Hotjar

Hotjar


4.5 / 5
213 reviews

Who Uses This Software?

Startups, SMBs, SMEs - Digital Marketers, CRO specialists, Web designers, Web developers, UX specialists


Average Ratings

213 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $29.00/month
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Hotjar
  • www.hotjar.com
  • Founded 2014
  • Malta

About Hotjar

Feedback and analytics tools built to improve your website visitor experience. Provides heatmaps, feedback polls, surveys, and more.


Hotjar Features

  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics
  • Action Management
  • Analytics
  • Customer Segmentation
  • Dashboard
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Collection
  • Sentiment Analysis
  • Survey Management
  • Text Analysis
  • Trend Analysis
  • 360 Degree Feedback
  • Analytics
  • Call Reporting
  • Complaint Monitoring
  • Feedback Collection
  • Survey Management
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Annotations
  • Collaboration
  • Data Visualization
  • Media Analytics
  • Mixed Methods Research
  • Multi-Language
  • Qualitative Comparative Analysis
  • Quantitative Content Analysis
  • Sentiment Analysis
  • Statistical Analysis
  • Text Analytics
  • User Research Analysis
  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video
  • Animation
  • For Mobile
  • For Websites
  • Heatmaps
  • Prototyping
  • Screen Activity Recording
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Research
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Hotjar Reviews Recently Reviewed!


Capterra loader

Hotjar Really Helped Us Leverage Our Business!

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: Have been using Hotjar for more than a couple of years and is the opinion on the tool

1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.

2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.

3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.

4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.

5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.

6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.

7. Multiple filter feature saves our time in analyzing the important pages and metrics.

8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.

9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Cons: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Overall: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Capterra loader

Analytics on steroids

Dec 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That's when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Cons: Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

Started from the bottom, now we here

Oct 10, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Heatmaps and visitors recordings work like a charm and provide a great deal of information.

- If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback.

- Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Cons: - Some features are blocked behind a paywall.

- Organization of sites and companies can get confusing at times.

- Not all descriptions make it clear what a specific feature does.

Overall: I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

Jan 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Cons: There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Overall: We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience

Capterra loader

Hotjar makes it easy to better understand our web visitors.

Sep 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: First in point,I am an huge fan of the tutorial videos provided by Hotjar : these video tutorials make it easy to get the best out of the huge potentials which Hotjar offers businesses and sales teams.

Particularly,I like the heatmap and record features : these features provide us with video data of how web visitors relate with our website ,thereby making it easy to analyze ways to either maintain the current level of web visitor engagement or improve on them.

Cons: Will be great if Hotjar can introduce a Livechat feature to this program.

Overall: Hotjar provides me with insightful data about what web visitors do on our website and mobile app. These data provides myself and all of my colleagues in the sales department with added visibility into user behaviour amongst visitors to our website.Thereby making it possible to maintain a good level of user satisfaction,amongst web visitors.

Capterra loader

The eyes you should have on your website

Apr 25, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost.

Cons: What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users.

Overall: As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall.

My experience with this tool has been almost fantastic, I would recomend it to every webmaster.

Wow, What a Product!

Aug 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What DON'T I like about this software is more like it. I'm blown away that there's not more reviews for HotJar and am very happy to have spotted this opportunity to give them some love.

HotJar is easily the best value-to-price behavior mapping software of its kind, and I've used and shopped for several of them. That pretty much sums it up. From heat mapping to visitor recordings to polling functionality, I simply haven't had to look for another solution since I found it, and it is much more cost-effective than its competitors. Its integrations that we have implemented have worked splendidly, as well. 5 stars, hands down.

Cons: I'm only listing "cons" because I have to to submit this review. Some of its user interface wasn't completely intuitive to me at first but I overcame it quickly and don't think it's fair to expect every software program to not come with a little bit of a learning curve. Within a couple of days I was navigating it fluidly.

Overall: Within an hour of integrating it into our site and CRM (which took only minutes), we were getting recordings of user visits and heat maps, greatly increasing our ability to quickly improve the performance of our website and marketing campaigns.

Watch, Change, Improve, Repeat

May 31, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down. It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one. We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later. The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

Cons: The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.

Capterra loader

Essential app for web testing and user research

Aug 08, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We switched from CrazyEgg to Hotjar over a year ago, and haven't looked back. At the time, CrazyEgg didn't offer user videos (videos of people using our website) and Hotjar did, so we switched over.

