--- title: "Hotjar Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Hotjar Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/163516/Hotjar/" page_type: "product" language: "en" --- # Hotjar Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hotjar ## What is Hotjar? See how people are really using your site, and uncover insights to make the right changes. Use heatmaps to see the most popular (or unpopular) elements on a page. Combine them with session recordings to understand what's happening before and after. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. ## What is Hotjar used for? [Heatmap](https://www.capterra.com/heatmap-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 543 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 1% Pros & cons Comprehensive user behavior analysis Detailed visitor engagement tracking Session recording usability challenges Technical limitations and glitches Starting price $39 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Survey / 2026 - Customer Experience / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hotjar?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.contentsquare.com/&name=Hotjar) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hotjar 4.6 (543) VS. [4.7 (264)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $39 Other, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (540) Ease Of Use 4.6 (264) Value For Money 4.4 (375) Value For Money 4.6 (228) Customer Service 4.5 (299) Customer Service 4.7 (214) ## Hotjar alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.5 (283)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) ## FAQs about Hotjar Overview ### What problems does Hotjar solve? Hotjar solves the guesswork behind why visitors abandon pages, miss calls to action, drop off in forms, or struggle with navigation. Heatmaps, session recordings, funnels, and surveys help UX designers, marketers, product managers, and web teams spot friction, validate design changes, fix bugs faster, and improve conversion paths. Answer based on 349 reviews Overview ### Which roles and teams benefit most from Hotjar? Hotjar is most used by marketing teams, founders, executives, and product or design professionals who need to understand on-site behavior. Marketers use it to optimize campaigns and conversion paths, while product managers, designers, and business leaders rely on heatmaps, recordings, and feedback to improve user experience and guide website decisions. Answer based on 542 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Hotjar built for? Hotjar is built for businesses of all sizes selling to consumers online, with strongest adoption among small businesses at 81% and in Marketing and Advertising at 25%. It also serves midsize companies at 12% and enterprises at 7%, with notable use in Computer Software at 10% and Internet at 8%. Answer based on 543 reviews Features and Usability ### What are the key features of Hotjar? Hotjar includes core behavior analytics features like heatmaps, session recordings, click tracking, and scroll maps to show how visitors use webpages. Differentiating features include conversion funnels, on-site surveys and polls, and user segmentation by device or audience, helping teams identify drop-off points, friction, and design issues. Answer based on 235 reviews Pricing ### How much does it cost and what fees or limitations are included? Hotjar starts at $39/month for Observe, with Ask at 59/month and Engage at 49/month; each also has a free version and free trial. Reviewers often call pricing clear and affordable for small teams, but some say paid tiers feel expensive, with free-plan limits on recordings, sessions, and advanced filtering. Answer based on 196 reviews Integrations ### Which third-party tools and platforms does Hotjar integrate with? Hotjar integrates with Shopify, WordPress, and Google Sheets based on reviewer use, and supports over 70 integrations overall. Official catalog examples include Google Analytics 360, Gmail, GTM, Airtable, and Asana. These connections cover ecommerce, content management, analytics, reporting, and project management workflows. Answer based on 46 reviews Getting Started and Support ### How easy is it to onboard and train a team on Hotjar? Hotjar is generally quick to onboard for marketers, designers, and small teams, with live online sessions, webinars, videos, and documentation supporting setup and day-to-day use. Reviewers say WordPress setup and basic heatmaps are easy, while beginners, admins, and teams using advanced features need more time to get comfortable. Answer based on 13 reviews Getting Started and Support ### What customer support options does Hotjar offer, and how do users rate the experience? Hotjar offers email/help desk, chat, a knowledge base, and FAQ/forum resources. Users often describe support as helpful, responsive, and effective during onboarding or troubleshooting, but some report slow replies, weak documentation, and inconsistent service, especially around demo requests, free-tier assistance, and occasional setup issues. Answer based on 54 reviews Security ### How does Hotjar handle data security and access control? Hotjar uses sensitive-data blocking, masking in session recordings, and privacy utilities to hide personal details, including passwords and credit card data, while still enabling behavior analysis. Access can require admin-granted permissions. Some reviewers note privacy concerns, cookie dependence, unclear privacy configuration, and limited visibility when too much data is masked. Answer based on 15 reviews ## Who uses Hotjar? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive user behavior analysis 96% positive reviews out of 72 Most reviewers describe user insights as essential for understanding visitor actions, identifying pain points, and guiding website improvements. Rodrigo T. Director of Cyber Security, 10,001+ employees. "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience." Session recording usability challenges 36% negative reviews out of 56 Some reviewers describe session recordings as difficult to filter, occasionally incomplete, and lacking convenient download or organization options. Detailed visitor engagement tracking 94% positive reviews out of 33 Most reviewers indicate user interaction features reveal how visitors engage with content, informing design and navigation changes. Technical limitations and glitches 66% negative reviews out of 35 Some reviewers report bugs and issues such as CSS conflicts, integration difficulties, and occasional report inaccuracies affecting usability. Theresa F. CRO Program Manager, 1,001 - 5,000 employees. "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic." Effective conversion rate improvement 94% positive reviews out of 32 Most reviewers appreciate conversion optimization tools for pinpointing obstacles, refining user journeys, and boosting conversion rates. Md. Tanvir Bin N. IT officer, 501 - 1,000 employees. "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect." ## Features AI summary Based on 425 Heatmap reviews Capterra data shows that buyers of heatmap software rank the following features as their top priorities: - **Data Visualization** (**44%** of reviewers rated this feature as critical) - **Conversion Tracking** (**62%**) - **Activity Tracking** (**61%**) Hotjar supports all three features that reviewers rate most highly: **Data Visualization**, **Conversion Tracking**, and **Activity Tracking**. Together, these capabilities help businesses turn user behavior into clear visual insights, monitor how visitors move through conversion paths, and track on-site interactions in detail, allowing teams to improve page performance, spot friction points faster, and make better decisions about website changes. Data Visualization 4.4 (29) 62.07% of 29 reviewers that rated this feature as important or highly important Graphical representation of data Conversion Tracking 4.8 (12) 41.67% of 12 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Activity Tracking 4.7 (61) 50.82% of 61 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Visual Analytics 4.3 (24) 66.67% of 24 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Heatmaps 4.6 (68) 54.41% of 68 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Reporting/Analytics 4.3 (37) 59.46% of 37 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Hotjar 103 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Annotations: Highlight content and/or make notations about parts of content - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CSAT Survey Structure: Survey designed the measure customer satisfaction with a product, service, and more - Customer Activity Tracking: A report showing what actions customers perform - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Reminders: Reminders sent via email - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For Mobile: Compatible with mobile devices - For Websites: Software is used for working on online pages - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Geotargeting: Geographic location of visitors determines behavior of the software - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Interactive Reports: Edit and personalize data view as needed - Issue Tracking: Record and follow the progress of every issue - KPI Monitoring: Tracking the status of previously identified performance measurements - Mobile Survey: Distribute a survey via mobile devices - Moderated Usability Testing: Conduct user tests while watching/moderating the session - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Negative Feedback Management: Identify, track, and respond to negative feedback - NPS Survey Structure: Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Problem Area Alerts: Highlighting or otherwise flagging areas that require review or change - Prototype Creation: Create, manage and access prototypes to capture design concepts and test on users - Quantitative Metrics: Metrics that are measured statistically. - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Randomization: Randomize the displayed order of questions and answer options - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Screen Activity Recording: Capture what is happening on a computer screen - Scroll Maps: Mapping/visual representation of exactly where users stop scrolling and leave website pages - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Session Recording: Record active support and chat sessions for auditing and training - Single Sign On: Allow users to access multiple services after entering their login credentials once - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Statistical Analysis: Apply statistical/mathematical models to sets of data - Survey Builder: Create and manage surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Usability Testing: Process of evaluating a product or website by testing it with representative users. - Usage Tracking/Analytics: Track and interpret metrics on the usage of company resources - User Interaction Tracking: Monitor user activity through engagement methods - User Journeys: Track user's interaction with the prototype - User Research Analysis: Analyze and gain insights into user experience - Video recording/Transcriptions: Recorded video session of the tests - Video Support: Supports various video file formats - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.5 (539) 4.5 Based on 539 reviews ## Pricing Value for money 4.4 (375) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/163516/Hotjar/pricing/) Observe: Heatmaps & Recordings $39.00 Other,Per Month It includes: - Page view filters - Frustration and engagement scores - Dashboards - Key highlights - Custom-built integrations - Funnels and trends - Console tracking Ask: Surveys & Feedback $59.00 Other,Per Month It includes: - Hotjar AI for Surveys - Filter responses by device and country - AI-powered sentiment analysis - Analyze survey performance - Hotjar API: export survey responses and more - Unlimited surveys & feedback widgets - Customizable branding Engage: User interviews & User tests $49.00 Other,Per Month It includes: - Up to 240 interviews or user tests - Unlimited interviews - 4 co-moderators per interview - 10 spectators per interview - Dedicated customer success manager - SAML single sign-on (SSO) - Full access to every feature Value for money 4.4 (375) 4.4 Based on 375 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (299) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (299) 