# Page 8 | Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Hotjar the right Heatmap solution for you? Explore 540 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163516/Hotjar/reviews --- Hotjar 4.6 (540) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 8 - Reviews of Hotjar ## Showing most helpful reviews Showing 176-200 of 540 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use FA Faiz A. CFO Information Technology and Services Used the software for: 6-12 months ### "HotJar - One of the Best Tool For Visual Tracking" November 11, 2020 5.0 If anyone ask me for Overall HotJar rating, it deserves 10 out of 10, first because of it's features and second if someone new and want to try hotjar they give 2000/views per day and i suppose it is fine for new website. Pros HotJar is one of the best software I have used for Visual Tracking of user. It gives me complete vision what my visitor are doing on my website, what is their behaviours that help me to improve that part of website. Also Hotjar has heatmaps feature that shows my most interacted part on my website by visitor. One of the best part in that make it unique is its funnel creation using form data. HotJar help me track data submitted on forms. Cons Yes, I faced one issue with HotJar and not resolve yet. HotJar forms funnels not work with Angular-JS website. It did't read form due to Angular server side loading, i hope team will fix it. Review Source VR Verified Reviewer Digital Marketing Manager Financial Services Used the software for: 1-2 years ### "Click tracking, heat maps and more" February 12, 2020 5.0 Positive, it has helped us better understand how customers interact with our website, what they find useful and what they don't like. Pros As a website developer, I find this data invaluable in understanding why people leave, or bounce from our websites before they've proceeded far enough down the funnel to convert. Cons Pricing for premium functionality seems a little steep for startups. Although they do offer a free version for personal use. Review Source Response from ContentSquare February 14, 2020 Hi there! Thank you for taking the time to leave a review. We're so glad to hear you're gaining valuable insight from Hotjar! What has been your biggest aha! moment so far? Feel free to reach out anytime. :) Thank you, Tawni with the Hotjar team Parisa V. Founder, Chief Strategist Used the software for: 2+ years ### "Easy to implement, informative and quite intuitive " March 26, 2018 5.0 HotJar has helped myself and clients gather powerful insights into user's experiences, allowing us to create and optimize digital experiences that are enjoyable Pros I find HotJar simple to integrate with. The data it provides is very useful. The plans are very reasonable and provide good value. Cons I feel that the user experience could be improved upon. It's not a challenge to use, but I could see how it might be daunting to users who aren't too familiar with these types of analytical tools. Review Source Colin M. PPC Account Manager Marketing and Advertising Used the software for: 2+ years ### "Awesome Insights" January 22, 2019 5.0 Having used Hotjar for a number of years there is not another tool out there that can match it for ease of use as well as the insights you can gleam from the tool Pros I am a massive fan of Hotjar, as are most of the team. It has led to many great insights for our clients which has greatly improved the experience of their sites. Cons There is not much to dislike about this platform, unfortunately you have to pay for some features, however, bear in mind that you can get some phenomenal insights. Review Source Joe G. Church Communications Training Financial Services Used the software for: 6-12 months ### "A brand new way to get website insights" November 18, 2019 5.0 Hotjar allows you to see exactly what your users are doing, so you can use first-hand data, rather than solely relying on their feedback. Pros The ability to record user sessions, to see how they use your websites, whilst still maintaining their privacy. Cons The interface is a little cluttered at times, but this is a minor criticism as there are lots of features contained here! Review Source Response from ContentSquare November 22, 2019 Hey Joe, Thanks so much for taking the time to review us - we really appreciate it! It's great to hear you're getting value from Hotjar and you're able to maintain user privacy alongside that - we'd call that a win! Thank you for the honest and direct feedback re: the interface. I know our team is doubling down on product design and our product strategy going forward will mean you'll see some changes here :) Stay tuned. Please feel free to reach out if we can ever be of help. Thanks again, Alex from the Hotjar marketing team VR Verified Reviewer Problem Solver¿¿¿¿ Design Used the software for: 6-12 months ### "Great addition to any analytics toolkit" October 3, 2019 5.0 Hotjar makes it simple to see how users engage with content, short of going to their house and watching, then asking what they thought. Pros Use it in a stack of tools, helps see how visitors interact and engage with web content on my websites. Like the heat maps and ability to add calls to action or requests for feedback Cons Plan limitations on recording length and quantity can get annoying, especially if you have more than one website. Review Source Response from ContentSquare