# Pushwoosh Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Pushwoosh Software - reviews, pricing plans, popular comparisons to other Mobile Marketing products and more. Source: https://www.capterra.com/p/163449/Pushwoosh --- # Pushwoosh Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Pushwoosh ## What is Pushwoosh? Drive mobile growth with personalized engagement. Deliver highly targeted, timely push notifications and in-app messages that resonate with your audience. Send emails, SMS, and WhatsApp messages to reach users where they are. Leverage real-time data to create personalized experiences and measure success with robust analytics. ✔ Hyper-personalized messaging with Liquid Syntax and dynamic content ✔ Advanced segmentation to target specific user groups for maximum impact ✔ Automated engagement: Trigger messages based on user actions or events ✔ A/B/n testing & Optimization: Continuously refine your campaigns for better results ✔ Real-time analytics: Gain actionable insights into user behavior and campaign performance. ✔ Omnichannel journeys: Extend your reach with out-of-the-box channels and integrations ✔ Pushwoosh Customer Journey Builder: Visually map out and automate personalized journeys. Drive deeper engagement, boost conversions, and increase user retention with Pushwoosh. ## What is Pushwoosh used for? [Push Notifications](https://www.capterra.com/push-notifications-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 21 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% Contact vendor for pricing Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Pushwoosh?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.pushwoosh.com/&name=Pushwoosh) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pushwoosh 4.4 (21) VS. [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (21) Ease Of Use 3.8 (32) Value For Money 4.3 (19) Value For Money 3.8 (31) Customer Service 4.7 (21) Customer Service 3.9 (31) ## Pushwoosh alternatives [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143401/WebEngage/) Highest Rated [Selligent](https://www.capterra.com/p/164255/Selligent/) [4.6 (15)](https://www.capterra.com/p/164255/Selligent/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/164255/Selligent/) [Cheetah Digital](https://www.capterra.com/p/248471/Cheetah-Messaging/) [3.0 (1)](https://www.capterra.com/p/248471/Cheetah-Messaging/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/248471/Cheetah-Messaging/) [Sailthru](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/) [3.9 (11)](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/) ## FAQs about Pushwoosh Overview ### Which roles and teams benefit most from Pushwoosh? Pushwoosh is most used by marketing teams, product managers, and technical leaders who need to deliver targeted mobile and web push campaigns. Marketing specialists use it for engagement, retention, and user acquisition, while developers, CTOs, and digital product teams rely on integrations, automation, and campaign performance tracking. Answer based on 20 reviews Overview ### What company size and industries is Pushwoosh built for? Pushwoosh is built for small businesses first, with 70% of reviewers from that segment, and it is used most in Computer Software at 20%. It also serves scaling midsize and enterprise companies, each at 15%, with additional adoption in Airlines/Aviation and Banking, both representing 10% of reviewers. Answer based on 20 reviews Features and Usability ### What are the key features of Pushwoosh? Pushwoosh offers push notifications, web notifications, SMS marketing, and email automation for multi-channel messaging. Its feature set also includes audience segmentation, behavioral targeting, campaign scheduling, A/B testing, real-time analytics, workflow automation, and customer journey mapping for managing engagement across mobile and web channels. Integrations ### Which third-party tools and platforms does Pushwoosh integrate with? Pushwoosh integrates with 16 third-party tools, including analytics and customer data platforms such as Amplitude, Mixpanel, Segment, mParticle, Tealium Customer Data Hub, and Google Analytics 360, plus marketing and messaging tools like Marketo Engage, Twilio, and Make. It also connects with Adjust, AppsFlyer, Apphud, Adapty, Qonversion, Solitics, and Crashlytics. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does Pushwoosh offer? Pushwoosh provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided instruction, webinars can cover feature updates or setup topics, documentation offers written reference material, and videos provide on-demand learning for users reviewing steps at their own pace. Answer based on 1 reviews Getting Started and Support ### What customer support options does Pushwoosh offer? Pushwoosh provides Email/Help Desk, FAQ/Forum, Knowledge Base, 24/7 Live Rep, and Chat support. Users describe the customer service team as professional, flexible, and proactive, with help that supports integrations, customization, and migration. Feedback also points to stable, responsive assistance and continuous improvement. Answer based on 4 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 4.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results A/B Testing 3.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Multi-Channel Marketing 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Engagement Tracking 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Campaign Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Scheduling 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Pushwoosh 98 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Identify customers at risk of migration and activate strategies to retain them Track the amount of clicks on individual products to measure campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Manage, organize, and store contact information The ability to create unique content Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. Searchable repository of information about clients Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Identify specific interactions between customers and brands Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Combining data from different sources and providing a unified view Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Geographic location of visitors determines behavior of the software Add, edit, and manipulate HTML code directly Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Communicate using messages within the system Access software remotely via mobile devices Notifications via mobile devices Optimize content to ensure it is easily accessible for mobile users Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages An editor that enables users to edit all aspects of notifications. Schedule when notifications are sent A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Trigger clickable pop-up messages Receive notification of issues as soon as they occur Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Send messages via SMS Set-up SMS-based notifications and alerts for mobile devices. Add or remove subscribers from mailing lists Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Guide new users to understand and become proficient in using a product or service Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design, and visually represent processes within the software Set-up notifications and alerts for web browsers and apps. Track and analyze information regarding website visitors Streamlining repetitive tasks and activities through automated and predefined workflows Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.1 (21) 4.1 Based on 21 reviews ## Pricing Value for money 4.3 (19) Free Trial Free Version Base $0.00 Value for money 4.3 (19) 4.3 Based on 19 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Segment](https://www.capterra.com/p/150621/Segment/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (21) 4.7 Based