# Page 5 | Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Hotjar the right Heatmap solution for you? Explore 540 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163516/Hotjar/reviews --- Hotjar 4.6 (540) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Hotjar ## Showing most helpful reviews Showing 101-125 of 540 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "Strange name, good heatmapping software, light on other features" June 25, 2020 3.0 Hotjar provided more insight into usability on our websites. Ultimately, we stopped using it for another tool, but we may switch back because of cost. Pros The heatmapping portion of hotjar is best-in-class. Provides much more accurate and robust data than similar heatmapping tools. The recordings are decent, particularly for the filters that can be applied to narrow in on specific recordings. Cons Many of the other features feel half-baked and often don't work that well. The recordings don't always show all of a user's activity, and they sometimes even show up as blank. The form tracking functionality is spotty at best and often under reports. Review Source Response from ContentSquare August 18, 2020 Hi there, Thank you for taking the time to review Hotjar. I'm glad to hear that you found our Heatmapping tool so useful. I also appreciate your candid feedback on your experience of some other tools within Hotjar. Blank or incomplete recordings are often due to users bouncing from your site and can be filtered out in settings. We have an update coming soon about the future of our Forms product so stay tuned for that, too: https://www.hotjar.com/updates/en Thanks, Mike Jason B. Vice President of Analytics Public Relations and Communications Used the software for: 2+ years ### "HotJar should always be included as part of any website. Not the best, but very little downside." April 16, 2019 4.0 I always highly recommend HotJar as the first step in developing any tech stack. It's free, simple to implement and overall provides great insight into how users are navigating your website. On it's own, HotJar is rather limited but as part of a larger data strategy, it fits in perfectly. Pros Easy-to-use and provides immense value for it's cost (there's a free version for smaller companies). HotJar acts as a perfect complement to Google Analytics. Heatmapping and video recording provide a level of depth that Google Analytics can't provide and allows companies to truly understand their customers' experience. Cons Hotjar serves a very specific niche: the ability to better understand how a user navigates your website. It's hard to scale (there's a limited amount of video recordings you can have) and heatmaps only give you general, top-line insights. Review Source Amber C. Inbound Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "Free Plan is Great, Pro Plan is Better!" October 14, 2019 5.0 As an account strategist and an account manager at a marketing company, this conversation happens often. I'll suggest a website change to try and increase conversions and the client will say "why do I need this? my website is perfect!". Thanks to Hotjar, I can prove usability problems, show footage of potential customers getting stumped by an odd process or flow and give my client data where even they can see a change is necessary. It helps me perform better for my clients and helps provide something unique in terms of data that other agencies may not provide. Pros Hotjar is easy to use, easy to set up and pulls great data from your website on usability and conversion topics. At the very minimum for our clients, we set them up on a free plan where you can set up three heatmaps or other reports and 300 site recordings with a site that gets under 2,000 pageviews a day. The pro plan collects more data and more reports from higher traffic websites. Honestly, if you're not tracking these things, you're missing a huge opportunity! Cons It's tough to think of a disadvantage to HotJar or a problem I have with the software. It tracks critical data. The free plan is AWESOME and it's easy to implement and use. Review Source Response from ContentSquare October 18, 2019 Hi Amber, Alex here from Hotjar's marketing team. Thanks so much for taking the time to review us - we appreciate it! Reading your comments it's great to hear how useful Hotjar is for you in proving out user-driven improvements to impact conversion. Chris C. Director of Operations Used the software for: 2+ years ### "Great conversion optimization tool!" March 16, 2018 4.0 It isn't free, but at the same time, it is worth the money. Easy to implement and the value is there for the cost. Pros I love Hotjar for the heatmaps, user session recordings, conversion funnels analysis, and the detailed analytics. This is a great tool to help make the analytical data come to life with visuals. You can record sessions and analyze them to them make adjustments for future