What I love most about Hotjar is that it's not just providing insights about how our users click and scroll via heatmaps, but I can gather more qualitative data by setting up polls or video recordings as well.

The "share this heatmap" feature (where I can get a unique link to a heatmap that I can share with anyone on my team -- regardless of if they have access to Hotjar or not) is super handy as well. It helps me collaborate with our user researchers or send data to other teams (I sit on the web marketing team) when I find insights that they'd find valuable.

Cons: I wish I could have more flexibility with the design and branding of the polls. The few times I've added one to our website, it looks a little frankenstein-y in comparison to the rest of our design.

Overall: It's been crucial in giving us clarity in how people interact with our website, whether or not they're seeing essential pieces of content, and make design decisions based on that data.

Does what it needs to do

Dec 04, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful.

Cons: The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM.

Overall: We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial.

Capterra loader

Great software for understanding your users' behavior

Feb 13, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The basic feature of providing heatmaps is incredibly valuable in understanding if users are getting the right experience from your webpages. It was easy to set up and install, the user interface is great, and actually provides valuable insights beyond click-through-rates as to what users are doing on your webpages. I haven't come across any software that provides this level on insight and it does a great job on understanding where user attention is and where to improve your marketing/webpages.

Cons: I wish it integrated better with other analytics software. I'd also really like to see an A/B testing feature of sorts where you could "set goals" like in other analytics and come up with a winner based on user behavior. Tagging certain parts of the screen as good or bad to coincide with the data it collects would also be very useful. For now it's most useful to manually look at what's happening on your website

Overall: Overall we've had an awesome experience with Hotjar, it provides insights like no other software and we've been able to test and see if our webpages are having the intended effect on users and where to improve. Without it, we would be doing a lot more testing and analyzing click through rates and time on screen to optimize for our objectives. It's cut the optimization time down tenfold.

You can't say you're "User centric" without using Hotjar!

Oct 01, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Recordings are great and can tell you a lot on where our users are having trouble

- Heatmaps - teaches us where are they looking and what components are getting traction

- Incoming feedback - THE BEST feature for interacting quickly with your customers (also very recommended to generate their responses to Zendesk)

- Love using pools - you will be surprised how good it works if you ask the right question in the right time

- Very responsive and professional customer support

- Affordable business plan

Cons: - Advanced feature - link between recording ID to the Incoming feedback - this way you can match the feedback/complaint to the actual users' behavior on your site/product

- The conversion funnel could be improved

- Live chat could be a major plus (can potenialy replace intercom )

Capterra loader

Big Company Tools At Affordable Small Business Pricing!

Jun 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The powerful thing about Hotjar is that it can track and record session when potential customers visit my site. What attracted me to Hotjar was noticing how many major companies that I follow and use in business have deployed Hotjar. It made me think along these lines instantly: Does it have a free trial? Is it affordable? Is it subscription based or do I have to purchase a license? I was able to say "yes" to all of these.

Cons: It was difficult for me to find any cons for this one. The only thing I can see for improvement is once the trial is ended, there is an option to continue with where I started or downgrade to free plan. Once I chose the option, a page says let's get started. It's a bit confusing because unless I notice on desktop the little green button pop up to the right that says plan changed successfully, I would have attempted to start over.

Overall: This particular software is literally a major insight for me and how people use my site I love it!

Capterra loader

HotJar should always be included as part of any website. Not the best, but very little downside.

Apr 16, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy-to-use and provides immense value for it's cost (there's a free version for smaller companies). HotJar acts as a perfect complement to Google Analytics. Heatmapping and video recording provide a level of depth that Google Analytics can't provide and allows companies to truly understand their customers' experience.

Cons: Hotjar serves a very specific niche: the ability to better understand how a user navigates your website. It's hard to scale (there's a limited amount of video recordings you can have) and heatmaps only give you general, top-line insights.

Overall: I always highly recommend HotJar as the first step in developing any tech stack. It's free, simple to implement and overall provides great insight into how users are navigating your website. On it's own, HotJar is rather limited but as part of a larger data strategy, it fits in perfectly.

Capterra loader

Great conversion optimization tool!

