# Pushwoosh Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Pushwoosh Software - reviews, pricing plans, popular comparisons to other Mobile Marketing products and more. Source: https://www.capterra.com/p/163449/Pushwoosh --- # Pushwoosh Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Pushwoosh ## What is Pushwoosh? Drive mobile growth with personalized engagement. Deliver highly targeted, timely push notifications and in-app messages that resonate with your audience. Send emails, SMS, and WhatsApp messages to reach users where they are. Leverage real-time data to create personalized experiences and measure success with robust analytics. ✔ Hyper-personalized messaging with Liquid Syntax and dynamic content ✔ Advanced segmentation to target specific user groups for maximum impact ✔ Automated engagement: Trigger messages based on user actions or events ✔ A/B/n testing & Optimization: Continuously refine your campaigns for better results ✔ Real-time analytics: Gain actionable insights into user behavior and campaign performance. ✔ Omnichannel journeys: Extend your reach with out-of-the-box channels and integrations ✔ Pushwoosh Customer Journey Builder: Visually map out and automate personalized journeys. Drive deeper engagement, boost conversions, and increase user retention with Pushwoosh. ## What is Pushwoosh used for? [Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Pushwoosh?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.pushwoosh.com/&name=Pushwoosh) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pushwoosh 4.4 (20) VS. [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (20) Ease Of Use 3.9 (10) Value For Money 4.3 (19) Value For Money 3.8 (10) Customer Service 4.7 (20) Customer Service 4.3 (10) ## Pushwoosh alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.5 (55)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143401/WebEngage/) Highest Rated [Selligent](https://www.capterra.com/p/164255/Selligent/) [4.6 (15)](https://www.capterra.com/p/164255/Selligent/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/164255/Selligent/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 3.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results A/B Testing 3.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Multi-Channel Marketing 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Campaign Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. Communication Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Pushwoosh 98 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Identify customers at risk of migration and activate strategies to retain them Track the amount of clicks on individual products to measure campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Manage, organize, and store contact information The ability to create unique content Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. Searchable repository of information about clients Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Identify specific interactions between customers and brands Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Combining data from different sources and providing a unified view Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Geographic location of visitors determines behavior of the software Add, edit, and manipulate HTML code directly Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Communicate using messages within the system Access software remotely via mobile devices Notifications via mobile devices Optimize content to ensure it is easily accessible for mobile users Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages An editor that enables users to edit all aspects of notifications. Schedule when notifications are sent A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Streamlining repetitive tasks and activities through automated and predefined workflows Trigger clickable pop-up messages Receive notification of issues as soon as they occur Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Send messages via SMS Set-up SMS-based notifications and alerts for mobile devices. Add or remove subscribers from mailing lists Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Guide new users to understand and become proficient in using a product or service Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design, and visually represent processes within the software Set-up notifications and alerts for web browsers and apps. Track and analyze information regarding website visitors Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.1 (20) 4.1 Based on 20 reviews ## Pricing Value for money 4.3 (19) Free Trial Free Version Base $0.00 Value for money 4.3 (19) 4.3 Based on 19 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Segment](https://www.capterra.com/p/150621/Segment/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (20) 4.7 Based on 20 reviews ## User reviews Overall rating 4.4 Based on 20 reviews Filter by rating 5(9) 4(10) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent GF Gabriele F. Country Manager Facilities Services ### "Nice tool for Push notification" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 February 5, 2024 Pros It is really use to set a preset and use it for several Pushes Cons Sometime the tool does not load properly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PS Peter S. Director of Solutions Computer Software ### "Recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 11, 2023 Pros Ability to integrate with various mobile platforms and support Cons Portal UI is rather complicated and could be confusing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JB Javier B. Head of Media&Ecommerce Restaurants ### "Easy-to-use automated messaging that boosts conversions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 4, 2023 Pros We've been using Pushwoosh