# Page 2 | OneSignal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is OneSignal the right Customer Engagement solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163452/OneSignal/reviews --- OneSignal 4.7 (106) [View alternatives](https://www.capterra.com/p/163452/OneSignal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of OneSignal ## Showing most helpful reviews Showing 26-50 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DI Davide I. CEO Entertainment Used the software for: 1-2 years ### "Subito, per il tuo sito!" October 10, 2024 5.0 mi trovo bene e lo utilizzo da anni. Sono state integrate molte funzioni utili, ma la principale è quella delle notifiche push del mio sito Pros E' il modo più semplice per attivare le notifiche del proprio sito web sui dispositivi desktop, ed è gratis! Cons Configurazione iniziare che potrebbe essere più semplice Review Source SG Sylvanus G. Chairman Publishing Used the software for: 6-12 months ### "Good and easy to use. " January 14, 2025 5.0 Pros Onesignal is simple and easy to use for sending push notifications. Cons So far, every looks okay. Thanks so much. Review Source VR Verified Reviewer DIgital Operations Executive Marketing and Advertising Used the software for: 2+ years ### "Push notifications with ease no matter the platform! " July 21, 2024 4.0 Best out there when it comes to cross-platform push modifications, simple and clear UI, easy to redeploy using previews templates and has a very insightful instant dashboard with general stats Pros Such an easy to setup and deploy platform, very intuitive UI for previews and internal tests across multiple platforms Cons User and admin management access and testing permission can be a bit unclear Review Source JA João A. Copywriter Gambling & Casinos Used the software for: 2+ years ### "The perfect copywriter tool, but lacks the power of some competitors." July 18, 2024 4.0 Pros It's super easy to use from a copywriter's perspective. You get good and accurate previews of what'll be shown, CTA's work very well too. The setup was easy and customer support has always been fast and helpful. Cons Some of the configurations regarding segmentation and subscriber management aren't exactly the best or most detailed. My colleagues from IT also reported quite a few issues with API and setting up the pop-ups for acquiring subscribers to push notifications didn't always work perfectly. Review Source JAR Jade Anthony R. Admin Clerk Building Materials Used the software for: I used a free trial ### "SUPERB EMAIL SOFTWARE!" January 1, 2025 5.0 It is an ideal software to use and also with topnotch quality product you can have! Pros They offer a FREE access, and prices are very reasonable and affordable for a business!! A must have! Cons So far I have nothing to say that I like least about OneSignal. Review Source ZS Zeeshan S. Self Employed Program Development Used the software for: 6-12 months ### "OneSignal Product Review 2024 " February 1, 2024 5.0 OneSignal's standout feature are journeys, which enable users to create highly personalized and automated communication flows. These journeys help optimize every step of our communication funnel by allowing us to target specific segments of our audience with tailored messages at the right time. From onboarding new users to re-engaging dormant ones, OneSignal's journeys empower us to deliver timely and relevant notifications, leading to improved user engagement and conversion rates. Pros Ease of implementation and use. Their documentation is robust, well written, and very easy to understand, and on top of that they have video tutorials on YouTube. They also have amazing support! I have only needed help from them once, while trying to use push notifications to update a Live Activity in iOS. I contacted them via their online chat system and got a very quick response. They stayed engaged until I had things working on my end. Brit in particular was super helpful! I can't recommend them strongly enough. Cons Absolutly nothing. There is no downside to using this service. Review Source MS Markus S. Android App Dewveloper Computer Software Used the software for: 6-12 months ### "My honest Review about OneSignal" April 12, 2023 4.0 My experience with OneSignal has been nothing short of exceptional. As a business owner, I was looking for a comprehensive solution to manage notifications and communicate effectively with my users, and OneSignal has delivered beyond my expectations.OneSignal offers a wide range of notification types, including web push notifications, mobile push notifications, and email notifications, making it easy for me to reach my users across different devices and platforms. The platform is user-friendly and provides a seamless interface to set up and customize notifications to match my brand's style and preferences.The advanced targeting options in OneSignal have been a game-changer for me. I can easily segment my audience based on various criteria such as location, language, interests, and more, allowing me to send highly