# Page 2 | Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Hotjar the right Heatmap solution for you? Explore 540 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163516/Hotjar/reviews --- Hotjar 4.6 (540) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Hotjar ## Showing most helpful reviews Showing 26-50 of 540 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sarah F. Marketing Technologist Education Management Used the software for: 2+ years ### "Hotjar worked great for us until the pricing model changed" May 15, 2026 4.0 Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. Pros We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. Cons The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. Alternatives considered [Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Fullstory](https://www.capterra.com/p/153721/FullStory/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[VWO Insights](https://www.capterra.com/p/181518/VWO/) Reason for choosing Hotjar Hotjar had the best features for cost, but when their pricing model changed, it was too much of an investment so we switched to VWO which scaled better for our enterprise company. Review Source LG Laurent G. Dirigeant Internet Used the software for: 6-12 months ### "Un plus à Google Analytics" September 18, 2025 4.0 Pros J'aime comme les heatmaps permettent de visualiser et comprendre certains comportements d'utilisateurs. C'est très utile pour détecter des points forts et même tant ce qui ne marche pas. Cons Je n'ai reçu aucune démo, basé sur des avis comme ceux-ci j'ai dû passer au plan payant car les analyses plus détaillées ou des options spécifiques de filtrage n'étaient pas accessibles. Review Source AF Aurélien F. Sénior Product Manager Computer Software Used the software for: 2+ years ### "Hotjar est un très bon outil" December 18, 2024 5.0 Grosse utilisation des sondages, du shadowing et de la heatmap qui sont des outils précieux pour améliorer le quotidien de Product Manager Pros Facile d'instalation Facile de compréhension et d'utilisation Grosse couverture fonctionnel Cons Trop cher lorsque le nombre d'event est important Alternatives considered [Screeb](https://www.capterra.com/p/239744/Screeb/) Reason for choosing Hotjar Couverture fonctionnel plus importante et plus en adéquation avec mes besoins (shadowing et heatmap) Review Source ER Eva R. CEO Marketing and Advertising Used the software for: I used a free trial ### "Service client fantômatique ! 👻😡" June 13, 2025 1.0 Pros Aucun, puisqu'ils n'ont jamais répondu à ma demande de démo au bout de 3 demandes par mail ! (=> en contactant le support puis l'équipe sales puisque mon adresse email n'était pas reconnue par le formulaire en ligne) Cons Expérience client catastrophique : impossible de remplir le formulaire en ligne pour la demande de démo, je contacte les équipes par mail et malgré 2 relances toujours rien au bout de 2 semaines ! J'ose espérer qu'ils sont plus réactifs car on a déjà sorti la carte bleue, sinon bonjour les ennuis en cas de problème technique ! Review Source DJ Derek J. Owner Recreational Facilities and Services Used the software for: Less than 6 months ### "Great information gathering tool with some drawbacks." November 19, 2024 4.0 Hotjar is a useful tool to use in bursts in order to get really useful data, but it's not a "set it, and forget it" type of tool. There are downsides to leaving it turned on. Pros Hotjar lets us really see where our customers are going and doing on our website instead of just following the trail after the fact with typical analytics. We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones. Cons Hotjar adds a lot of overhead to the website. Load times slowed a little bit, and ad blockers started making our site respond weirdly. Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site itself. Additionally, javascript makes the viewing of a page obscured, so we don't know what the user is doing within a dynamic piece of content. Review Source YF Yilmaz F. Geschäftsführer Health, Wellness and Fitness Used the software for: 2+ years ### "Gute Erfahrungen mit Hotjar und zufrieden." October 8, 2024 5.0 Ich bin zufrieden mit der Nutzung von Hotjar. Wir interessieren uns dafür, wie die Kunden auf der Webseite agieren, was wir mit Hotjar recht gut nachvollziehen können. Pros Einfache Handhabung der Tools; tolle Möglichkeiten, die Kundenansichten zu sehen; Preisleistung ist gut. Cons Bisher hab ich nichts Negatives erlebt. Auch das Basispaket ist schon hilfreich und wir nutzen es bereits seit 3 Jahren. Also wir haben keine schlechte Erfahrung gemacht. Review Source AU Alessandro U. Country Director Marketing and Advertising Used the software for: 2+ years ### "Capire se il tuo sito è intuitivo rappresenta il primo passo" October 26, 2024 5.0 Quando lo abbiamo utilizzato in passato per i nostri clienti dell'agenzia e adesso che lo stiamo riutilizzando, rimane un ottimo sistema per spiegare ai nostri clienti la necessità di innovare e investire costantemente nella UX e nella chiarezza delle pagine. Pros Le heatmaps e il comportamento degli utenti sulla pagine. Ritengo che sia molto utile per migliorare le pagine e monitorare se le proprie modifiche (in termini di design e funzionalità) siano funzionali allo scopo del sito. Cons Il prezzo e alcune limitazioni legate alle sessioni degli utenti. Inoltre mi dispiace, dopo tutti questi anni, non avere il tool tradotto in italiano. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) In realtà è stato casuale perché un nostro cliente usava già Hotjar Review Source ML Madjid L. Développeur Computer Software Used the software for: 6-12 months ### "Un outil puissant et accessible pour comprendre ses utilisateurs" November 15, 2024 4.0 Pros Ce que j’ai le plus apprécié dans Hotjar, c’est la facilité avec laquelle on peut visualiser le comportement des utilisateurs grâce aux heatmaps et aux enregistrements. L’interface est intuitive, et les sondages intégrés permettent de collecter rapidement des retours clients très utiles. Cons Ce que j’ai moins aimé, c’est que certaines fonctionnalités avancées, comme les analyses plus détaillées ou des options spécifiques de filtrage, sont réservées aux plans payants, ce qui limite un peu l’expérience pour les utilisateurs avec un budget restreint. Review Source BG Bharat G. VP, Enginnering Information Services Used the software for: 1-2 years ### "Hotjar for UI/UX monitoring" December 23, 2024 4.0 Decent experience, customer support is also helpful. Pros Ease of implementation and its alerts features. Cons Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs. Took us some time to get used to it. Review Source ZG Zohreh G. Senior Product Researcher Hospitality Used the software for: 2+ years ### "an insightful tool in a user researcher's toolbox" October 21, 2024 5.0 Hotjar is with it's heatmaps and recordings is a powerful tool for understanding user behavior. Pros I like Hotjar's heatmaps and recordings since they provide good insights into user behaviour. Same for tracking funnels and conversion rates in the user journeys. Cons I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys. Review Source MG Mathieu G. CEO Accounting Used the software for: 2+ years ### "Really interesting to see what user really do" September 12, 2024 4.0 We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action. Pros Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording. Cons It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do. Review Source AD Alberto D. Head of Marketing Information Technology and Services Used the software for: Less than 6 months ### "Good option for in-app surveys" March 7, 2025 5.0 I've used HotJar for a long time for heatmaps and user recordings, but only more recently for surveys. The experience is good, although just like other platforms there are some limits to what you can customize. Pros Lots of features, feels like a modern platform, and pricing is very reasonable. Cons There are some limits to customization in survey creation, for example when it comes to having two separate thank you pages based on user's answers or different formats for the steps of the survey. Review Source IS Ishwinder S. Fire brigade Non-Profit Organization Management Used the software for: I used a free trial ### "Hot jar application is best application " November 1, 2024 5.0 About hotjar experience well and good for real Pros About hot jar application look videos and create Cons In the hot jar application we can see feedback of videos Review Source KM Kevin M. IT Telecommunications Used the software for: 2+ years ### "Solid solution for conversion optimization" September 29, 2024 5.0 We used Hotjar to track website user sessions, looking for hangups that might prevent customers from converting on partner websites. Pros We used as an additional tool to analyze customer UX by seeing live sessions. Cons A little heavy from a performance standpoint. Review Source SR Steve R. Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Great for keeping an eye on UX" July 12, 2024 5.0 Implemented by our Shopify developers, we use hot jar to improve UX by viewing recordings and monitoring post checkout surveys that come through to a slack channel. Pros The post checkout survey is our main use for Hotjar. It was especially helpful during our transition from Adobe Commerce to Shopify. I also love that sessions our recorded so we can check any anomalies that pop up. Cons No bad comments really, it provides some good insights at a decent price. Review Source VR Verified Reviewer Marketer Marketing and Advertising Used the software for: 2+ years ### "Great but too expensive" June 23, 2024 4.0 Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc. Pros It gives you so much insights into how your visitors behave and think. Cons The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reason for choosing Hotjar It's better in some ways but Clarity is cheaper. Review Source AC Andy C. Digital Marketing Executive Primary/Secondary Education Used the software for: 2+ years ### "A lot to monitor!" June 29, 2024 4.0 Pros The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives. Cons Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though. Review Source RT Rômulo T. Analista de Marketing Information Technology and Services Used the software for: 1-2 years ### "Excelente ferramenta" July 15, 2024 5.0 Pros O Hotjar me ajudou a entender o comportamento do meu cliente dentro do meu site de modo a efetuar melhorias para aumentar a conversão. Cons Não tenho o que reclamar. O hotjar me ajudou muito no que eu precisava. Review Source MTBN Md. Tanvir Bin N. IT officer Education Management Used the software for: 6-12 months ### "The greatest resource for businesses conducting online transactions is Hotjar. " November 7, 2023 5.0 The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use. Pros For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics. Cons A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software. Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Hotjar I may utilize data to optimize our website or landing page so that more visitors will take the desired action, such as joining our email list, purchasing our product, or using our service. Switched from [FigPii](https://www.capterra.com/p/199975/FigPii/) lack of some advanced features than other platform. Review Source Brock P. Vice President of Marketing Retail Used the software for: 2+ years ### "I can't imagine how you do CRO without Hotjar" March 4, 2023 5.0 We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process. Pros It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar. Cons There is little we don't like about Hotjar. It just works (and it is easy to use). Alternatives considered [Smartlook](https://www.capterra.com/p/164713/Smartlook/) Reason for choosing Hotjar Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook. Review Source QV Quynh V. Senior Marketing Specialist E-Learning Used the software for: 1-2 years ### "A heatmapping software that does the job" July 27, 2022 4.0 It was overall good, but unfortunately not the best. Which is why we have made the switch. Pros That it was priced quite cheaply to others. I think we received a discount too so I felt the relationship there was amazing. Cons The heatmapping wasn't entirely accurate. It couldn't go beyond certain limits. Our website uses advanced code to be created but the heatmapping couldn't pick it up and forced us to do it manually. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Reason for choosing Hotjar At the time, it was due to price. Review Source RK Rezaul K. Data Analyst Research Used the software for: 1-2 years ### "Excellent for website visitor tracking and future decision making. " October 26, 2022 5.0 As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away. Pros The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form. Cons Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more. Switched from [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Form Analysis provides me with information about how people interact with and utilize our forms through its. I can utilize that data to lower the number of attempts at our form that fail. Review Source AC Amy C. Digital Marketing Manager Real Estate Used the software for: 1-2 years ### "Premium Solution for Improving UX and UI " March 7, 2022 4.0 Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance. Pros Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar! Cons The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis. Alternatives considered [Google Optimize 360](https://www.capterra.com/p/245589/Google-Optimize-360/) Reason for choosing Hotjar Hotjar was easier to use for everyone to use without software development experience. Google Optimize would have taken up too much of our software developers time. Review Source Ratish K. Digital Marketing Analyst Marketing and Advertising Used the software for: 2+ years ### "Hotjar Really Helped Us Leverage Our Business!" December 5, 2018 5.0 My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE! Pros Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly. 4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content. 5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website. 6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic. 7. Multiple filter feature saves our time in analyzing the important pages and metrics. 8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow. 9. Hotjar can be used by any team member like Digital Marketers, Support Agent Cons Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option. Review Source Akande D. Marketing Communications Specialist Consumer Goods Used the software for: 2+ years ### "HotJar is an awesome tool for studying websites and optimizing!" August 22, 2019 5.0 Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion. Pros At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data! Cons There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Reason for choosing Hotjar Primarily I was familiar with HotJar so it was an easy choice. Review Source Response from ContentSquare August 27, 2019 Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex Similar Products Featured ## Related categories [User Testing](https://www.capterra.com/user-testing-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[User Experience (UX)](https://www.capterra.com/ux-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.