Hotjar

Hotjar


4.5 / 5
132 reviews

Who Uses This Software?

Startups, SMBs, SMEs - Digital Marketers, CRO specialists, Web designers, Web developers, UX specialists


Average Ratings

132 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $29.00/month
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Hotjar
  • www.hotjar.com
  • Founded 2014
  • Malta

About Hotjar

Feedback and analytics tools built to improve your website visitor experience. Provides heatmaps, feedback polls, surveys, and more.


Hotjar Features

  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video

Vendor has not completed this information.

  • Action Management
  • Analytics
  • Customer Segmentation
  • Dashboard
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Collection
  • Sentiment Analysis
  • Survey Management
  • Text Analysis
  • Trend Analysis
  • 360 Degree Feedback
  • Analytics
  • Call Reporting
  • Complaint Monitoring
  • Feedback Collection
  • Survey Management
  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics

Vendor has not completed this information.

  • Animation
  • For Mobile
  • For Websites
  • Heatmaps
  • Prototyping
  • Screen Activity Recording
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Research

Hotjar Reviews Recently Reviewed!


Capterra loader

Hotjar Really Helped Us Leverage Our Business!

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: Have been using Hotjar for more than a couple of years and is the opinion on the tool

1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.

2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.

3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.

4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.

5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.

6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.

7. Multiple filter feature saves our time in analyzing the important pages and metrics.

8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.

9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Cons: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Overall: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Started from the bottom, now we here

Oct 10, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: - Heatmaps and visitors recordings work like a charm and provide a great deal of information.

- If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback.

- Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Cons: - Some features are blocked behind a paywall.

- Organization of sites and companies can get confusing at times.

- Not all descriptions make it clear what a specific feature does.

Overall: I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

Jan 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Cons: There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Overall: We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience

Tools that are designed to improve the performance of your website

May 06, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The program was very visual and gives you different options for viewing your visitors and how they view the page. Easy to use interface and very affordable for the functions that you get. Visitor entries and heat maps are excellent tools for monitoring user behavior and interactions. I use this platform to help my clients diagnose problems on their website that interfere with conversions. Now we get a complete picture of our customers and their motivation to participate in our website. Helping us fine-tune our experiments and speed up the survey process so that we can get more experiments.

Cons: Hotjar seems to capture a lot of "fake" users and does not capture real users I know, because the fact visited the page. It would be much more useful if I could see the entire web page by looking at heat maps and scrolling maps.

Capterra loader

Hotjar makes it easy to better understand our web visitors.

Sep 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: First in point,I am an huge fan of the tutorial videos provided by Hotjar : these video tutorials make it easy to get the best out of the huge potentials which Hotjar offers businesses and sales teams.

Particularly,I like the heatmap and record features : these features provide us with video data of how web visitors relate with our website ,thereby making it easy to analyze ways to either maintain the current level of web visitor engagement or improve on them.

Cons: Will be great if Hotjar can introduce a Livechat feature to this program.

Overall: Hotjar provides me with insightful data about what web visitors do on our website and mobile app. These data provides myself and all of my colleagues in the sales department with added visibility into user behaviour amongst visitors to our website.Thereby making it possible to maintain a good level of user satisfaction,amongst web visitors.

Wow, What a Product!

Aug 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What DON'T I like about this software is more like it. I'm blown away that there's not more reviews for HotJar and am very happy to have spotted this opportunity to give them some love.

HotJar is easily the best value-to-price behavior mapping software of its kind, and I've used and shopped for several of them. That pretty much sums it up. From heat mapping to visitor recordings to polling functionality, I simply haven't had to look for another solution since I found it, and it is much more cost-effective than its competitors. Its integrations that we have implemented have worked splendidly, as well. 5 stars, hands down.

Cons: I'm only listing "cons" because I have to to submit this review. Some of its user interface wasn't completely intuitive to me at first but I overcame it quickly and don't think it's fair to expect every software program to not come with a little bit of a learning curve. Within a couple of days I was navigating it fluidly.

Overall: Within an hour of integrating it into our site and CRM (which took only minutes), we were getting recordings of user visits and heat maps, greatly increasing our ability to quickly improve the performance of our website and marketing campaigns.

Watch, Change, Improve, Repeat

May 31, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down. It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one. We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later. The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

Cons: The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.

Capterra loader

Essential app for web testing and user research

Aug 08, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We switched from CrazyEgg to Hotjar over a year ago, and haven't looked back. At the time, CrazyEgg didn't offer user videos (videos of people using our website) and Hotjar did, so we switched over.

What I love most about Hotjar is that it's not just providing insights about how our users click and scroll via heatmaps, but I can gather more qualitative data by setting up polls or video recordings as well.

The "share this heatmap" feature (where I can get a unique link to a heatmap that I can share with anyone on my team -- regardless of if they have access to Hotjar or not) is super handy as well. It helps me collaborate with our user researchers or send data to other teams (I sit on the web marketing team) when I find insights that they'd find valuable.

Cons: I wish I could have more flexibility with the design and branding of the polls. The few times I've added one to our website, it looks a little frankenstein-y in comparison to the rest of our design.

Overall: It's been crucial in giving us clarity in how people interact with our website, whether or not they're seeing essential pieces of content, and make design decisions based on that data.

Does what it needs to do

Dec 04, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful.

Cons: The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM.

Overall: We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial.

You can't say you're "User centric" without using Hotjar!

Oct 01, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Recordings are great and can tell you a lot on where our users are having trouble

- Heatmaps - teaches us where are they looking and what components are getting traction

- Incoming feedback - THE BEST feature for interacting quickly with your customers (also very recommended to generate their responses to Zendesk)

- Love using pools - you will be surprised how good it works if you ask the right question in the right time

- Very responsive and professional customer support

- Affordable business plan

Cons: - Advanced feature - link between recording ID to the Incoming feedback - this way you can match the feedback/complaint to the actual users' behavior on your site/product

- The conversion funnel could be improved

- Live chat could be a major plus (can potenialy replace intercom )

Capterra loader

Big Company Tools At Affordable Small Business Pricing!