relevant and personalized notifications. This has resulted in improved engagement and retention rates, and ultimately, better communication with my users.Automation is another standout feature of OneSignal. I can set up automated notifications triggered by user actions, time-based events, or RSS feeds, saving me time and effort in manual notification management. This has allowed me to streamline my communication workflow and ensure timely notifications to my users.OneSignal also provides basic analytics and reporting tools that give me insights into the performance of my notifications. I can track open rates, click-through rates, and conversion rates, which h Pros OneSignal is a remarkable notification platform that has truly impressed me with its outstanding features and capabilities. As a business owner, I've been using OneSignal for quite some time, and I must say, it has become an invaluable tool for my marketing efforts.What I liked most about OneSignal is its versatility and ease of use. The platform offers a wide range of notification types, including web push notifications, mobile push notifications, and email notifications, allowing me to reach my users across different devices and platforms. The intuitive interface makes it a breeze to set up and customize notifications according to my brand's style and preferences.OneSignal also provides advanced targeting options, allowing me to segment my audience based on various criteria such as location, language, interests, and more. This helps me deliver highly relevant and personalized notifications to my users, resulting in better engagement and retention rates.Another standout feature of OneSignal is its automation capabilities. The platform supports automated notifications triggered by events such as user actions, time-based triggers, and RSS feeds. This has saved me a lot of time and effort in manual notification management, allowing me to focus on other important aspects of my business.Furthermore, OneSignal offers comprehensive analytics and reporting tools that provide valuable insights into the performance of my notifications. I can track open rates, click-through rat Cons OneSignal is a feature-rich and powerful notification platform that has helped me streamline my marketing efforts. However, there are a few areas where I found room for improvement.One thing I liked least about OneSignal is the pricing structure. While the platform offers a free plan with basic features, some of the more advanced features, such as custom branding and advanced targeting options, are only available in the paid plans. As a small business owner, I found the pricing to be slightly on the higher side, especially when compared to other similar platforms in the market.Another drawback I encountered is the lack of a built-in A/B testing feature. A/B testing is an essential part of optimizing notification campaigns, and I found it inconvenient to manually set up separate notifications for testing purposes. It would have been more convenient if OneSignal had a dedicated A/B testing feature to help me easily test and optimize my notifications.Additionally, while the interface is generally user-friendly, I found some parts of the platform to be a bit complex, especially when setting up advanced targeting options. It required a bit of trial and error to fully understand and utilize these features effectively. Some additional documentation or tutorials on these advanced features would be helpful for users who are new to notification marketing.Lastly, I noticed that the reporting and analytics features could be more detailed. While OneSignal provides basic analytics, Reason for choosing OneSignal Ease of Use: OneSignal is known for its user-friendly interface and intuitive setup process, making it easy for developers to get started with creating and managing notifications without extensive technical expertise.Advanced Targeting Options: OneSignal offers advanced targeting capabilities, such as location-based targeting, audience segmentation, and personalized notifications, which can help businesses send highly relevant and personalized notifications to their users, resulting in improved engagement and retention rates.Automation Features: OneSignal provides robust automation features, allowing businesses to set up automated notifications triggered by user actions or time-based events, which can save time and effort in manual notification management and improve the overall efficiency of notification workflows.Comprehensive Analytics: OneSignal offers reporting and analytics tools that provide valuable insights into the performance of notifications, including open rates, click-through rates, and conversion rates, allowing businesses to track and optimize their notification strategy for better results.Cost-Effectiveness: OneSignal offers a free plan with robust features, and their paid plans are generally considered to be cost-effective compared to some of the alternative products in the market, making it a budget-friendly choice for businesses with