# OneSignal Pricing: A Comprehensive Guide | Capterra > Check out the OneSignal pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/163452/OneSignal/pricing --- OneSignal Pricing Guide for 2025 Last updated on June 11, 2025 Written by [Barkha Bali](https://www.capterra.com/resources/author/bbali/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for OneSignal [4.7 (106)](#reviews) User rating:[ 4.7 ](#reviews) Based on (106) reviews ## Overview of OneSignal pricing [OneSignal](https://www.capterra.com/p/163452/OneSignal/) is a customer engagement platform with a free version and three paid tiers starting at $9 per month. The price you pay is based on the communication channels you use, with some channels priced higher than others due to their features or how they work. To help you make the best choice, we leveraged our extensive database of reviews and buyer interactions to compare OneSignal pricing plans. Here’s what you need to know: Free $0.00 * * * It Includes - 10,000 free monthly email sends - In-App Messaging - Unlimited Mobile Push Sends - GDPR Compliant - A/B testing Growth $9.00 Usage Based,Per Month * * * It Includes - 20,000 monthly free email sends - Advanced In-App Messaging - Access to Journeys - Intelligent Delivery - Expanded integrations - GDPR compliant Professional Contact vendor * * * It Includes - 24/7 Prioritized support - CSV Exports - Advanced Journeys - Advanced Analytics - Advanced Personalization - Custom outcome tracking Enterprise Contact vendor * * * It Includes - Full Live Activities access - Frequency capping - Security/legal package + SLA - Dedicated success manager - Advanced user permissions The latest pricing information is available on OneSignal’s website. * * * ## OneSignal pricing at a glance - **OneSignal offers a forever-free plan.** If you outgrow the free plan, you can upgrade to the Growth plan starting at $9 per month, with additional usage-based costs depending on the communication channel. - **It offers two customizable packages.** Pricing for the Professional and Enterprise plans is available upon request. - **OneSignal has an above-average value for money rating of 4.7/5.** This is based on verified reviews on Capterra from the last two years. Users generally appreciate the flexible pricing, while some note that the cost of SMS and email notifications is higher than on other platforms, and additional charges can add up quickly. * * * ## Feature differentiation between OneSignal pricing plans Here's a breakdown of feature differentiation by plan[\[1\]](#footnotes): **Feature** **Free** **Growth** **Professional** **Enterprise** Contacts Unlimited Unlimited Unlimited Unlimited Mobile push notifications\* Unlimited notifications Unlimited notifications; $0.012 per monthly active user (MAU) Customizable based on the MAU volume Customizable based on the MAU volume Web push notifications\*\* Max 10,000 subscribers per send $0.004 per web push subscriber Customizable based on the subscriber volume Customizable based on the subscriber volume Email 10,000 free sends per month 20,000 free sends per month, then $2 per 1,000 sends Customizable based on the send volume Customizable based on the send volume In-app messaging 1 active message Unlimited, included with mobile push Custom Custom Active journeys 1 3 20 Custom Message steps 2 6 50 Custom Email IPs Shared IP only Shared IP only Dedicated IP available based on volume Dedicated IP available based on volume User permissions Admin Admin + viewer All roles All roles Ongoing support Email Prioritized email 24/7 prioritized email 24/7 prioritized email and site reliability engineering (SRE) on-call support Audience segments 2 10 100 Custom **\*Mobile push notifications:** For all OneSignal plans: - You can get as many people as you want to sign up to receive mobile push notifications from your app (unlimited subscribers). - You can send them as many alerts as you want (unlimited messages). **For the Growth Plan**, OneSignal counts the number of people who use your app in a month; they call these monthly active users (MAUs). - You pay $0.012 for each of these MAUs (even if someone signed up for alerts but didn't open the app that month). **\*\*Web push notifications** are billed based on the number of subscribers who have opted in to receive notifications from your website.  ## Detailed breakdown of OneSignal pricing plans OneSignal offers tiered paid plans with different billing structures. ### Free plan **Ideal for:** Individual users, freelancers, or solopreneurs with basic messaging needs, or businesses that want to try OneSignal before choosing a paid plan **What to know about this plan:** OneSignal offers unlimited mobile push notifications, an advantage at this level compared to other messaging platforms that limit push notifications in the free plans. The 10,000 free monthly email sends are decent for small businesses or startups, but could be limiting as your audience grows. Creating six segments allows for basic targeting, but businesses with more complex personalization requirements may eventually need more. **Free plan features**[**\[2\]**](#footnotes)**:** - **Web browser notifications**, even when customers aren’t on your website. You can add a maximum of 10,000 subscribers per send. - **Omnichannel, automated messages** personalized to each customer’s attributes and behavior. - **Schedule emails** according to the recipient’s timezone. This helps improve open rates and engagement. - **A/B tests** to compare different email or message versions and see which performs better. ### Growth plan **Price:** $9 per month + usage costs by channel **Billing structure:** Monthly **Ideal for:** Growing teams looking to expand their engagement capabilities **What to know about this plan:** Besides everything in the Free plan, the Growth plan includes 20,000 monthly email sends, unlimited in-app messaging, unlimited contact storage, customizable user permissions for admins and viewers, and other features. However, it’s essential to watch the potential for extra costs—for example, once you exceed 20,000 email sends, you’ll be charged an additional $2 for every 1,000 emails sent. **Growth plan features**[**\[2\]**](#footnotes)**:** - **100,000 total push subscribers.** You can scale your subscribers beyond this limit at $0.004 per additional web push subscriber and $0.012 per monthly active mobile push user. - **Up to 10 data tags** to improve targeting and personalization with custom key-value attributes, such as user preferences (e.g., favorite color: blue) and purchase history (e.g., last order date: 2023-10-26). - **Intelligent delivery** with machine learning to determine the optimal time to send messages to each user, maximizing engagement and open rates. - **Schedule messages** to be sent after a specific delay or at a predetermined time. - **Message throttling** to control the rate at which messages are sent to avoid overwhelming users or exceeding system limits. ### Professional plan **Price:** Available upon request from the vendor **Billing structure:** Annual **Ideal for:** Cross-functional teams with complex targeting and segmentation needs and those looking for advanced features to drive conversions **What to know about this plan:** Features like 24/7 prioritized support, advanced customer journeys, and deeper personalization offer a big step up from the Growth plan and can make a real difference for companies investing heavily in engagement strategies. However, even at this tier, some limits remain. For example, the cap of 20 active audience segments and 20 active journeys might eventually feel restrictive for very large teams or businesses with highly diverse customer bases. **Professional plan features**[**\[2\]**](#footnotes)**:** - **Advanced analytics** help you extract in-depth insights and detailed reports on user engagement, message performance, and overall campaign effectiveness. - **Custom outcome tracking** to define and track specific user actions or events as outcomes of your messaging campaigns. - **User activity timeline** to display a chronological view of user interactions and activities related to your notifications. - **Dedicated IP address** for your emails, improving email deliverability and sender reputation by isolating your email traffic from other senders. ### Enterprise plan **Price:** Available upon request from the vendor **Billing structure:** Annual **Ideal for:** Large teams with enterprise-level messaging needs **What to know about this plan:** The Enterprise plan removes many limits in the lower tiers, offering custom numbers of active journeys, message steps, audience segments, and data tags to better match complex needs. Unlimited contact storage and advanced A/B testing make managing large audiences and optimizing campaigns at scale easier. Additionally, pricing is customized and likely higher, so it’s best suited for businesses fully leveraging the added flexibility and dedicated support. **Enterprise plan features**[**\[2\]**](#footnotes)**:** - **Frequency capping** to limit the number of messages a user receives within a specific timeframe, preventing user fatigue. - **Custom service-level agreements (SLAs)** to ensure specific levels of performance and reliability, assuring consistent service quality and uptime. - **Round-the-clock support** with prioritized handling of issues and access to site reliability engineering (SRE) expertise. - **A