--- title: "Pushwoosh Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Pushwoosh Software - reviews, pricing plans, popular comparisons to other Mobile Marketing products and more." source_url: "https://www.capterra.com/p/163449/Pushwoosh/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Pushwoosh Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Pushwoosh ## What is Pushwoosh? Drive mobile growth with personalized engagement. Deliver highly targeted, timely push notifications and in-app messages that resonate with your audience. Send emails, SMS, and WhatsApp messages to reach users where they are. Leverage real-time data to create personalized experiences and measure success with robust analytics. ✔ Hyper-personalized messaging with Liquid Syntax and dynamic content ✔ Advanced segmentation to target specific user groups for maximum impact ✔ Automated engagement: Trigger messages based on user actions or events ✔ A/B/n testing & Optimization: Continuously refine your campaigns for better results ✔ Real-time analytics: Gain actionable insights into user behavior and campaign performance. ✔ Omnichannel journeys: Extend your reach with out-of-the-box channels and integrations ✔ Pushwoosh Customer Journey Builder: Visually map out and automate personalized journeys. Drive deeper engagement, boost conversions, and increase user retention with Pushwoosh. ## What is Pushwoosh used for? [Push Notifications](https://www.capterra.com/push-notifications-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 21 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% Contact vendor for pricing Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Pushwoosh?[Manage this product listing](https://www.g2.com/products/pushwoosh/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pushwoosh 4.4 (21) VS. [4.5 (73)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting Price Contact vendor Starting Price $250 Per Feature Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (21) Ease Of Use 4.5 (168) Value For Money 4.3 (19) Value For Money 4.5 (149) Customer Service 4.7 (21) Customer Service 4.6 (157) ## Pushwoosh alternatives [4.4 (68)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.6 (88)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [Braze](https://www.capterra.com/p/155423/Appboy/) [4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155423/Appboy/) [View all alternatives](https://www.capterra.com/p/163449/Pushwoosh/alternatives/) ## FAQs about Pushwoosh Overview ### Which roles and teams benefit most from Pushwoosh? Pushwoosh is most used by product managers, digital marketing and user acquisition teams, and web or mobile development leaders. Marketing specialists manage audience segmentation, loyalty messaging, and campaign automation; product teams coordinate customer communications; developers and technology executives support push notification integration, channel delivery, and performance oversight. Answer based on 21 reviews Overview ### What company size and industries is Pushwoosh built for? Pushwoosh is built for scaling and growing businesses, with small companies representing 67% of reviewers and Computer Software leading at 19%. It also serves enterprise organizations (19%) and midsize businesses (14%), with notable adoption in Banking (14%) and Airlines/Aviation (10%). Answer based on 21 reviews Features and Usability ### What are the key features of Pushwoosh? Pushwoosh offers push notifications, app notifications, web notifications, and SMS marketing for multi-channel messaging. It also includes audience targeting, segmentation, behavior tracking, A/B testing, campaign scheduling, workflow automation, and real-time analytics, along with personalization, geotargeting, and third-party integrations for campaign management and reporting. Integrations ### Which third-party tools and platforms does Pushwoosh integrate with? Pushwoosh integrates with tools for analytics, attribution, customer data, and messaging, including Adjust, AppsFlyer, Amplitude, Mixpanel, Segment, Tealium Customer Data Hub, Google Analytics 360, Marketo Engage, and Twilio. It also connects with Adapty, Apphud, Crashlytics, Make, Qonversion, Rokt, and Solitics. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Pushwoosh offer? Pushwoosh provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled training topics, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Pushwoosh offer? Pushwoosh provides Email/Help Desk, FAQ/Forum, Knowledge Base, 24/7 Live Rep, and Chat support. Reviewers describe the support team as responsive, professional, and helpful during onboarding, integrations, and migrations, though feedback also suggests service quality depends on the specific issue and workflow. Answer based on 5 reviews ## Features AI summary Based on 521 Mobile Marketing reviews Capterra data shows that buyers of Mobile Marketing rank the following features as their top priorities: - **Conversion Tracking** (**56%** of reviewers rated this feature as critical) - **Campaign Analytics** (**47%**) - **SMS Messaging** (**57%**) Pushwoosh supports all three features that reviewers rate most highly: **Conversion Tracking**, **Campaign Analytics**, and **SMS Messaging**. Together, these capabilities help businesses measure campaign results, understand performance across channels, and reach customers directly with timely messages, allowing teams to improve targeting, increase response rates, and make better marketing decisions. Campaign Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics A/B Testing 3.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Management 4.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Marketing 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Engagement Tracking 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Campaign Scheduling 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Pushwoosh 98 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - App Notifications: Set-up notifications and alerts for mobile apps. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Communication: Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. - Customer Data Management: Searchable repository of information about clients - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customer Touchpoints: Identify specific interactions between customers and brands - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geotargeting: Geographic location of visitors determines behavior of the software - HTML Editor: Add, edit, and manipulate HTML code directly - Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Messaging: Communicate using messages within the system - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Notification Editor: An editor that enables users to edit all aspects of notifications. - Notification Scheduling: Schedule when notifications are sent - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Push Notifications: Trigger clickable pop-up messages - Real-time Alerts: Receive notification of issues as soon as they occur - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retention Tracking: Measures the retention rate and satisfaction of customers. - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - SMS Notifications: Set-up SMS-based notifications and alerts for mobile devices. - Subscriber Management: Add or remove subscribers from mailing lists - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Onboarding: Guide new users to understand and become proficient in using a product or service - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Workflow Management: Create, design, and visually represent processes within the software - Web Notifications: Set-up notifications and alerts for web browsers and apps. - Website Analytics: Track and analyze information regarding