# Basis Technologies Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Basis Technologies Software - reviews, pricing plans, popular comparisons to other Data Visualization products and more.

Source: https://www.capterra.com/p/163311/QuanticMind

---

# 

 Basis Technologies Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Basis Technologies

## What is Basis Technologies?

QuanticMind's Marketing Intelligence Platform enables marketers to easily pull all relevant data into a single interface for unified reporting, management, and intelligent decision-making. The Platform completely eliminates the process of manually standardizing and stitching different data sources, empowering teams to consolidate their data in a single source of truth. Users can generate reports and dashboards without any special technical knowledge such as SQL.

## What is Basis Technologies used for?

[Data Visualization](https://www.capterra.com/data-visualization-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[PPC](https://www.capterra.com/ppc-software/)

Top alternative

Featured

Overall rating

Based on 17 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Basis Technologies?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://basis.com/&name=Basis Technologies)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Basis Technologies

4.4 (17)

VS.

[4.6 (5,738)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

Contact vendor

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (17)

Ease Of Use

4.5 (22)

Value For Money

4.5 (14)

Value For Money

4.3 (20)

Customer Service

4.9 (15)

Customer Service

4.4 (21)

## Basis Technologies alternatives

[4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/)

Starting price

$126.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Improvado](https://www.capterra.com/p/163884/Improvado/)

[4.5 (22)](https://www.capterra.com/p/163884/Improvado/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/163884/Improvado/)

Highest Rated

[SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

[4.9 (8)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews)

Starting price

$8000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

[Ortto](https://www.capterra.com/p/131879/Autopilot/)

[4.6 (112)](https://www.capterra.com/p/131879/Autopilot/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/131879/Autopilot/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Account Alerts

Informs of any account changes and notifications

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Advertising Management

Manage advertising space and its sales within your network or publication

Behavioral Analytics

Track and analyse user behavior within a system or network

Bid Management

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Budget Management

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Basis Technologies 49 features

Informs of any account changes and notifications

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage advertising space and its sales within your network or publication

Track and analyse user behavior within a system or network

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track the performance of marketing campaigns across multiple channels.

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Alter the layout and content of dashboards

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Connect to big data sources

Discover and connect variety of data sources to the application for analysis

Combining data from different sources and providing a unified view

Ability to handle large datasets

Graphical representation of data

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Form predictions based on past and present data/trends

Ensure compliance with the General Data Protection Regulation protocols

Geographic location of visitors determines behavior of the software

Establish measurable goals and objectives and track their progress over a specific period of time

Track and monitor a specific set of keywords

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Analyzing historical and current data and generating a model to help predict future outcomes.

Log and store the source of contacts/leads

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Access, combine, transform, and store data without the help of an IT department

Generate reports on your own without IT involvement

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Set up connections to third-party platforms to improve business processes

Monitor user activity through engagement methods

Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries.

Track and analyze information regarding website visitors

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.1 (17)

4.1

Based on 17 reviews

## Pricing

Value for money

4.5 (14)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.5 (14)

4.5

Based on 14 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[

BrightEdge](https://www.capterra.com/p/124928/BrightEdge/)[

Marchex](https://www.capterra.com/p/152002/Call-Analytics/)[

Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/)[

Criteo](https://www.capterra.com/p/162594/Criteo/)[

Invoca](https://www.capterra.com/p/142981/Invoca/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (15)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (15)

4.9

Based on 15 reviews

## User reviews

Overall rating

4.4

Based on 17 reviews

Filter by rating

5(8)

4(8)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AM

Antonio M.

Seo specialist

Broadcast Media

### "Good option"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 31, 2020

Very useful

Pros

Powerful tool with ease of use and complete

Cons

Lacks of more personalization AND also would be nice to improve design

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AK

Al K.

Sr Demand Generation Manager

Computer Software

### "Useful product and good service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 15, 2020

Pros

QuanticMind provides a relatively lightweight tool for optimizing and managing our paid search campaigns. It integrates nicely with our first party data, and allows us to group together campaigns and organize bid policies for effective management while saving time. In addition, we have been leveraging QuanticMind's agency services, which are knowledgeable and prompt with their service.

Cons

I find the user interface just a little bit cumbersome, and the reporting/visualization could be improved, though that is not the core reason we use the product.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Acquisition Marketing Manager

Retail

### "Seamless Data Integration & Optimization Capabilities"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

July 14, 2020

Pros

The integration with our internal data was easy and seamless. This allowed us to optimize to KPIs that were unique and important to our business. Customer support is fantastic.