varying budgets.Cross-Platform Support: OneSignal supports multiple platforms, including iOS, Android, Web, and Em Switched from [Firebase](https://www.capterra.com/p/160941/Firebase/) As a mobile app developer, I recently made the decision to switch from Google Firebase to OneSignal for my notification management needs, and it has been a game-changer for my business.One of the main reasons I switched to OneSignal is the ease of use and flexibility it offers. While Firebase is a powerful tool, I found it to be more complex and time-consuming to set up and manage notifications compared to OneSignal. OneSignal's user-friendly interface and intuitive setup process made it a breeze to get started and set up notifications for my app.Another factor that influenced my decision was the advanced targeting options offered by OneSignal. While Firebase provides basic targeting options, OneSignal offers more advanced targeting capabilities, such as location-based targeting, audience segmentation, and personalized notifications. This has allowed me to send highly relevant and personalized notifications to my app users, resulting in improved engagement and retention rates.OneSignal's automation features have also been a significant advantage for my app. I can easily set up automated notifications triggered by user actions or time-based events, saving me time and effort in manual notification management. This has allowed me to focus on other aspects of my app development while ensuring timely and relevant notifications to my users.Additionally, OneSignal's reporting and analytics tools have provided me with valuable insights into the performance of my notifications Review Source Fernando C. Cofounder E-Learning Used the software for: 2+ years ### "Fácil integração e utilização" December 23, 2022 5.0 Pros A ferramenta é bem fácil de usar com sites em Wordpress e sites em geral, bastando usar um plugin ou usar a integração via Tags. Tudo é bem fácil de usar e de enviar notificações e de colocar push on site. Cons No início a entrega era muito boa, mas com o tempo, a base ficou muito desengajada e não entregava quase nada. Antes a gente conseguia colocar muitas pessoas em uma live quando usávamos o push, mas depois o engajamento caiu muito. Acho que a ferramenta começou a não entregar bem o que mandávamos e acabamos cancelando o contrato na sequência. Os problemas começaram depois da entrega inteligente que foi implementada. Reason for choosing OneSignal Inicialmente acabei escolhendo a OneSignal pela quantidade de funcionalidade, mas depois que o engajamento caiu, migrei para a PushNews pelo preço e não me arrependi. Farei uma review a parte sobre a PushNews, mas passei a usar apenas o serviço de Push On Site Review Source SRA Shaikh Rayyan A. Self Employed Computer Software Used the software for: 2+ years ### "OneSignal Best Review" January 28, 2024 4.0 OneSignal helps me track my daily users and growth. It helps to engage more users and they are helping us growing our audience. They provide a very easy way to communicate to our users and provide them updates and up sell products. They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services. Pros the best thing that i love about one signal is their dashboard and tools, They provide flexibility for implementation of apis and reach users while they are navigating into our apps. OneSignal's dashboard help us a lot tto keep our users engaged and send them all the updates about our products. They are getting better and better in Analytics and product insights. Also i really like their customer support than any other platform. Cons One thing that annoys me is i would like to have flexibility in their languages, as our platform is multilangual so multi language will be a great thing to use also a more comprehencive API would be quite benificial for us as i may provide greater flexibility. Alternatives considered [MoEngage](https://www.capterra.com/p/164687/Sherpa/) Reason for choosing OneSignal OneSignal helps me track my daily users and growth. It helps to engage more users and they are helping us growing our audience. They provide a very easy way to communicate to our users and provide them updates and up sell products. They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services. Review Source JH Janie H. Deputy editor of growth, audience Newspapers Used the software for: 2+ years ### "Longtime heavy user, company just switched to another vendor" December 2, 2023 4.0 They were quick, helpful. Good platform but I didn't know what others were capable of, too. The deployment was reliable to different segments. And the carry-over due to new vendor's back-end was a flop. OneSignal was more stable. But the AI auto-fill, A/N test ease and Web alert CTA "button" are nice. Also I had a real vendor onboarding with new vendor. But that might be on my company, not OS fault, at time of onboarding. Pros Ability to send to segments and know it will deploy. Setting / using segments is wonky with new vendor. Cons Our new vendor lets you enter the link