4.5 Based on 299 reviews ## User reviews Overall rating 4.6 Based on 543 reviews Filter by rating 5(366) 4(159) 3(15) 2(1) 1(2) Mentioned topic Sorted by most recent Peter C. Regional Director of Business Development Information Technology and Services ### "A user friendly analytics platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 26, 2026 My overall experience has been interestingly good. We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies. Pros Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them. I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process. Cons It does not operate as well when managing multiple websites as it does with a small number. Moreover, it is working perfectly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OQ Orion Q. Head of Marketing Telecommunications ### "Good first step to website insight" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 3, 2026 I have used this for years and always found it to be a useful and insightful tool but is not as smooth as others. Pros Easy to access information. Heat maps and session videos are very insightful. This gives even a beginner a quick idea as to what is and isn’t working on their sight and possible ‘sticking points’. But there is the ability to drill down further. Cons Although easy to use it is a bit ‘clunky’ and feels not up to date with other packages. I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RC Radek C. board member Entertainment ### "Powerful Behavior Analytics Tool for Websites" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 10/10 May 20, 2026 Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. Pros Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. Cons Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. Switched from [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) Its no longer supported, it was best app for such things but it was disabled. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Sarah F. Marketing Technologist Education Management ### "Hotjar worked great for us until the pricing model changed" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 May 15, 2026 Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. Pros We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. Cons The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. Alternatives considered [Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) [Fullstory](https://www.capterra.com/p/153721/FullStory/) [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) [VWO Insights](https://www.capterra.com/p/181518/VWO/) Reasons for choosing Hotjar Hotjar had the best features for cost, but when their pricing model changed, it was too much of an investment so we switched to VWO which scaled better for our enterprise company. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dandu M. Analyst Marketing and Advertising ### "Hotjar is very helpful and easy to use tool." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2026 I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. Pros User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . Cons I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 3, 2026 Hey Dandu! Thank you so much for your thoughtful review. We’re so glad to hear that Hotjar is helping you analyse user behaviour effectively and that you find it easy to use and secure. We also really appreciate your suggestion about an automated data analysis bot. Feedback like this is incredibly valuable and helps inform how we continue to improve the product. Thanks again for taking the time to share your experience! SC Sean C. Marketer Marketing and Advertising ### "Qualitative and quantitive website data in one dashboard" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 22, 2025 Pros It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options Cons The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LG Laurent G. Dirigeant Internet ### "Un plus à Google Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 18, 2025 Pros J'aime comme les heatmaps permettent de visualiser et comprendre certains comportements d'utilisateurs. C'est très utile pour détecter des points forts et même tant ce qui ne marche pas. Cons Je n'ai reçu aucune démo, basé sur des avis comme ceux-ci j'ai dû passer au plan payant car les analyses plus détaillées ou des options spécifiques de filtrage n'étaient pas accessibles. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MA Michael A. Founder Marketing and Advertising ### "Hotjar is great for website heat maps" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 27, 2025 The ability to know where your users spend time on was a real eye opener, and Hotjar made it not only possible but easy for us to do when we used it on a Shopify website. Pros Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set up. It was easy to learn and use. Cons At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Duncan C. Digital Solutions Lead Marketing and Advertising ### "Hotjar, a power monitoring tool " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 20, 2025 Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website. Pros I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage Cons Implementing and setting up Hotjar can be a bit tricky. The cost of Hotjar is also a little price,y and there is a learning curve to truly make use of all the tools available Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ER Eva R. CEO Marketing and Advertising ### "Service client fantômatique ! 👻😡" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 13, 2025 Pros Aucun, puisqu'ils n'ont jamais répondu à ma demande de démo au bout de 3 demandes par mail ! (=> en contactant le support puis l'équipe sales puisque mon adresse email n'était pas reconnue par le formulaire en ligne) Cons Expérience client catastrophique : impossible de remplir le formulaire en ligne pour la demande de démo, je contacte les équipes par mail et malgré 2 relances toujours rien au bout de 2 semaines ! J'ose espérer qu'ils sont plus réactifs car on a déjà sorti la carte bleue, sinon bonjour les ennuis en cas de problème technique ! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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