# Hotjar Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Hotjar Software - reviews, pricing plans, popular comparisons to other Heatmap products and more. Source: https://www.capterra.com/p/163516/Hotjar --- # Hotjar Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hotjar ## What is Hotjar? See how people are really using your site, and uncover insights to make the right changes. Use heatmaps to see the most popular (or unpopular) elements on a page. Combine them with session recordings to understand what's happening before and after. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. ## What is Hotjar used for? [Heatmap](https://www.capterra.com/heatmap-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 541 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 1% Pros & cons Comprehensive user behavior analytics Detailed interaction tracking Session recording usability concerns Technical limitations and glitches Starting price $39 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Survey / 2026 - Customer Experience / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hotjar?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.contentsquare.com/&name=Hotjar) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hotjar 4.6 (541) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $39 Other, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (538) Ease Of Use 4.6 (260) Value For Money 4.4 (373) Value For Money 4.6 (224) Customer Service 4.5 (297) Customer Service 4.7 (210) ## Hotjar alternatives [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.3 (14)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 79% of reviewers rated it above 4 stars [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars Highest Rated [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236349/Microsoft-Clarity/) [View all alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) ## FAQs about Hotjar Overview ### What problems does Hotjar solve? Hotjar solves unclear website behavior, hidden UX friction, and conversion leaks by showing where visitors click, scroll, hesitate, abandon forms, or drop from funnels. UX designers, product managers, marketers, and ecommerce teams use it to validate page layouts, refine onboarding, improve landing pages, and fix issues traditional analytics cannot clearly expose. Answer based on 364 reviews Overview ### Which roles and teams benefit most from Hotjar? Hotjar is most used by marketing teams, founders, executives, and product or design professionals who need clearer visibility into website behavior. Marketers use it to optimize campaigns and conversions, while product managers, designers, and developers analyze user journeys, identify friction points, and improve page experience and usability. Answer based on 539 reviews Overview ### What company size and industries is Hotjar built for? Hotjar is built primarily for small businesses selling to consumers online, with 81% of reviewers from small companies and Marketing and Advertising leading at 25%. It also serves midsize businesses at 12% and enterprises at 7%, with strong adoption in Computer Software at 10% and Internet at 8%. Answer based on 540 reviews Features and Usability ### What are the key features of Hotjar? Hotjar includes core behavior analytics tools like heatmaps, session recordings, click and scroll tracking, and funnel analysis for website analysis and conversion tracking. Differentiating features include on-site surveys and polls, user segmentation, and A/B testing, giving teams both quantitative behavior data and direct user feedback in one platform. Answer based on 233 reviews Pricing ### How much does it cost and what fees or limitations are included? Hotjar starts at $39/month for Observe, with Ask at 59/month and Engage at 49/month, plus a free version and free trial. Reviewers say the free plan is a good starting point, but some find paid tiers expensive for small businesses, with limits on recordings, pageviews, advanced filtering, and larger traffic volumes. Answer based on 193 reviews Integrations ### Which third-party tools and platforms does Hotjar integrate with? Hotjar integrates with Shopify, WordPress, and Google Sheets, with reviewer mentions centered on ecommerce and website deployments. It also supports over 70 integrations, including GTM, Gmail, Google Analytics 360, BigCommerce, and Drupal, covering analytics, site management, reporting, and support workflows across common business tools. Answer based on 46 reviews Getting Started and Support ### How easy is it to onboard and train a team on Hotjar? Hotjar is fairly easy to onboard for teams, with live online sessions, webinars, videos, and documentation available. Nontechnical users often get started quickly, especially on common site platforms, while admins, analysts, and first-time behavior-tracking users usually need more time to master setup, filtering, and interpreting data. Answer based on 12 reviews Getting Started and Support ### What customer support options does Hotjar offer, and how do users rate the experience? Hotjar offers email/help desk, FAQ/forum, a knowledge base, and chat. User feedback on support is mixed: many describe the team as helpful, responsive, and good during onboarding or issue follow-up, while others report slow replies, limited guidance, and frustration when requests or demo inquiries went unanswered. Answer based on 54 reviews ## Who uses Hotjar? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 130 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 130 reviews Marketing 44% Marketing 44% Entrepreneurs/ Owners 11% IT & Software Development 9% Product 7% Others 29% Top industries Based on 130 reviews Marketing and Advertising 49% Education Management 16% Financial Services 15% Information Technology and Services 11% Other 9% ## Pros and Cons Comprehensive user behavior analytics 96% positive reviews out of 71 Most reviewers describe user insights as invaluable for identifying user pain points and improving website experience. Rodrigo T Director of Cyber Security, 10,001+ employees. "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience." Session recording usability concerns 36% negative reviews out of 56 Some reviewers describe session recordings as hard to filter, occasionally incomplete, and sometimes difficult to analyze efficiently. Detailed interaction tracking 94% positive reviews out of 33 Most users report user interaction tracking reveals exactly how visitors engage with site elements and content. Technical limitations and glitches 66% negative reviews out of 35 Some users report bugs and issues such as playback errors, CSS problems, and integration difficulties disrupt analysis. Theresa F CRO Program Manager, 1,001 - 5,000 employees. "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic." Conversion rate improvement tools 94% positive reviews out of 32 Most reviewers indicate conversion optimization features help identify obstacles and drive measurable increases in conversions. Md. N IT officer, 501 - 1,000 employees. "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Heatmaps 4.6 (68) 54.41% of 68 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Activity Tracking 4.7 (61) 50.82% of 61 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Reporting/Analytics 4.3 (36) 58.33% of 36 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Visualization 4.4 (28) 60.71% of 28 reviewers that rated this feature as important or highly important Graphical representation of data Survey Builder 4.6 (25) 48.00% of 25 reviewers that rated this feature as important or highly important Create and manage surveys Visual Analytics 4.3 (24) 66.67% of 24 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Hotjar 103 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Highlight content and/or make notations about parts of content Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Track the performance of marketing campaigns across multiple channels. Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Survey designed the measure customer satisfaction with a product, service, and more A report showing what actions customers perform Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Tailored or customizable questions for more targeted and relevant data collection Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Analyze survey results via statistical testing or crosstabs directly within the software Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Reminders sent via email Tracks metrics that provide insight into how a user interacts with any interface or product Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Compatible with mobile devices Software is used for working on online pages Method of analysis that visualizes the series of events that lead towards a defined goal. Geographic location of visitors determines behavior of the software A visual display that uses a color spectrum to show how visitors interact with areas of a web page Edit and personalize data view as needed Record and follow the progress of every issue Tracking the status of previously identified performance measurements Distribute a survey via mobile devices Conduct user tests while watching/moderating the session Observe and track the demand, usage, progress or quality of a system, product, or user Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Manage and support multiple languages Identify, track, and respond to negative feedback Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Highlighting or otherwise flagging areas that require review or change Create, manage and access prototypes to capture design concepts and test on users Metrics that are measured statistically. Survey design technique that directs respondents to different questions based on their previous answers Pre-written repository of questions that can be reused within a course or for assessment or interviews Randomize the displayed order of questions and answer options Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Capture what is happening on a computer screen Mapping/visual representation of exactly where users stop scrolling and leave website pages Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Record active support and chat sessions for auditing and training Allow users to access multiple services after entering their login credentials once Survey popup over a webpage to specific users based on their behavior Skip over or route respondents to different questions based on their previous answers Apply statistical/mathematical models to sets of data Create and manage surveys Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Sample files or documents that could be customized as needed or used as is Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Modifying a website's URL to enhance readability, branding, or campaign alignment Process of evaluating a product or website by testing it with representative users. Track and interpret metrics on the usage of company resources Monitor user activity through engagement methods Track user's interaction with the prototype Analyze and gain insights into user experience Recorded video session of the tests Supports various video file formats Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.5 (537) 4.5 Based on 537 reviews ## Pricing Value for money 4.4 (373) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/163516/Hotjar/pricing/) Observe: Heatmaps & Recordings $39.00 Other,Per Month It includes: - Page view filters - Frustration and engagement scores - Dashboards - Key highlights - Custom-built integrations - Funnels and trends - Console tracking Ask: Surveys & Feedback $59.00 Other,Per Month It includes: - Hotjar AI for Surveys - Filter responses by device and country - AI-powered sentiment analysis - Analyze survey performance - Hotjar API: export survey responses and more - Unlimited surveys & feedback widgets - Customizable branding Engage: User interviews & User tests $49.00 Other,Per Month It includes: - Up to 240 interviews or user tests - Unlimited interviews - 4 co-moderators