# Page 3 | Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Hotjar the right Heatmap solution for you? Explore 542 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163516/Hotjar/reviews --- Hotjar 4.6 (542) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 10th, 2026 # Page 3 - Reviews of Hotjar ## Showing most helpful reviews Showing 51-75 of 542 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Co-Founder Broadcast Media Used the software for: 1-2 years ### "Does what it needs to do" December 4, 2018 3.0 We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial. Pros We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful. Cons The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM. Review Source AM Atul M. Author Arts and Crafts Used the software for: 2+ years ### "Most Recommended Product" January 1, 2023 5.0 Pros User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites. Cons Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website. Review Source Laura Rocio F. marketing Marketing and Advertising Used the software for: 1-2 years ### "It is very good, here we can see how our prospects interact, and study them" May 31, 2022 5.0 I use it to analyze the clients, with the heat map that favors me a lot and is easy to use, and the behavior within the page, I can record the data, and it gives me the necessary information of each client Pros I like it, it is quite complete in tools used for heat maps, conversion, among others, we can identify the problem and thus solve it, through characteristics, visitors and funnels Cons I do not like that they have put a limit on the height for pages that are captured, and that the forms have not worked Review Source AT Atour T. Analyst Research Used the software for: 1-2 years ### "Best for website visitor behavior analysis" November 2, 2022 5.0 It is outstanding for survey and forms purposes. Screen recording can be done easily using it. Pros Customer behavior analysis is very crucial for any website. As a analyst, I need to analysis data and I found this software is very useful in this regard. Heatmapping is an excellent element of this software. It is very easy to set up . Efficient customer support available. Cons A/B testing feature may be added.Event tracking record may be introduced.Price Little bit seems higher than others platform. Alternatives considered [FigPii](https://www.capterra.com/p/199975/FigPii/) Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Hotjar Heatmap and recording seems excellent Review Source RF Robert F. Geschäftsführer Marketing and Advertising Used the software for: 2+ years ### "Revenue First not Customer First Driven Company" November 30, 2020 5.0 Pros The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met. Cons On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it. Review Source Carlos P. UX Researcher Logistics and Supply Chain Used the software for: 6-12 months ### "Excelent but a little expensive" June 3, 2022 5.0 Very great experience, but with the actualization the manual heatmaps are off :( Pros The heatmaps and recording are so critical to create a UX centered product in all the organization Cons The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Reason for choosing Hotjar Because of widgets and features to add conditionals Review Source RT Rômulo T. Analista de Marketing Information Technology and Services Used the software for: 1-2 years ### "Excelente ferramenta" July 15, 2024 5.0 Pros O Hotjar me ajudou a entender o comportamento do meu cliente dentro do meu site de modo a efetuar melhorias para aumentar a conversão. Cons Não tenho o que reclamar. O hotjar me ajudou muito no que eu precisava. Review Source SA Soham A. Marketing And Operations Head Health, Wellness and Fitness Used the software for: 6-12 months ### "I wish I knew about this earlier!" March 11, 2022 5.0 Hotjar has been critical to our micro analytics. We have been able to go through customer journeys at the most specific way possible. By being able to view the screen recordings (and its plethora of features within that!) along with heatmaps, we were able to test our website rapidly. Pros Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with. I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time! Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast. The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session! Cons Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section. Reason for choosing Hotjar The integration option and the way the front page branding made everything easy to understand and follow! Review Source AC Andy C. Digital Marketing Executive Primary/Secondary Education Used the software for: 2+ years ### "A lot to monitor!" June 29, 2024 4.0 Pros The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives. Cons Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though. Review Source Mithil P. Digital Marketing Director Consumer Services Used the software for: 2+ years ### "An effective tool for monitor your website's content and more!" February 14, 2022 4.0 I have been using HotJar in all my website projects to monitor user browsing activity. Pros I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us. Cons Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends. Switched from [UserTesting](https://www.capterra.com/p/173755/UserTesting/) Price Review Source AJ Ahmed J. Data analyst Pharmaceuticals