# Hotjar Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of Hotjar Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Hotjar Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/163516/Hotjar --- # Hotjar Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 5, 2025 Written byBarkha Bali Barkha Bali Content Writer Barkha Bali is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra so... [See bio & all articles](https://www.capterra.com/resources/author/bbali/) Content Writer Edited byParul Sharma Parul Sharma Parul is an editor at Capterra with over half a decade of experience curating news, IT, software, finance, lifestyle, and health content. She excels at simplifying complex terms into engaging content for SMBs. Parul has worked as a feature wri... [See bio & all articles](https://www.capterra.com/resources/author/parul-sharma/) Written by [Barkha Bali](https://www.capterra.com/resources/author/bbali/) Content Writer Barkha Bali is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. Edited by [Parul Sharma](https://www.capterra.com/resources/author/parul-sharma/) Parul is an editor at Capterra with over half a decade of experience curating news, IT, software, finance, lifestyle, and health content. She excels at simplifying complex terms into engaging content for SMBs. Parul has worked as a feature writer for DNA India, India’s premier media portal. She was also the highest scorer in her English literature graduation and post-graduation class. [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hotjar Hotjar Overview: ### Key takeaways Insights from verified Capterra reviews Hotjar helps small businesses improve website performance by visualizing user behavior and gathering feedback through heatmaps, surveys, and session recordings. It’s most used by marketing teams for conversion optimization. Reviewers highlight heatmaps and activity tracking though some report tracking issues on complex sites. Recent updates, like continuous capture and funnel dashboards, improve workflow speed and data clarity. ### Our verdict Hotjar is a practical choice for teams focused on improving website engagement through visual behavior tracking and user feedback. While its heatmaps and session recordings offer fast insights, buyers may want to weigh limitations in survey customization and tracking accuracy on complex sites. Its pricing favors smaller teams, but larger teams may need higher-tier plans. Top alternative Featured Overall rating Based on 539 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 1% Pros & cons Comprehensive user experience analytics Detailed visitor engagement tracking Session recording limitations and usability Recurring technical and usability problems Starting price $39 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hotjar?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.contentsquare.com/&name=Hotjar) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hotjar 4.6 (539) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $39 Other, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (536) Ease Of Use 4.6 (260) Value For Money 4.4 (371) Value For Money 4.6 (224) Customer Service 4.5 (296) Customer Service 4.7 (210) ## Hotjar alternatives While Hotjar is widely used for visual behavior tracking, some teams may prefer alternatives with deeper survey customization, broader integration options, or more flexible pricing tiers for teams with advanced analytics needs. [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236349/Microsoft-Clarity/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) [View all alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) ## Who uses Hotjar? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive user experience analytics 96% positive reviews out of 71 Most reviewers describe user insights as essential for identifying behavior patterns and improving website experience. Rodrigo T Director of Cyber Security, 10,001+ employees. "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience." Session recording limitations and usability 36% negative reviews out of 56 Some users report session recordings can be incomplete, hard to filter, and occasionally miss key interactions. Detailed visitor engagement tracking 94% positive reviews out of 33 Most reviewers find user interaction features valuable for understanding how visitors engage with site elements. Noemi S Brand Manager, 501 - 1,000 employees. "Perfect for understanding how visitors are interacting with your website in real-time." Recurring technical and usability problems 66% negative reviews out of 35 Most users report bugs and issues such as CSS errors, limited tracking, and unreliable report accuracy hinder usability. Theresa F CRO Program Manager, 1,001 - 5,000 employees. "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic." Effective conversion rate improvement tools 94% positive reviews out of 32 Most reviewers report conversion optimization helps pinpoint issues and boost website conversions through actionable insights. Md. N IT officer, 501 - 1,000 employees. "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect." ## Hotjar's interface Hotjar’s interface centers around visual clarity, with reviewers highlighting heatmaps and session recordings as easy to access and interpret. Some users mention setup challenges and tracking accuracy, especially on complex websites with overlays or modals. 