October 17, 2019 Hey! Thanks so much for leaving us a review. It's appreciated! Great to hear Hotjar's found a place in your stack of analytics tools ;) Sounds like you're getting a lot of value from it for your clients' sites. If you have suggestions/feedback for us on things like recording length and quantity we'd love to hear what you think! In-app you've got 'Suggest a Feature' under 'Help'. We're always taking onboard our users' suggestions for improvement. All the best, Alex (from the Hotjar marketing team) Jonny C. SEO Executive Financial Services Used the software for: 2+ years ### "Excellent CRO and UX tool for large business or enterprise" April 30, 2021 4.0 Valuable insights which are highly important for enterprise level websites where every small detail and percentile gain makes a difference. Pros For teams that have the resources to spend time on eking out UX and CRO gains, this is an important tool. Relatively easy to install via Google Tag Manager, and plenty of features to gain valuable user data such as heat maps and screen recording. Cons Can impact some SEO metrics by adding additional layers to page loading, as well as altering cumulative layout shift when activated. Review Source ET Elaine T. Associate Retail Used the software for: 6-12 months ### "Great for customer insights" August 16, 2019 4.0 Pros Ability to see where customers were interacting most with my pages and watch videos of their actual visits Cons Lack of more identifiable information (which is understood) prevents us from better assisting customers who had issues but may not have reached out to our customer service team. Also, having to manually restart capturing in increments of 1,000 / 2,000 visitors Review Source Response from ContentSquare August 27, 2019 Hey Elaine, Thanks so much for taking the time to review Hotjar. Great to read about the valuable insights you're getting from the tool! Following up your point about identifying customers - keep an eye on our roadmap for new functionality which will help with this: https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap (There's a survey link on that roadmap page which asks about what kind of use you'd make of this functionality - if you have a minute, we'd love to get your thoughts) Many thanks and all best, Alex Ayushi S. Internet Marketing Executive Outsourcing/Offshoring Used the software for: 6-12 months ### "It's good for a small firm or someone who is just a beginner." January 16, 2018 3.0 Pros It allows one to create polls. So, instead of using two tools, I can make use of this inbuilt feature to collect qualitative data. Cons Even after implementing tracking code, one need to manually add pages for Heatmaps. Also, the filtering is restrictive so, there is a lot of limitation in terms of data gathering. For small firms, it is good tool but for a big firm, one need to look for an alternative. Review Source Igor G. SaaS marketing manager Used the software for: 6-12 months ### "Great insights for those looking to optimize conversions." June 18, 2018 5.0 Better conversion on a website and safe website updates by analyzing which parts of website people interact with the most. Pros I was really surprised by how capable and awesome the free version is. I can't believe it allows people to get as much data for free. By the time you reach traffic that forces you out of a free plan, you don't even hesitate. It's easy to setup, easy to control and easy to read the data you get with it. It tracks actions on three types of devices (desktop, mobile and tablet), clicks, mouse movement, and scroll. All of these provide very valuable insights. Cons I wouldn't say there are any, and if there are you don't have to worry about it because you'll catch them while using the free version and safely decide whether these cons are a deal-breaker. Review Source Seamus Óg M. Onlines Sales Manager Retail Used the software for: Less than 6 months ### "Post purchase polls helping daily" March 6, 2019 5.0 Very easy to use, good free options to trial. Good results out the other side Pros We have only used the free version at present, the software has Heatmaps, Recordings, Polls and Surveys. All are very helpful however we have created a post purchase poll that has helped us to no end. We ask customers after their checkout journey was there anything that nearly stopped them ordering. By collecting this information we have been able to action changes that seemed miniscule to us but obviously matter to the customers. By doing this we have seen a rise in conversions. Cons Surveys limited to 100 on the free software, and the feedback wasn't substantial enough to upgrade. I do feel like that we will upgrade down the line when we start using all the areas of the software. Review Source VR Verified Reviewer Senior Product Manager Automotive Used the software for: 1-2 years ### "Must have tool for collecting qualitative data for your product" September 23, 2022 4.0 Pros We used Hotjar to see how our customers are using the product. This qualitative feedback was a must as sometimes quantitative data doesn't show the true picture as what we show to users that only they will use but using session replays we can see are they happy using it or frustrated. Cons Nothing as such, it's just that we had enormous traffic on the website and the limited plan of ours used to get used up in matter of days only. Review Source