--- title: "Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Hotjar the right Web Analytics solution for you? Explore 545 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/163516/Hotjar/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-13" --- Hotjar 4.6 (545) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 13th, 2026 # Reviews of Hotjar Ease of use 4.6 Customer Service 4.5 ## Pros and Cons in Reviews Peter C Regional Director of Business DevelopmentInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them.“ June 26, 2026 Peter C Regional Director of Business DevelopmentInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “It does not operate as well when managing multiple websites as it does with a small number.“ June 26, 2026 Sarah F Marketing TechnologistEducation Management, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site.“ May 15, 2026 SC Sean C MarketerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)“ November 22, 2025 RC Radek C board memberEntertainment, 2 - 10 employeesUsed the software for: 1-2 years. “Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings.“ May 20, 2026 ZG Zohreh G Senior Product ResearcherHospitality, 201 - 500 employeesUsed the software for: More than 2 years. “I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys.“ October 21, 2024 Dandu M AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy.“ February 15, 2026 MI Mihail I Senior Product ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.“ October 25, 2024 ## Showing most helpful reviews Showing 1-25 of 545 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sarah F. Marketing Technologist Education Management Used the software for: 2+ years ### "Hotjar worked great for us until the pricing model changed" May 15, 2026 4.0 Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. Pros We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. Cons The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. Alternatives considered [Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Fullstory](https://www.capterra.com/p/153721/FullStory/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[VWO Insights](https://www.capterra.com/p/181518/VWO/) Reason for choosing Hotjar Hotjar had the best features for cost, but when their pricing model changed, it was too much of an investment so we switched to VWO which scaled better for our enterprise company. Review Source RC Radek C. board member Entertainment Used the software for: 1-2 years ### "Powerful Behavior Analytics Tool for Websites" May 20, 2026 4.0 Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. Pros Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. Cons Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. Switched from [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) Its no longer supported, it was best app for such things but it was disabled. Review Source David V. Lead Developer Information Technology and Services Used the software for: 1-2 years ### "A Solid CRO tool" August 18, 2026 4.0 Overall, Hotjar provided us with great data and started us on the journey of more advanced conversion rate optimization techniques. Pros Hotjar provides solid insights into user interactions on your website and converts that into data you can use to increase conversion rate optimization. Cons We did notice a significant site speed issue when using Hotjar on several of our websites and that ultimately led us to use a different product. Review Source AG Annie G. Marketing Manager Alternative Medicine Used the software for: 6-12 months ### "Useful Heatmapping Tool" June 4, 2025 3.0 Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. Pros It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. Cons Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. Review Source Peter C. Regional Director of Business Development Information Technology and Services Used the software for: 1-2 years ### "A user friendly analytics platform" June 26, 2026 4.0 My overall experience has been interestingly good. We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies. Pros Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them. I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process. Cons It does not operate as well when managing multiple websites as it does with a small number. Moreover, it is working perfectly. Review Source NF Niccolo F. Cofounder, CTO Automotive Used the software for: 2+ years ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" May 2, 2025 4.0 We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. Pros Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. Cons There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Hotjar We use mixpanel for our apps, but hotjar is much easier and quicker to implement on normal websites Review Source Theresa F. CRO Program Manager Marketing and Advertising Used the software for: 2+ years ### "Good tool to include in your CRO toolbox" February 28, 2025 4.0 I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. Pros Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. Cons I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) My employer has an agency account. But I sometimes have clients who have Microsoft Clarity, so I still use that too. Review Source Dandu M. Analyst Marketing and Advertising Used the software for: 1-2 years ### "Hotjar is very helpful and easy to use tool." February 15, 2026 4.0 I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. Pros User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . Cons I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. Review Source Response from ContentSquare March 3, 2026 Hey Dandu! Thank you so much for your thoughtful review. We’re so glad to hear that Hotjar is helping you analyse user behaviour