Jun 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The powerful thing about Hotjar is that it can track and record session when potential customers visit my site. What attracted me to Hotjar was noticing how many major companies that I follow and use in business have deployed Hotjar. It made me think along these lines instantly: Does it have a free trial? Is it affordable? Is it subscription based or do I have to purchase a license? I was able to say "yes" to all of these.

Cons: It was difficult for me to find any cons for this one. The only thing I can see for improvement is once the trial is ended, there is an option to continue with where I started or downgrade to free plan. Once I chose the option, a page says let's get started. It's a bit confusing because unless I notice on desktop the little green button pop up to the right that says plan changed successfully, I would have attempted to start over.

Overall: This particular software is literally a major insight for me and how people use my site I love it!

Capterra loader

Great conversion optimization tool!

Mar 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love Hotjar for the heatmaps, user session recordings, conversion funnels analysis, and the detailed analytics. This is a great tool to help make the analytical data come to life with visuals. You can record sessions and analyze them to them make adjustments for future visitors. Can't beat the great data that you get from this tool!

Overall: It isn't free, but at the same time, it is worth the money. Easy to implement and the value is there for the cost.

A great heatmap solution to cover your basic needs

Nov 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: It's easy to setup and use- especially since it's all done in the cloud. You'll start collecting data in minutes. Over time, we have been able to make actionable changes to our software's website homepage based on the click/hover insights generated by hotjar after months of activity.

Cons: They email you practically every day asking you to upgrade. I appreciate that they offer a variety of solutions at a relatively low price, but getting contacted regularly makes its a little overwhelming. I had to un-subscribe to receiving emails from hotjar to get peace of mind!

Overall: A great tool that allows us to capture heatmap data that is quick and easy to setup. Using the system is also very user-friendly. A worthy alternative to other solutions currently out there in the market.

Capterra loader

the best tool outhere for visitors recordgin

Dec 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm using it now for 3 years already and enjoy using it daily, the features I'm using are not just the visitor's recordings but also the pools, the heatmap tool, and the funnels this all together.

Cons: I liked the polls features by far, it allows me to capture more leads by customers asking questions and I can get back to them and do a follow up series on them :)

Capterra loader

Great product, very helpful insights gained

Nov 06, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't possibly overstate how much value we get out of the heat map feature. We have been A/B testing on our site on several pages for a number of years, and it wouldn't have been as near as effective if we didn't have the insights gleaned from the heat maps on those pages.

Cons: I wish there was a way to make certain heat maps automatically restart, with a new version number appended to the title each time. With as much traffic as our site gets, I have to go in almost every day and restart a number of the heat maps.

Overall: As I stated above, we use Hotjar for A/B testing. We look at heat maps, click maps, and screen recordings to track patterns of users and that informs which elements on a page we test variations of.

A must have for New Age Marketers. Period.

Sep 28, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: No need to waste your money for various tools to ace conversion optimization for your site. Hotjar is one of the main tools of my marketing toolkit. It is pretty awesome. The kind of insights and analytics it provides it gold. Combining the insights of all the tools it provides, it gives you a bigger picture about your website performance and gaps. Start using it today to take your website performance to the next level

Pros: 1) All in one tool - Heatmaps, Website Surveys, Website Visitors Recording, Feedback Polls 2) Economical 3) Easy to use

Cons: I personally love this tool and use this for 3 different sites. The money I pay to them is the best investment I do for marketing.

Recommendations to other buyers: If you are looking for an economical tool to take your website conversions to the next level, then you should start using Hotjar Now.

Capterra loader

Great visible analytics to guide changes

Nov 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The interface is awesome, very easy to use. Setting up a client and starting a heatmap and getting specific for a page, a timed action is great. Same for user recordings. Also really like immediate feedback tab and polls. The script is easy to set-up website / serverside.

Cons: It's a Little pricey but once you use it you'll find the value. Another drawback is more JS for your site to trigger. If you already have enough requests this will be another.

An important tool for our company

Nov 30, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: For a construction company, it is very important to track and analyze customer feedback. HotJar application does a good job with the declared functions. With this program you can easily create a survey of needs and produce analytics forms.

Cons: I didn't like the fact that there are no notifications and it's impossible to analyze links, keywords and competitors. I would like more built-in functions. The rest is quite a decent application.

Cheap but powerful tool

Aug 14, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Hotjar is very simple but powerful tool. After implementing 2 line codes, immediately we created customer polls and shared results with executives.

Cons: I really love this product. I couldn't find anything negative to tell. Only there were some little problems with iframes.

Super helpful tool for heatmaps that you need!

May 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hotjar is a super helpful tool that helps you understand your website visitors and their behavior. With Hotjar you can set up and track heatmaps, clickmaps and scroll maps of any page of your website. Furthermore, you can set up funnels and see where visitors leave your website and identify problems. But the best and for me the most useful feature is visitor recording - Hotjar records the behavior of your website visitors and lets you watch it as videos. This is just BRILLIANT! I cannot imagine my work without this tool. It also has a nice free version so you don't need to pay for it to get results.

Cons: The price of paid accounts is quite significant but you can do wonderfully with the free version. There is nothing I would criticize here honestly.

Multi Functional

Nov 20, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: As a Hotjar user, I was really impressed with how versatile this software was. It allowed us to better understand how people move around our website and what areas were creating issues for our users. It allowed us to easily explain these problems to our clients and were an effective tool in the Growth Driven Design Process. We also used it when launching new sites. Videos allowed us to see what our clients were getting hung up while on the site making it easy to understand what changes needed to be made or what areas were causing them headaches. I did not set up our Hotjar accounts so I don't know what level of expertise is required but it seemed straighforward.

