--- title: "Page 3 | Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 3 - Is Hotjar the right Heatmap solution for you? Explore 543 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://bx-capterra-jskei0oik-g2dm.vercel.app/p/163516/Hotjar/reviews/?page=3" page_type: "reviews" language: "en" --- Hotjar 4.6 (543) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Page 3 - Reviews of Hotjar ## Showing most helpful reviews Showing 51-75 of 543 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Co-Founder Broadcast Media Used the software for: 1-2 years ### "Does what it needs to do" December 4, 2018 3.0 We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial. Pros We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful. Cons The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM. Review Source MV Magdalena V. Consultant Computer Software Used the software for: 2+ years ### "Comprehensive analytics " August 2, 2024 5.0 Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation. Excellent tool, highly recommend. Pros Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d). Cons not really a con, but performance is something to consider when integrating Review Source Laura Rocio F. marketing Marketing and Advertising Used the software for: 1-2 years ### "It is very good, here we can see how our prospects interact, and study them" May 31, 2022 5.0 I use it to analyze the clients, with the heat map that favors me a lot and is easy to use, and the behavior within the page, I can record the data, and it gives me the necessary information of each client Pros I like it, it is quite complete in tools used for heat maps, conversion, among others, we can identify the problem and thus solve it, through characteristics, visitors and funnels Cons I do not like that they have put a limit on the height for pages that are captured, and that the forms have not worked Review Source AT Atour T. Analyst Research Used the software for: 1-2 years ### "Best for website visitor behavior analysis" November 2, 2022 5.0 It is outstanding for survey and forms purposes. Screen recording can be done easily using it. Pros Customer behavior analysis is very crucial for any website. As a analyst, I need to analysis data and I found this software is very useful in this regard. Heatmapping is an excellent element of this software. It is very easy to set up . Efficient customer support available. Cons A/B testing feature may be added.Event tracking record may be introduced.Price Little bit seems higher than others platform. Alternatives considered [FigPii](https://www.capterra.com/p/199975/FigPii/) Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Hotjar Heatmap and recording seems excellent Review Source RF Robert F. Geschäftsführer Marketing and Advertising Used the software for: 2+ years ### "Revenue First not Customer First Driven Company" November 30, 2020 5.0 Pros The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met. Cons On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it. Review Source Carlos P. UX Researcher Logistics and Supply Chain Used the software for: 6-12 months ### "Excelent but a little expensive" June 3, 2022 5.0 Very great experience, but with the actualization the manual heatmaps are off :( Pros The heatmaps and recording are so critical to create a UX centered product in all the organization Cons The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Reason for choosing Hotjar Because of widgets and features to add conditionals Review Source SA Soham A. Marketing And Operations Head Health, Wellness and Fitness Used the software for: 6-12 months ### "I wish I knew about this earlier!" March 11, 2022 5.0 Hotjar has been critical to our micro analytics. We have been able to go through customer journeys at the most specific way possible. By being able to view the screen recordings (and its plethora of features within that!) along with heatmaps, we were able to test our website rapidly. Pros Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with. I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time! Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast. The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session! Cons Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section. Reason for choosing Hotjar The integration option and the way the front page branding made everything easy to understand and follow! Review Source MV Mathijs V. Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Effective for easy, quick and clear overview of webpage behavior" August 5, 2022 4.0 Been using it for 3 years now. For a low investment it gives you a sense of the effectiveness of your webpages. It is very easy to set up on your website and then it does the work for you. We implemented it when we renewed our website and when we changed menu's and core landingpages. Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages. Hotjar is a quick, easy and effective tool. Pros Easy set up Quick integration with website (no tech support needed) Free plan to try out Creates heatmaps without asking Cons Limited sessions per month on free Setting up funnels is difficult Review Source AJ Ahmed J. Data analyst Pharmaceuticals Used the software for: 2+ years ### "This tool is simply extraordinary for providing excellent UX to visitors of website" June 27, 2022 5.0 Pros Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced. Cons Setting up forms is not very straightforward although it does provide great value. The support team is not the best. Review Source Brent J. Head Of Product Management Marketing and Advertising Used the software for: 1-2 years ### "Awesome for user recordings and heat-maps " February 18, 2020 5.0 The tool is really helpful to better understand your user's experience. Pros The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings. Cons It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost. Switched from [Inspectlet](https://www.capterra.com/p/163689/Inspectlet/) Features and page speed. Review Source Response from ContentSquare February 19, 2020 Hey Brent So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier! With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email support@hotjar.com or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket\_form\_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you? Hope this helps! Thanks so much again for your kind review. Bee @ Hotjar LF Liam F. Technical SEO Marketing and Advertising Used the software for: 2+ years ### "I was a longtime Hotjar using before switching to Microsoft Clarity" August 11, 2023 4.0 Pros Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found. Cons Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Review Source VR Verified Reviewer Responsable de Marketing Online y Ecommerce Cosmetics Used the software for: 2+ years ### "Una herramienta brutal para ver por donde navegan en tu web" November 15, 2022 5.0 Pros Llevamos mucho tiempo utilizandola en las webs del grupo, es una herramienta perfecta para poder analizar como navegan los usuarios por tu web, poder comprobar donde se pierden o si hay algun problema en tu web que impide que generen conversiones. Si tienes un e-commerce es perfecta ¡ La recomiendo! Cons Funciona perfectamente, no hay nada reseñable que no me guste de hotjar Review Source Rafal M. Owner Management Consulting Used the software for: 6-12 months ### "pricey, but worth it" May 5, 2022 5.0 Great tool. Ive used it to do surveys (NLP), heatmaps and AB testing when running product pages or landingpages for newsletter subscriptions. Helped me to eliminate some issues on mobiles. Currently I use different tool but Hotjar is still a tool that you need to try (even in free tier) to see how things should be done in other apps. Pros \+ extremely supportive and informative help/blog section with many types of how-to articles and guides + quick support that is helpful and points solutions very quickly + a lot of different tools packed in one app (it can be overwhelming!) + whole report section is great (especially heatmaps and surveys) + allows to collect feedback (helpful if you are migrating form one website layout to another) + helpful if you want to run AB test (ie. landingpage, product page etc) + free tier (not so informative but helpful) Cons \- too expensive comparing to competition (plans are also limited to number of sessions) - integrations are enabled from higher plans Review Source Aris G. Web Developer Consumer Services Used the software for: 6-12 months ### "Best Analytics Software" January 12, 2021 5.0 We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool! Pros We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes. Cons I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Great Heat-mapping Software" April 23, 2020 4.0 Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend. Pros Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company. Cons The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Fullstory](https://www.capterra.com/p/153721/FullStory/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Hotjar For our use-case, Hotjar filled our feature requirements at a better price than it's competition. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Price Review Source Response from ContentSquare April 27, 2020 Hi, Thank for taking the time to review Hotjar. It's good to hear that you found Hotjar helpful in optimizing your websites. If you want to reach out to me at sharon.biggar@hotjar.com, I'd like to send you a small thank you for your review. Cheers, Sharon from Hotjar VR Verified Reviewer Marketer Marketing and Advertising Used the software for: 2+ years ### "Great but too expensive" June 23, 2024 4.0 Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc. Pros It gives you so much insights into how your visitors behave and think. Cons The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reason for choosing Hotjar It's better in some ways but Clarity is cheaper. Review Source Sebastián P. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Best tool for user tracking and heatmaps!" July 25, 2022 5.0 I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites. Pros Hotjar is a great tool for understanding how users behave on your site: video tracking is the best part. By reviewing the videos I can see why customers abandon the shopping cart or why they don't scroll further down the blog. Cons I would like to be able to isolate elements on the web page for individual analysis. Review Source TA Trevor A. Product Owner, CRO Services Marketing and Advertising Used the software for: 2+ years ### "Must have for qualitative research" December 16, 2019 5.0 Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth. Pros Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration Cons On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Hotjar At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites. Review Source Response from ContentSquare December 17, 2019 Hey Trevor, thanks