--- title: "Page 3 | Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 3 - Is Hotjar the right Heatmap solution for you? Explore 545 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/163516/Hotjar/reviews/?page=3" page_type: "reviews" language: "en" --- Hotjar 4.6 (545) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Page 3 - Reviews of Hotjar ## Showing most helpful reviews Showing 51-75 of 545 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AM Atul M. Author Arts and Crafts Used the software for: 2+ years ### "Most Recommended Product" January 1, 2023 5.0 Pros User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites. Cons Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website. Review Source Laura Rocio F. marketing Marketing and Advertising Used the software for: 1-2 years ### "It is very good, here we can see how our prospects interact, and study them" May 31, 2022 5.0 I use it to analyze the clients, with the heat map that favors me a lot and is easy to use, and the behavior within the page, I can record the data, and it gives me the necessary information of each client Pros I like it, it is quite complete in tools used for heat maps, conversion, among others, we can identify the problem and thus solve it, through characteristics, visitors and funnels Cons I do not like that they have put a limit on the height for pages that are captured, and that the forms have not worked Review Source AT Atour T. Analyst Research Used the software for: 1-2 years ### "Best for website visitor behavior analysis" November 2, 2022 5.0 It is outstanding for survey and forms purposes. Screen recording can be done easily using it. Pros Customer behavior analysis is very crucial for any website. As a analyst, I need to analysis data and I found this software is very useful in this regard. Heatmapping is an excellent element of this software. It is very easy to set up . Efficient customer support available. Cons A/B testing feature may be added.Event tracking record may be introduced.Price Little bit seems higher than others platform. Alternatives considered [FigPii](https://www.capterra.com/p/199975/FigPii/) Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Hotjar Heatmap and recording seems excellent Review Source Carlos P. UX Researcher Logistics and Supply Chain Used the software for: 6-12 months ### "Excelent but a little expensive" June 3, 2022 5.0 Very great experience, but with the actualization the manual heatmaps are off :( Pros The heatmaps and recording are so critical to create a UX centered product in all the organization Cons The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Reason for choosing Hotjar Because of widgets and features to add conditionals Review Source BT Benjamin T. Head of Marketing Marketing and Advertising Used the software for: 2+ years ### "The best heatmap software" March 11, 2024 5.0 Pros The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience. Cons The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior. Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Review Source SA Soham A. Marketing And Operations Head Health, Wellness and Fitness Used the software for: 6-12 months ### "I wish I knew about this earlier!" March 11, 2022 5.0 Hotjar has been critical to our micro analytics. We have been able to go through customer journeys at the most specific way possible. By being able to view the screen recordings (and its plethora of features within that!) along with heatmaps, we were able to test our website rapidly. Pros Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with. I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time! Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast. The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session! Cons Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section. Reason for choosing Hotjar The integration option and the way the front page branding made everything easy to understand and follow! Review Source Mithil P. Digital Marketing Director Consumer Services Used the software for: 2+ years ### "An effective tool for monitor your website's content and more!" February 14, 2022 4.0 I have been using HotJar in all my website projects to monitor user browsing activity. Pros I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us. Cons Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends. Switched from [UserTesting](https://www.capterra.com/p/173755/UserTesting/) Price Review Source MG Mathieu G. CEO Accounting Used the software for: 2+ years ### "Really interesting to see what user really do" September 12, 2024 4.0 We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action. Pros Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording. Cons It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do. Review Source Brent J. Head Of Product Management Marketing and Advertising Used the software for: 1-2 years ### "Awesome for user recordings and heat-maps " February 18, 2020 5.0 The tool is really helpful to better understand your user's experience. Pros The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings. Cons It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost. Switched from [Inspectlet](https://www.capterra.com/p/163689/Inspectlet/) Features and page speed. Review Source Response from ContentSquare February 19, 2020 Hey Brent So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier! With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email support@hotjar.com or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket\_form\_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you? Hope this helps! Thanks so much again for your kind review. Bee @ Hotjar LF Liam F. Technical SEO Marketing and Advertising Used the software for: 2+ years ### "I was a