# Hotjar Pricing 2026 | Capterra > Learn more about Hotjar pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/163516/Hotjar/pricing --- # Pricing for Hotjar [4.6 (542)](https://www.capterra.com/p/163516/Hotjar/reviews/) Write a Review! ## [Hotjar](https://www.capterra.com/p/163516/Hotjar/) has **3** pricing plans - Yes, has free trial - Yes, has free version **Credit Card Required:** No ### Observe: Heatmaps & Recordings $39 **Pricing Model:** Other **Payment Frequency:** Per Month Observe: Heatmaps & Recordings plan includes: - Page view filters - Frustration and engagement scores - Dashboards - Key highlights - Custom-built integrations ### Ask: Surveys & Feedback $59 **Pricing Model:** Other **Payment Frequency:** Per Month Ask: Surveys & Feedback plan includes: - Hotjar AI for Surveys - Filter responses by device and country - AI-powered sentiment analysis - Analyze survey performance - Hotjar API: export survey responses and more ### Engage: User interviews & User tests $49 **Pricing Model:** Other **Payment Frequency:** Per Month Engage: User interviews & User tests plan includes: - Up to 240 interviews or user tests - Unlimited interviews - 4 co-moderators per interview - 10 spectators per interview - Dedicated customer success manager ## Popular alternatives to [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Looking to learn more about Heatmap software similar to Hotjar? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits. by Lucky Orange [4.7 (262)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price:$39/month [LEARN MORE](https://www.capterra.com/p/150695/Lucky-Orange/) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) by Microsoft [4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting Price:No pricing found [LEARN MORE](https://www.capterra.com/p/236349/Microsoft-Clarity/) [Tableau](https://www.capterra.com/p/208764/Tableau/) by Salesforce [4.6 (2353)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting Price:$15/month [LEARN MORE](https://www.capterra.com/p/208764/Tableau/) [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) by Mouseflow [4.7 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) Starting Price:$31/year [LEARN MORE](https://www.capterra.com/p/163517/Mouseflow/) [Fullstory](https://www.capterra.com/p/153721/FullStory/) by fullstory [4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) Starting Price:No pricing found [LEARN MORE](https://www.capterra.com/p/153721/FullStory/) [View all alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) ## What do others say about [Hotjar](https://www.capterra.com/p/163516/Hotjar/) pricing? Value For Money[4.4(542)](https://www.capterra.com/p/163516/Hotjar/reviews/) Pros Cons [Read All 542 Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) Read Full Reviews Below Sean C. Marketer Marketing and Advertising, 1-10 employees Used the software for: 6-12 months ** Overall Rating 4.0 ** Ease of Use 4.0 Features 5.0 Likelihood to Recommend 70% 7/10 Reviewer Source Source: Capterra November 22, 2025 "Qualitative and quantitive website data in one dashboard" **Pros:** It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options **Cons:** The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) Theresa F. CRO Program Manager Marketing and Advertising, 1,001-5,000 employees Used the software for: 2+ years ** Overall Rating 4.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 5.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra February 28, 2025 "Good tool to include in your CRO toolbox" **Overall:** I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. **Pros:** Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. **Cons:** I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. **Switched From:** [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/), [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) and [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) **Reasons for Switching to Hotjar:** My employer has an agency account. But I sometimes have clients who have Microsoft Clarity, so I still use that too. [Read All 542 Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)