visitors. Can't beat the great data that you get from this tool! Review Source VR Verified Reviewer Vice President Board Of Directors Computer Hardware Used the software for: 6-12 months ### "A great heatmap solution to cover your basic needs" November 8, 2018 4.0 A great tool that allows us to capture heatmap data that is quick and easy to setup. Using the system is also very user-friendly. A worthy alternative to other solutions currently out there in the market. Pros It's easy to setup and use- especially since it's all done in the cloud. You'll start collecting data in minutes. Over time, we have been able to make actionable changes to our software's website homepage based on the click/hover insights generated by hotjar after months of activity. Cons They email you practically every day asking you to upgrade. I appreciate that they offer a variety of solutions at a relatively low price, but getting contacted regularly makes its a little overwhelming. I had to un-subscribe to receiving emails from hotjar to get peace of mind! Review Source Max S. Director, Customer Success Computer Software Used the software for: 6-12 months ### "Great tool to get insights about users of your SaaS product" February 29, 2020 5.0 HotJar helps us to gather comprehensive analytics about how our users actually see our product. It helped us to identify several bottlenecks, that prevented our users from completing the initial configuration - and it helped us to increase adoption of the product during the first two weeks after registration! Pros \- Session recordings - Built-in editor to show messages to your users - Built-in NPS survey editor - Great analytics reports Cons \- Sometimes we need more flexibility on tuning the conditions to show pop-ups for surveys, etc, which Hotjar does not provide. Review Source Response from ContentSquare March 2, 2020 Hi Max, Thanks so much for taking the time to review Hotjar. It's great to hear that you're getting such valuable insights about your users with Recordings, Polls, NPS surveys, etc. I would be interested to hear more about your requirement to tune the conditions to show Polls on your site. Could it potentially be solved by passing more user attributes to Hotjar and targeting on that basis? https://www.hotjar.com/updates/en/introducing-user-attributes-better-targeting-in-hotjar-feedback-tools?role=s\_KJTTXGrm653%3Bs\_eVgAZqkJ654%3Bs\_pJcjHVwD740 I'd also like to send you a small thank you for your feedback. Please get in touch with me \[mike.cullen@hotjar.com\] and I will send you the details. Thanks, Mike HD Horea D. Senior Software Developer Marketing and Advertising Used the software for: 6-12 months ### "Hotjar is a really reliable software if you want to know the truth about your website" March 30, 2021 5.0 Well, it is a pretty good event revealer. I can find out a lot of information about any of my website visitors and it gives me a lot of feedback so I can increase my traffic and my online sales. Pros This is a very strong tool that exposes the website visitors online actions and speech. Hotjar uses two methods, Analysis and Feedback. The Research tools monitor and analyze website visitors activity (see what they're up to), while the Feedback tools "listen" what website visitors are thinking. Cons In my opinion, Hotjar has at least two big problems, first is the limited page height that is set at 1500px and the second one is the disabled feature for cross-domains. Maybe they are just testing to see how it will work better in the future. Switched from [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Hotjar is better when is used by an agency with multiple containers on different online projects and the customer experience you'll get from Hotjar is amazing. Review Source IN Isaiah N. Digital sales manager Accounting Used the software for: 1-2 years ### "The Hotjar review" November 4, 2023 5.0 It has been awesome as i have been able to collect feedback and improve my department in my company. Pros It enables me to check analytics of the surveys i put up thereby enabling me to collect feedback on areas that i feel need changes Cons Their customer support is slow and takes a long time to respond to customers Review Source tomer D. Natural health Bag Consumer Services Used the software for: 2+ years ### "the best tool outhere for visitors recordgin" December 16, 2018 5.0 Pros I'm using it now for 3 years already and enjoy using it daily, the features I'm using are not just the visitor's recordings but also the pools, the heatmap tool, and the funnels this all together. Cons I liked the polls features by far, it allows me to capture more leads by customers asking questions and I can get back to them and do a follow up series on them :) Review Source Brandon M. Website Developer Computer Software Used the software for: 6-12 months ### "Great product, very helpful insights gained" November 6, 2018 4.0 