Cons: Hotjar is not equipped to analyze all forms and increased load times on some sites.

Overall: Overall this product was really useful and allowed us to make informed decisions regarding our website strategy and effectively communicate recommendations to our clients.

Capterra loader

Great way to see what your customers are doing

Nov 27, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Simple to install, just one line of code and you get to see what your clients are doing on the site and interact with visitors with polls and surveys. Every mouse movement, click, and text they enter (other than passwords and credit card data of course!)

I like being able to watch the recordings of what clients are doing on our site so we can improve our UI/UX.

Cons: I actually had to stop using HotJar for about a year when we switched our site over to a more dynamic, single-page application (SPA) using VueJS. HotJar had a known issue where it wouldn't track or record my visitor's behavior (since it was a SPA site), so I cancelled the service for a while.

But thankfully they (finally) added that feature and the recordings works again.

Easy way to get heat maps and collect feedback

Nov 09, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Initially the best feature for me was the ability to learn exactly what website visitors are drawn to on web pages via heat maps. We recently started using visitor feedback features to replace a more expensive solution and have found Hotjar also gives us everything we need in this respect.

Cons: No particular issues. It can sometimes take a while to collect enough data to create a heat map on pages that don't attract a high volume of traffic, but that's just my impatience and not a product issue. :)

Overall: It has enabled us to better understand what appeals to visitors on our web pages, how far they are prepared to scroll, and other useful information that has helped guide optimization work which has generally created better performing pages and page elements.

Capterra loader

This is a great way to interact with potential customers

Jan 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the polls feature and the heat maps the most. It provides such valuable data about our customers' behavior and helps us make decisions about design and layout of the website. We also are able to easily gather survey data to help us understand our buyer personas and develop content to specifically target those individuals. We've even transitioned from gathering data to trying to nudge customers to other pages using the polling feature. It's been very successful and we've only begun to tap into this potential.

Cons: I feel like some of the features are limited in a sense. For instance, I would love the polling feature to allow us to put links or buttons within the poll. Then we could push the customers to the exact pages we want them to go to after they respond to the survey.

Overall: Easily obtain information from your customers automatically.

Good platform for basic polls, surveys. heatmaps and recordings

Jun 26, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Love the ability to quickly and easily create polls on a page to gain information from website visitors. The scrollmaps are nice too, it's great to be able to see how far people are scrolling on a page.

Cons: This isn't an 'always on' product. You have to manually set up the pages you want to track and it will only track them for a certain number of page views. Also, they will sample your data if you have a momentary usage spike, even if your overall monthly page views are still within the plan you paid for. It's also not super easy to find the exact behavior you're looking for in the recordings.

Overall: This is a low cost, entry-level product if you're looking for something to get some basic user data from.

Find out what your customers really desire for

May 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Getting the information about your clients actions can make a significant impact on your company way of development. Because that data which Hotjar can gather for your company related to all the actions that your customers are doing on your website, where do they click and after what they close your website. So when you have such info you can concentrate on doing and improving that parts of your website that needed instead of wasting the time on working with the projects which are not interesting for your audience.

Cons: However, there is no perfect product in this world and even this excellent system has some weaknesses, like overloaded with the amount of data and increased time for loading the page that you need and some other things connected with this problem, but, totally we more than happy with this product.

Great companion tool for A/B testing

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I was able to get extremely granular with the data. I could record sessions and even monitor what content on a page people skipped over. This insight allowed me to actually see in certain cases where we were losing as much as 10% of revenue each month due to broken processes on the site.

Cons: I wish it had more sophisticated URL importing. For large sites it's a very manual process. Bulk upload would help tremendously.

Overall: Fantastic product with more robust tools that others I've tried.

Capterra loader

One of the best onboarding I ever saw with great product.

Jul 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is awesome that you can set up Hotjar in a number of minutes. I was a Founding Member back in the early beta and Hotjar was just a love at first sight. If you would like to understand and test how your users behave on your site or in your App you cant skip Hotjar.

Cons: I can't say anything about this. For what we use Hotjar it severs us 100%. They have built a rock solid product.

Overall: We found critical bugs and errors while we were looking through our recording that greatly increased customer experience and increased our conversion rate every time.

The application is convenient and versatile

Dec 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the experience of using the application, I get pleasure from it. The advantages include: broad integration, the possibility of settings for questions and reports, excellent graphical statistics and a decent traffic analysis system with the possibility of A/V testing.

Cons: I did not notice significant deviations in the application. These include only the absence of the branding and filtering function. The rest of the tool is worthy of attention.

Amazing product, solves a real problem that business owners do not ever realize exits!

Aug 18, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Hotjar gives eye opening insights into customer behavior. A few features that we extensively use include:

1. Recordings: This truly helps in understand how customer behaves and how cart drop rates can be minimized.

2. Heatmaps: Over a period of time heatmaps give you a great detail about general pattern of visitors which has helped us take some big decisions in UI/UX.

Cons: Not a lot of cons, the software does as value to the business. Just one would be that the video player can be improved as it sometimes makes the browser slow.

Overall: - Getting insights into user behavior

- Making some great UI/UX changes to optimize the website using Hotjar's results

- Insight into consumer psychology

Get deep insights on your product in an instant

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: - Ridiculously easy integration - adding a few lines of code will immediately link your webpage with Hotjar

- The recordings are an endless pool of quantitative feedback, allowing us to iterate fast

- The non-paid version is a great option for startups which are still bootstraping

Cons: - That is actually a huge one: it's impossible to link between recordings and user feedback. This prevents me from better understanding what led the user to actually submit the feedback in the first place

Beta Tester To Paid User

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how simple it makes things, the user interface is clean.