per interview - 10 spectators per interview - Dedicated customer success manager - SAML single sign-on (SSO) - Full access to every feature Value for money 4.4 (373) 4.4 Based on 373 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (297) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (297) 4.5 Based on 297 reviews ## User reviews Overall rating 4.6 Based on 541 reviews Filter by rating 5(366) 4(157) 3(15) 2(1) 1(2) Mentioned topic Sorted by most recent RC Radek C. board member Entertainment ### "Powerful Behavior Analytics Tool for Websites" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 10/10 May 20, 2026 Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. Pros Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. Cons Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. Switched from [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) Its no longer supported, it was best app for such things but it was disabled. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Sarah F. Marketing Technologist Education Management ### "Hotjar worked great for us until the pricing model changed" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 May 15, 2026 Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. Pros We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. Cons The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. Alternatives considered [Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) [Fullstory](https://www.capterra.com/p/153721/FullStory/) [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) [VWO Insights](https://www.capterra.com/p/181518/VWO/) Reasons for choosing Hotjar Hotjar had the best features for cost, but when their pricing model changed, it was too much of an investment so we switched to VWO which scaled better for our enterprise company. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dandu M. Analyst Marketing and Advertising ### "Hotjar is very helpful and easy to use tool." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2026 I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. Pros User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . Cons I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 3, 2026 Hey Dandu! Thank you so much for your thoughtful review. We’re so glad to hear that Hotjar is helping you analyse user behaviour effectively and that you find it easy to use and secure. We also really appreciate your suggestion about an automated data analysis bot. Feedback like this is incredibly valuable and helps inform how we continue to improve the product. Thanks again for taking the time to share your experience! SC Sean C. Marketer Marketing and Advertising ### "Qualitative and quantitive website data in one dashboard" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 22, 2025 Pros It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options Cons The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LG Laurent G. Dirigeant Internet ### "Un plus à Google Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 18, 2025 Pros J'aime comme les heatmaps permettent de visualiser et comprendre certains comportements d'utilisateurs. C'est très utile pour détecter des points forts et même tant ce qui ne marche pas. Cons Je n'ai reçu aucune démo, basé sur des avis comme ceux-ci j'ai dû passer au plan payant car les analyses plus détaillées ou des options spécifiques de filtrage n'étaient pas accessibles. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MA Michael A. Founder Marketing and Advertising ### "Hotjar is great for website heat maps" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 27, 2025 The ability to know where your users spend time on was a real eye opener, and Hotjar made it not only possible but easy for us to do when we used it on a Shopify website. Pros Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set up. It was easy to learn and use. Cons At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Duncan C. Digital Solutions Lead Marketing and Advertising ### "Hotjar, a power monitoring tool " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 20, 2025 Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website. Pros I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage Cons Implementing and setting up Hotjar can be a bit tricky. The cost of Hotjar is also a little price,y and there is a learning curve to truly make use of all the tools available Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ER Eva R. CEO Marketing and Advertising ### "Service client fantômatique ! 👻😡" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 13, 2025 Pros Aucun, puisqu'ils n'ont jamais répondu à ma demande de démo au bout de 3 demandes par mail ! (=> en contactant le support puis l'équipe sales puisque mon adresse email n'était pas reconnue par le formulaire en ligne) Cons Expérience client catastrophique : impossible de remplir le formulaire en ligne pour la demande de démo, je contacte les équipes par mail et malgré 2 relances toujours rien au bout de 2 semaines ! J'ose espérer qu'ils sont plus réactifs car on a déjà sorti la carte bleue, sinon bonjour les ennuis en cas de problème technique ! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Annie G. Marketing Manager Alternative Medicine ### "Useful Heatmapping Tool" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 June 4, 2025 Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. Pros It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. Cons Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NF Niccolo F. Cofounder, CTO Automotive ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 2, 2025 We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. Pros Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. Cons There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reasons for choosing Hotjar We use mixpanel for our apps, but hotjar is much easier and quicker to implement on normal websites Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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