As I stated above, we use Hotjar for A/B testing. We look at heat maps, click maps, and screen recordings to track patterns of users and that informs which elements on a page we test variations of. Pros I can't possibly overstate how much value we get out of the heat map feature. We have been A/B testing on our site on several pages for a number of years, and it wouldn't have been as near as effective if we didn't have the insights gleaned from the heat maps on those pages. Cons I wish there was a way to make certain heat maps automatically restart, with a new version number appended to the title each time. With as much traffic as our site gets, I have to go in almost every day and restart a number of the heat maps. Review Source GP Goran P. Owner Wholesale Used the software for: 1-2 years ### "Hotjar is our favorite analysis software" August 4, 2022 5.0 Overall experience is positive - I would recommend to others. Pros Hotjar has many great features we use daily. We most use Hotjar to evaluate the customer traffic, tendencies/behavior, and surveying. Hotjar is an important tool for us in understanding our customers needs and actions so we can improve and provide a better experience. Cons The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Reason for choosing Hotjar Its functionality and features Review Source Jennie Z. Marketing Manager Internet Used the software for: 1-2 years ### "Valuable data for short-term results" October 15, 2019 4.0 We love HotJar when we've made changes to a landing page or site. The heatmaps are also pretty useful for giving general data. Sometimes, recordings stop for no reason or warning at all. Pros HotJar lets us know when to make changes to a site. Once we noticed that a bar on our page was inactive and customers were constantly clicking on it. Cons I wish I was notified when HotJar stops recording or it automatically deleted old recordings. Also, I cannot find a way for HotJar to not record certain pages. Review Source Response from ContentSquare October 18, 2019 Hi Jennie, Alex here from Hotjar. Thanks for reviewing us! Brilliant to hear that you're getting value from the tool and it's helping you identify usability issues. Sorry to hear that you've had trouble with Recordings settings. Let's see if we can help you out! Have you already checked out this resource on this? https://help.hotjar.com/hc/en-us/articles/115011822728-Troubleshooting-FAQs-for-Recordings Please also feel free to reach out to support@hotjar.com - we're always around to help. Best Alex VR Verified Reviewer Marketing Coordinator Computer Software Used the software for: 2+ years ### "gain valuable info on how people use your website" July 16, 2019 5.0 Pros Hotjar is a very practical and valuable tool for analyzing how our website visitors interact with our content. We mostly use heatmaps right now - analyzing specific web pages to see which content is engaging to users and understand the behavior of users. We couldn't do it without Hotjar. Cons Right now there are no complaints on our end about Hotjar. They have a lot of features that we haven't explored yet but plan on diving into this year. I will say that Hotjar positions themselves for websites; as a software development firm, it would be nice to have something like Hotjar to not only analyze our website visitors but also our software users. Hotjar doesn't appear to yet have a solution targeted to anything but websites. Review Source Mihaita V. SEO Specialist Internet Used the software for: 1-2 years ### "Tracking" October 17, 2019 5.0 Tracking and optimizing is something we do and hotjar helps us alot. Pros This is the best software that we use to track out visitors' movements and habits in order to optimize our website for them. Cons It's pretty time consuming reviewing all videos that are recorded from each user but I guess there's no other way. Review Source Response from ContentSquare October 21, 2019 Hey Mihaita! Thanks so much for your review. If you want to know more about how to filter recordings to identify the ones to look at first, I'd recommend looking at this guide we published recently: https://www.hotjar.com/session-recordings/ Thanks! Carine Sylvie T. Remote administrative assistant Consumer Services Used the software for: Less than 6 months ### "Website users activity monitoring" November 14, 2023 4.0 Pros I use this tool to track users and their behaviour when they interact with my website. Cons I would have liked it to integrate marketing automation systems like Adobe Campaign, which I also use from time to time. Review Source VR Verified Reviewer Web Analyst Financial Services Used the software for: 2+ years ### "Powerful tool when paired with web analytics data" October 31, 2023 5.0 Pros Session recordings are great when trying to get in your users' shoes. You can get valuable insights which you wouldn't think of looking at web data. Cons I miss filtering