effectively and that you find it easy to use and secure. We also really appreciate your suggestion about an automated data analysis bot. Feedback like this is incredibly valuable and helps inform how we continue to improve the product. Thanks again for taking the time to share your experience! VR Verified Reviewer PPC Analyst Marketing and Advertising Used the software for: 6-12 months ### "Best of it's kind. " August 11, 2026 5.0 a must-have tool for any CRO pros out there. Hotjar takes heatmapping and tacks a ton of helpul insights through data measurement which can help design processes move much faster. Pros Clean and simple tool to see activity on your site. Great for getting a pulse on the busy parts (and the dead parts) of your pages. (and browsing paths of your vistiors). Cons Not a ton to critique at the moment. We've used crazy egg before and it's fine, but nothing compares to the simplicity of hot jar at the end of the day. Review Source OQ Orion Q. Head of Marketing Telecommunications Used the software for: 2+ years ### "Good first step to website insight" June 3, 2026 4.0 I have used this for years and always found it to be a useful and insightful tool but is not as smooth as others. Pros Easy to access information. Heat maps and session videos are very insightful. This gives even a beginner a quick idea as to what is and isn’t working on their sight and possible ‘sticking points’. But there is the ability to drill down further. Cons Although easy to use it is a bit ‘clunky’ and feels not up to date with other packages. I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect. Review Source AD Alberto D. Head of Marketing Information Technology and Services Used the software for: Less than 6 months ### "Good option for in-app surveys" March 7, 2025 5.0 I've used HotJar for a long time for heatmaps and user recordings, but only more recently for surveys. The experience is good, although just like other platforms there are some limits to what you can customize. Pros Lots of features, feels like a modern platform, and pricing is very reasonable. Cons There are some limits to customization in survey creation, for example when it comes to having two separate thank you pages based on user's answers or different formats for the steps of the survey. Review Source JW Joe W. Marketing Lead Hospitality Used the software for: 1-2 years ### "Every digital marketer needs this tool" November 23, 2024 5.0 Pros The insights you can gather from website visitors and the heatmap is super helpful Cons The UI isn't the greatest and takes a while to understand what to do Review Source NB Nabil B. Director Marketing and Advertising Used the software for: 2+ years ### "Super in-depth website analytics tool" October 29, 2024 5.0 Straightforward tool to get setup and running, helps sell changes internally using data (e.g. how visitors actually use our websites). Pros In-depth tools to monitor visitor usage on our website, helps provide data for us to make decisions! Cons Would love to see more automated insights on the products - sometimes you end up setting up a number of tools but never find the time to assess them. Review Source Laura Rocio F. marketing Marketing and Advertising Used the software for: 1-2 years ### "It is very good, here we can see how our prospects interact, and study them" May 31, 2022 5.0 I use it to analyze the clients, with the heat map that favors me a lot and is easy to use, and the behavior within the page, I can record the data, and it gives me the necessary information of each client Pros I like it, it is quite complete in tools used for heat maps, conversion, among others, we can identify the problem and thus solve it, through characteristics, visitors and funnels Cons I do not like that they have put a limit on the height for pages that are captured, and that the forms have not worked Review Source RF Robert F. Geschäftsführer Marketing and Advertising Used the software for: 2+ years ### "Revenue First not Customer First Driven Company" November 30, 2020 5.0 Pros The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met. Cons On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it. Review Source MV Mathijs V. Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Effective for easy, quick and clear overview of webpage behavior" August 5, 2022 4.0 Been using it for 3 years now. For a low investment it gives you a sense of the effectiveness of your webpages. It is very easy to set up on your website and then it does the work for you. We implemented it when we renewed our website and when we changed menu's and core landingpages. Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages. Hotjar is a quick, easy and effective tool. Pros Easy set up Quick integration with website (no tech support needed) Free plan to try out Creates heatmaps without asking Cons Limited sessions per month on free Setting up funnels is difficult Review Source MG Mathieu G. CEO Accounting Used the software for: 2+ years ### "Really interesting to see what user really do" September 12, 2024 4.0 We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action. Pros Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording. Cons It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do. Review Source LF Liam F. Technical SEO Marketing and Advertising Used the software for: 2+ years ### "I was a longtime Hotjar using before switching to Microsoft Clarity" August 11, 2023 4.0 Pros Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found. Cons Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Review Source Aris G. Web Developer Consumer Services Used the software for: 6-12 months ### "Best Analytics Software" January 12, 2021 5.0 We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool! Pros