and it will pull in image address, headline and blurb that you can just tweak. Much faster. Also A/B testing is easier too. Does not need some turn-on from OneSignal. Also, I could never maneuver our audience segments to adjust, combine, audit. Maybe that's across all vendors. Reason for choosing OneSignal Not sure why they picked it. Also if publishing, please only use Janie H. Not my full name. Thank you Switched from [Airship](https://www.capterra.com/p/163460/Web-Notify/) Company decision. Parent company. Probably cost Review Source Krunal A. Web developer Information Technology and Services Used the software for: 6-12 months ### "Best site for marketing email" March 18, 2023 5.0 It is sending needy information to the user who used to take an interest in our app or site, and this is trying to back our users to the site and app, so it is very problem-solving for the company, which needs marketing and continues to make the interest of the user in our product, that's it, and use of API is straightforward to make our products more, and this is also a part of this Pros The Onesignal app is used to send small or push notifications to mobile, email, or the web; this is useful software in the company. I think, because of its marketing purpose, it is excellent. We also try this, which gives us perfect marking options like email marketing and some app marketing; with this, we send some additional information to the user for using our app or site and make more interest in our service. It is basically API based, so we start with a trial version, and I think it is perfect to create our new site or app marking with the help OneSignal. I recommend it Cons I think our company is significantly related to it, but at this time we do not find any dislike from it, it is effortless to use and gives us very related information about users also Review Source JC Jared C. Marketing Specialist Machinery Used the software for: 2+ years ### "The best software for marketing." August 17, 2023 5.0 It is a much needed software as we are able to maintain a great connection with our clients, we have increased our client database, our clients are now attracted to our services, the interaction is very good and it has very good email automation and receptive on the part of our clientele. Pros It is a simple software to configure, sending notifications is very fast, it makes it easy to always offer the best to our customers, we attract our customers thanks to the multiple functions that OneSignal offers, it is a very fast system, it has powerful customer segmentation, It is essential for us and for attracting new customers. Cons On one occasion notifications were delayed, we don't know why, but it has been a great concern for which we have not received a response. They must provide an answer to concerns that we are generally unaware of. Review Source DT Daniel T. Director Computer Software Used the software for: Less than 6 months ### "OneSignal is robust, well-though through and easy to integrate" May 30, 2023 5.0 Before using OneSignal we were relying one emails to get a notification. This is annoying when you just want a quick message to say something is happening, without having to go in and read it and then delete it. Now both us and our users have a quick and easy way of being notified about exceptions and support ticket updates. Pros We needed to get browser notifications up and running for an in-house support portal web-app we were developing. After a little research I quickly settled on OneSignal as the best solution. The API was well documented and easy to use. I got the integration written within a few hours, and it has worked flawlessly ever since. I especially like the ability to click on a notification and have the correct URL open up to deal with the issue / ticket. Also the ability to brand the notifications is a great feature. Cons At this point I really don't have any criticisms. We've only used OneSignal for browser notifications, and have not used the vast majority of features. Our notifications are pushed out to specific subscribers rather than groups. If the rest of the platform is as well written and documented as the parts we use, then I'm sure it is as pleasure to work with. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/) Reason for choosing OneSignal I can't remember all the platforms I looked at, but OneSignal was the most reasonably priced, with the cleanest API and good documentation. It was also recommended by others in various forums and discussion groups. Review Source MR Marcius R. Entrepreneur Marketing and Advertising Used the software for: 6-12 months ### "Popular tool, but limited unless you pay more" March 17, 2022 4.0 Depending on what you want, OneSignal might be for you, either for free or pretty expensive, in my opinion. If you want it just as a tool for push notification, then it does it and it does it pretty great. No flaws there. But you do need to know how to use it and integrate it. It's not as straighforward and easy to use as some would like. And if