longtime Hotjar using before switching to Microsoft Clarity" August 11, 2023 4.0 Pros Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found. Cons Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Review Source VR Verified Reviewer Responsable de Marketing Online y Ecommerce Cosmetics Used the software for: 2+ years ### "Una herramienta brutal para ver por donde navegan en tu web" November 15, 2022 5.0 Pros Llevamos mucho tiempo utilizandola en las webs del grupo, es una herramienta perfecta para poder analizar como navegan los usuarios por tu web, poder comprobar donde se pierden o si hay algun problema en tu web que impide que generen conversiones. Si tienes un e-commerce es perfecta ¡ La recomiendo! Cons Funciona perfectamente, no hay nada reseñable que no me guste de hotjar Review Source Rafal M. Owner Management Consulting Used the software for: 6-12 months ### "pricey, but worth it" May 5, 2022 5.0 Great tool. Ive used it to do surveys (NLP), heatmaps and AB testing when running product pages or landingpages for newsletter subscriptions. Helped me to eliminate some issues on mobiles. Currently I use different tool but Hotjar is still a tool that you need to try (even in free tier) to see how things should be done in other apps. Pros \+ extremely supportive and informative help/blog section with many types of how-to articles and guides + quick support that is helpful and points solutions very quickly + a lot of different tools packed in one app (it can be overwhelming!) + whole report section is great (especially heatmaps and surveys) + allows to collect feedback (helpful if you are migrating form one website layout to another) + helpful if you want to run AB test (ie. landingpage, product page etc) + free tier (not so informative but helpful) Cons \- too expensive comparing to competition (plans are also limited to number of sessions) - integrations are enabled from higher plans Review Source Aris G. Web Developer Consumer Services Used the software for: 6-12 months ### "Best Analytics Software" January 12, 2021 5.0 We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool! Pros We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes. Cons I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Great Heat-mapping Software" April 23, 2020 4.0 Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend. Pros Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company. Cons The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Fullstory](https://www.capterra.com/p/153721/FullStory/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Hotjar For our use-case, Hotjar filled our feature requirements at a better price than it's competition. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Price Review Source Response from ContentSquare April 27, 2020 Hi, Thank for taking the time to review Hotjar. It's good to hear that you found Hotjar helpful in optimizing your websites. If you want to reach out to me at sharon.biggar@hotjar.com, I'd like to send you a small thank you for your review. Cheers, Sharon from Hotjar VR Verified Reviewer Marketer Marketing and Advertising Used the software for: 2+ years ### "Great but too expensive" June 23, 2024 4.0 Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc. Pros It gives you so much insights into how your visitors behave and think. Cons The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reason for choosing Hotjar It's better in some ways but Clarity is cheaper. Review Source Sebastián P. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Best tool for user tracking and heatmaps!" July 25, 2022 5.0 I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites. Pros Hotjar is a great tool for understanding how users behave on your site: video tracking is the best part. By reviewing the videos I can see why customers abandon the shopping cart or why they don't scroll further down the blog. Cons I would like to be able to isolate elements on the web page for individual analysis. Review Source TA Trevor A. Product Owner, CRO Services Marketing and Advertising Used the software for: 2+ years ### "Must have for qualitative research" December 16, 2019 5.0 Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth. Pros Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration Cons On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Hotjar At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites. Review Source Response from ContentSquare December 17, 2019 Hey Trevor, thanks for the review! Super to hear you're getting a lot of value from Hotjar. You can get unlimited heatmaps on our plus and business plans. You can find more information here https://www.hotjar.com/pricing Thanks again, Denis from the Hotjar team Joseph B. Founder Entertainment Used the software for: 2+ years ### "I recommend." November 14, 2019 5.0 Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm. Pros Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior. Cons I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data. Review Source Response from ContentSquare November 20, 2019 Hey Joseph, Wow, what a review! Thanks so much for taking the time, and it's great to hear you're finding Hotjar useful to improve conversions. Following up your issue with filtering out your devices - I'd love to follow up with you on this to hear your feedback in more detail. What would your suggestion be to make this easier? All the best, Alex from the Hotjar marketing team. IB Ian B. Director of Marketing Marketing and Advertising Used the software for: 1-2 years ### "There's really now substitute for sticky UX problems." December 11, 2019 5.0 When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it \*shrug emoji\*. Pros Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable. Cons Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website). Review