Mar 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love Hotjar for the heatmaps, user session recordings, conversion funnels analysis, and the detailed analytics. This is a great tool to help make the analytical data come to life with visuals. You can record sessions and analyze them to them make adjustments for future visitors. Can't beat the great data that you get from this tool!

Overall: It isn't free, but at the same time, it is worth the money. Easy to implement and the value is there for the cost.

A great heatmap solution to cover your basic needs

Nov 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: It's easy to setup and use- especially since it's all done in the cloud. You'll start collecting data in minutes. Over time, we have been able to make actionable changes to our software's website homepage based on the click/hover insights generated by hotjar after months of activity.

Cons: They email you practically every day asking you to upgrade. I appreciate that they offer a variety of solutions at a relatively low price, but getting contacted regularly makes its a little overwhelming. I had to un-subscribe to receiving emails from hotjar to get peace of mind!

Overall: A great tool that allows us to capture heatmap data that is quick and easy to setup. Using the system is also very user-friendly. A worthy alternative to other solutions currently out there in the market.

Capterra loader

the best tool outhere for visitors recordgin

Dec 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm using it now for 3 years already and enjoy using it daily, the features I'm using are not just the visitor's recordings but also the pools, the heatmap tool, and the funnels this all together.

Cons: I liked the polls features by far, it allows me to capture more leads by customers asking questions and I can get back to them and do a follow up series on them :)

Capterra loader

Great product, very helpful insights gained

Nov 06, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't possibly overstate how much value we get out of the heat map feature. We have been A/B testing on our site on several pages for a number of years, and it wouldn't have been as near as effective if we didn't have the insights gleaned from the heat maps on those pages.

Cons: I wish there was a way to make certain heat maps automatically restart, with a new version number appended to the title each time. With as much traffic as our site gets, I have to go in almost every day and restart a number of the heat maps.

Overall: As I stated above, we use Hotjar for A/B testing. We look at heat maps, click maps, and screen recordings to track patterns of users and that informs which elements on a page we test variations of.

A must have for New Age Marketers. Period.

Sep 28, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: No need to waste your money for various tools to ace conversion optimization for your site. Hotjar is one of the main tools of my marketing toolkit. It is pretty awesome. The kind of insights and analytics it provides it gold. Combining the insights of all the tools it provides, it gives you a bigger picture about your website performance and gaps. Start using it today to take your website performance to the next level

Pros: 1) All in one tool - Heatmaps, Website Surveys, Website Visitors Recording, Feedback Polls 2) Economical 3) Easy to use

Cons: I personally love this tool and use this for 3 different sites. The money I pay to them is the best investment I do for marketing.

Recommendations to other buyers: If you are looking for an economical tool to take your website conversions to the next level, then you should start using Hotjar Now.

Capterra loader

Great visible analytics to guide changes

Nov 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The interface is awesome, very easy to use. Setting up a client and starting a heatmap and getting specific for a page, a timed action is great. Same for user recordings. Also really like immediate feedback tab and polls. The script is easy to set-up website / serverside.

Cons: It's a Little pricey but once you use it you'll find the value. Another drawback is more JS for your site to trigger. If you already have enough requests this will be another.

The minimum required for every new (or existing) website!

Mar 02, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Lightweight

- Free version which is actually useful

- Super easy to integrate, which can now be done directly in Tag Manager

- Great knowledgeable and plenty of valuable industry resources to read through

Cons: Some elements have had to be stripped back post-GDPR; previously seeing the input of some fields was useful for debugging validation for example, but I guess this is a necessary.

Always throws up an error on Google's PageSpeed tool, although they have commented on this in their documentation.

Overall: HotJar has saved me on a number of occasions where only through viewing heatmaps and user sessions have I found a roadblock that was causing issues (directly affecting revenue!)

Great Free Version with worthwhile upgrades

May 13, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Really useful and easy-to-understand data, free version is actually usable, upgrades are well-priced

Cons: adds significant weight and load-time to websites

Overall: Hotjar is always on my list of recommendations for new clients. It offers really valuable feedback in a simple to understand format -- powerful data even at the free version

An important tool for our company

Nov 30, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: For a construction company, it is very important to track and analyze customer feedback. HotJar application does a good job with the declared functions. With this program you can easily create a survey of needs and produce analytics forms.

Cons: I didn't like the fact that there are no notifications and it's impossible to analyze links, keywords and competitors. I would like more built-in functions. The rest is quite a decent application.