Cons: Their script loads a little slow at times, they need to optimize their CDN.

Capterra loader

Hotjar encompasses the best user experience and usability that a SaaS can provide.

Apr 04, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Using hotjar has allowed me to radically optimize my digital assets more efficiently, this has allowed us to reduce costs in improving the product and therefore allows us to exponentially increase the ROI

Cons: I do not think there is anything negative about hotjar, maybe the only thing is the fact that the software is designed for users who know terms of user experience, usability and optimization.

Overall: The implementation of hotjar in the websites and applications in which we work has been very simple, the new users that need to collect data, do it in a simple way thanks to the beautiful user interface that the software has. (Psss, the free version allows you to do many incredible things)

Capterra loader

Hotjar is a heatmap and feedback tool which any developer should use to engage with their visitors

May 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hotjar is a great tool to see how your pages are performing and how your audience is interacting with every element on it. It will show you heatmap, tracking, you can create polls, feedback forms, and also record video for every person that navigate to your site!

Cons: Maybe the cons will be the pricing option which is kind of expensive, but this is a must-have tool for every developer, you can use it with your client's sites before launching a final website.

Multifunctional analytical service

Dec 08, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In our marketing agency, Hotjar is used to conveniently collect and analyze feedback that is left by our customers. With the help of the collected data, we are able to significantly increase the conversion.

Cons: There is no possibility of writing reviews from mobile devices. I would like to see a greater number of built-in functions, for example, the option of tracking the current site positions in search engines.

Capterra loader

Great insights for those looking to optimize conversions.

Jun 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was really surprised by how capable and awesome the free version is. I can't believe it allows people to get as much data for free. By the time you reach traffic that forces you out of a free plan, you don't even hesitate.

It's easy to setup, easy to control and easy to read the data you get with it.

It tracks actions on three types of devices (desktop, mobile and tablet), clicks, mouse movement, and scroll. All of these provide very valuable insights.

Cons: I wouldn't say there are any, and if there are you don't have to worry about it because you'll catch them while using the free version and safely decide whether these cons are a deal-breaker.

Overall: Better conversion on a website and safe website updates by analyzing which parts of website people interact with the most.

Capterra loader

Easy to implement, informative and quite intuitive

Mar 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I find HotJar simple to integrate with. The data it provides is very useful. The plans are very reasonable and provide good value.

Cons: I feel that the user experience could be improved upon. It's not a challenge to use, but I could see how it might be daunting to users who aren't too familiar with these types of analytical tools.

Overall: HotJar has helped myself and clients gather powerful insights into user's experiences, allowing us to create and optimize digital experiences that are enjoyable

Worth 100x more than what they charge!

Aug 26, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: A friend recommended this app while they were still in beta. I signed up and fell in love. The heat maps, the user session recordings, the funnels, the surveys and polls. I could go on and on... This is by far one of the most useful and essential apps for any startup and small business. With the session recording you will get to see exactly what each user did on your website, you'll be able to watch exactly as if you were looking over their shoulder as they visit your site AWESOME! This helped me discover a massive problem with my site which I immediately was able to fix. HotJar is without a doubt a day 1 an ESSENTIAL MUST HAVE app.

Pros: Every single thing they offer! Heatmaps, user session recordings, conversion funnels, forms, polls, surveys, etc. etc. etc. AND the customer service is damn good!

Cons: I honestly can't think of a single thing. Not one. But I would say that I think it might be TOO cheap and for what HotJar does, they could easily charge way more!

Phenomenal App for Its Space

Aug 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hotjar just gives, gives, gives while costing only a fraction of what its competitors cost. Easy-to-use and lightweight, so any org can start generating user stories from its recordings and heat maps in the same day you install and configure it. 5 stars all the way.

Cons: None for me. I love it. I truly don't have a single complaint.

Overall: I use Hotjar to capture user behavior on our website to guide web development. It has been invaluable to us.

Capterra loader

The User Recording Tool Everyone Talks About

Apr 23, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Everyone is talking about Hotjar. I have taken many online courses and classes for marketing, conversion rate optimization, etc, and Hotjar is always the holy grail for seeing what your users are doing and how they are interacting with your site. We used Hotjar for many years before we had to switch to a new product which could cater to our site better.

Hotjar is the easiest to use and has the best pricing.

Cons: Hotjar does not have the ability to record content or interactions that happen inside an iframe, even if you own the iframe and it is your domain. Our entire shopping cart experience is in an iframe, so we really wanted to be able to see what users were doing. Since Hotjar does not support this, we had to switch services.

Just great!

Dec 21, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: I have been using Hotjar for the past few months. It has opened another perspective that currently wasn't possible with Google Analytics, like creating heatmaps. It gave me deeper insight in what visitors do, click on and interact with. Based with this information, we have been able to refine our site.

The process was easy to setup and the system is (once learned) easy to use.

Cons: Price. The personal plans (up to 20.000 pageviews/day) are great for smaller companies. But once you go over that, you'll have to pay hundreds of dollars a month. For that price, I'd like to see more functionality (like Google Analytics has (e.g. demographically interests, e-commerce tracking)).

Capterra loader

This probably is a must-have for every business out there!

Mar 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using HotJar for about 2-3 weeks and I can't believe how much we have learned from our customers already. The list on things we should improve is increasing and we're very happy and grateful for that. Would have taken us months to receive feedback like this one in any other way

Cons: To be honest, I have nothing negative to say about HotJar at the moment. The onboarding process has been spot on, the tool is incredibly easy to use and their customer service is wonderful. Well done guys!

Overall: Everyone should give HotJar a go. I'm amazed at how much I've already learned about the way people use my service. Really helpful! There's a really good Free Trial so nothing to loose here really... no brainer!