that used to be available in the free version. Review Source Ozan O. Project Manager Computer Software Used the software for: 6-12 months ### "The eye of your website" October 15, 2019 4.0 Hotjar is another level of website analytics tools. You can really understand visitor behavior with screen recordings. It is very crucial for a seamless UX on your website. Pros Hotjar is a great tool to analyze your website and understand visitor behaviors. Especially the video recording of visitor movements is very helpful to understand if there is any UX problem on your website. This feature is very useful, especially on A/B tests. And it anonymizes the user data on the screen recording makes it totally GDPR compliant. Cons Setup and using the first time should be a bit difficult but once you start using the product it gets easier. I feel my website slowed down a little after installed Hotjar. I will make further tests. Review Source Response from ContentSquare November 8, 2019 Thank you so much for your review Ozan! "the eye of your website".. I like this! Glad to hear Recordings are helping to pin point any UX pain points :) Sorry to hear about your troubles with speed, did you use a PageSpeed test? If so.. This can be deceiving (this might help > https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site-) Thanks! Bee DR David R. Conversion Consultant Marketing and Advertising Used the software for: 2+ years ### "The ultimate voice of visitor tool - no need for anything else" September 3, 2019 5.0 Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better. Pros It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it! Cons Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) I used to subscribe to Crazy Egg, Kiss Insights, Survey Gizmo and a bunch of other tools. Now I just need Hotjar. Review Source Response from ContentSquare October 14, 2019 Hey David, Thanks so much for reviewing Hotjar! We really appreciate it and it's great to hear you that you consider the tool essential in understanding your visitors. Best, Kayleigh BS Ben S. Digital Marketing Manager Biotechnology Used the software for: 2+ years ### "Great UX Tool" January 14, 2020 4.0 We use HotJar to run UX tests on our site. We've used it a lot for testing out new buttons or new navigation features. Pros We love running heatmap tests of pages whenever we make changes to our website. We compare these tests to former versions that we've ran. Heatmaps offer amazing insight to where the user clicks, scrolls, or mouses over. This gives you a good idea on how the user interacts with your site. Cons Limited functionality unless you upgrade to the top tier account. We also aren't able to track our interactive experiences. I also wish the recordings had more filterable options so you could find specific experiences. Review Source Response from ContentSquare January 17, 2020 Hi Ben, Thanks for taking the time to review Hotjar. We're happy to hear that you're getting a lot of value out of our Heatmaps tool. Your feedback on plans, tracking of interactive experiences, and filtering of recordings is very helpful, too. If you would like to provide more detail about what you would like to see improved, you can do so under 'Suggest a Feature' from within your Hotjar account. If you reach out to me directly \[mike.cullen@hotjar.com\], I'd like to send you a little something as a thank you for your review. Cheers, Mike MM Megan M. Co-owner & COO Design Used the software for: I used a free trial ### "Hotjar is an Invaluable Tool for Understanding the Success of Our Website" August 4, 2022 5.0 Overall, Hotjar has been a great tool for our business, especially after the launch of our website. It helped us to make great improvements that improved the conversions on our website! Pros Integrating Hotjar with our existing website was super easy to do! It's been a great tool to see exactly how users are interacting with our website and whether or not their behaviors line up with what actions we want to them to take. Hotjar has been really easy to use and has provided great resources to help us understand the results of heatmaps and user testing. Cons The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website users' behavior, it can be difficult to justify such an expensive monthly cost. Review Source Steven D. Head of Product Environmental Services Used the software for: 2+ years ### "Makes Qualitative User Feedback Easier Than Ever" December 10, 2019 4.0 Great. So easy to use. And easy to use with multiple different websites and client accounts. Has given me insight that I wasn't able to get (or had to pay a lot to get it) before I had Hotjar. Pros Simplicity. Install one easy piece of script on your website or web page(s) and then everything else is managed in the Hotjar platform. Multiple powerful tools + functions for getting great insight into how your people use your site and what is stopping them from taking the core action(s) you want more people to take on site. Cons While most of the tool is really simple to use, there are some features that always felt like a struggle to try and make work....even with some back and forth with support. Those features were the less important ones in my eyes so I didn't mind too much. Review Source Response from ContentSquare December 17, 2019 Hi Steven, It's great to hear you find Hotjar easy to use and that you are getting great insights into how people use your site. Sorry to hear that some of the features aren't as easy to use as others. We are constantly working on improving Hotjar so thanks for the honest feedback. Best, Denis from the Hotjar team AR Andrew R. Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Hotjar Review" November 12, 2019 5.0 Great. It's an absolute must at our agency and allows us to offer an additional layer of depth when working with clients. Pros Hotjar has enabled us to tremendously increase our clients' website user experience in additional to overall conversion rate. Using Hotjar, we're able to see detailed heat mapping of where users are clicking that allows us to make strategist decisions involving website design. Cons Hotjar at times will freeze and not be able to serve the heat map properly. Usually, a refresh or something similar will fix this. Review Source Response from ContentSquare November 15, 2019 Thank you, Andrew! We're glad to hear that Hotjar has been useful to your team and your clients. PS: if you experience repeated issues with heatmaps, reach out to our support team and let us know so they can look into it for you! Rob C. Content & SEO Specialist Computer Software Used the software for: 1-2 years ### "Go beyond the numbers" December 21, 2019 5.0 With substantial website redesign projects having been underway at our company for the past couple of years, we've needed to do some serious thinking about the user experience on our website. Though we base much of our work on what the pure numbers tell us, having Hotjar provides us with an awesome additional tool to better understand what it looks like when people are actually browsing our site. Insights we've gleaned from Hotjar have already helped us make design and layout changes with substantial impact. Pros It's one thing to read through analytics reports and put together a vague mental image of how people are using your website. It's another thing entirely to actually see how people are navigating. With heat maps and session recordings through Hotjar, we get amazing insight into exactly how people are looking at our website, packaged in a way that people without patience for numbers-driven analysis can understand and act on. Cons Honestly, not much. Little things, like the fact that large data sets are sampled, aren't ideal, though understandable, given the need for Hotjar to tier its pricing. Review Source Response from ContentSquare January 2, 2020 Hey Rob! Thanks so much! It feels like you've been writing our own marketing copy... If you reach out to me \[louis@hotjar.com\], I'll send you a little something as a token of our appreciation. Louis Dwight Z. Founder Internet Used the software for: 1-2 years ### "Great visible analytics to guide changes" November 3, 2018 5.0 Pros The interface is awesome, very easy to use. Setting up a client and starting a heatmap and getting specific for a page, a timed action is great. Same for user recordings. Also really like immediate feedback tab and polls. The script is easy to set-up website / serverside. Cons It's a Little pricey but once you use it you'll find the value. Another drawback is more JS for your site to trigger. If you already have enough requests this will be another. Review Source Renea H. President Used the software for: I used a free trial ### "Big Company Tools At Affordable Small Business Pricing!" June 28, 2018 5.0 This particular software is literally a major insight for me and how people use my site I love it! Pros The powerful thing about Hotjar is that it can track and record session when potential customers visit my site. What attracted me to Hotjar was noticing how many major companies that I follow and use in business have deployed Hotjar. It made me think along these lines instantly: Does it have a free trial? Is it affordable? Is it subscription based or do I have to purchase a license? I was able to say "yes" to all of these. Cons It was difficult for me to find any cons for this one. The only thing I can see for improvement is once the trial is ended, there is an option to continue with where I started or downgrade to free plan. Once I chose the option, a page says let's get started. It's a bit confusing because unless I notice on desktop the little green button pop up to the right that says plan changed successfully, I would have attempted to start over. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.