Cheap but powerful tool

Aug 14, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Hotjar is very simple but powerful tool. After implementing 2 line codes, immediately we created customer polls and shared results with executives.

Cons: I really love this product. I couldn't find anything negative to tell. Only there were some little problems with iframes.

Super helpful tool for heatmaps that you need!

May 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hotjar is a super helpful tool that helps you understand your website visitors and their behavior. With Hotjar you can set up and track heatmaps, clickmaps and scroll maps of any page of your website. Furthermore, you can set up funnels and see where visitors leave your website and identify problems. But the best and for me the most useful feature is visitor recording - Hotjar records the behavior of your website visitors and lets you watch it as videos. This is just BRILLIANT! I cannot imagine my work without this tool. It also has a nice free version so you don't need to pay for it to get results.

Cons: The price of paid accounts is quite significant but you can do wonderfully with the free version. There is nothing I would criticize here honestly.

Multi Functional

Nov 20, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: As a Hotjar user, I was really impressed with how versatile this software was. It allowed us to better understand how people move around our website and what areas were creating issues for our users. It allowed us to easily explain these problems to our clients and were an effective tool in the Growth Driven Design Process. We also used it when launching new sites. Videos allowed us to see what our clients were getting hung up while on the site making it easy to understand what changes needed to be made or what areas were causing them headaches. I did not set up our Hotjar accounts so I don't know what level of expertise is required but it seemed straighforward.

Cons: Hotjar is not equipped to analyze all forms and increased load times on some sites.

Overall: Overall this product was really useful and allowed us to make informed decisions regarding our website strategy and effectively communicate recommendations to our clients.

Capterra loader

Great way to see what your customers are doing

Nov 27, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Simple to install, just one line of code and you get to see what your clients are doing on the site and interact with visitors with polls and surveys. Every mouse movement, click, and text they enter (other than passwords and credit card data of course!)

I like being able to watch the recordings of what clients are doing on our site so we can improve our UI/UX.

Cons: I actually had to stop using HotJar for about a year when we switched our site over to a more dynamic, single-page application (SPA) using VueJS. HotJar had a known issue where it wouldn't track or record my visitor's behavior (since it was a SPA site), so I cancelled the service for a while.

But thankfully they (finally) added that feature and the recordings works again.

Gives User Feedback Quickly

May 23, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This was very easy to install on our Shopify Plus website, and it didn't take long to start seeing the data. The user recordings are fascinating and you can easily spend hours watching these recordings. They were really helpful in seeing where customers were getting confused with our header and main nav, and we were able to use this information when making changes to these sections on the site.

Cons: The heatmaps get repetitive after a while, it's a safe bet that everyone is going to hang out above the fold of a page most of the time. I would love to see how Hotjar could help us leverage this information, or provide something above and beyond a basic heatmap.

Overall: For a business that is only using GA, Hotjar adds a new layer of customer behavioral data.

Cool web analytics service

Apr 11, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: HotJar, analogue of Google Analytics, allows you to understand the needs of the audience. The service collects statistics on users, keeps track of their behavior. With the help of the service, we were able to optimize the performance of our website and increase its conversion.

Cons: I have not found any disadvantages: we have been using the service for two years already.

Easy way to get heat maps and collect feedback

Nov 09, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Initially the best feature for me was the ability to learn exactly what website visitors are drawn to on web pages via heat maps. We recently started using visitor feedback features to replace a more expensive solution and have found Hotjar also gives us everything we need in this respect.

Cons: No particular issues. It can sometimes take a while to collect enough data to create a heat map on pages that don't attract a high volume of traffic, but that's just my impatience and not a product issue. :)

Overall: It has enabled us to better understand what appeals to visitors on our web pages, how far they are prepared to scroll, and other useful information that has helped guide optimization work which has generally created better performing pages and page elements.

Capterra loader

This is a great way to interact with potential customers

Jan 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the polls feature and the heat maps the most. It provides such valuable data about our customers' behavior and helps us make decisions about design and layout of the website. We also are able to easily gather survey data to help us understand our buyer personas and develop content to specifically target those individuals. We've even transitioned from gathering data to trying to nudge customers to other pages using the polling feature. It's been very successful and we've only begun to tap into this potential.