you want more features, depending on what you want, be prepared to pay extra... It's one of the popular solutions for premade apps, so out of necessity I use it, and I might say I even prefer it over Firebase as I didn't encounter as many problems with it as I did when using Firebase. Integrating it with pre-made apps is what made it pretty easy to use for me - but keep in mind that I'm a bit experienced with technical things and can understand them. Even if you're not, there are probably videos you can find that'll guide you through doing whatever you might want to achieve with it. Thank this to the awesome community build around it. Pros OneSignal has many features. So many that in fact it might be overwhelming for people. They not only offer push notifications, but SMS and emails as well... at an extra cost either to them, or a external provider for SMS. You are pretty unlimited with the free plan, but that's where everything stops, because if you need to use this tool beyond the very basic, then you'll need to get on the paid plan. Since it's so popular there is extensive documentations and videos that will show you how to do almost anything you want to do with it. They also have a lot of integrations with various tools. Cons Extra costs for tags, which is pretty crazy since a big ecommerce store might have over 500 tags. It does sometimes feel that each feature is added as a "money grab" opportunity, like everything has a price tag. For example Basic A/B testing and Advanced - just so that if you want the advanced one, you must get into the higher plan. Switched from [Firebase](https://www.capterra.com/p/160941/Firebase/) Firebase is much more complicated and if there is any possibility of error, Firebase will probably have it. Review Source IQ Ibrahim Q. Fullstack developer E-Learning Used the software for: 2+ years ### "OneSignal is the easiest to implement " April 18, 2023 5.0 OneSignal helped us to implement push notifications for booth iOS and Android så fast without any problems Pros we are using the one signal service - mainly push notification - in our mobile app (iOS and Android) , and without any deny , it was the easiest service to implement , thanks to the well documented SDK Cons To be honest , I love OneSignal , there is nothing I don't like Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing OneSignal the price , well documented Review Source Victor T. Head of Digital Intelligece Newspapers Used the software for: 2+ years ### "Using One Signal to increase user retention" March 30, 2022 5.0 We are using One Signal to engage visitors of our site and mobile apps. Pros I like the user friendly admin panel for non tech-savvy users and the integration with many services/platforms. Cons I tThe pricing model has a big jump between the free version to the next tier. I will think in a mid-cost plan for small and medium size business. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/) Reason for choosing OneSignal The support for many platforms/services and the ease to use Switched from [Pushwoosh](https://www.capterra.com/p/163449/Pushwoosh/) At the moment of the evaluation Pushwoosh doesn't had SDK for mobile apps and doesn't offered free tier for testing or small projects Review Source AJ Antônio J. Webmaster Information Services Used the software for: 1-2 years ### "Retenção de usuários com as notificações push" April 13, 2023 5.0 As Notificações Push me ajudaram a entender melhor o meu publico e o tipo de conteúdo que tenho que focar para trazer um maior numero de visitas ao meu site. Elas também fidelizam bastante o usuário por que eles conseguem selecionar melhor o conteúdo. Pros As Notificações Push é o que eu mais uso e faz muita diferença no meu site. Com elas consigo reter uma boa parte da minha audiência e direcionar o meu conteúdo. Cons O layout é muito enrijecido, poderia ser um pouco mais adaptável em relação as cores e fontes do site ou app. Reason for choosing OneSignal Não usava nenhuma ferramenta de notificação push, meu amigo me indicou a OneSignal, comecei a usar e hoje não vivo sem, faz muito diferença no dia d dia do meu site. Review Source Prabhakar U. CMO Marketing and Advertising Used the software for: 2+ years ### "Best and feature-packed tool for push notification" May 21, 2022 5.0 Overall, I'm very satisfied with this tool. It has all the features that I need for push notifications and sending offers to my audience. Pros I use it to send push notifications to my website visitors. Using OneSignal, I collect notifications from subscribers and send them notifications related to new posts, offers, and updates. The best thing about this tool is that it is very easy to set up. You can customize and set it for different platforms like chrome, safari, android, ios, edge, etc. The analytics feature is also very good which allows me to view the customer journey, notification history, etc. It also supports multiple CMS like WordPress, Shopify, Blogger, Magento, Wix, Squarespace, Joomla, etc. Cons It should have a feature to remove inactive