2+ Barkha Bali Content Writer You’ll find Hotjar’s interface straightforward for visualizing user behavior, but expect occasional setup quirks, especially on dynamic pages with popups or overlays. Reviewers say heatmaps and recordings are easy to navigate, helping your team spot UX issues quickly. Ease of Use 4.6 (536) 4.6 Based on 536 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Barkha Bali Content Writer Hotjar’s top-rated features give your team a fast, visual way to pinpoint user behavior patterns, helping you make layout and design decisions with more confidence and less guesswork. Features 4.5 (535) 4.5 Based on 535 reviews The Hotjar features below were the top rated by our reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Heatmaps 4.5 (66) 66 reviewers rated this feature Visualize user behavior across pages to identify where visitors click, scroll, and interact. This helps teams spot friction points and optimize layouts for better engagement. Reviewers value the automatic generation and clarity of insights. Activity tracking 4.5 (60) 60 reviewers rated this feature Track user interactions such as clicks, scrolls, and session behavior to uncover drop-off points and conversion barriers. Reviewers say it’s easy to implement and useful for refining UX decisions. Accuracy on complex sites is a noted limitation. Funnels 0 reviewers rated this feature Track user journeys across multiple pages to identify where visitors drop off. This feature helps teams pinpoint friction in the conversion path and test changes to improve flow and retention. You can segment by device type and filter by user actions. Trends 0 reviewers rated this feature Monitor behavioral changes over time to uncover patterns and anomalies. This feature allows you to visualize shifts in user engagement, compare performance across timeframes, and validate the impact of design or content updates. Error tracking 0 reviewers rated this feature Capture JavaScript errors alongside session recordings to diagnose technical issues. This feature helps developers and UX teams understand how bugs affect user experience and prioritize fixes based on real user impact. Hotjar API 0 reviewers rated this feature Automate user lookup and deletion requests, and integrate Hotjar with external systems. This feature supports compliance workflows and enables advanced data handling for teams managing large user volumes or custom setups. Continuous capture 0 reviewers rated this feature Automatically record user sessions without manual restarts or snapshot gaps. This update ensures uninterrupted data collection, helping teams avoid missing critical user behavior during high-traffic periods. Funnels dashboard integration 0 reviewers rated this feature Save funnels directly to dashboards, compare conversion rates across segments, and view funnel steps in recordings. This streamlines analysis and reduces repetitive setup for conversion tracking. Updated dashboard experience 0 reviewers rated this feature Access high-level user metrics, such as rage clicks, U-turns, and sentiment trends in one place. The dashboard helps teams spot issues faster and dig deeper into recordings and heatmaps with fewer clicks. All key features (109) Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness 33.33% of 3 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems 0.00% of 2 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities 50.00% of 10 reviewers that rated this feature as important or highly important Track user interactions such as clicks, scrolls, and session behavior to uncover drop-off points and conversion barriers. Reviewers say it’s easy to implement and useful for refining UX decisions. Accuracy on complex sites is a noted limitation. 60 reviewers rated this feature Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges 7.14% of 14 reviewers that rated this feature as important or highly important Highlight content and/or make notations about parts of content 0.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases 0% of 0 reviewers... Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention 50.00% of 2 reviewers that rated this feature as important or highly important Track and analyze user behavior within a system or network 100.00% of 1 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content 50.00% of 2 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network 54.55% of 22 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. 0% of 0 reviewers... Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. 0% of 0 reviewers... Track the amount of clicks on individual products to measure campaign results 33.33% of 3 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together 100.00% of 1 reviewers that rated this feature as important or highly important Leave comments and notes on documents for others to view 0% of 0 reviewers... Manage and track all internal and external communication conducted via calls, email, text, or chat 0% of 0 reviewers... Automatically record user sessions without manual restarts or snapshot gaps. This update ensures uninterrupted data collection, helping teams avoid missing critical user behavior during high-traffic periods. 0 reviewers rated this feature Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads 36.36% of 11 reviewers that rated this feature as important or highly important Survey designed the measure customer satisfaction with a product, service, and more 0% of 0 reviewers... A report showing what actions customers perform 0% of 0 reviewers... Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. 33.33% of 3 reviewers that rated this feature as important or highly important Access previous interactions or concerns to maintain customer relationships 0% of 0 reviewers... Visualize and analyze customer experience across all touchpoints and channels 55.56% of 9 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics 0% of 0 reviewers... Add customized logos and colors to align with company branding 0% of 0 reviewers... Customize data fields to support various needs and use cases 40.00% of 5 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information 57.14% of 7 reviewers that rated this feature as important or highly important Tailored or customizable questions for more targeted and relevant data collection 44.44% of 9 reviewers that rated this feature as important or highly important Alter the layout and content of reports 0% of 0 reviewers... Pre-designed layouts that can be customized to match preferences and requirements 40.00% of 5 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics 25.00% of 4 reviewers that rated this feature as important or highly important Analyze survey results via statistical testing or crosstabs directly within the software 27.27% of 11 reviewers that rated this feature as important or highly important Import and export data to and from software applications 37.50% of 16 reviewers that rated this feature as important or highly important Graphical representation of data 60.71% of 28 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components 0.00% of 2 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience 0.00% of 1 reviewers that rated this feature as important or highly important Reminders sent via email 0% of 0 reviewers... Tracks metrics that provide insight into how a user interacts with any interface or product 44.44% of 9 reviewers that rated this feature as important or highly important Capture JavaScript errors alongside session recordings to diagnose technical issues. This feature helps developers and UX teams understand how bugs affect user experience and prioritize fixes based on real user impact. 0 reviewers rated this feature Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service 50.00% of 4 reviewers that rated this feature as important or highly important Compatible with mobile devices 0% of 0 reviewers... Software is used for working on online pages 38.10% of 21 reviewers that rated this feature as important or highly important Method of analysis that visualizes the series of events that lead towards a defined goal. 0.00% of 3 reviewers that rated this feature as important or highly important Track user journeys across multiple pages to identify where visitors drop off. This feature helps teams pinpoint friction in the conversion path and test changes to improve flow and retention. You can segment by device type and filter by user actions. 0 reviewers rated this feature Save funnels directly to dashboards, compare conversion rates across segments, and view funnel steps in recordings. This streamlines analysis and reduces repetitive setup for conversion tracking. 0 reviewers rated this feature Geographic location of visitors determines behavior of the software 0% of 0 reviewers... Visualize user behavior across pages to identify where visitors click, scroll, and interact. This helps teams spot friction points and optimize layouts for better engagement. Reviewers value the automatic generation and clarity of insights. 66 reviewers rated this feature Automate user lookup and deletion requests, and integrate Hotjar with external systems. This feature supports compliance workflows and enables advanced data handling for teams managing large user volumes or custom setups. 0 reviewers rated this feature Edit and personalize data view as needed 0.00% of 1 reviewers that rated this feature as important or highly important Record and follow the progress of every issue 0% of 0 reviewers... Tracking the status of previously identified performance measurements 0% of 0 reviewers... Distribute a survey via mobile devices 0% of 0 reviewers... Conduct user tests while watching/moderating the session 0% of 0 reviewers... Observe and track the demand, usage, progress or quality of a system, product, or user 0.00% of 1 reviewers that rated this feature as important or highly important Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. 0% of 0 reviewers... Collect information from multiple sources 0% of 0 reviewers... Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers 0% of 0 reviewers... Manage and support multiple languages 0% of 0 reviewers... Identify, track, and respond to negative feedback 33.33% of 3 reviewers that rated this feature as important or highly important Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels 0% of 0 reviewers... A set of indicators that tracks the performance of networks, applications, systems, teams, etc. 58.33% of 12 reviewers that rated this feature as important or highly important Highlighting or otherwise flagging areas that require review or change 100.00% of 2 reviewers that rated this feature as important or highly important Create, manage and access prototypes to capture design concepts and test on users 0.00% of 1 reviewers that rated this feature as important or highly important Metrics that are measured statistically. 