--- title: "Best Hotjar Alternatives 2026 | Capterra" description: "Looking for alternatives to Hotjar? Find out how Hotjar stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/163516/Hotjar/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-10-13" --- # Hotjar alternatives Last updated on October 13th, 2026 The best Hotjar alternatives are Phonexa (best overall), Microsoft Clarity (best free plan), Zoho PageSense (best budget option), and Tableau (most reviewed). Together they hold 2,512 verified Capterra reviews, with overall ratings from 4.5 to 5.0 out of 5. Hotjar itself holds 4.6 out of 5 across 545 reviews. ### Hotjar - Rating: 4.6 out of 5 (545 reviews) - Ease of use: 4.6 out of 5 - Starting price: $40.00 /mo - Key features: 3 of 5 top category features --- ## Top alternatives Hotjar alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) — 4.7 out of 5 (268 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $39.00 /mo | 1 of 5 top category features | | [Survicate](https://www.capterra.com/p/132914/Survicate/) — 4.6 out of 5 (99 reviews) | Rated the same as this product | 4.7 out of 5 | $49.00 /usage/mo | 1 of 5 top category features | | [SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/) — 4.4 out of 5 (123 reviews) | Rated 0.2 lower than this product | 4.5 out of 5 | Not available | 2 of 5 top category features | | [Phonexa](https://www.capterra.com/p/156125/Phonexa/) — 5.0 out of 5 (76 reviews) | Rated 0.4 higher than this product | 4.7 out of 5 | Not available | 1 of 5 top category features | | [Zoho PageSense](https://www.capterra.com/p/172116/PageSense/) — 4.5 out of 5 (17 reviews) | Rated 0.1 lower than this product | 4.9 out of 5 | $12.00 /usage/mo | 1 of 5 top category features | | [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) — 4.8 out of 5 (57 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | Not available | 2 of 5 top category features | | [Tableau](https://www.capterra.com/p/208764/Tableau/) — 4.6 out of 5 (2,362 reviews) | Rated the same as this product | 4.1 out of 5 | $15.00 /user/mo | 5 of 5 top category features | | [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) — 4.7 out of 5 (122 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $31.00 /yr | 2 of 5 top category features | | [Fullstory](https://www.capterra.com/p/153721/FullStory/) — 4.6 out of 5 (67 reviews) | Rated the same as this product | 4.4 out of 5 | Not available | 5 of 5 top category features | | [Smartlook](https://www.capterra.com/p/164713/Smartlook/) — 4.7 out of 5 (136 reviews) | Rated 0.1 higher than this product | 4.7 out of 5 | $55.00 /mo | 3 of 5 top category features | --- ## Top alternatives with AI capabilities The Hotjar alternatives with the strongest AI features are Lucky Orange, Tableau, and Mouseflow, based on verified feature data and Capterra reviews. ### [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) — 4.7 out of 5 (268 reviews) - AI features: AI Copilot, AI Text Generation, Generative AI, Machine Learning ### [Tableau](https://www.capterra.com/p/208764/Tableau/) — 4.6 out of 5 (2,362 reviews) - AI features: AI/Machine Learning, Generative AI, Natural Language Processing ### [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) — 4.7 out of 5 (122 reviews) - AI features: AI Copilot, AI Text Generation, AI Text Summarization, Generative AI, Machine Learning --- ## Top Free alternatives to Hotjar The best free alternatives to Hotjar are Lucky Orange, Survicate, and SurveySparrow — all three offer a free plan alongside paid tiers. ### [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) — 4.7 out of 5 (268 reviews) - Free options: Free trial, Free version - Starting price: $39.00 /mo ### [Survicate](https://www.capterra.com/p/132914/Survicate/) — 4.6 out of 5 (99 reviews) - Free options: Free trial, Free version - Starting price: $49.00 /usage/mo ### [SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/) — 4.4 out of 5 (123 reviews) - Free options: Free trial - Starting price: Not available --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Hotjar alternatives are Phonexa (5.0), Microsoft