customized data that can be. The quality of the leads is really nice. I hardly saw any spam or fake leads. For one data you can get leads in bulk also if you know how to use the tool. Cons Very expensive. I have hardly seen any tool in this section that is as costly as this. Plus it takes a lot of time to process the data you filter out. Review Source VR Verified Reviewer Head of Sales Information Technology and Services Used the software for: 6-12 months ### "Cost effective and easy to use" October 4, 2022 3.0 Pros The platform is good value for money and in some cases (but not all) provides accurate client lists. Cons Occasionally the data is inaccurate (out of date or switchboard numbers are offered rather than direct dials). Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/) Review Source Masego H. Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "Builtwith" April 28, 2022 4.0 Great Pros The product i s easy to use, I like the fact that I can use it to do research and make informed decisions about my brand. Cons Nothing, I love everything about this software Review Source VR Verified Reviewer Landing Page Designer Marketing and Advertising Used the software for: 1-2 years ### "Fine what the site is made of, and more...." February 6, 2022 5.0 Pros My main use for BuiltWith is understading what platform a certain site is. I use this for website audit for my prospects and clients. Along the lines, I found that this tool offers more, and are also showing a lot of apps I can maximize from these sites I'm reviewing, which is totally cool for a website designer point of view. Cons None at the moment, because it satisfies my need for it. Review Source rivo A. Formateur Computer Software Used the software for: 1-2 years ### "Quoi de plus simple pour décomposer les technologies d'une site" November 14, 2020 5.0 Riche Pros Buildwith est facile d'utilisation et possède une base relativement riche de domaine URLs connectés sur les technologies de développement les plus utilisés comme PHP, Java, etc... même dans sa forme gratuite il nous a permi d'identifier 1 à 1 la techno de plus de 20 000 domaine URL dans notre base Cons La base préproposée dans la version acheté manquait de MAJ surtout pour les technologies de e-commerce comme magento, prestashop et odoo Alternatives considered [Wappalyzer](https://www.capterra.com/p/211615/Wappalyzer/) Reason for choosing BuiltWith La structure de la version gratuite Switched from [Wappalyzer](https://www.capterra.com/p/211615/Wappalyzer/) Juste pour tester Review Source AM Asif M. Sales and Marketing Director Pharmaceuticals Used the software for: 1-2 years ### "Very powerful lead generation tool" July 21, 2022 4.0 Pros It is great for exporting custom fields such as Alexa ranking, technology used by thdm or revenue information for the prospects to CRMs. The data is accurate and it helps in lead generation and nurturing campaigns. Cons Subscription cost is high. Some of the details for contacts are not updated. Requires training to be able to use it, not at all an easy platfom. Review Source SM Samuel M. Business Development Representative Computer Software Used the software for: 1-2 years ### "I use datanyze to qualify accounts on and see what tools they are using" February 28, 2018 3.0 Free searches on accounts is very useful when there is a full day of prospecting. I find it more reliable than datanyze due to it's unlimited amount of credits. There are useful customizable feature that other tracking tools dont have that can make accessing information very quick. Pros Builtwith's unlimited searches is very helpful. Being able to see what marketing automation a company has is very easy and pretty accurate. It makes double checking accounts very fast and effective. The customizable features like hiding descriptions and links make Builtwidth very fast when looking for specific tools on a website. Cons The accuracy of Builtwith is so so. I usually prefer datanyze for accuracy. Giving incorrect or missing information will make me sometimes overlook accounts that might be qualified. Also there is no dashboard telling company size or revenue that I can find. This can be hard to tell if it is completely accurate. Sometime Builtwith will not yeild any results and give me nothing to go off of while prospecting. Review Source SB Shilpa B. Sales Development Representative Internet Used the software for: 6-12 months ### "If you are in SaaS sales - this is what you need" May 10, 2022 5.0 Pros Builtwith is constantly updated with the current tech stack of a website which helps me gather more information about my prospects, understand their pain point and shape up my conversation accordingly. Cons There might be some discrepancies with respect to the data which lead to misunderstandings sometimes. Review Source CK Cem K. Sales Leisure, Travel & Tourism Used the software for: 2+ years ### "BuiltWith " December 29, 2022 5.0 Pros Es ist alles vorhanden was man bzgl Intelligence und Analyse von Websites braucht. Es wird eine umfassende Übersicht gegeben. Cons App Unterstützung ausbauen wäre interessant Review Source VR Verified Reviewer Senior Business Development Representative