on 21 reviews ## User reviews Overall rating 4.4 Based on 21 reviews Filter by rating 5(10) 4(10) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent DT Diana T. Product Manager Banking ### "Smooth Implementation and Responsive Support Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 15, 2026 Based on our experienc, Pushwoosh has proven to be a reliable and professional B2B partner. The combination of responsive support, smooth onboarding, collaborative approach, and robust platform capabilities creates a strong foundation for a successful long-term partnership. We would highlight the following strengths: •Smooth and well-organized onboarding process •Fast response times and accessible support team •High level of professionalism and collaboration •Strong willingness to assist and adapt to client needs •Straightforward integration process •Comprehensive customer engagement capabilities •Proactive and partnership-oriented approach Overall, our experience with Pushwoosh has been positive, and we consider them a valuable technology partner for customer engagement initiatives. Pros AMIO Bank has recently initiated cooperation with Pushwoosh as part of its digital customer engagement and communication strategy. Our experience with Pushwoosh as a B2B partner has been highly positive from both product and project management perspectives. 1. Onboarding Experience 2. Responsiveness and Support 3. Collaboration and Professionalism Cons We do not have any specific complaints at this time. The platform has met our expectations, and our experience with both the product and the support team has been positive so far. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GF Gabriele F. Country Manager Facilities Services ### "Nice tool for Push notification" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 February 5, 2024 Pros It is really use to set a preset and use it for several Pushes Cons Sometime the tool does not load properly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PS Peter S. Director of Solutions Computer Software ### "Recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 11, 2023 Pros Ability to integrate with various mobile platforms and support Cons Portal UI is rather complicated and could be confusing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JB Javier B. Head of Media&Ecommerce Restaurants ### "Easy-to-use automated messaging that boosts conversions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 4, 2023 Pros We've been using Pushwoosh for over five years, and it has been great for automating our push notifications. We've seen a real increase in conversions and sales, especially from using geo-targeted pushes! Targeting is precise and effective. And it's as easy as sending broadcast and simple scheduled pushes. All messages came relevant to our international audience Cons Some tasks still required our tech team's attention (although I doubt any other customer engagement tool can free your developers up completely).Reasons for choosing Pushwoosh: Pushwoosh were known as leaders in the push notification market, and we didn't regret choosing them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Camilo Andres L. Analista de Fidelización y Medios Digitales Food & Beverages ### "Una gran herramienta" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 9/10 December 13, 2022 Gracias a la plataforma, pudimos desarrollar diferentes estrategias de marketing. Estas permitieron incrementar nuestras ventas y generar una mayor fidelización con nuestros clientes. Pros La plataforma y sus diferentes herramientas son muy fáciles de utilizar. Es intuitiva y permite ajustarla a las necesidades del negocio. Cons Hace falta poder tener un soporte en español para potencializar las herramientas. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EC Evgeniy C. User Acquisition Manager Information Technology and Services ### "Excellent service for automated push notifications!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2022 Pros The best service's thing is Customer Journey Builder. With the help of it, I managed to increase MAU of GC.SKINS mobile app (B2C) up to 16,62%, and Revenue — up to 4,58% within the 2021 year by creating automated push notifications, based on our CJM. Cons Separating actions into tags and events was not an obvious option even for our developers, which required additional time to integrate them. Switched from [OneSignal](https://www.capterra.com/p/163452/OneSignal/) We switched to Pushwoosh as we were looking for the option to automate push notifications and create user path like Customer Journey Builder, and for the opportunity to reduce spending on push-service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CA Carolina A. Associate Community Manager Computer Games ### "A good service. " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 16, 2021 It helps me maintain the retention strategies. Pros It's easy to implement and to schedule push notifications on it. Cons I feel they could improve the way the stats are being shown. Also, the UI isn't friendly (though it improved a lot comparing to 2 years ago). Alternatives considered [OneSignal](https://www.capterra.com/p/163452/OneSignal/) Reasons for choosing Pushwoosh I keep using both products, however I do prefer using One Signal's over Pushwoosh because they have a friendly UI and I prefer the way their stats are shown. The only con about One Signal is their pricing... Pushwoosh beats them at this area. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EA Enrico A. Web & Mobile Developer Computer Software ### "All-in-one push notfication platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 5, 2021 Pushwoosh is part of the integrations that we have been using for 5 years by sending more than 300k notifications per day, now in a more than tested way. The platform has grown significantly and, thanks also to the customer service tech guys, we have managed to make the integration stable and performing. Pros We started as a small business five years ago, and we needed a platform that can help us to send push notifications straight out of the box. Pushwoosh is simply amazing for accomplishing this task because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added, like geo-fencing, rich content push and even setting up an entire customer journey. The platform also offers SDKs integration with all major OSes/browsers including Huawei and Amazon. Cons For deeper integration with our software, we subsequently opted for integration via API, which is another key feature offered by the platform. That kind of integration wasn't very smooth it's a little bit cumbersome at some points, requiring a lot of testing ​before you can go live. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/) [Airship](https://www.capterra.com/p/163460/Web-Notify/) [OneSignal](https://www.capterra.com/p/163452/OneSignal/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MF Martin F. Team lead Airlines/Aviation ### "Awesome" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 14, 2021 Sending push notifications Pros Price, ease of use, platform supported, api Cons Faster support with intercom. You guys only use email support but that feels a bit outdated. Maybe setup a slack message group and invite all your customers? Reasons for choosing Pushwoosh Price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GR Guil R. CX and Design Lead Banking ### "Easy to use and great value of money " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 13, 2021 Pros Easy to use and engage wity customers via push or in-app. What I like the most is the ability to have html/css/js on the in-app so I have freedom to create content without deploying a new version of the app Cons I would like to have better reports about uninstall/opt out of pushes. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163449/Pushwoosh/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.