--- title: "Hotjar Pricing 2026 | Capterra" description: "Learn more about Hotjar pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/163516/Hotjar/pricing/" page_type: "pricing" language: "en" --- # Hotjar Pricing - Overall rating: 4.6 out of 5 from [545 reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) - Starting at $39.00 per month - Free trial: Available - Free version: Available - Credit card required: No --- ## How much does Hotjar cost? Hotjar has **3 different plans**. The pricing **starts at $39 other per month** with a free plan available. ### Observe: Heatmaps & Recordings - Price: $39.00 - Billing: Other, Per Month #### Observe: Heatmaps & Recordings plan includes: - Page view filters - Frustration and engagement scores - Dashboards - Key highlights - Custom-built integrations - Funnels and trends - Console tracking ### Ask: Surveys & Feedback - Price: $59.00 - Billing: Other, Per Month #### Ask: Surveys & Feedback plan includes: - Hotjar AI for Surveys - Filter responses by device and country - AI-powered sentiment analysis - Analyze survey performance - Hotjar API: export survey responses and more - Unlimited surveys & feedback widgets - Customizable branding ### Engage: User interviews & User tests - Price: $49.00 - Billing: Other, Per Month #### Engage: User interviews & User tests plan includes: - Up to 240 interviews or user tests - Unlimited interviews - 4 co-moderators per interview - 10 spectators per interview - Dedicated customer success manager - SAML single sign-on (SSO) - Full access to every feature --- ## Is Hotjar worth the price? ### Value for Money - Overall rating: 4.4 out of 5 - Good or excellent value for money: 77% AI summary based on 88 value-for-money rating reviews: Users think Hotjar offers a good balance between cost and functionality, with many appreciating the availability of a free plan that includes useful features for small websites and personal users. Some reviewers find that Hotjar's pricing plans cater to different budgets and needs, making it accessible for various types of users. However, some reviewers feel that the pricing can be steep, especially for small businesses or startups with limited budgets. #### Rating breakdown - Ease of use: 4.6 - Customer service: 4.5 - Features: 4.5 - Ease of deployment: 4.6 - Likelihood to recommend: 83% Based on 545 total Hotjar reviews. --- ## How does Hotjar compare to other alternatives? Hotjar starts at $39 other per month. Explore how its pricing and plan options compare with top alternatives below. Hotjar pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Hotjar — 4.6 out of 5 ([545 reviews](https://www.capterra.com/p/163516/Hotjar/reviews/)) | 3 plans | $39.00 /mo | Available | Available | 4.4 | | [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) — 4.7 out of 5 ([267 reviews](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)) | 6 plans | $39.00 /mo | Available | Available | 4.6 | | [Zoho PageSense](https://www.capterra.com/p/172116/PageSense/) — 4.5 out of 5 ([17 reviews](https://www.capterra.com/p/172116/PageSense/reviews/)) | 3 plans | $12.00 /usage/mo | Available | Available | 4.6 | | [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) — 4.8 out of 5 ([57 reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)) | 1 plan | Not available | Available | Not available | 4.9 | | [Tableau](https://www.capterra.com/p/208764/Tableau/) — 4.6 out of 5 ([2,361 reviews](https://www.capterra.com/p/208764/Tableau/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | --- ## What reviewers say about Hotjar's pricing ### What they like - **Hotjar offers a good balance between cost and functionality** With many appreciating the availability of a free plan that includes useful features for small websites and personal users. Some reviewers find that Hotjar's pricing plans cater to different budgets and needs, making it accessible for various types of users. - **The free version is particularly beneficial for small sites** Freelancers, and those looking to try the software before committing to a paid plan. Reviewers appreciate that Hotjar provides valuable insights and powerful data even at the free tier, and many find the paid plans to be reasonably priced given the advanced features and overall benefits. - **Hotjar offers excellent value for money** Especially when compared to competitors, and they find the software easy to use and set up. ### What holds them back - **The pricing can be steep** Especially for small businesses or startups with limited budgets. They indicate that certain advanced features are only available in higher-tier plans, which can be a drawback for users on a budget. - **The pricing tiers can be confusing and that the cost can become prohibitive as website traffic increases** They also mention that after the product was acquired, the price increased and the pricing structure became less clear. - **The free version is too limited for their needs** Making it difficult to justify the cost of upgrading to a paid plan. ## Price & value in reviewers' words * * * 4 out of 5 stars > "For a low investment it gives you a sense of the effectiveness of your webpages." Reviewer: Mathijs V. Role: Marketing Manager * * * 4 out of 5 stars > "I like the fact that this platform is easy to use and has a freemium offering." Reviewer: Mithil P. Role: Digital Marketing Director * * * 4 out of 5 stars > "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services." Reviewer: Mihail I. Role: Senior Product Manager * * * 4 out of 5 stars > "The basic price above free is quite expensive." Reviewer: Niccolo F. Role: Cofounder, CTO [Check all reviews](https://www.capterra.com/p/163516/Hotjar/reviews/)