Invaluable insights into visitor behavior

Sep 11, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use

Multiple methods of capturing user interactions

Linked data sets (recordings and funnels)

Reasonable price point

Cons: Unable use heatmaps with dynamic content

Overall: Prior to Hotjar, my company had no way of measuring user interaction with our website, other than Google Analytics. While we were able to draw some insights from it, it didn't offer us specific actions that we could take to improve the user experience.

We decided to demo Hotjar, and within the first week, we were discovering inconsistencies and points of friction for our customer base. It was amazing how many insights we were missing out on. When paired with our existing Analytics data, it became even more powerful.

I also love that it has so many ways to measure data, from heatmaps to recordings to custom build funnels. Being able to connect recordings to funnels is also very powerful. Add in the surveys and polls, and you have a very robust suite of tools.

My only complaint is that heatmaps don't work with dynamic data, but if you really need to dive deep into that, custom triggers and user recordings will allow you get at what you need to.

Overall, it is an excellent service, and I would highly recommend it to anyone who needs to measure user interaction.

Multifunctional analytics service

Nov 29, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We in our work use the HotJar service to collect site analytics. There is a function to view the site visitor's click-through map. A useful tool is available for viewing user responses to long articles. Based on the information received, you can significantly increase the conversion.

Cons: Among the shortcomings of the HotJar analytics service, I want to note the absence of the function of tracking the current site positions in search engines for certain key queries.

Go To For Conversion Optimization

May 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: If you are looking to for conversion optimization this is your go to tool. Easily set up and simple to use. Find out where you are losing customers and leads fast.

Cons: The recording can't capture everything and you might have to sift through a lot of recordings as there are no flags to find problem areas fast.

Capterra loader

A must have tool for UX and conversion optimization

Feb 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Its a full functional tool that is very inexpensive compared to the competitors out there. I love showing clients the heatmaps and recordings of visitors to their site.

Cons: It auto stops the snapshots about 1-2k visits, and you have to manually start them again. It would be nice if it automatically did this.

Capterra loader

Provides insights into your analytics

Oct 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use, and provides excellent insights that you'd normally have to find out on your own through research. This saves time, and we all know time is money. This software is definitely worth the money, it provides an excellent ROI, it's not pricey by any means.

Cons: Some blocked features require you to pay, so if you need/want those features you have to pay. We knew we'd want them, and the price makes total sense to us, but for those that don't already know, it might cost you to find that out.

Overall: Extremely simple to use and it's insights can drive optimization of your site to increase sales and profits. Highly recommended.

Capterra loader

Love Hotjar

Dec 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's a great way to see the exact mouse paths and clicks that our users take. Much better than a basic click heatmap, it shows the full journey and thought process that a user goes through on our web app.

Cons: Can't think of anything - we love Hotjar.

Overall: Hotjar is the right product for us, I like it better than Full Story and it is not as expensive. It helps us understand our users without cumbersome screenshare calls or phonecalls, and helps our UI designers place features in optimal spots.

Hotjar is among No. 1 options I consider for web analysis

Apr 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Many free-charge-features except heatmaps:

- records

- funnel analysis

- form analysis

- polls and surveys

- I do love incoming feedback

Cons: I don't like the limits in free version (which is obvious) but I don't like the way sometimes heatmaps are created - the screenshot is not very precise.

Capterra loader

Your on-page tracking to get to know more about your business and the people you attract

Feb 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's not enough to measure the traffic that you attract to your website. You have to know what they do on your site so you can better serve them. This tool just does that. Best part is it's free!

Cons: I'd like to see more improvement on the customer service side even for the free users.

Great way to see what users are doing on your website

Oct 06, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: We use this product for both recording website sessions and what people are doing in our app.

This tool has allowed us to see what has confused people about our app. What they click on etc

So it's a great tool to understand customers and fix issues.

In app surveys are also good.

Cons: -some sessions were not recorded properly so we couldn't figure out if it depends on the browsers the end user has or some other issues; Overall a great tool.

Great tool for gaining insight into user behavior

May 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love Hotjar - I find it easy and straightforward to use, and gives a lot of great information about how your visitors are using the site and areas for improvement. Its best feature is definitely the automatic video recording of user behavior - allows you to easily see what's going on.

Cons: The paid version is quite a step up from the free version - it would be nice to have an intermediate option. However, I have no doubt it would be worth it for a lot of people.

Hotjar was great for our company and Website developer to learn the patterns of our customers.

Apr 09, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hotjar allowed us to really see the functionality of our website form a customers view and potential weak points of our website that we'rent getting much traffic and ended up being a waste of time and overall more confusing for our customers.

Cons: The only thing that our developers didn't like about it was the amount of functionality they got for what they paid for because they wanted a few more insights than it was able to provide.

Overall: The ability to see what a customer is doing on our website and where are some spots that need to be either removed or improved because they do not get a lot of traffic in comparison to other spots.

Easy to use immediate results

Aug 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: The implementaion is our wordpress website was veery easy. The creation of a survey was quick and we gor the requires results in few weeks time.

Cons: Sometimes the Hit maps didnt show the results mainly in the place in the page where there are buttoms and links. I was trying to solve it but had no success.

It's been a great resource for us to see the behavior of new prospects on our platform.

Nov 17, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We've never had the insight that HotJar provides about what our users are doing when they sign up for our software. We would have low conversion rates of people signing up and not completing the onboarding process, or signing up and then never coming back. Now we can see how they navigate, what they get frustrated with (multiple clicks on something not clickable) and see trends of what we may need to tweak. Additionally we can reach out to the prospect knowing what may have kept them from logging back in.

Cons: There may be a setting for this, but the software provides the lines so you can see navigation of what the users doing. If the recording is over a 5 minutes, those lines can almost block our ability to see the platform. Imagine a child drawing with a crayon over your favorite picture.