for the review! Super to hear you're getting a lot of value from Hotjar. You can get unlimited heatmaps on our plus and business plans. You can find more information here https://www.hotjar.com/pricing Thanks again, Denis from the Hotjar team IB Ian B. Director of Marketing Marketing and Advertising Used the software for: 1-2 years ### "There's really now substitute for sticky UX problems." December 11, 2019 5.0 When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it \*shrug emoji\*. Pros Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable. Cons Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website). Review Source Response from ContentSquare December 17, 2019 Hi Ian, Thanks for your review! We're pleased to hear that you are finding great value in Hotjar. From its very first day, Hotjar was designed with privacy of the end user in mind. If you want to find out more on Hotjar's approach to privacy please read this blogpost. https://www.hotjar.com/blog/our-approach-to-privacy-2019-and-beyond/ b/r Denis mL mook L. senior software engineer Retail Used the software for: 2+ years ### "capture the live user usage of your web product, and analyse the user experience " March 23, 2020 5.0 good experience, but i hope this dose not eat much of end users internet and hope it dos not reduces the web performance Pros It capture a video of the user screen who is using the web product which is integrated with hotjar and store's it in clean directory structure it also stores meta data information of the user session which is really help full in analytics good documentation Cons the captured data back up is maintained only for 90 days, it wold be better if they provide a permanent storage plan and the meta data collected are in file formate and they also stay for 90 days, we had to write scripts to dump these data in to sql tables for further analysation it wold be better if they provide a simple API to do this they do provide a good documentation for this dumping proses Review Source Response from ContentSquare April 14, 2020 Hi Mook, Thanks for taking the time to review Hotjar. We're happy to hear that you are finding Hotjar useful. I would interested to hear more about the data retention issues you experienced - Hotjar retains data for 365 days from the date the data is captured. We do not have any plans with 90-day data retention, so it would be good to dig deeper into your issue. You can reach me at mike.cullen@hotjar.com if you'd like to discuss further. I'd also like to offer you a little something as a thank you for your review. Cheers, Mike VR Verified Reviewer Online Performance Manager Marketing and Advertising Used the software for: 2+ years ### "Started from the bottom, now we here" October 10, 2018 4.0 I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy! Pros \- Heatmaps and visitors recordings work like a charm and provide a great deal of information. - If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback. - Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product. Cons \- Some features are blocked behind a paywall. - Organization of sites and companies can get confusing at times. - Not all descriptions make it clear what a specific feature does. Review Source VR Verified Reviewer E-commerce manager Packaging and Containers Used the software for: 2+ years ### "Buena herramienta para analizar tus usuarios" June 11, 2022 5.0 Es una herramienta que recomiendo. Tiene un plan gratuito que te permite probarla antes de comprar la suscripción. Pros \- Encuestas a los usuarios. - Mapas de calor muy exactos Cons La falta de alguna funcionalidad, como puede ser el análisis de embudos. Review Source Ali B. CEO Marketing and Advertising Used the software for: 1-2 years ### "Hotjar Wows Our Clients" November 12, 2022 5.0 We have several clients successfully using Hotjar and love it! Pros Hotjar integrates well with CRMs to track behaviors. We have Hotjar integrated to Hubspot for a few of our clients. We ran an ad campaign for hiring and our clients were able to determine how high the intent of an applicant was based on the time spent on their site. This determined interview priority! Our clients were amazed by the data they could see! Cons Honestly, we love Hotjar! Once we implemented it once, it became easy to use on other sites! Review Source VR Verified Reviewer Web Content Manager Furniture Used the software for: 1-2 years ### "Hotjar is an easy and affordable user feedback tool that helps us tailor user experience." January 19, 2018 5.0 We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience Pros Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful. Cons There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues. Review Source CP Ciprian P. Founder Information Technology and Services Used the software for: 2+ years ### "An awesome user research and feedback tool" January 4, 2020 5.0 Pros An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid. Cons I'd like more popup options, something similar to GetSiteControl. Alternatives considered [Privy](https://www.capterra.com/p/146537/List-growth-tools/) Review Source Response from ContentSquare January 14, 2020 Hi Ciprian, Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it. If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up. Also, if you reach out to me directly \[mike.cullen@hotjar.com\], I'd like to send you a little something as a thank you for taking the time to review us. 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