Source Response from ContentSquare December 17, 2019 Hi Ian, Thanks for your review! We're pleased to hear that you are finding great value in Hotjar. From its very first day, Hotjar was designed with privacy of the end user in mind. If you want to find out more on Hotjar's approach to privacy please read this blogpost. https://www.hotjar.com/blog/our-approach-to-privacy-2019-and-beyond/ b/r Denis VR Verified Reviewer Digital Marketing Specialist Airlines/Aviation Used the software for: 2+ years ### "If you need help understanding your users, this is the app! " February 20, 2020 5.0 I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too. Pros Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues. Cons I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners. Review Source Response from ContentSquare February 21, 2020 Hi there anon! Thank you so much for your kind words and your lovely review. So happy to see you are loving HJ generally and that it is helping you to fix issues for UX. This is great news! Heatmaps = segment by marketing channel. This would be great (i.e. If you could segment by referral/UTM URL you mean?). Likewise on your idea regarding removing HTML elements, very valid. I will put your ideas to the product team. Thanks again for your kind words and please do feel free to follow up with any issues or worries you might have via support@hotjar.com. Kind regards Bee @ Hotjar VR Verified Reviewer Online Performance Manager Marketing and Advertising Used the software for: 2+ years ### "Started from the bottom, now we here" October 10, 2018 4.0 I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy! Pros \- Heatmaps and visitors recordings work like a charm and provide a great deal of information. - If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback. - Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product. Cons \- Some features are blocked behind a paywall. - Organization of sites and companies can get confusing at times. - Not all descriptions make it clear what a specific feature does. Review Source VR Verified Reviewer E-commerce manager Packaging and Containers Used the software for: 2+ years ### "Buena herramienta para analizar tus usuarios" June 11, 2022 5.0 Es una herramienta que recomiendo. Tiene un plan gratuito que te permite probarla antes de comprar la suscripción. Pros \- Encuestas a los usuarios. - Mapas de calor muy exactos Cons La falta de alguna funcionalidad, como puede ser el análisis de embudos. Review Source Valentin B. Physicist engineer E-Learning Used the software for: 2+ years ### "Hotjar a good heatmap " July 28, 2020 5.0 I have made some heatmaps for my website show-my-homework. I used these heatmaps to improve the website for the readers. Pros Years ago I had a website (show-my-homework) that was taken from me with force. I am Romanian and in Romania no matter what you work, the authorities will force you to surrender your wealth and work to those that use the muscles and not the brain. I worked to this website for 5 years and 2 years I had on this website hotjar. Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this. Cons To make a heatmap with hotjar you have to wait for 1 day. This is not good, but after 1 day you will have a very good heat map. I do not love hotjar because you have to pay good money if you use it for 2 weeks :) Review Source Response from ContentSquare August 18, 2020 Hi Valentin, Thanks for taking the time to review Hotjar. I'm sorry to hear about the problem with your website, but glad that you had a good experience using Hotjar to understand your users. I'd like to send you a small thank-you from us for your review. You can reach me at mike.cullen@hotjar.com and I'll share the details. Cheers, Mike VR Verified Reviewer Web Content Manager Furniture Used the software for: 1-2 years ### "Hotjar is an easy and affordable user feedback tool that helps us tailor user experience." January 19, 2018 5.0 We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience Pros Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful. Cons There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues. Review Source Rajesh C. Co-Founder Writing and Editing Used the software for: Less than 6 months ### "Optimize the UX of your website with Hotjar" December 7, 2020 4.0 Undoubtedly, Hotjar is a must-have tool to perform qualitative research on your website visitors so that you can improve the user experience. It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website. I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive. Pros There is no denying the fact that Hotjar comes with some excellent and cool features to give you a great level of flexibility when it comes to the analysis of user behavior. Especially, the heatmapping feature of this tool will help you with user behavior analysis. Needless to say, setting up a heatmap is quite easy and it will also save you time. When you talk about visitor’s analysis of any website, pulling information from data is important. And Hotjar comes in handy at this point as it can capture click data, scroll depth, etc. on your site. On top of that, the customer experience you’ll get from Hotjar is amazing. Cons As per the rules of nature, Hotjar is also not out of disadvantages. It has some cons as well. It doesn’t show data of text fields as per guidelines of GDRP. Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage for me. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Reason for choosing Hotjar Undoubtedly, Crazy Egg is also a great tool to serve my purpose. But, I chose Hotjar over it as I knew Hotjar from a long-ago even before I came to know about Crazy Egg. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.