Overall: Valuable insight that has helped us increase our conversion rate of people who sign up, who continue to use it through the trial and onto our premium plans.

Hotjar let you track the real behavior on your website

Dec 12, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Hotjar let you track the real behavior on your website - recording, heatmap, clickmap, survey tools, which you normally won't see on regular tracking like Google Analytics. It gives us a lot more insights about our visitors and helps with user experience design.

Cons: We're happy with what Hotjar offers. We haven't done integration so can't speak that part. maybe we can use a bit more customization on the survey tools.

Even the free account is superb for website insights

Mar 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Traditional heatmaps are out the window, I love Hotjar. It's great being able to actually watch visitors on your site and moving their mouse around etc.

Cons: I don't know how their technology works, but sometimes the videos do not show renderings of the page accurately. Also, javascript built pages are pretty much a no-go for Hotjar videos.

Overall: Possibly the best insights you can achieve when looking for how users use your website.

Capterra loader

I can't believe how good it is

Jun 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm using free plan which allows me to analyze up to 2,000 visits per day. Which is twice the amount I get.

It's easy to use and that one time I was stuck they had a perfect tutorial just for that.

Heatmaps are very easy to setup and analyze, it's a must-have for anyone with a website of any kind.

Cons: One of my pages is not rendered properly so its heat map is shown on top of raw HTML code, which still makes it readable. It's the only problem I encountered and it's pretty minor.

Overall: Optimized UI and UX on my website, improved conversions and lead nurturing processes.

More than a service for analytics

Dec 01, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: A tool for analytics of a broad profile with a high-quality interface, it allows you to get reliable information on numerous requests. I was pleased to be able to trace how the users of the site relate to the length of the content. This allows us to improve usability. There is the possibility of various testing, which is lacking in many similar applications.

Cons: The only negative, but rather tangible in our mobile age, is the inability to write a review from the phone. Perhaps I just did not have time to figure out how to do it.

Very user friendly

Jun 07, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's easy and simple to setup. You can create heatmaps within a matter of clicks. Being able to view records of where people click around on your website is extremely helpful.

Cons: It would be nice if Hotjar could show how content within iframes are used. Although this is more of a limitation with iframes and cross domain tracking if the iframes are not on the same domain.

Good analyzer, really!

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Thanks to the application, I easily monitor the reaction of site visitors to the volume and quality of content, a convenient feedback form and a traffic source analyzer are additional benefits of the service. In comparison with other programs, HotJar is more modern and thoughtful.

Cons: From the point of view of the site administrator, I would like to add more functions, but even so, the program is quite comfortable. We use only half a year, while there is no desire to change something drastically.

Hotjar a great tool to conduct primary research, especially if conducted on a website

Oct 03, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is fantastic when conducting primary research using your website, with toaster polls or surveys. It's also great when sending out your survey by email.

Cons: There are definitely some issues in creating longer surveys. I wish there was an ability to break up a survey onto multiple pages rather than holding all questions on a single page.

Capterra loader

Awesome tool for monitoring user experience

Nov 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: The tool is very easy to use and offers a very good value for money.

We generally use for a/b testing (split testing in our case) - what I like best is that it's so easy to set up. Create one heatmap and then check results for different devices in the same window! Only one heatmap does it all.

Recordings are also a nice feature and they stay in the account until you delete them (in other tool I've used these were kept only 2 weeks and then deleted).

What is however really valuable is the Funnels and Form features - to see where the users drop on (through pages or on which particular field of your form). This helps detect possible user experience issues.

Cons: So far nothing to dislike. The recordings number are probably not enough for us, but this really depends on the subscription plan.

Favorite CRO software

Mar 15, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money

Pros: I like that it combines all different kinds of tools and analytics mechanisms (heatmaps, clickmaps, etc.) to collect data from a website regarding users' behavior, and also to gather feedback with specific widgets.

Cons: I'd like the feedback widget to be a bit more customizable in terms of appearance and functionality.

Great analytical tool for reviewing site behavior.

Apr 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hotjar provides excellent insight into aggregate behavior on your site, as well as individual behavior. You can figure out where site visitors stumble and where they abandon.

Cons: Honestly there is nothing I dislike about Hotjar. They even have a free version. Great tool for anyone who is looking to optimize their site.

Good Heatmapping Tool

Dec 06, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It allowed us to capture heatmaps and web recordings easily. We had some awesome insights from the data that helped our web development.

Cons: It puts a cap on how many visits it tracks for the heatmaps, so you have to reset the heat mapping for specific pages pretty often. I would love to keep it ongoing instead.

Hotjar's Heatmaps Show where vistors are looking

Nov 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the heatmaps feature! Hotjar's heatmaps are letting me target not only what types of content people are focusing on, but what locations of the page are most important.

Cons: There are some great trial features, but one thing that I had difficulty with was tracking subdomains. (US vs CA for example)

Simple and functional site analytics service

Dec 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We install HotJar analytics system on all client sites. The service allows for a detailed comparison of clicks based on the visitor's built-in card of clicks. It is possible to create and track conversion funnels.

Cons: The first serious drawback of the HotJar service is that among the available tools there is no function to analyze back links to the site. Also, the platform lacks the function of tracking page positions for key queries in Yandex and Google.

Incredibly revealing heatmaps and screen recordings

Apr 30, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

Pros: Hotjar gives me an insight into the mind of my blog reader. It gives me the power to A/B test just about anything. It's very interesting to see how hotjar heatmaps can reveal not just where users click, but also where they move their mouse. Very revealing, and sometimes disappointing!

Cons: What I least like about hotjar is that sometimes it can be too complicated. I find it hard to find help from time to time, but the livechat is quite good.