We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes. Cons I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server. Review Source Joseph B. Founder Entertainment Used the software for: 2+ years ### "I recommend." November 14, 2019 5.0 Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm. Pros Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior. Cons I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data. Review Source Response from ContentSquare November 20, 2019 Hey Joseph, Wow, what a review! Thanks so much for taking the time, and it's great to hear you're finding Hotjar useful to improve conversions. Following up your issue with filtering out your devices - I'd love to follow up with you on this to hear your feedback in more detail. What would your suggestion be to make this easier? All the best, Alex from the Hotjar marketing team. VR Verified Reviewer Digital Marketing Specialist Airlines/Aviation Used the software for: 2+ years ### "If you need help understanding your users, this is the app! " February 20, 2020 5.0 I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too. Pros Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues. Cons I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners. Review Source Response from ContentSquare February 21, 2020 Hi there anon! Thank you so much for your kind words and your lovely review. So happy to see you are loving HJ generally and that it is helping you to fix issues for UX. This is great news! Heatmaps = segment by marketing channel. This would be great (i.e. If you could segment by referral/UTM URL you mean?). Likewise on your idea regarding removing HTML elements, very valid. I will put your ideas to the product team. Thanks again for your kind words and please do feel free to follow up with any issues or worries you might have via support@hotjar.com. Kind regards Bee @ Hotjar Valentin B. Physicist engineer E-Learning Used the software for: 2+ years ### "Hotjar a good heatmap " July 28, 2020 5.0 I have made some heatmaps for my website show-my-homework. I used these heatmaps to improve the website for the readers. Pros Years ago I had a website (show-my-homework) that was taken from me with force. I am Romanian and in Romania no matter what you work, the authorities will force you to surrender your wealth and work to those that use the muscles and not the brain. I worked to this website for 5 years and 2 years I had on this website hotjar. Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this. Cons To make a heatmap with hotjar you have to wait for 1 day. This is not good, but after 1 day you will have a very good heat map. I do not love hotjar because you have to pay good money if you use it for 2 weeks :) Review Source Response from ContentSquare August 18, 2020 Hi Valentin, Thanks for taking the time to review Hotjar. I'm sorry to hear about the problem with your website, but glad that you had a good experience using Hotjar to understand your users. I'd like to send you a small thank-you from us for your review. You can reach me at mike.cullen@hotjar.com and I'll share the details. Cheers, Mike Carlos M. Desarrollador web Design Used the software for: 6-12 months ### "The eyes you should have on your website" April 25, 2019 5.0 As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall. My experience with this tool has been almost fantastic, I would recomend it to every webmaster. Pros Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost. Cons What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users. Review Source Noemí M. Brand Manager Food & Beverages Used the software for: 2+ years ### "One of the best" December 12, 2022 5.0 Pros Perfect for understanding how visitors are interacting with your website in real-time. You can see what pages they visit, where they click, and even record their mouse movements. Invaluable insights for improving the user experience and increase the CR. Cons There no intrinsic con to the platform but time itself. Time to analyze all the data and insights that you could extract. Usually we over estimate the time dedicated and the efforts that we will put in tools like this one. So, usually they went under-used. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Smartlook](https://www.capterra.com/p/164713/Smartlook/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[VWO Insights](https://www.capterra.com/p/181518/VWO/) Review Source Jessie B. Website Marketing Specialist Internet Used the software for: 1-2 years ### "Essential app for web testing and user research" August 8, 2018 4.0 It's been crucial in giving us clarity in how people interact with our website, whether or not they're seeing essential pieces of content, and make design decisions based on that data. Pros We switched from CrazyEgg to Hotjar over a year ago, and haven't looked back. At the time, CrazyEgg didn't offer user videos (videos of people using our website) and Hotjar did, so we switched over. What I love most about Hotjar is that it's not just providing insights about how our users click and scroll via heatmaps, but I can gather more qualitative data by setting up polls or video recordings as well. The "share this heatmap" feature (where I can get a unique link to a heatmap that I can share with anyone on my team -- regardless of if they have access to Hotjar or not) is super handy as well. It helps me collaborate with our user researchers or send data to other teams (I sit on the web marketing team) when I find insights that they'd find valuable. Cons I wish I could have more flexibility with the design and branding of the polls. The few times I've added one to our website, it looks a little frankenstein-y in comparison to the rest of our design. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.