dedicated account manager** to support your business goals and optimize your use of OneSignal. ## What users say about OneSignal pricing Our team analyzed 102 reviews from verified OneSignal users on our website over the last two years to understand their views about the software’s pricing. Here are some review excerpts that helped us understand its value proposition relative to cost[\[3\]](#footnotes): Tomás P.Senior Software DeveloperComputer Software2+ years I would recommend that any developer considering using and integrating web, mobile, SMS, or email notifications in their projects look at this platform. The flexibility of the pricing makes it a no-brainer. June 2, 2024 beshoy S.CEOComputer Games1-2 years The best thing about OneSignal is their free tier for mobile push notifications which is prertty generous. Pricing for sms/email which a bit pricy compared to other platforms. February 17, 2024 Richard M.DeveloperLeisure, Travel & Tourism6-12 months My overall experience with OneSignal has been overwhelmingly positive. I chose OneSignal for fit for purpose, ease of use and value for money. September 19, 2023 [Read more OneSignal reviews here](https://www.capterra.com/p/163452/OneSignal/reviews/). ## Total cost of ownership When evaluating OneSignal for your customer engagement needs, it's important to consider the total cost of ownership (TCO), including the base subscription price and any additional usage or service-related expenses. Let's look at a couple of examples to illustrate potential costs: ### Example of a small business utilizing the Growth Plan Suppose you're a small business and choose the Growth plan at $9 per month. Let's say you have 500 monthly active users for mobile push notifications and 1,000 web push subscribers. Additionally, you send approximately 25,000 emails per month. In such a scenario, your estimated monthly cost would be: - **Base Growth plan:** $9 - **Mobile Push notifications:** 500 users \* $0.012 per user = $6 - **Web Push notifications:** 1,000 subscribers \* $0.004 per subscriber = $4 - **Email:** The first 20,000 sends are free, so you would be charged for the additional 5,000 sends - 5,000 sends / 1,000 sends \* $2 = $10 As a result, your estimated total monthly cost of ownership for OneSignal's Growth plan would be approximately $9 + $6 + $4 + $10 = $29. [Read this to understand the true cost of your business software](https://www.capterra.com/resources/business-software-cost/). ### Additional costs to consider  Beyond the subscription plan and usage-based pricing, here are some other potential costs to keep in mind when evaluating OneSignal[\[1\]](#footnotes): **Cost category** **Description** **Details** Usage-based costs Costs incurred based on your usage of specific OneSignal features. \- **Mobile push notifications:** $0.012 per monthly active user (Growth plan). \- **Web push notifications:** $0.004 per web push subscriber (Growth plan). \- **Email:** $2 per 1,000 sends after 20,000 free monthly sends (Growth plan). Customizable pricing is available for Professional and Enterprise plans. Additional service costs Features available with specific paid plans. \- **Webhook steps:** Available with annual plans, custom pricing (contact the sales team). \- **Integrations:** Availability varies by plan (some free, some paid). Cover analytics, gaming, CRM, automation, and more. Internal resource costs Potential costs associated with the personnel needed to manage the OneSignal platform Depends on business size and project complexity. Potential roles include technical support, marketing manager/strategist, data analyst/BI specialist, content creator, and developer. ## Choosing the right OneSignal pricing plan Selecting the right OneSignal plan involves aligning your communication goals and audience size with the platform's features and pricing tiers. Here's a more direct approach to help you decide: _Key considerations while choosing the right OneSignal plan_ **Define your core communication needs:** - **Audience size and growth:** Estimate your current audience size for each channel (mobile push, web push, email, SMS) and project your expected growth over the next 12-24 months. - **Messaging volume:** Determine your anticipated monthly sending volume for each channel. Consider both regular broadcasts and automated messages. - **Essential features:** Identify the must-have features for your engagement strategy. Do you need advanced segmentation for personalized messaging? A/B testing to optimize campaigns? Automated workflows for triggered notifications? Note which of these are critical versus nice-to-haves. **Estimate the potential costs:** - Based on your projected audience size and messaging