Best way of user behavior on the website

Aug 19, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: You can easily segment your users based on their behaviors which helps you to improve your website performance. Also sometimes you can see that where the customers are having trouble to complete their orders

Cons: There are not too many things to mention about cons however the only thing i was least satisfied is the price is slightly highe that other competitors

Overall: Easy to use and implement on website. Quite good integration system on website

Excellent product

Dec 14, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how they are able to simplify things that would be very complex to implement, from tracking opinions about specific pages, heatmaps to watching the visitor's interaction with multiple pages. Excellent tool for feedback.

Cons: No cons. Maybe could have better consolidated reporting, a summary of all insights during a specific period.

Overall: Several tools to track down website quality and visitor's experience, in one place. Easy to use.

HotJar Review

Oct 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: HotJar is awesome! Being able to see how individuals interact with our public-facing webpages has provided extremely valuable information and is affecting how we will lay out information going forward. The feature to see a recording of someones path when visiting a page is especially useful and allowed us to move certain CTA's to get more attention. After just a few weeks, we're finding it's already helping improve conversion.

Cons: So far, we have only used it for heatmaps and page recordings. While there is likely more that can be done on the tool, these are the only two that are obvious, so it seems that it is limited in scope.

Overall: Easy to set up, reliable and highly usable data that is easy to interpret, and fun to watch our users interact with our site.

Great insights to improve your site and sell more

Aug 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is an easy to use tool that can give you to the point insights on what is stopping your visitors to move to the next step, and to know what are your visitors expecting according to their behavior on heatmaps. Also check that page is well configurated to for different screen views on the recordings. So you can stop guessing and get the data after just some minutes of work, and even completely free with their starting plan. I also like how easy is to create funnel. More easy than in G. analytics.

Cons: I find it a bit pricy, and also missing more complex funnel structures than integrate several sources of traffic, email interactions, etc.

Overall: Complete heatmaps, video user screen recording and funnels after just 5 minutes of work.

Super Power Your On-Site Findings

Oct 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hot jar is creepy cool. Features like click, move and scroll heatmaps, visitor recordings, conversion funnels (my personal favorite) and form analysis make observing user behavior on your site virtually transparent. These 'heatmaps' are also easily downloadable and can be shared with coworkers/clients.

Looking to separate user behavior by device type? They have it.

Want to view the biggest drop off of a form? They have it.

Need to identify issues of on-site UX? You can!

Cons: If you are looking to dive deep on a large number of websites/pages you'll have to upgrade $$$.

Overall: Try it once - you'll be hooked. Hot Jar has helped me increase conversion rates on specific pages, optimize ux for increased user behavior and reduce form drop off overall.

Robust Analytics & Feedback platform

Jun 16, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It has a complete set of tools to optimize the conversions/goals you have on the website.

From visitor session recordings to form tracking and polls.

Thr user interface is also very friendly, even for a beginner.

Cons: There is no way to tie user feedback to an individual user and cross-reference that data with other marketing automation platforms for 360degree insights and real-time interaction.

Great way to review customer behavior

Oct 02, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to track exactly what our customers are doing on our website, how they interact with it, and where and when do they do it, or stop doing it.

Cons: There are some images that hotjar doesnt show on it's recordings, making it hard to show when exporting the reviews.

Overall: We are better aware of what works or not on our website, allowing us to continuously improve it so the customer experience is smoother.

Capterra loader

Hotjar is my best feature so far

Jun 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This has been perfect for me, I can check the video of how people see and use my website. Not only have I already adapted my website for more conversion, I have seen bugs that I did not know of and they have been fixed.

Cons: How can you complain with all the free version? I've been on trial with a normal account and functions are plenty!

Overall: A better website, more conversion so more clients (y)

Easy to set up and use

Dec 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It's super easy to set up a page and create a heat map for it. It depends on the amount of traffic I'm getting to the page, but I can usually get some insights on how visitors are using the page fairly quickly.

Cons: I don't like the recordings option - I find it difficult to set up for a single page and always end up just setting it up for all pages on my site.

All in one conversion optimization tool

Feb 28, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: When your work as Ux / UI designer Hotjar is a great tool to understand and improve how the user interacts with your product, heatmaps, session recordings and Analytics will help you to improve content creation, lead attraction and conversion, reducing friction points within the user and the content.

Pros: - Heatmaps - user session recordings - conversion funnels - Analytics

Cons: - Not a single thing

Recommendations to other buyers: Is the best tool for conversion and optimisation along with Crazy Egg.

Recordings and heatmaps made GREAT!

Mar 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: HotJar was easy to integrate with our site and app - was done via GTM. Configuration took only few minutes and TA-DA we have working heat maps and live recordings of what our users do. We did a few more things and a little tweaking and we manage to add tags with emails to all recordings so we could make our product greater for our customers.

Analysis so Good, It's Scary!

Nov 01, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Hotjar's video recording sessions are amazing as you get to see how visitors to your website respond on the page, by seeing where they've moved the cursor and what links they've clicked. It's terrifying to see that much information but very handy.

Cons: There needs to be a cleaner interface as it looks muddled on there currently, making it difficult to want to use the website often.

Top-Notch Analytics

Oct 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Heat Map is what i like the most i can see where my website visitor visit the most and so that i can study the behaviour of the visitor. It also provises recording facility where i can view how the visitor view my website.

Cons: Pricing and Support is only the con in Hotjar.

Pricing is expensive and support is very slow.

Great tool for Landing Page Optimization

Nov 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We invest heavily in referral networks (such as GetApp) and as such require constant analysis on the user behaviour of our landing pages. HotJar gives us all we need - snapshots, recordings, heatmaps, and more. It's also fantastic that we can share these reports with stakeholders outside of the marketing department and the results are crystal clear to non-marketers.