VA Vinicius A. Designer Computer Software Used the software for: 1-2 years ### "User Research Easy" September 9, 2019 5.0 It's a great tool for those working as a user experience designer or product manager, to implement a change and test through post-use analysis, understand product gaps and generate insights to create new features. It has helped us to implemented our onboarding process in the product. Pros We are using Hotjar in my company to do usage analysis of our product, we can know where the user is accessing, how long he has used the tool, what actions he has completed or not... it is a great tool for understanding how intuitive the our product is. The tool that we use most is the visitors recordings. We have the free version, and it record up to 100% of all accesses, and I can watch video at up to 4x speed, all within the hotjar platform itself. Cons It blocks all the sensitive data (like text, images, etc.), I understand that is for security of the users, but in the recordings gets a little hard to understand what the user is really doing. However, I can't say what is really negative about it (the biggest problem was finding out that our product is not as affordable as we expected), so I would need to investigate another competing tool. Review Source Response from ContentSquare October 14, 2019 Hey Vinicius, Thanks so much for reviewing Hotjar! We really appreciate it and it's great to hear that you are drawing so much value from the tool. To add some clarity on sensitive data, we anonymize personal data on Recordings to allow our customers to use Hotjar in a GDPR compliant manner. Best, Kayleigh VR Verified Reviewer QA Manager Computer Games Used the software for: 6-12 months ### "Heat Maps What You Need For Perfect Apps " May 3, 2020 4.0 HotJar is a tool to understand our customer's behavior which also helps us to develop a good UX. Pros I like the way how HotJar reported our user's behavior on the app. It helps us to pinpoint the areas where we need to focus on. Also, you can mask recordings for the privacy of your users. Cons Conversion Funnels can be improved, you want to see more details about what it is giving to you. You may use it with another tool to get what you need. Review Source Response from ContentSquare June 4, 2020 Hi there, Thanks for taking the time to review Hotjar. I'm happy to hear that Hotjar helps you to understand your customer's behavior and improve UX. Thanks for your feedback on the Funnels tool, also. If you'd like to provide further details about what you'd like to see improved, you can use the 'Suggest a Feature' option in-app and your suggestions will go to our product team. Best, Mike from Hotjar AK Ashok K. Designer Marketing and Advertising Used the software for: 2+ years ### "Good Website Tracking for Small Business" June 12, 2022 5.0 Pros Hotjar is the best website tracking software that I have ever used. We are able to track visitors with the support Heatmaps and improve the performance of our website to an greater extend. Cons When we scale, the cost is kind of an little concerns when we use hotjar. Or at least for the developing nations Reason for choosing Hotjar Free version of hotjar has more benefits Review Source MS Marco S. Marketing Manager Restaurants Used the software for: Less than 6 months ### "Amazing tool for website strategy" November 28, 2023 5.0 Overall, the experience with the software was positive. Although it is a bit complex to use, it has excellent features. Pros It was the best tool I've ever used to study the behavior of website users. It allows you to obtain incredible insights for the strategic management of websites. Cons It is not very easy to use or configure. In terms of learning, it requires some time. Review Source CM Carlos M. Analista de TI Financial Services Used the software for: 6-12 months ### "Hotjar" September 28, 2022 5.0 Pros Usabilidade de dados analíticos são de alto valor proporcionando boas métricas Cons Sentimos falta de algumas métricas para análise e entregas internas Review Source VR Verified Reviewer Marketing Operations Manager Hospital & Health Care Used the software for: 2+ years ### "Phenomenal App for Its Space" August 20, 2018 5.0 I use Hotjar to capture user behavior on our website to guide web development. It has been invaluable to us. Pros Hotjar just gives, gives, gives while costing only a fraction of what its competitors cost. Easy-to-use and lightweight, so any org can start generating user stories from its recordings and heat maps in the same day you install and configure it. 5 stars all the way. Cons None for me. I love it. I truly don't have a single complaint. Review Source VR Verified Reviewer Digital Strategist Information Technology and Services Used the software for: 2+ years ### "Very good heatmaps visualization, the recordings are OK" May 20, 2021 4.0 I think it is really good for customer surveys and heatmaps, it is good to use it as a complementary tool (not the main tool) for analyzing the website. Pros I like how easy is to visualize the heatmaps, it is very useful to show to non-marketers (stakeholders) the performance of the pages Cons I think there should be an option in the recordings section to visualize several recordings at the same time because if not, takes so long to watch all the videos Review Source Morgan B. Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Easy to use and helpful heat mapping and user tracking" October 23, 2019 4.0 We can easily show clients how our landing pages are performing and where our design partners can improve their pages for better conversion optimization. Pros It's very easy to set up and share data with clients. The heatmaps have been super helpful and the recordings are indispensable. Cons Sometimes set up of heatmaps is clunky and setting up and our plan does not enable unlimited data and visits. Review Source Crystal I. Marketing Content Developer Insurance Used the software for: 6-12 months ### "The User Recording Tool Everyone Talks About" April 23, 2018 5.0 Pros Everyone is talking about Hotjar. I have taken many online courses and classes for marketing, conversion rate optimization, etc, and Hotjar is always the holy grail for seeing what your users are doing and how they are interacting with your site. We used Hotjar for many years before we had to switch to a new product which could cater to our site better. Hotjar is the easiest to use and has the best pricing. Cons Hotjar does not have the ability to record content or interactions that happen inside an iframe, even if you own the iframe and it is your domain. Our entire shopping cart experience is in an iframe, so we really wanted to be able to see what users were doing. Since Hotjar does not support this, we had to switch services. Review Source SG Samuel G. Web Designer Marketing and Advertising Used the software for: 6-12 months ### "From all similar products, I'll stick with Hotjar!" December 15, 2022 5.0 Pros I really like how easy to use it is, its so simple and fast to start tracking users on your site. In my experience, the best app for it. Cons Its a paid app, but it has a free version so you can start. Alternatives considered [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) Review Source TC Thomas C. Marketing Coordinator Marketing and Advertising Used the software for: 6-12 months ### "Really Helpful Insights" January 15, 2021 4.0 My overall experience with Hotjar is a really positive one. In my last role, I'd use it weekly to watch recordings of users' experiences with our landing pages to provide a more streamlined, frictionless experience. Hotjar was instrumental in A/B testing our social landing pages to increase our number of leads generated and with the data I gleaned from Hotjar, I was able to put up some of the best lead numbers on record for the company. Pros I used this software primarily to track visitors who engaged with social ads and landed on a landing page. It was extremely helpful to see things like: time on page, most viewed areas of the page, areas that were most clicked, how many form fields were filled in before abandonment etc. Hotjar's features were extremely helpful in optimizing landing pages to capture more leads' information Cons There's not a ton to dislike, but there's a bit of a learning curve (like anything else). Prior to using Hotjar, I had never really used any kind of website visitor tracking/recording service, so it took me a little bit of time to better understand what data points I should really be looking outdoor and how best to use it for optimization. Review Source VR Verified Reviewer Eigenaar Used the software for: 6-12 months ### "Just great!" December 21, 2017 5.0 Pros I have been using Hotjar for the past few months. It has opened another perspective that currently wasn't possible with Google Analytics, like creating heatmaps. It gave me deeper insight in what visitors do, click on and interact with. Based with this information, we have been able to refine our site. The process was easy to setup and the system is (once learned) easy to use. Cons Price. The personal plans (up to 20.000 pageviews/day) are great for smaller companies. But once you go over that, you'll have to pay hundreds of dollars a month. For that price, I'd like to see more functionality (like Google Analytics has (e.g. demographically interests, e-commerce tracking)). Review Source NS Nikola S. Marketer Marketing and Advertising Used the software for: 6-12 months ### "Good for understanding user behavior " October 7, 2020 4.0 HotJar is great for anyone who has a website and offers a paid monthly service and wants to improve the user experience. It's also cheaper than some other services we've used. Pros Hotjar helps you understand how your users interact with your website. I work at a SaaS and it has been very helpful in improving our UX/UI and also for customer support related tasks. We are able to confirm the actions a user makes when they complain about a feature of our website not working well. Cons Sometimes the videos lag when you watch user sessions. It seems you need to have a very good internet connection for the user sessions to load quickly, especially if you are watching more than one. Also, sometimes the most recent user session is not available until later. This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his actions right then and there, only after a few hours. But this is a minimal problem, since the primary function that Hotjar helps you with is improving overall UX/UI of your website. Review Source Similar Products Featured ## Related categories [User Testing](https://www.capterra.com/user-testing-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[User Experience (UX)](https://www.capterra.com/ux-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.