website visitors - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.1 (21) 4.1 Based on 21 reviews ## Pricing Value for money 4.3 (19) Free Trial Free Version Base $0.00 Value for money 4.3 (19) 4.3 Based on 19 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Twilio Segment](https://www.capterra.com/p/150621/Segment/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (21) 4.7 Based on 21 reviews ## User reviews Overall rating 4.4 Based on 21 reviews Filter by rating Counts reflect reviews available in this feed. 5(10) 4(10) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful DT Diana T. Product Manager Used the software for: Less than 1 year ### "Smooth Implementation and Responsive Support Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 17, 2026 Based on our experienc, Pushwoosh has proven to be a reliable and professional B2B partner. The combination of responsive support, smooth onboarding, collaborative approach, and robust platform capabilities creates a strong foundation for a successful long-term partnership. We would highlight the following strengths: •Smooth and well-organized onboarding process •Fast response times and accessible support team •High level of professionalism and collaboration •Strong willingness to assist and adapt to client needs •Straightforward integration process •Comprehensive customer engagement capabilities •Proactive and partnership-oriented approach Overall, our experience with Pushwoosh has been positive, and we consider them a valuable technology partner for customer engagement initiatives. Pros AMIO Bank has recently initiated cooperation with Pushwoosh as part of its digital customer engagement and communication strategy. Our experience with Pushwoosh as a B2B partner has been highly positive from both product and project management perspectives. 1. Onboarding Experience 2. Responsiveness and Support 3. Collaboration and Professionalism Cons We do not have any specific complaints at this time. The platform has met our expectations, and our experience with both the product and the support team has been positive so far. CT Chief Technology Officer Chief Technology Officer Used the software for: 3-5 years ### "Some features have great quality, others are half baked" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 6, 2019 Have been using it for years for clients and own internal projects. Pros You can integrate PN to an App in literally minutes. It works great and their API is pretty simple to use. Cons The Email sending tool simply doesn't work, and PNs for cases outside the happy path (i.e. Android with the app closed) don't work. Avner A. Product manager Used the software for: 3-5 years ### "Great tool, easy to use, with more potential to follow" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 7, 2021 We are with pushwoosh for over 5 years, and its says a lot! Each app we developed, is the first platform we all agree on. There are more developments to come, but marketing can work with this amazing tool with minor issues. Pros UI is very easy to understand, and there is no need to be a technical person for it. The options which are giving in the control panel are easy to use, and designed very well. For dev-wise, the API is great and easy to implement. Cons The reports need much more work, and the ability to really analyze and understand the users and the way it's behaving still uck of data and options. Segments are not enabling OR options. GF Gabriele F. Country Manager Used the software for: Less than 1 year ### "Nice tool for Push notification" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 February 7, 2024 Pros It is really use to set a preset and use it for several Pushes Cons Sometime the tool does not load properly. EC Evgeniy C. User Acquisition Manager Used the software for: 1-3 years ### "Excellent service for automated push notifications!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 28, 2022 Pros The best service's thing is Customer Journey Builder. With the help of it, I managed to increase MAU of GC.SKINS mobile app (B2C) up to 16,62%, and Revenue — up to 4,58% within the 2021 year by creating automated push notifications, based on our CJM. Cons Separating actions into tags and events was not an obvious option even for our developers, which required additional time to integrate them. Carolina A. Associate Community Manager Used the software for: 3-5 years ### "A good service. " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 17, 2021 It helps me maintain the retention strategies. Pros It's easy to implement and to schedule push notifications on it. Cons I feel they could improve the way the stats are being shown. Also, the UI isn't friendly (though it improved a lot comparing to 2 years ago). W& Web & Mobile Developer Web & Mobile Developer Used the software for: 3-5 years ### "All-in-one push notfication platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 10, 2021 Pushwoosh is part of the integrations that we have been using for 5 years by sending more than 300k notifications per day, now in a more than tested way. The platform has grown significantly and, thanks also to the customer service tech guys, we have managed to make the integration stable and performing. Pros We started as a small business five years ago, and we needed a platform that can help us to send push notifications straight out of the box. Pushwoosh is simply amazing for accomplishing this task because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added, like geo-fencing, rich content push and even setting up an entire customer journey. The platform also offers SDKs integration with all major OSes/browsers including Huawei and Amazon. Cons For deeper integration with our software, we subsequently opted for integration via API, which is another key feature offered by the platform. That kind of integration wasn't very smooth it's a little bit cumbersome at some points, requiring a lot of testing ​before you can go live. SD Senior Drupal Developer Senior Drupal Developer Used the software for: 3-5 years ### "Pushwoosh has been ideal for our mobile application where others have failed" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 27, 2021 Pushwoosh's customer service team has been outstanding to work with, proactively asking if there are more features they can customize for our application, which is not a native Android/iOS application Pros Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2-3 other products, saving our company thousands of dollars. We were able to build custom geofencing solutions for push notifications, creating push notifications in multiple languages and deep-linking to certain parts of our application. Cons The user/admin backend interface could use a little cleanup. There are parts that are non-intuitive and involve training from Pushwoosh developers. MA Marketing Automation Specialist Marketing Automation Specialist Used the software for: 1-3 years ### "Great performance at a good price" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 29, 2021 Pros Easy user interface and professional customer service, as well as continuous improvement based on user feedback in product development Cons There are some technical errors in the BETA versions, but they follow them immediately PM PM PM Used the software for: 3-5 years ### "Jose Aboytes / PM" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 27, 2021 Great, nothing more to say, the experience has been awesome Pros It is really easy to use, there is no need to be a technical person to use this platform Cons we haven't had a bad experience with you, maybe the communication when you release new versions but it is not a beg deal [View all Reviews](https://www.capterra.com/p/163449/Pushwoosh/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.