volume, calculate potential monthly costs for the Growth plan using the per-user/subscriber/send rates for each channel. - For Professional and Enterprise plans, engage with OneSignal's sales team to get a tailored quote based on your specific requirements. - Factor in potential costs for optional add-ons or services you might need (e.g., dedicated onboarding, custom development). **Plan for scalability and future feature requirements:** - Consider how your needs might evolve as your business grows. Regularly review your usage and the effectiveness of your current plan. If you're consistently hitting limits or need more advanced features, explore upgrading to a higher tier. Conversely, if your needs have decreased, a lower-tier plan may be sufficient. **Leverage OneSignal's customer support resources for informed decisions:** - Explore the detailed feature comparison on OneSignal's pricing page to see what's included in each plan. - Consult the OneSignal Help Center and documentation to understand the capabilities and limitations of each feature. - Contact OneSignal's sales team with specific questions about your use case and to get personalized recommendations. ## Is OneSignal worth it? Whether OneSignal is worth investing in depends on your email marketing needs and budget. Here's a breakdown to help you decide: ### Value for money Analysis of verified user reviews received in the last two years on Capterra reveals that OneSignal has a **value-for-money rating of 4.7/5**. Here are some review excerpts from verified users of OneSignal that helped us understand its value proposition relative to cost[\[3\]](#footnotes): Zeeshan S.Self EmployedProgram Development6-12 months Ease of implementation and use. Their documentation is robust, well written, and very easy to understand, and on top of that they have video tutorials on YouTube. They also have amazing support! February 1, 2024 Shaikh Rayyan A.Self EmployedComputer Software2+ years OneSignal helps me track my daily users and growth. It helps to engage more users and they are helping us growing our audience. They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services. January 28, 2024 Constantine H.AssociateLegal Services1-2 years I believe the free service is far superior to that which any other peers provide and allows a company to use the product without commitment to paid service and not limited in time. December 26, 2024 Moises D.CTORetailLess than 6 months It's self-service tiers are very limited, and it's very easy to exceed them, event thought they aren't inexpensive. March 19, 2024 [Read more OneSignal reviews here](https://www.capterra.com/p/163452/OneSignal/reviews/). ### Ease of use and its impact on value OneSignal has an ease-of-use rating of 4.5/5 on Capterra. As a platform that’s intuitive and easy to implement, it helps businesses: - Save time and resources required to set up and manage campaigns, which have a direct financial impact. - Avoid the hidden costs of lengthy onboarding, extended training sessions, and constant troubleshooting. ### Alternatives to OneSignal OneSignal is a highly rated tool with an **overall rating of 4.7/5 stars**. But how does OneSignal compare to competitors regarding pricing in the customer engagement space? When considering value for money, OneSignal has an average rating of 4.7/ 5 based on reviews received in the last two years. Some of its competitors also fare well in this category: **Alternative** **Starting price** **Value-for-money rating** Superbuzz $81 per month (billed annually) or $97 per month (billed monthly) 5/5 Braze Available upon request 4.4/5 Customer.io $100 per month (billed monthly) 4.3/5 Cheetah Digital by Marigold Available upon request 4.1/4 Xtremepush Available upon request 4.1/4 ### Cost comparison: OneSignal vs. popular alternatives [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/#reviews) * * * Starting Price $100.00 Usage Based , Per Month * * * [4.5 (55)](https://www.capterra.com/p/151231/Xtremepush/#reviews) * * * Starting Price $250.00 Per Feature * * * Check out the top [OneSignal alternatives](https://www.capterra.com/p/163452/OneSignal/alternatives/) comparable in core features, pricing, and usability. ### Making the final decision Based on verified user reviews on Capterra, OneSignal has received the following scores: - **Overall rating:** 4.7/5 - **Ease-of-use rating:** 4.5/5 - **Value-for-money:** 4.7/5 The right OneSignal plan depends on your business size and needs. Here’s a breakdown of which plan may suit you best: - **Small businesses** typically have focused audiences and rely on core channels, including push notifications and email. As a result, the Free or entry-level Growth plan is