for over five years, and it has been great for automating our push notifications. We've seen a real increase in conversions and sales, especially from using geo-targeted pushes! Targeting is precise and effective. And it's as easy as sending broadcast and simple scheduled pushes. All messages came relevant to our international audience Cons Some tasks still required our tech team's attention (although I doubt any other customer engagement tool can free your developers up completely).Reasons for choosing Pushwoosh: Pushwoosh were known as leaders in the push notification market, and we didn't regret choosing them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Camilo Andres L. Analista de Fidelización y Medios Digitales Food & Beverages ### "Una gran herramienta" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 9/10 December 13, 2022 Gracias a la plataforma, pudimos desarrollar diferentes estrategias de marketing. Estas permitieron incrementar nuestras ventas y generar una mayor fidelización con nuestros clientes. Pros La plataforma y sus diferentes herramientas son muy fáciles de utilizar. Es intuitiva y permite ajustarla a las necesidades del negocio. Cons Hace falta poder tener un soporte en español para potencializar las herramientas. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EC Evgeniy C. User Acquisition Manager Information Technology and Services ### "Excellent service for automated push notifications!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2022 Pros The best service's thing is Customer Journey Builder. With the help of it, I managed to increase MAU of GC.SKINS mobile app (B2C) up to 16,62%, and Revenue — up to 4,58% within the 2021 year by creating automated push notifications, based on our CJM. Cons Separating actions into tags and events was not an obvious option even for our developers, which required additional time to integrate them. Switched from [OneSignal](https://www.capterra.com/p/163452/OneSignal/) We switched to Pushwoosh as we were looking for the option to automate push notifications and create user path like Customer Journey Builder, and for the opportunity to reduce spending on push-service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CA Carolina A. Associate Community Manager Computer Games ### "A good service. " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 16, 2021 It helps me maintain the retention strategies. Pros It's easy to implement and to schedule push notifications on it. Cons I feel they could improve the way the stats are being shown. Also, the UI isn't friendly (though it improved a lot comparing to 2 years ago). Alternatives considered [OneSignal](https://www.capterra.com/p/163452/OneSignal/) Reasons for choosing Pushwoosh I keep using both products, however I do prefer using One Signal's over Pushwoosh because they have a friendly UI and I prefer the way their stats are shown. The only con about One Signal is their pricing... Pushwoosh beats them at this area. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EA Enrico A. Web & Mobile Developer Computer Software ### "All-in-one push notfication platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 5, 2021 Pushwoosh is part of the integrations that we have been using for 5 years by sending more than 300k notifications per day, now in a more than tested way. The platform has grown significantly and, thanks also to the customer service tech guys, we have managed to make the integration stable and performing. Pros We started as a small business five years ago, and we needed a platform that can help us to send push notifications straight out of the box. Pushwoosh is simply amazing for accomplishing this task because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added, like geo-fencing, rich content push and even setting up an entire customer journey. The platform also offers SDKs integration with all major OSes/browsers including Huawei and Amazon. Cons For deeper integration with our software, we subsequently opted for integration via API, which is another key feature offered by the platform. That kind of integration wasn't very smooth it's a little bit cumbersome at some points, requiring a lot of testing ​before you can go live. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/) [Airship](https://www.capterra.com/p/163460/Web-Notify/) [OneSignal](https://www.capterra.com/p/163452/OneSignal/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MF Martin F. Team lead Airlines/Aviation ### "Awesome" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 14, 2021 Sending push notifications Pros Price, ease of use, platform supported, api Cons Faster support with intercom. You guys only use email support but that feels a bit outdated. Maybe setup a slack message group and invite all your customers? Reasons for choosing Pushwoosh Price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GR Guil R. CX and Design Lead Banking ### "Easy to use and great value of money " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 13, 2021 Pros Easy to use and engage wity customers via push or in-app. What I like the most is the ability to have html/css/js on the in-app so I have freedom to create content without deploying a new version of the app Cons I would like to have better reports about uninstall/opt out of pushes. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SN Sanjay N. CIO Media Production ### "Pushwoosh" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 13, 2021 Very Good Pros Support and response time was an issue. Cons Advancement of features looking from more customer engagement and experience point of view. Reasons for choosing Pushwoosh More commitment from your Sales and Pre-sales team. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163449/Pushwoosh/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)