and duplicate subscribers. Review Source Med Amir S. Software engineer Computer Software Used the software for: 6-12 months ### "a sharp tool" June 15, 2023 5.0 Pros easy to setup and implement in different platform Cons the tracking not so clear in the dashboard Review Source AM Aviv M. analytics Entertainment Used the software for: 6-12 months ### "essential tool" October 3, 2023 4.0 overall good Pros OneSignal presents an effective solution for businesses and developers looking to engage their user base through push notifications, in-app messaging, and email marketing. The platform is appreciated for its ease of use, allowing even those with limited technical expertise to set up and manage campaigns. The dashboard is intuitive, providing a clear overview of campaign performance and user analytics, which is crucial for making data-driven decisions. Cons Customer Support: Although there's a community for support, the responsiveness and helpfulness of the official customer support have been pointed out as areas for improvement by some users. Alternatives considered [Braze](https://www.capterra.com/p/155423/Appboy/)[Pushwoosh](https://www.capterra.com/p/163449/Pushwoosh/) Reason for choosing OneSignal test Review Source AM Anshuman M. Software Developer Computer Software Used the software for: 2+ years ### "Best for Push Notifications" April 28, 2023 5.0 Pros OneSignal is the best pushy notification service for Android and IOS apps. I used to integrate FCM in my projects but most of the times, the notifications weren't delivered. When switching to OneSignal, I discovered reliability and cost effectiveness. Cons They dashboard experience can be improved a bit. The dashboard is quite complex and on using for the first time, it seemed too complicated for me. Review Source Shereen S. Founder and Publisher Newspapers Used the software for: 2+ years ### "Great push alert system for news organizations" December 5, 2019 5.0 We use OneSignal to reliably push notifications to thousands of our newspaper readers about breaking news, weather events and emergencies. This keeps readers informed, while benefiting our organization by sending traffic to our site. Pros Works well to push notifications about breaking news and other important stories to readers of our online newspaper. Works especially well for desktop users. Cons It is difficult for users to figure out how to opt out of notifications if they change their minds later, which has led to some problems. Not easy to configure for iOS. Review Source AR Ale R. Editor Newspapers Used the software for: 1-2 years ### "best push notification" April 5, 2018 5.0 We use on our magazine to brodcast new content and promotion to our readers. IS VERY GOOD! Pros I bought a another app but i switch to one signal. We use in our magazine, we send more than 100.000 notification daily. - Insanly good notification service - can track reach, click and other stats - integrate with wordpress (they have plugin) - can segment audience - can send manual push notification - Can integrate native and with popup - Easy to use - Can send automatic notification and schedule - Integrate with alot of other service like Mautic or Zapier. - IS FREE! Support is amazing, i do request add UTM code to track, and they help me to implement on the code. Later they add the option in the plugin. So they help and wanna improve the product. This is one of the best way to reach your audience. Cons Not really. Is very good. Maybe the install is kind tricky is you dont have any experience with code or install. But overall is one of the best service i use. I dont have any complain or issue. Work perfect. Review Source CW Carlos W. CTO Computer Software Used the software for: 2+ years ### "Onesignal to rule themall" April 1, 2022 5.0 We've used onesignal for many years and we are very satisfied. Pros Push notifications that work really great on web and mobile devices, clean interface with a bunch of features that easy the way we develop and they have a great support. Cons Every new feature for android and ios is always implemented but I think they should focus on enrich the already existent features making this great tool even greater than add some characteristics that not everyone needs. Switched from [Firebase](https://www.capterra.com/p/160941/Firebase/) The simplicity of use and the much better experience managing the notifications Review Source Juanito O. Web Developer Computer Software Used the software for: 1-2 years ### "I use it for my website push notifications" August 20, 2021 5.0 Pros I use it to integrate push notifications on my website, I love that I can configure it for desktop notifications and also for mobile devices. It is easy to use and integrate it with my web applications. Their pricing plans are very accessible, and their free plan is great, it allows you unlimited subscribers up to 10,000 recipients per message. Cons I can't find something I really don't like about OneSignal, it is the # 1 Push Notification Platform. Review Source Similar Products Featured