Used the software for: 6-12 months ### "Helps me prospect the right companies" June 14, 2018 4.0 Pros This software and add on has really helped me prospect the right companies by finding the marketing automation they currently use and the size and revenue of the company as well. Cons The view is not always accurate and it would be awesome if I could solely rely on to see what each company uses. Review Source VR Verified Reviewer AE Marketing and Advertising Used the software for: 6-12 months ### "Easy and Accurate " September 6, 2022 5.0 Pros Accuracy and a working plugin that is helpful. Cons I would need to upgrade to run reports. The lower plans are fine though for my prospecting. Review Source VR Verified Reviewer CMO Computer Software Used the software for: 1-2 years ### "It helps me find the technology behind particular websites" October 10, 2017 4.0 Pros I go to BuiltWith whenever I need a lists of tools that dominate the particular category of software solutions. I also use it to lookup the websites that use certain web technologies. I like the market share information and country based analytics and filters. Database seems to be updated quite often. Cons Using it for lead generation is somewhat controversial, because it ends up with outbound sales approach to people who never requested it. It's quite expensive too. Review Source Coën V. HEAD OF KEINBOCK. Hospitality Used the software for: 1-2 years ### "Check out your competition's stack" November 2, 2021 5.0 I'm using builtwith whenever I stumble upon an interesting website and when I know that normal tools, or rather my tech stack wont be enough to copy that website. I then paste the URL to check and get insights on what tools have been used. Then my research goes on and finally I get to know what to invest in next. Builtwith is pretty much familiar with all popular CMS, MArketing and other tools. Its a good app to almost spy on your competitor whenever you feel that you need to use the same design or features. I don't know why but I love finding out all tools of my competitors :)) Pros \- detailed stack listing checked website - gives insights on tool - also gives information on domain details, like age, hosting Cons \- for free users it has limited lookups per day..but its nothing negative Review Source VR Verified Reviewer Co-Founder | Digital Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "Great Research Tool for Scoping Website Projects" October 16, 2018 4.0 Pros I use this browser extension almost every day, certainly each time I'm researching a prospect or competitor website. With one click you learn about the technology running on the target website. It's great to be able to quickly tell a prospect "Oh I see you're using wordpress with the Avada theme and there's a Facebook pixel so I'm guessing you run FB ads." It's impressive to the non-techy client and helpful in getting your bearings on a new client. I haven't used much of the options on their website, I just stick to quick glances on the browser extension. Cons Some websites block this app from reading the build. It doesn't offer whois lookups, which I think would be a good feature for this quick scan. Some features are paid. Review Source Caleb J. Account Development Manager Computer Software Used the software for: 6-12 months ### "Leadseye" April 19, 2019 5.0 Pros It’s a good tool great for gaining news, information, funding to make your emails more relevant Cons Nothing bad to say the tool functions for its exact use Review Source RW Robert W. Producer Entertainment Used the software for: 2+ years ### "The best available" August 29, 2021 5.0 Pros Within the bounds of what's possible BuiltWith gives an end user a fast way of seeing how platforms are built. I haven't used the lead generation functionality but it appears extremely slick Cons The jump from free to paid is steep which is definitely a turn off. Review Source ZD Zach D. AE Marketing and Advertising Used the software for: 1-2 years ### "Built With is essential in helping us identify the existing MarTech a company is using." February 14, 2018 4.0 Pros Built with is dead simple. It's really as easy as clicking a button and know what you're looking for. By knowing the tech stack ahead of time, we can better position our selves as compliments to it. Cons Accuracy is about 85%, sometimes other software (like Datanyze) will catch things that Built With doesn't, specifically with Marketing Automation. Review Source QU Quentin U. AE Computer Software Used the software for: 2+ years ### "Great free version but pretty limited" February 12, 2023 4.0 Pros Good web tech scanning that's useful for sales rep in software. Cons The free version is still very limited and sometimes frustrating Review Source MS Martin S. Founder Financial Services Used the software for: 6-12 months ### "Website is not working or super slow" June 23, 2023 1.0 Interesting data, but no good UX Pros Interesting data, a lot of results, but email addresses are a bit poor Cons They seem to have database problems, website is slow Reason for choosing BuiltWith I chose builtwith over scraping myself Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.