Cons: I feel like some of the features are limited in a sense. For instance, I would love the polling feature to allow us to put links or buttons within the poll. Then we could push the customers to the exact pages we want them to go to after they respond to the survey.

Overall: Easily obtain information from your customers automatically.

Good platform for basic polls, surveys. heatmaps and recordings

Jun 26, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Love the ability to quickly and easily create polls on a page to gain information from website visitors. The scrollmaps are nice too, it's great to be able to see how far people are scrolling on a page.

Cons: This isn't an 'always on' product. You have to manually set up the pages you want to track and it will only track them for a certain number of page views. Also, they will sample your data if you have a momentary usage spike, even if your overall monthly page views are still within the plan you paid for. It's also not super easy to find the exact behavior you're looking for in the recordings.

Overall: This is a low cost, entry-level product if you're looking for something to get some basic user data from.

Capterra loader

Excellent Tool

Jan 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The tracking is amazing. The tool is very easy to use. The price is reasonable.

Cons: The pricing tiers could be a bit easier for small businesses.

Overall: We love it and use it everyday.

Great companion tool for A/B testing

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I was able to get extremely granular with the data. I could record sessions and even monitor what content on a page people skipped over. This insight allowed me to actually see in certain cases where we were losing as much as 10% of revenue each month due to broken processes on the site.

Cons: I wish it had more sophisticated URL importing. For large sites it's a very manual process. Bulk upload would help tremendously.

Overall: Fantastic product with more robust tools that others I've tried.

best tool for user session recording

Mar 31, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: What I love about Hotjar is no problem with generated cached CSS files. This may seem normal, but other services have problems. I'm talking for example about PrestaShop, CS-Cart or even WordPress with caching addon. They all generate random-named CSS files. When you modify CSS or just generate a new one the previous disappears and other tools show playback without correct CSS, so you can imagine how bad it looks. Hotjar works fine.

Cons: Some adblocking browser addons know hotjar and they block it.

Capterra loader

One of the best onboarding I ever saw with great product.

Jul 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is awesome that you can set up Hotjar in a number of minutes. I was a Founding Member back in the early beta and Hotjar was just a love at first sight. If you would like to understand and test how your users behave on your site or in your App you cant skip Hotjar.

Cons: I can't say anything about this. For what we use Hotjar it severs us 100%. They have built a rock solid product.

Overall: We found critical bugs and errors while we were looking through our recording that greatly increased customer experience and increased our conversion rate every time.

The application is convenient and versatile

Dec 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the experience of using the application, I get pleasure from it. The advantages include: broad integration, the possibility of settings for questions and reports, excellent graphical statistics and a decent traffic analysis system with the possibility of A/V testing.

Cons: I did not notice significant deviations in the application. These include only the absence of the branding and filtering function. The rest of the tool is worthy of attention.

Amazing product, solves a real problem that business owners do not ever realize exits!

Aug 18, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Hotjar gives eye opening insights into customer behavior. A few features that we extensively use include:

1. Recordings: This truly helps in understand how customer behaves and how cart drop rates can be minimized.

2. Heatmaps: Over a period of time heatmaps give you a great detail about general pattern of visitors which has helped us take some big decisions in UI/UX.

Cons: Not a lot of cons, the software does as value to the business. Just one would be that the video player can be improved as it sometimes makes the browser slow.

Overall: - Getting insights into user behavior

- Making some great UI/UX changes to optimize the website using Hotjar's results

- Insight into consumer psychology

Get deep insights on your product in an instant

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: - Ridiculously easy integration - adding a few lines of code will immediately link your webpage with Hotjar

- The recordings are an endless pool of quantitative feedback, allowing us to iterate fast

- The non-paid version is a great option for startups which are still bootstraping

Cons: - That is actually a huge one: it's impossible to link between recordings and user feedback. This prevents me from better understanding what led the user to actually submit the feedback in the first place

Beta Tester To Paid User

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how simple it makes things, the user interface is clean.

Cons: Their script loads a little slow at times, they need to optimize their CDN.

Good product for feedback

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I really liked the app, it is actually convenient and efficient. For half a year we have managed to almost double the conversion. In Sofware there is a free trial period and all the necessary functions for a decent analysis of traffic.

Cons: We had to use less functional and more expensive versions of analyzer programs. Therefore, the application at this stage is quite satisfied, and so far we are not going to change anything.