Cons

There are still glitches in function, such as data not always automatically refreshing when changing time frames. Certain simple functions still don't work on the platform, like changing bid policy names.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Senior SEM Manager

Consumer Services

### "Easy to use platform. Great support team."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 21, 2020

Pros

Great support team. Integration is very simple. It's not an overly bloated platform.

Cons

Likely not the cheapest option in the market. Platform can be a little laggy at times

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CV

Carolyn V.

Digital Marketing Manager, Search

Apparel & Fashion

### "Great software, easy to use for scale"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 1, 2020

QuanticMind is a great partner, they think about our campaigns and our business as a unique entity while still enabling us to input feature requests and helping us scale.

Pros

This software enable us to manage and scale our paid search programs to grow our business and develop additional campaigns while being as efficient as possible. Aside from just the ability to be more efficient and scale campaigns the software is so simple and makes training and ongoing use a breeze.

Cons

Currently, the software doesn't enable you to manage bids on showcase ad formats, and some of the features are more robust on the text side than on shopping despite shopping as a channel growing in most industries.

Reasons for choosing Basis Technologies

So we could manage our programs in house, scale them to grow the business, and leverage a passionate team that cares about our business and is willing to adapt to new emerging technologies and developments.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Senior Digital Marketing Analyst

Apparel & Fashion

### "Good product just a bit short of being great"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 29, 2020

Pros

Automated bidding and bid modifier adjustments, powerful reporting features, unifies multiple data sources

Cons

The API limitations of Google Ads, Analytics apply here. Some missing features prevent this from being a great product, but it is constantly being developed and new features are being rolled out

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MD

Mark D.

EMEA Digital Marketing Manager

Computer Software

### "Quantic Mind - 1 year on."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 31, 2019

Overall it has been a really good partnership right from the start, first with rep. in sales, through to Timur from technical side, another rep.from product development , another rep. our account manager and right through to our fantastic customer success manager who has been really outstanding. They have been very engaged and very conscientious at all stages. They have also been very patient as it took us a while to agree to a trial! We have received everything we have asked for in terms of features or product suggestions. Progress has never stopped, not after on-boarding, not after the trial, not after we got all the elements we originally required and not even after we got the extra features we suggested. We have just implemented a sophisticated model to weight conversions by revenue potential and are currently at the final stages of a project that will significantly change how we manage our campaigns in a much more efficient and effective manner.

Pros

I like three main things about the product 1. It works with with smaller accounts. Unlike other competitors that force you to bundle multiple accounts and campaigns into a single bid policy this tool can work effectively at much lower levels of conversions 2. The trial, on-boarding, account management and willingness to solve any issue has been amazing. 3. It allows co-operative bidding which results in much lower CPCs.

Cons

When we signed up last year the interface was just relaunched and with that there are some small usability issues. The team however are working on big and small updates on a frequent basis and the tool is becoming much more sophisticated and usable.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

senior digital marketing manager

Human Resources

### "Strength in bidding and reporting features"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

May 31, 2019

Bidding capabilities is the most important functionality for me and QuanticMind delivers. Company has shown a focus on expanding capabilities and listens to customer feedback.

Pros

Bidding and reporting features are very robust. We left competitive ad management platform and saw immediate success in ROAS after implementing QuanticMind's bid policies. Reporting is also fairly robust as well, able to connect multiple data sources (publisher and internal) and access / leverage the data.

Cons

Improving workflow isn't solid there yet, doesn't support all publisher functionalities so at times we have to go into the publisher to make changes. Interface isn't as intuitive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

QH

Qurhan H.

Marketing Manager

Marketing and Advertising

### "QM Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 30, 2019

QM helps us scale our account and become more efficient.

Pros

Ability to easily pull reports. Creating bid policies. Controlling bid policies. Flexibility in goals. (CPA, ROAS, position, etc.) Navigation of dashboard

Cons

Quantify is not fully integrated with PLA’s

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Performance Marketing Manager

Education Management

### "Customizable Bid Management Software"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

May 28, 2019

Support and assistance is eager and able, however also does not appear to have full clarity into how best to optimize bids that are made counter intuitively by the platform. If the bid insight is made clearer, it will be a phenomenal upgrade.

Pros

Unlike Google's bid software, there are a number of features that make bidding customizable to what you specifically want to accomplish. It's easy to see at a glance how bid strategies are performing against each other.

Cons

Insight into logic behind bids is incoming, and can't come soon enough. It feels like there is a difficulty in understanding the logic behind undesirable changes, and currently the only solution is to remove those bids from being optimized by QM, which is not desirable.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/163311/Basis-Technologies/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)