0.00% of 1 reviewers that rated this feature as important or highly important Survey design technique that directs respondents to different questions based on their previous answers 33.33% of 6 reviewers that rated this feature as important or highly important Pre-written repository of questions that can be reused within a course or for assessment or interviews 0% of 0 reviewers... Randomize the displayed order of questions and answer options 50.00% of 2 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time 50.00% of 2 reviewers that rated this feature as important or highly important Receive data and information in real time 0% of 0 reviewers... Active monitoring of systems, applications, or networks 25.00% of 16 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs 33.33% of 6 reviewers that rated this feature as important or highly important Active reporting of data and metrics 0% of 0 reviewers... Collection, analysis, and representation of numerical data and generation of reports to understand various patterns 66.67% of 12 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data 57.14% of 35 reviewers that rated this feature as important or highly important Capture what is happening on a computer screen 50.00% of 2 reviewers that rated this feature as important or highly important Mapping/visual representation of exactly where users stop scrolling and leave website pages 0% of 0 reviewers... Search and filter data across systems to locate required information by entering keywords or certain criteria 33.33% of 3 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral 0.00% of 1 reviewers that rated this feature as important or highly important Record active support and chat sessions for auditing and training 60.00% of 5 reviewers that rated this feature as important or highly important Allow users to access multiple services after entering their login credentials once 0% of 0 reviewers... Survey popup over a webpage to specific users based on their behavior 0% of 0 reviewers... Skip over or route respondents to different questions based on their previous answers 25.00% of 4 reviewers that rated this feature as important or highly important Apply statistical/mathematical models to sets of data 0% of 0 reviewers... Create and manage surveys 45.83% of 24 reviewers that rated this feature as important or highly important Create and administer polls and surveys 66.67% of 6 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success 60.00% of 15 reviewers that rated this feature as important or highly important Attach digital tags to documents and assets for identification, search, or monitoring purposes 0% of 0 reviewers... Create, save, and re-purpose templates for emails, forms, etc. 0% of 0 reviewers... Sample files or documents that could be customized as needed or used as is 0.00% of 1 reviewers that rated this feature as important or highly important Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc 0% of 0 reviewers... Set up connections to third-party platforms to improve business processes 0.00% of 6 reviewers that rated this feature as important or highly important Review data from past periods to reveal recurring tendencies and predict future performance 0% of 0 reviewers... Monitor behavioral changes over time to uncover patterns and anomalies. This feature allows you to visualize shifts in user engagement, compare performance across timeframes, and validate the impact of design or content updates. 0 reviewers rated this feature Access high-level user metrics, such as rage clicks, U-turns, and sentiment trends in one place. The dashboard helps teams spot issues faster and dig deeper into recordings and heatmaps with fewer clicks. 0 reviewers rated this feature Modifying a website's URL to enhance readability, branding, or campaign alignment 100.00% of 1 reviewers that rated this feature as important or highly important Process of evaluating a product or website by testing it with representative users. 40.00% of 10 reviewers that rated this feature as important or highly important Track and interpret metrics on the usage of company resources 0.00% of 1 reviewers that rated this feature as important or highly important Monitor user activity through engagement methods 40.00% of 5 reviewers that rated this feature as important or highly important Track user's interaction with the prototype 77.78% of 9 reviewers that rated this feature as important or highly important Analyze and gain insights into user experience 0% of 0 reviewers... Recorded video session of the tests 60.00% of 5 reviewers that rated this feature as important or highly important Supports various video file formats 0% of 0 reviewers... Track visitors and purpose of visits 66.67% of 12 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data 66.67% of 24 reviewers that rated this feature as important or highly important Graphical representation of data or processes 33.33% of 3 reviewers that rated this feature as important or highly important Collect and analyze traffic data about website visitors 0.00% of 2 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors 21.05% of 19 reviewers that rated this feature as important or highly important An extended application or connector that enables users to perform additional services with their current set of tools 0.00% of 1 reviewers that rated this feature as important or highly important Get Advice We can help you find the software with the features you need. Barkha Bali Content Writer Hotjar’s top-rated features give your team a fast, visual way to pinpoint user behavior patterns, helping you make layout and design decisions with more confidence and less guesswork. Features 4.5 (535) 4.5 Based on 535 reviews ## Pricing Value for money 4.4 (371) Hotjar’s entry-level Plus plan starts at $32 per month, billed annually, or $39 billed monthly. This is below the SMB average of $88 per user, per month. Pricing scales by session volume and product mix, with no seat minimums but per-site billing. The tool also offers a free forever Basic plan and 15-day free trial for all paid plans. Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/163516/Hotjar/pricing/) Observe: Heatmaps & Recordings $39.00 Other,Per Month It includes: - Page view filters - Frustration and engagement scores - Dashboards - Key highlights - Custom-built integrations - Funnels and trends - Console tracking Ask: Surveys & Feedback $59.00 Other,Per Month It includes: - Hotjar AI for Surveys - Filter responses by device and country - AI-powered sentiment analysis - Analyze survey performance - Hotjar API: export survey responses and more - Unlimited surveys & feedback widgets - Customizable branding Engage: User interviews & User tests $49.00 Other,Per Month It includes: - Up to 240 interviews or user tests - Unlimited interviews - 4 co-moderators per interview - 10 spectators per interview - Dedicated customer success manager - SAML single sign-on (SSO) - Full access to every feature Value for money 4.4 (371) 4.4 Based on 371 reviews ## Integrations Hotjar integrates with analytics platforms to help teams connect behavioral insights with performance metrics. Our analysis confirms support for Google Analytics 360 through native integrations. Popular integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Barkha Bali Content Writer Connecting Hotjar with analytics tools lets your marketing lead or UX analyst trace user drop-offs, validate funnel hypotheses, and trigger surveys based on real-time behavior, reducing guesswork and speeding up optimization cycles. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (296) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (296) 4.5 Based on 296 reviews ## User reviews Overall rating 4.6 Based on 539 reviews Filter by rating 5(366) 4(155) 3(15) 2(1) 1(2) Mentioned topic Sorted by most recent Dandu M. Analyst Marketing and Advertising ### "Hotjar is very helpful and easy to use tool." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2026 I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. Pros User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . Cons I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 3, 2026 Hey Dandu! Thank you so much for your thoughtful review. We’re so glad to hear that Hotjar is helping you analyse user behaviour effectively and that you find it easy to use and secure. We also really appreciate your suggestion about an automated data analysis bot. Feedback like this is incredibly valuable and helps inform how we continue to improve the product. Thanks again for taking the time to share your experience! SC Sean C. Marketer Marketing and Advertising ### "Qualitative and quantitive website data in one dashboard" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 22, 2025 Pros It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options Cons The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LG Laurent G. Dirigeant Internet ### "Un plus à Google Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 18, 2025 Pros J'aime comme les heatmaps permettent de visualiser et comprendre certains comportements d'utilisateurs. C'est très utile pour détecter des points forts et même tant ce qui ne marche pas. Cons Je n'ai reçu aucune démo, basé sur des avis comme ceux-ci j'ai dû passer au plan payant car les analyses plus détaillées ou des options spécifiques de filtrage n'étaient pas accessibles. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MA Michael A. Founder Marketing and Advertising ### "Hotjar is great for website heat maps" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 27, 2025 The ability to know where your users spend time on was a real eye opener, and Hotjar made it not only possible but easy for us to do when we used it on a Shopify website. Pros Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set up. It was easy to learn and use. Cons At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Duncan C. Digital Solutions Lead Marketing and Advertising ### "Hotjar, a power monitoring tool " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 20, 2025 Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website. Pros I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage Cons Implementing and setting up Hotjar can be a bit tricky. The cost of Hotjar is also a little price,y and there is a learning curve to truly make use of all the tools available Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ER Eva R. CEO Marketing and Advertising ### "Service client fantômatique ! 👻😡" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 13, 2025 Pros Aucun, puisqu'ils n'ont jamais répondu à ma demande de démo au bout de 3 demandes par mail ! (=> en contactant le support puis l'équipe sales puisque mon adresse email n'était pas reconnue par le formulaire en ligne) Cons Expérience client catastrophique : impossible de remplir le formulaire en ligne pour la demande de démo, je contacte les équipes par mail et malgré 2 relances toujours rien au bout de 2 semaines ! J'ose espérer qu'ils sont plus réactifs car on a déjà sorti la carte bleue, sinon bonjour les ennuis en cas de problème technique ! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Annie G. Marketing Manager Alternative Medicine ### "Useful Heatmapping Tool" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 June 4, 2025 Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. Pros It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. Cons Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NF Niccolo F. Cofounder, CTO Automotive ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 2, 2025 We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. Pros Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. Cons There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reasons for choosing Hotjar We use mixpanel for our apps, but hotjar is much easier and quicker to implement on normal websites Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Alberto D. Head of Marketing Information Technology and Services ### "Good option for in-app surveys" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 7, 2025 I've used HotJar for a long time for heatmaps and user recordings, but only more recently for surveys. The experience is good, although just like other platforms there are some limits to what you can customize. Pros Lots of features, feels like a modern platform, and pricing is very reasonable. Cons There are some limits to customization in survey creation, for example when it comes to having two separate thank you pages based on user's answers or different formats for the steps of the survey. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Theresa F. CRO Program Manager Marketing and Advertising ### "Good tool to include in your CRO toolbox" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 28, 2025 I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. Pros Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. Cons I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) My employer has an agency account. But I sometimes have clients who have Microsoft Clarity, so I still use that too. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) ## FAQs Hotjar is used to understand user behavior on websites through heatmaps, session recordings, surveys, and interviews. It helps teams identify friction points, gather feedback, and optimize user experience by connecting behavioral data with user intent. Hotjar offers both free and paid plans. The Basic plan is free and includes limited access to its Observe, Ask, and Engage tools. Paid plans start at $32 per month and scale based on session volume, survey responses, and interview capacity. Yes, Hotjar uses AI to streamline survey creation and analysis. It can auto-generate survey questions, summarize responses, and apply sentiment analysis and automated tagging to open-ended answers, saving teams time and improving insight quality. Hotjar’s paid plans start at $32 per month for Observe, $48 per month for Ask, and $39.20 per month for Engage. Pricing scales based on session volume, response limits, and interview capacity. Yes, but pricing is site-specific. Each website added to your Hotjar account requires its own plan for Observe, Ask, and Engage. You can mix and match plans across sites. You can adjust colors and positioning within setup options, but full CSS customization isn’t supported. Embedded surveys offer more flexibility in placement than popups or full-screen formats. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from Hotjar’s own online content in August 2025, including the product's website and its social media channels. ## Related reading ### [7 Top-Rated Survey Software](https://www.capterra.com/resources/top-survey-software/) Published March 27, 2023 by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) ### [6 Top-Rated Free Survey Tools](https://www.capterra.com/resources/free-survey-software/) Published January 17, 2024 by [Barkha Bali](https://www.capterra.com/resources/author/bbali/) ### [5 Key Survey Software Features and Top Products That Offer Them](https://www.capterra.com/resources/key-survey-software-features/) Published July 23, 2024 by [Saumya Srivastava](https://www.capterra.com/resources/author/ssrivastava/) and [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) ### [Survey Software Price Comparison Guide: A Capterra Value Report](https://www.capterra.com/resources/survey-software-pricing-report/) Published October 25, 2024 by [Akriti Sharma](https://www.capterra.com/resources/author/akriti-sharma/) and [Carolyn Santa Maria](https://www.capterra.com/resources/author/carolyn-santa-maria/) Popular comparisons [Lucky Orange vs Hotjar](https://www.capterra.com/compare/150695-163516/Lucky-Orange-vs-Hotjar)[Microsoft Clarity vs Hotjar](https://www.capterra.com/compare/163516-236349/Hotjar-vs-Microsoft-Clarity)[Tableau vs Hotjar](https://www.capterra.com/compare/163516-208764/Hotjar-vs-Tableau)[Mouseflow vs Hotjar](https://www.capterra.com/compare/163516-163517/Hotjar-vs-Mouseflow)[Fullstory vs Hotjar](https://www.capterra.com/compare/153721-163516/FullStory-vs-Hotjar) [Smartlook vs Hotjar](https://www.capterra.com/compare/163516-164713/Hotjar-vs-Smartlook)[Crazy Egg vs Hotjar](https://www.capterra.com/compare/163516-163520/Hotjar-vs-Crazy-Egg)[Matomo vs Hotjar](https://www.capterra.com/compare/163516-182627/Hotjar-vs-Matomo-Analytics)[Pendo vs Hotjar](https://www.capterra.com/compare/151951-163516/Pendo-Platform-vs-Hotjar)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)