typically sufficient for executing their engagement strategy. - **Midsize businesses** need advanced segmentation and A/B testing to personalize and optimize campaigns. The Growth plan or lower tiers of the Professional plan can meet their evolving needs and budgets. - **Large enterprises** manage complex, multi-channel customer bases and require refined segmentation, automation, and advanced integrations. The Professional or Enterprise plan is best suited for such needs. ## FAQs Is OneSignal free or paid? OneSignal offers both free and paid plans. The Free plan includes core features such as push notifications, basic segmentation, and access to the dashboard, making it ideal for startups or testing use cases. Paid plans start at $9 per month, with advanced in-app messaging, SMS, customer journeys (automations), and enhanced analytics available in higher tiers. How much do push notifications cost? Mobile push notifications are charged based on monthly active mobile users, and you get an unlimited volume of sends and an unlimited volume of in-app messages. For web push notifications, OneSignal charges based on the number of subscribers, and you also get unlimited sends. For email and SMS, the platform charges based on the volume of sends. Is OneSignal HIPAA compliant? OneSignal's website confirms its commitment to HIPAA compliance. It cites a comprehensive risk assessment covering the HIPAA Security and Privacy Rules, leveraging SOC 2 Type II compliance\[3\]. For critical applications involving protected health information (PHI), we recommend you independently verify this compliance and ensure that a business associate agreement (BAA) can be established. What is the segment limit in OneSignal? You can create up to six audience segments or groups based on their behavior and preferences with the Free plan. These segments help you create personalized campaigns to increase engagement. The Growth plan lets you create up to 10 segments, while the Professional plan allows for 20. You can tailor the Enterprise plan to create custom segments. How does OneSignal work? OneSignal enables websites and mobile apps to engage users through push notifications, in-app messages, SMSes, and emails by integrating their Software Development Kit (SDKs). Upon user subscription, OneSignal collects unique identifiers and optional user data. When messages are sent through the OneSignal dashboard or Application Programming Interface (API), the platform routes push notifications via platform-specific services, displays in-app messages directly within the app, and utilizes third-party SMS and email delivery integrations. What data does OneSignal collect? OneSignal collects various data, including device and subscription information (unique identifiers, device type, OS, browser, language, timezone), user engagement data (delivery, opens, clicks), optional location data (with user permission), optional custom user identifiers, and developer-defined tags and user attributes for segmentation and personalization. It also collects IP addresses and in-app activity. #### Methodology 1. This product information came from OneSignal's own online content in April 2025, including the product's website and its social media channels. 2. Our research team identified these features from the vendor website (as of April 7, 2025) based on their analysis of what users find valuable or expect from customer engagement software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. [Barkha Bali](https://www.capterra.com/resources/author/bbali/) Barkha Bali is a writer at Capterra, providing expert insights to help small businesses identify the right software for their needs by analyzing user reviews data for the highest rated products in relevant software categories. She has worked in finance, lifestyle, education, and medical. With expertise in marketing and content strategy, Barkha’s work has been featured in Medium and educational websites. When not working, she can be found re-watching “The Office” or “Brooklyn Nine-Nine.” [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of OneSignal pricing](#overview-of-onesignal-pricing) - [OneSignal pricing at a glance](#onesignal-pricing-at-a-glance) - [Feature differentiation between OneSignal pricing plans](#feature-differentiation-between-onesignal-pricing-plans) - [Detailed breakdown of OneSignal pricing plans](#detailed-breakdown-of-onesignal-pricing-plans) - [What users say about OneSignal pricing](#what-users-say-about-onesignal-pricing) - [Total cost of ownership](#total-cost-of-ownership) - [Choosing the right OneSignal pricing plan](#choosing-the-right-onesignal-pricing-plan) - [Is OneSignal worth it?](#is-onesignal-worth-it) - [FAQs](#faqs)