Used the software for: 2+ years ### "This tool is simply extraordinary for providing excellent UX to visitors of website" June 27, 2022 5.0 Pros Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced. Cons Setting up forms is not very straightforward although it does provide great value. The support team is not the best. Review Source Lucas P. Creative Director Information Technology and Services Used the software for: 2+ years ### "Freemium level features offer great visitor insights" April 27, 2020 5.0 My primary use of HotJar is the click tracking and scroll depth features. I'll occasionally use the visitor recording feature. These reports alone provide invaluable information for my web clients to get an idea of how effective their sites are in generating conversions. The surprise benefits of the click tracking is that we can see where people are clicking on spots that are not actually intended to be and I can adjust the UI design to downplay those areas to create a better user experience. The scroll depth gives me a better handle on what important information is not being reached by visitors and helps me decide how to best move that information further up the page stack to ensure that visitors see what we need them to see. Pros Easy to deploy tracking script to sites Async loading doesn't impact user experience Reports are easy to read and can be shared with clients Free tier provides more-than-adequate reporting for most small businesses Cons I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool. Review Source Response from ContentSquare May 1, 2020 Hi Lucas, Thanks very much for the comprehensive review. It's great to hear that you find Hotjar easy-to-use and you're getting valuable insights about your visitors' habits. I'd like to offer you a small thank you from Hotjar for taking the time to review our software - please reach out to me at mike.cullen@hotjar.com. Cheers, Mike from Hotjar LF Liam F. Technical SEO Marketing and Advertising Used the software for: 2+ years ### "I was a longtime Hotjar using before switching to Microsoft Clarity" August 11, 2023 4.0 Pros Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found. Cons Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Review Source VR Verified Reviewer Responsable de Marketing Online y Ecommerce Cosmetics Used the software for: 2+ years ### "Una herramienta brutal para ver por donde navegan en tu web" November 15, 2022 5.0 Pros Llevamos mucho tiempo utilizandola en las webs del grupo, es una herramienta perfecta para poder analizar como navegan los usuarios por tu web, poder comprobar donde se pierden o si hay algun problema en tu web que impide que generen conversiones. Si tienes un e-commerce es perfecta ¡ La recomiendo! Cons Funciona perfectamente, no hay nada reseñable que no me guste de hotjar Review Source VR Verified Reviewer Full Stack Engineer Real Estate Used the software for: 6-12 months ### "Sheer brilliance at work" December 3, 2019 5.0 It is an amazing thing to watch the recordings of the user's that Hotjar captures and consolidates. Pros \- Can actually record user's sessions and accurately identify the same user who is using the site/app after a certain duration - The dashboard is seamless. - Allows categorization based on events and tags. Cons \- Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data. This led us to not have an accurate depiction of the app state for the customer. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Review Source Response from ContentSquare December 12, 2019 Hey there, thanks for the review! Super to hear you're getting a lot of value from Hotjar :) Following up your feedback on suppressing page elements... have you already checked this resource on suppression? https://help.hotjar.com/hc/en-us/articles/115012439167-How-to-Suppress-Elements-and-Images-from-Data Hope that's helpful - it shouldn't be the case that the stuff you want to be able to see gets suppressed as well. If we can help please let us know! The team is available at support@hotjar.com. Thanks again, Alex from the Hotjar team Aris G. Web Developer Consumer Services Used the software for: 6-12 months ### "Best Analytics Software" January 12, 2021 5.0 We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool! Pros We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes. Cons I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Great Heat-mapping Software" April 23, 2020 4.0 Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend. Pros Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company. Cons The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Fullstory](https://www.capterra.com/p/153721/FullStory/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Hotjar For our use-case, Hotjar filled our feature requirements at a better price than it's competition. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Price Review Source Response from ContentSquare April 27, 2020 Hi, Thank for taking the time to review Hotjar. It's good to hear that you found Hotjar helpful in optimizing your websites. If you want to reach out to me at sharon.biggar@hotjar.com, I'd like to send you a small thank you for your review. Cheers, Sharon from Hotjar VR Verified Reviewer Marketer Marketing and Advertising Used the software for: 2+ years ### "Great but too expensive" June 23, 2024 4.0 Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc. Pros It gives you so much insights into how your visitors behave and think. Cons The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reason for choosing Hotjar It's better in some ways but Clarity is cheaper. Review Source TA Trevor A. Product Owner, CRO Services Marketing and Advertising Used the software for: 2+ years ### "Must have for qualitative research" December 16, 2019 5.0 Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth. Pros Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration Cons On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Hotjar At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites. Review Source Response from ContentSquare December 17, 2019 Hey Trevor, thanks for the review! Super to hear you're getting a lot of value from Hotjar. You can get unlimited heatmaps on our plus and business plans. You can find more information here https://www.hotjar.com/pricing Thanks again, Denis from the Hotjar team Joseph B. Founder Entertainment Used the software for: 2+ years ### "I recommend." November 14, 2019 5.0 Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm. Pros Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior. Cons I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data. Review Source Response from ContentSquare November 20, 2019 Hey Joseph, Wow, what a review! Thanks so much for taking the time, and it's great to hear you're finding Hotjar useful to improve conversions. Following up your issue with filtering out your devices - I'd love to follow up with you on this to hear your feedback in more detail. What would your suggestion be to make this easier? All the best, Alex from the Hotjar marketing team. IB Ian B. Director of Marketing Marketing and Advertising Used the software for: 1-2 years ### "There's really now substitute for sticky UX problems." December 11, 2019 5.0 When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it \*shrug emoji\*. Pros Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable. Cons Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website). Review Source Response from ContentSquare December 17, 2019 Hi Ian, Thanks for your review! We're pleased to hear that you are finding great value in Hotjar. From its very first day, Hotjar was designed with privacy of the end user in mind. If you want to find out more on Hotjar's approach to privacy please read this blogpost. https://www.hotjar.com/blog/our-approach-to-privacy-2019-and-beyond/ b/r Denis VR Verified Reviewer Digital Marketing Specialist Airlines/Aviation Used the software for: 2+ years ### "If you need help understanding your users, this is the app! " February 20, 2020 5.0 I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too. Pros Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues. Cons I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners. Review Source Response from ContentSquare February 21, 2020 Hi there anon! Thank you so much for your kind words and your lovely review. So happy to see you are loving HJ generally and that it is helping you to fix issues for UX. This is great news! Heatmaps = segment by marketing channel. This would be great (i.e. If you could segment by referral/UTM URL you mean?). Likewise on your idea regarding removing HTML elements, very valid. I will put your ideas to the product team. Thanks again for your kind words and please do feel free to follow up with any issues or worries you might have via support@hotjar.com. Kind regards Bee @ Hotjar VR Verified Reviewer Online Performance Manager Marketing and Advertising Used the software for: 2+ years ### "Started from the bottom, now we here" October 10, 2018 4.0 I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy! Pros \- Heatmaps and visitors recordings work like a charm and provide a great deal of information. - If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback. - Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product. Cons \- Some features are blocked behind a paywall. - Organization of sites and companies can get confusing at times. - Not all descriptions make it clear what a specific feature does. Review Source VR Verified Reviewer E-commerce manager Packaging and Containers Used the software for: 2+ years ### "Buena herramienta para analizar tus usuarios" June 11, 2022 5.0 Es una herramienta que recomiendo. Tiene un plan gratuito que te permite probarla antes de comprar la suscripción. Pros \- Encuestas a los usuarios. - Mapas de calor muy exactos Cons La falta de alguna funcionalidad, como puede ser el análisis de embudos. Review Source Ali B. CEO Marketing and Advertising Used the software for: 1-2 years ### "Hotjar Wows Our Clients" November 12, 2022 5.0 We have several clients successfully using Hotjar and love it! Pros Hotjar integrates well with CRMs to track behaviors. We have Hotjar integrated to Hubspot for a few of our clients. We ran an ad campaign for hiring and our clients were able to determine how high the intent of an applicant was based on the time spent on their site. This determined interview priority! Our clients were amazed by the data they could see! Cons Honestly, we love Hotjar! Once we implemented it once, it became easy to use on other sites! Review Source Similar Products Featured ## Related categories [User Testing](https://www.capterra.com/user-testing-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.