Capterra loader

Hotjar encompasses the best user experience and usability that a SaaS can provide.

Apr 04, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Using hotjar has allowed me to radically optimize my digital assets more efficiently, this has allowed us to reduce costs in improving the product and therefore allows us to exponentially increase the ROI

Cons: I do not think there is anything negative about hotjar, maybe the only thing is the fact that the software is designed for users who know terms of user experience, usability and optimization.

Overall: The implementation of hotjar in the websites and applications in which we work has been very simple, the new users that need to collect data, do it in a simple way thanks to the beautiful user interface that the software has. (Psss, the free version allows you to do many incredible things)

A Great Tool to Help Assess Your Website

Feb 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The tool is pretty easy to install and creates a heatmap of how users interacted with your website. It provides great insight into what content users are interested in.

Recordings help you watch a user's mouse movements to see how they scanned the page searching for information. It helps you see if your page organization is optimal.

Cons: It can sometimes be difficult if your page has dynamic HTML. See their help on how to overcome.

Overall: It has been a great product to add to our suite of analysis tools.

Capterra loader

Awesome Insights

Jan 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am a massive fan of Hotjar, as are most of the team. It has led to many great insights for our clients which has greatly improved the experience of their sites.

Cons: There is not much to dislike about this platform, unfortunately you have to pay for some features, however, bear in mind that you can get some phenomenal insights.

Overall: Having used Hotjar for a number of years there is not another tool out there that can match it for ease of use as well as the insights you can gleam from the tool

Capterra loader

Hotjar is a heatmap and feedback tool which any developer should use to engage with their visitors

May 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hotjar is a great tool to see how your pages are performing and how your audience is interacting with every element on it. It will show you heatmap, tracking, you can create polls, feedback forms, and also record video for every person that navigate to your site!

Cons: Maybe the cons will be the pricing option which is kind of expensive, but this is a must-have tool for every developer, you can use it with your client's sites before launching a final website.

Capterra loader

Post purchase polls helping daily

Mar 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have only used the free version at present, the software has Heatmaps, Recordings, Polls and Surveys. All are very helpful however we have created a post purchase poll that has helped us to no end. We ask customers after their checkout journey was there anything that nearly stopped them ordering. By collecting this information we have been able to action changes that seemed miniscule to us but obviously matter to the customers. By doing this we have seen a rise in conversions.

Cons: Surveys limited to 100 on the free software, and the feedback wasn't substantial enough to upgrade. I do feel like that we will upgrade down the line when we start using all the areas of the software.

Overall: Very easy to use, good free options to trial. Good results out the other side

Capterra loader

Great insights for those looking to optimize conversions.

Jun 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was really surprised by how capable and awesome the free version is. I can't believe it allows people to get as much data for free. By the time you reach traffic that forces you out of a free plan, you don't even hesitate.

It's easy to setup, easy to control and easy to read the data you get with it.

It tracks actions on three types of devices (desktop, mobile and tablet), clicks, mouse movement, and scroll. All of these provide very valuable insights.

Cons: I wouldn't say there are any, and if there are you don't have to worry about it because you'll catch them while using the free version and safely decide whether these cons are a deal-breaker.

Overall: Better conversion on a website and safe website updates by analyzing which parts of website people interact with the most.

Capterra loader

Easy to implement, informative and quite intuitive

Mar 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I find HotJar simple to integrate with. The data it provides is very useful. The plans are very reasonable and provide good value.

Cons: I feel that the user experience could be improved upon. It's not a challenge to use, but I could see how it might be daunting to users who aren't too familiar with these types of analytical tools.

Overall: HotJar has helped myself and clients gather powerful insights into user's experiences, allowing us to create and optimize digital experiences that are enjoyable

Universal Analytical System

Dec 31, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Employees of our company install Hotjar analytical system on many client sites. I really liked the fact that there is a polling function in the software that allows you to collect even more visitors.

Cons: The service does not have the option of tracking page positions on key queries in Google and Yandex search engines. You can not leave reviews from mobile devices, and there is no filtering function.

Convenient to use for feedback

Mar 24, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like Hotjar's easy integration and a lot of useful industry resources for reading. We resort to using it when changing the design on our sites, collecting feedback from customers.

Cons: There is no possibility to perform a full customization of the appearance of the pop-up window, there is no possibility to track the current page positions for search queries. I can not write a review from your phone.