Cons: No complaints with HotJar whatsoever. It works in the background and it does the job it's intended to do.

Capterra loader

It's good for a small firm or someone who is just a beginner.

Jan 16, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: It allows one to create polls. So, instead of using two tools, I can make use of this inbuilt feature to collect qualitative data.

Cons: Even after implementing tracking code, one need to manually add pages for Heatmaps. Also, the filtering is restrictive so, there is a lot of limitation in terms of data gathering. For small firms, it is good tool but for a big firm, one need to look for an alternative.

Capterra loader

One of the best analytics tools

Mar 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Hotjar enables us to better understand user behavior inside our web sites and applications, so we can use heatmaps (clicks) and pointer interactions (it records mouse and touch positions and scrolls).

Cons: Maybe it's user interface could be simples, sometimes it get's confusing when you need to analyse video recordings, but nothing major.

We collect user feedback with Hotjar, it does the job

May 19, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: There is a heat-map of website visitors behaviour, but this feature did not give any new information to us, so we only use the feedback feature, but we use it with delight.

Cons: Maybe more configuration options of the user feedback box would be nice, but we are 80% okay with the current ones also.

Great all round tool for analytics

Aug 29, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Hotjar is great for all forms of analytics. That's what makes it great. The recordings are especially awesome to get a 'real' feel of what visitors are doing.

Pros: Pricing All round anayltics tool

Recommendations to other buyers: You're losing out to competition if you're not using Hotjar!

Quite easy and very affordable tool for UX feedback

Sep 11, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: We've been using it for some UX purposes, to see some journeys of our users. It works fine, the setup process is super easy and the only things you need to do is paste some code to the website. Data is shown in an easy way which helps even junior UX designers to understand it quickly and get some useful information from it.

Cons: In Conversion Funnel tool the information about user is very limited. Other than that I don't see any cons. Also, we had to change our forms to actually user different URLs after sending because it couldn't catch it itself. Using iframes with Hotjar is also super difficult if not impossible.

Capterra loader

It helps understand your visitors

Oct 31, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It is a nice tool to help you understand your site visitors better

Cons: Some of the features are confusing to use.

Capterra loader

Heat map and customer behaviour platform

Aug 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The set of features available on the free tier is really complete

Cons: The implementation is not accessible unless you have developers available to help in your marketing team

Overall: We implemented Hotjar in our website and it's amazing to watch exactly how customers behave on each page

We use hotjar to understand how customers interact with our website. They have been great.

Feb 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: HotJar's on-site video recording is by far their best feature for us. We have used it various times to help make decisions on our UI. We watch the videos they create of our customers and see how people engage with our site - what's working and what isn't.

Cons: I don't like the fact that I have to split up recordings into 100 videos "snapshots". I'd rather just have the option to do the maximum amount and not have to turn it on after every 100.

Understand your visitors in depth

May 15, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Website visitor behavior tracking is easy and straightforward with hotjar and their reporting tools are very comprehensive.

Cons: The click mapping feature is a bit outdated and needs a fresh rework to match today's modern day requirements.

The best conversion rate optimization tool

Mar 24, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Useful and amazing tool. I highly recommended to all. By combining analysis and feedback, Hotjar lets you review a bigger picture than other analytics tools, at a more affordable price

Capterra loader

Simply awesome!

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Hotjar will let you know how your users use your site in detail , this will allow you to make business decisions.

Cons: The free plan is not what I expected, I would like to have access to more features so I can decide what I need.

Capterra loader

Segmented captures are a good thing

Jun 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I've used a number of these products, and what I like about HotJar is the ability to only capture users that meet a certain criteria. In other product I would wade through literally tens of thousands of captures to try and find the one person who clicked a button. With Hotjar, you can easily capture only users that have performed a specific action, and observe their experience.

Cons: I haven't had any other negative experiences, except that if I haven't set up a segment to run, I can't immediately jump in and learn things about my product without a heads up.

Essential analytical app to measure users' behavior

May 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy visitors' recording Heatmaps Possibility to install feedback window Easy integration with Google Tag Manager

Cons: Could be user-based rather then session-based Nothing more, the software does its job really great.

Cheap and easy to use. Ideal for small medium business

Jun 08, 2017
3/5
Overall

5 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: easy to implement. very intuitive in setting up. Cheap. Very useful for the feedback module. Constantly evolving

Cons: Lack of integrations with other tools. Needs daily maintenance in case of huge traffic. The different modules seems not to be so connected each other.

Capterra loader

Gain actionable user insights

Apr 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to track and view visitor behavior to a website, see movement action on a particular page, and what portion of a page visitors view. Seeing things as a heatmap makes it very easy to get a visceral sense of what is working and not working on a page.

Cons: Occasionally, floating menus or other items which are not permanently displayed can skew or give misleading results since clicks or engagement may appear to come in random sections of a page.

Overall: Heat map reports, page scroll and mouse movement reports, and an easy way to see how visitors engage with your website.

A great tool for analyzing customers behavior

Oct 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: You can analyze customers behavior using this tool.

Basically, you can see what the customer did on your landing page and even hotjar adds marks on each video for scrolling down/up or clicking on something on the site.

You have the availability to filter and sort the type of hotjars you want to see based on multiple parameters such as: what the landing page contains, the country the costumer is from, etc.

Cons: Hotjar replaces all the numbers on the videos with "*" even if they are not related to credit card information.

Capterra loader

Easy install, Easy to understand, Immediate Value

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love being able to watch recordings of our customers in action on the website--it allows me to see problem areas and areas for improvement. I also find it very informative to see how far customers scroll down our home page with the easy-to-understand visuals.

Cons: I've been on the software only a short time, but I'm still trying to gain confidence that what I see is reality. For instance, some of my menu items in the header of my website show they have never been clicked, which I find very hard to believe--but it may just be so.