Clarity (4.9), and Smartlook (4.8). ### [Phonexa](https://www.capterra.com/p/156125/Phonexa/) - 69 SMB reviewers say - Overall rating: 5.0 out of 5 across 69 SMB reviews - Ease of use: 4.7 out of 5 across 69 SMB reviews > "As the CEO of Billy.com, I decided to fully transition to Phonexa in 2021. Since then, I have been provided with over-the-top customer service from some truly great people." — Elijah C., CEO (August 16, 2022) ### [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) - 38 SMB reviewers say - Overall rating: 4.9 out of 5 across 38 SMB reviews - Ease of use: 4.7 out of 5 across 38 SMB reviews > "Microsoft Clarity provides a massive amount of data for any website to see how visitors interact with your site and consistently helps us identify weak spots in our funnels and UI/UX" — David V., Lead Developer (August 19, 2026) ### [Smartlook](https://www.capterra.com/p/164713/Smartlook/) - 81 SMB reviewers say - Overall rating: 4.8 out of 5 across 81 SMB reviews - Ease of use: 4.8 out of 5 across 80 SMB reviews > "Inability to create custom tags for users for easier identification in case where we want to view the recordings anonymously." — Sagar M., Head of Products (March 24, 2021) --- ## Why do teams switch from Hotjar? Of the 43 Capterra reviewers who reported switching away from Hotjar, the most common destinations were Lucky Orange, Microsoft Clarity, Mouseflow, and Smartlook. ### What users preferred ### [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) - 4.7 out of 5 (268 reviews) — 14 reviewers switched here > "lower price of the tool and similar possibilities" — Krzysiek M., Admin (July 21, 2026) ### [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) - 4.8 out of 5 (57 reviews) — 14 reviewers switched here > "Way more data provided with Clarity than with Hotjar" — David V., Lead Developer (August 19, 2026) ### [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) - 4.7 out of 5 (122 reviews) — 11 reviewers switched here > "We switched to Mouseflow because it offers more detailed session replays and a wider range of heatmap options compared to Hotjar and Microsoft Clarity. The funnels and form analytics tools provide deeper insights into user behavior and conversion issues, which help us make more data-driven decisions. Mouseflow also feels more robust and reliable for handling higher traffic sites, with better filtering and segmentation options that streamline analysis." — Stacey N., COO (November 25, 2025) ### [Smartlook](https://www.capterra.com/p/164713/Smartlook/) - 4.7 out of 5 (136 reviews) — 4 reviewers switched here > "The price was lower with similar funcionalities" — Younes E., E-commerce manager (June 14, 2022) --- ## Find software for your specific use case ### Qualitative Data Analysis - [Delve](https://www.capterra.com/p/196428/Delve/) — 4.9 out of 5 (205 reviews) - [Dovetail](https://www.capterra.com/p/174077/Dovetail/) — 4.6 out of 5 (97 reviews) - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (287 reviews) ### User Experience (UX) - [Dovetail](https://www.capterra.com/p/174077/Dovetail/) — 4.6 out of 5 (97 reviews) - [Maze](https://www.capterra.com/p/200860/Maze/) — 4.5 out of 5 (10 reviews) - [Survicate](https://www.capterra.com/p/132914/Survicate/) — 4.6 out of 5 (99 reviews) ### Heatmap - [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) — 4.7 out of 5 (268 reviews) - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (287 reviews) - [Zoho PageSense](https://www.capterra.com/p/172116/PageSense/) — 4.5 out of 5 (17 reviews) ### Customer Experience - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) — 4.4 out of 5 (4,094 reviews) - [Adobe Real-Time CDP](https://www.capterra.com/p/250209/Adobe-Real-Time-CDP/) — 4.2 out of 5 (5 reviews) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) — 4.6 out of 5 (10,514 reviews) ### Website Optimization Tools - [Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) — 4.4 out of 5 (157 reviews) - [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,329 reviews) - [Divi](https://www.capterra.com/p/201958/Divi/) — 4.8 out of 5 (1,159 reviews) ---