--- title: "Mouseflow Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Mouseflow Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/163517/Mouseflow/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Mouseflow Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mouseflow ## What is Mouseflow? Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what gets your visitors' attention, where they click, how they move on your site, their geographical location, how far they scroll your page and a live heatmap revealing dynamic elements interaction. ## What is Mouseflow used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Heatmap](https://www.capterra.com/heatmap-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/) Top alternative Featured Overall rating Based on 122 user reviews Reviews sentiment Positive 94% Neutral 5% Negative 1% Starting price $31 Flat Rate, Per Year Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mouseflow?[Manage this product listing](https://www.g2.com/products/mouseflow/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mouseflow 4.7 (122) VS. [4.7 (268)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $31 Flat Rate, Per Year Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (121) Ease Of Use 4.6 (268) Value For Money 4.4 (99) Value For Money 4.6 (232) Customer Service 4.6 (93) Customer Service 4.7 (218) ## Mouseflow alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) Highest Rated [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [4.8 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236349/Microsoft-Clarity/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,364)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) [View all alternatives](https://www.capterra.com/p/163517/Mouseflow/alternatives/) ## FAQs about Mouseflow Overview ### What problems does Mouseflow solve? Mouseflow solves the problem of unclear website behavior by showing session recordings, click and scroll heatmaps, form interactions, and funnel drop-offs. E-commerce managers, conversion-rate marketers, UX designers, web developers, and support teams use it to identify checkout failures, confusing page flows, hidden content, rage clicks, and usability issues that standard analytics miss. Answer based on 75 reviews Overview ### Which roles and teams benefit most from Mouseflow? Mouseflow is most used by business owners, executives, and directors who monitor website behavior to guide conversion and customer-experience decisions. Product managers and analysts investigate user journeys and friction points, while marketing teams review campaign landing-page engagement. IT and operations managers diagnose site issues and support website performance improvements. Answer based on 121 reviews Overview ### What company size and industries is Mouseflow built for? Mouseflow is built for startups, small businesses, and enterprises improving website experiences and conversions, with small businesses comprising 89% of reviewers. It is most commonly used in Marketing and Advertising (13%), Computer Software (9%), and Information Technology and Services (6%), while also serving midsize businesses (8%) and enterprises (3%). Answer based on 122 reviews Features and Usability ### What are the key features of Mouseflow? Mouseflow includes core behavior analytics features such as session recordings, heatmaps for clicks, scrolling, movement, and attention, plus funnel analytics to identify drop-offs. It also provides form analytics, user feedback, custom tags and filters, and dashboards for examining website journeys, friction points, and technical errors. Answer based on 34 reviews Pricing ### How much does it cost and what fees or limitations are included? Mouseflow starts at $31 per month when billed annually for Starter, which includes one website and 5,000 sessions. Growth costs 109, Business 219, and Pro 399 monthly, with higher session and site limits. A free version and trial are available, though reviewers report free-trial credits can run out quickly and iframe recordings count twice. Answer based on 24 reviews Integrations ### Which third-party tools and platforms does Mouseflow integrate with? Mouseflow connects natively to Adobe Analytics, Google Analytics, Google Tag Manager, Google Ads, HubSpot Marketing Hub, Salesforce Platform, Shopify Plus, and WordPress. It also integrates with Adobe Commerce, Webflow, Wix, Twilio, and Woodpecker.co, covering analytics, CRM, ecommerce, messaging, and site management tools. Answer based on 6 reviews Getting Started and Support ### What training and onboarding options does Mouseflow offer? Mouseflow provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Answer based on 3 reviews Getting Started and Support ### What customer support options does Mouseflow offer, and how do users rate the experience? Mouseflow offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users commonly describe support as prompt, friendly, knowledgeable, and helpful with setup or technical questions. One recurring frustration involves difficulty resolving auto-billing cancellation requests, with support described as unhelpful in that situation. Answer based on 11 reviews Recording ### How well does Mouseflow session recording work? Mouseflow makes session recordings useful for diagnosing website behavior, checkout problems, and hard-to-reproduce bugs. Marketing teams and product teams can review clicks, scrolling, errors, and journeys, including iframe activity. Some users report blank screens, missing sessions, loading issues, and slower review of long recordings, especially on mobile. Answer based on 34 reviews ## Who uses Mouseflow? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 428 Heatmap reviews Capterra data shows that buyers of heatmap software rank the following features as their top priorities: - **Data Visualization** (**45%** of reviewers rated this feature as critical) - **Conversion Tracking** (**62%**) - **Activity Tracking** (**61%**) Mouseflow supports all three of the features reviewers value most: **Data Visualization**, **Conversion Tracking**, and **Activity Tracking**. Together, these capabilities help businesses understand user behavior more clearly, monitor how visitors move through conversion paths, and spot patterns in on-site activity, allowing teams to make informed changes that improve website performance and conversion results. Data Visualization 4.9 (11) 54.55% of 11 reviewers that rated this feature as important or highly important Graphical representation of data Conversion Tracking 4.6 (16) 56.25% of 16 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Activity Tracking 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Visual Analytics 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Heatmaps 4.8 (19) 63.16% of 19 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Behavioral Analytics 4.7 (13) 53.85% of 13 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network Mouseflow 223 features ### All Features - 360 Degree Feedback: Tools for collecting comprehensive feedback on an employee from peers, subordinates, and manager - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Account level Analytics: Ability to see analytics at the account level. - Account-Level Analytics: Ability to see analytics at the account level. - Action Management: Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Adaptive Learning: Intuitive interface and user-friendly design which seamlessly integrate with existing workflows - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI Text Generation: Allows users to generate text based on a text prompt. - AI Text Summarization: Condenses long documents or text into a brief summary. - Alerts: Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Anonymous Feedback: Allow reviewers to provide anonymous feedback to encourage honest conversations - API: Application programming interface that allows for integration with other systems/databases - API / Integrations: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated insights: Anticipates needs and offers suggestions without prompting - Autonomous Task Execution: Completes tasks independently without constant human intervention - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Brainstorming: Group collaboration to solve ideas in a productive and concentrated manner. - Brand Design Consistency: Monitors brand assets to ensure content is consistent with the design of the site. - Brand Optimization: Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Insights: Analyzes historical and current marketing campaigns to inform future strategy - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Stickiness: Identifies which marketing campaigns resolved in open or closed opportunities - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Opportunities: Identifies poorly performing or problematic areas of a web page - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Conversions: Track what proportion of users convert to customers via specific actions. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross System integrations: Works across multiple software systems or databases - Cross-system Integration: Works across multiple software systems or databases - Custom Event Tracking: Able to set up custom variables to track any user activity on the site. - Custom Reports and Dashboards: Allows users to easily build customized reports and dashboards. - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Demographics: The ability to collect and analyze customer data in order to determine which demographics make up a customer base. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Insights: Tracks customer behavior from social media and incomplete sales to inform pricing decisions. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Touchpoints: Identify specific interactions between customers and brands - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis: Offers insights into relationships between user information and user behavior. - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Collection: Process of gathering, measuring, and analyzing accurate data - Data Import/Export: Import and export data to and from software applications - Data Linking: Collating information from different sources in order to create a more valuable and helpful data set. - Data Quantification: Contextualizes web visitor behavior beyond pure data points and statistics - Data Segmentation: Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region. - Data Source Connectors: Connect to big data sources - Data Storage: Store vast amounts of data in a variety of ways, such as individual files, databases, geodatabases, or the cloud. - Data Visualization: Graphical representation of data - Decision Making: Makes informed choices based on available data and objectives - Device Responsiveness: Allows designs to adapt automatically to the device that users access the survey or software. - Diagramming: Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams. - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Embeddable: Live stream can be embedded on a webpage. - Embeddable Widget: Allows you to easily add interactive elements to your website or blog with a simple embed code. - Engagement: Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Entry and Exit Pages: Accurately determine where most people enter your site and where they leave and present data elegantly. - Error and Bug Tracking: Tracks sessions where users encountered errors and bugs. - Event Marketing: Plan marketing campaigns for events - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Exporting: Ability to export customer journey maps in a variety of formats to present and analyze. - Feedback Aggregation: Aggregates feedback and transforms feedback into actionable insights. - Feedback Collection: Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. - Floor Plans & Maps: Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour - For Sales Teams/Organizations: Caters to sales teams - Form Analytics: Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more - Frustration Tracking: See where users experience the most difficulty on a web page. - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Funnels: See how users move though a product via grouped page sequences - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geographic Maps: Visualize locations on a map - GPS: System to support the positioning, navigation, and timing (PNT) measurements of an object or individual - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Hierarchical Mapping: Mapping model in which the network map is organized and visualized as a tree-like structure - Hover Maps: Shows where users' cursors move while navigating a website - Image Overlay: Superimposing two or more images - Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) - Interactive Reports: Edit and personalize data view as needed - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Map Creation: Create custom maps - Map Sharing: Share maps with internal and external stakeholders - Mobile Access: Access software remotely via mobile devices - Mobile Device Analysis: Optimizes to gather insight about mobile web browser visitors - Mobile Reporting: Access reports on mobile devices - Mobile Survey: Distribute a survey via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Mouse Movement: Tracks mouse movement over a web page. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-Product Analytics: View analytics for multiple products in a single dashboard, including cross-product engagement - Multi-step Planning: Ability to break down and plan multi-step processes - Multi-User Access: Enables individuals with different roles within the operator’s organization to control the content that is being published on the digital signage network. - Multi-user Access and Collaboration: Allow team members to invite others to collaborate on journey maps and make direct changes. - Multichannel Tracking: Collects marketing campaign performance data across multiple channels - Multiple Personas: Provide the ability to compare the experiences of multiple personas in one journey map. - Natural Language Interaction: Allows users to give natural-language instructions for browser-based tasks. - Negative Feedback Management: Identify, track, and respond to negative feedback - Notes: Allows users to take notes during or after the call for future reference. - NPS of Customers: Calculate NPS of customers - NPS of Employees: Measure employee engagement and loyalty towards a business using the Net Promoter Score - NPS Survey Structure: Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels - Performance and Reliability: Payment gateway is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the gateway to respond to an action they took. System scales with load. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Proactive Assistance: Uses webpage, tab, browsing session, or selected text context to generate responses and suggestions - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Promotional Messages: Able to deploy promotional or other pop-up messages based on user actions. - Pulse Surveys: Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group - QA Testing: Able to test that event and variable setup are reporting data accurately. - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Ratings/Reviews: Ratings/Reviews - Real-Time Analysis: Enables the analysis and monitoring of healthcare data as it is generated, allowing timely interventions. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reports: Delivers insights into charger performance, energy consumption, revenue, and usage trends to optimize operations and maximize utilization. - Retention: Calculates the likelihood of your customers continuing to use your product or leaving. - Return: Tracks user return rates and related metrics. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Screen Activity Recording: Capture what is happening on a computer screen - Scroll Maps: Mapping/visual representation of exactly where users stop scrolling and leave website pages - Search Box: Search sessions by keywords or IP address. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Security: Ensures that the application itself is protected and assures data interacting with third-party plugins or integrations do not allow for unapproved access or privilege escalation. - Segmentation: Group leads or contacts based on their specific characteristics - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Session Recording: Record active support and chat sessions for auditing and training - Session Replays: Replay videos of user's interactions with your site. - Sessions - Digital Analytics: Accurately measure total web traffic and present data elegantly. - Side-By-Side Analysis: Overlays heatmaps on top of existing web pages - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Spend Management: Track the amount of money spent on a certain product or with a certain supplier - Split URL Testing: Compare multiple versions of a web page to test which works better. - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Standard Event Tracking: Software automatically tracks standard user actions. - Storyboarding: Dictate the order and pace of an eLearning course, including the logic for how different learners progress - Survey Deployment: Supports the creation and deployment of different survey types on different channels or devices. - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tag Management: Generate or append custom campaign parameters to URLs - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Text Fields: Open text box field - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Trending: Report on how any user activity has changed over time. - Trigger Alerts: Sends alerts to administrators when users take insider threat actions . - Unification Across Devices: Able to unify user data across devices, recognizing returning users. - Usage Tracking/Analytics: Track and interpret metrics on the usage of company resources - User Identification: Provides information on each wireless device deployed by the organization and the user it has been assigned to. - User level Analytics: Ability to see analytics at the user level. - User Scoring: Scores customers and visitors to identify at-risk or thriving accounts. - User-Level Analytics: Ability to see analytics at the user level. - User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users. - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Analytics: Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Webpage Element Analysis: Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page - Website Analytics: Track and analyze information regarding website visitors - Website Integration: Seamlessly integrates with 3rd party websites - Whiteboard: Allows multiple users to simultaneously annotate on a digital whiteboard - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.6 (121) 4.6 Based on 121 reviews ## Pricing Value for money 4.4 (99) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/163517/Mouseflow/pricing/) Free $0.00 It includes: - 1 Form Analytics - 1 Month Storage - User Friction Detection - Unlimited Events - Unlimited Account Users - Mobile Support - HTTPS/SSL/AJAX/Support - Documentation & Training - Data Download/Export - Customizable Dashboards - 500 Recordings/Month - 2-Factor Authentication - Integrations - 20+ Plug and Play - 1 Website - 1 Feedback Surveys - 1 Funnel Report Starter $31.00 Flat Rate,Per Year It includes: - 1 Website - 5,000 sessions per month - 20+ Plug and Play Integrations - 2-Factor Authentication - 3 Feedback Surveys - 3 Form Analytics - 3 Funnel Report - 3 Month Storage - Customizable Dashboards - Data Download/Export - Documentation & Training - HTTPS/SSL/AJAX/Support - Mobile Support - Unlimited Account Users - Unlimited Events - User Friction Detection - Integrations Growth $109.00 Flat Rate,Per Year It includes: - 3 Website - 6 Months Storage - 15,000 sessions per month - 10 Feedback Surveys - 10 Form Analytics - 10 Funnel Report - 20+ Plug and Play Integrations - 2-Factor Authentication - Customizable Dashboards - Data Download/Export - Documentation & Training - HTTPS/SSL/AJAX/Support - Mobile Support - Unlimited Account Users - Unlimited Events - User Friction Detection Business $219.00 Flat Rate,Per Year It includes: - 10 Website - 50,000 sessions per month - 12 Months Storage - 20 Feedback Surveys - 20 Form Analytics - 20 Funnel Report - 20+ Plug and Play Integrations - 2-Factor Authentication - Customizable Dashboards - Data Download/Export - Documentation & Training - HTTPS/SSL/AJAX/Support - Mobile Support - Unlimited Account Users - Unlimited Events - User Friction Detection Pro $399.00 Flat Rate,Per Year It includes: - 20 Website - 12 Months Storage - 150,000 sessions per month - 20+ Plug and Play Integrations - 2-Factor Authentication - 30 Feedback Surveys - 30 Form Analytics - 30 Funnel Report - Customizable Dashboards - Data Download/Export - Documentation & Training - HTTPS/SSL/AJAX/Support - Mobile Support - Unlimited Account Users - Unlimited Events - User Friction Detection Enterprise Contact Vendor for Pricing It includes: - 12 M - 20+ Plug and Play Integrations - 20+ Website - 2-Factor Authentication - Customizable Dashboards - Data Download/Export - Documentation & Training - HTTPS/SSL/AJAX/Support - Mobile Support - Unlimited Account Users - Unlimited Events - User Friction Detection Value for money 4.4 (99) 4.4 Based on 99 reviews ## Integrations [ Wix](https://www.capterra.com/p/169007/Wix/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Webflow](https://www.capterra.com/p/136159/Webflow/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (93) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (93) 4.6 Based on 93 reviews ## User reviews Overall rating 4.7 Based on 122 reviews Filter by rating 5(90) 4(25) 3(6) 2(1) 1(0) Mentioned topic Sorted by most recent PJ Pankaj J. Product Manager Information Technology and Services ### "Pretty easy to use and a very handy tool to have" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 11, 2025 Really good overall. used in my last organization. Introduced it to my team in the new organization as well Pros Easy of use and availability of numerous features. There are a lot of insights available which are really valuable for PMs Cons Session replay accuracy could be better. There are certain recordings which do not have proper videos due to unknown reasons. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Luciano Antonio B. Operations Manager Consumer Electronics ### "An Indispensable Tool for Website Optimization!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 6, 2025 Mouseflow has been an absolute game-changer for my website optimization efforts. From the moment I started using it, I was impressed by how easy and intuitive the platform is to set up and navigate. There's no steep learning curve; the session replays, heatmaps, and funnel analytics are instantly accessible and understandable, giving me clear, actionable insights right away. The primary benefit, however, is how effectively Mouseflow helps me optimize my website and significantly increase my conversion rate. Being able to see exactly where users are struggling, rage-clicking, or dropping off has allowed me to fix critical friction points I didn't even know existed. It truly gives you X-ray vision into user behavior, transforming guesswork into data-driven decisions. Finally, I have to give a major shout-out to their customer service team. Whenever I've had a question, their support has been incredibly friendly and fast. It's reassuring to know there are knowledgeable "behavior analytics gurus" ready to help you get the most out of the platform. Pros Really easy to use, friendly customer support, easy account setup. The reports are always available, up to date and can be donloaded easily. Cons So far, all good. I really have nothing that made me dissatisfied about the customer support. The tool is so easy that doesn't require any technical knowledge to be used. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stacey N. COO Marketing and Advertising ### "Insightful tool for understanding user behavior and optimizing conversions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 6, 2025 Overall, Mouseflow has been a game changer for understanding customers’ journeys. It provides clear, visual insights into user behavior that help us continuously improve website performance and conversion rates. It’s a must-have tool for any team serious about data-driven optimization. Pros Mouseflow makes it incredibly easy to understand user behavior with its session replays and heatmaps. The ability to watch real user interactions helps pinpoint issues that analytics alone can’t reveal. It’s intuitive, quick to set up, and integrates well with other tools. The funnel and form analytics features are especially helpful for identifying conversion drop-offs and improving UX. Cons Some of the filters and segmentation options could be more advanced to make data analysis faster. The dashboard can feel slightly cluttered when handling multiple projects, and session recordings occasionally take a bit to load. Pricing also scales up fairly quickly as traffic increases. Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) We switched to Mouseflow because it offers more detailed session replays and a wider range of heatmap options compared to Hotjar and Microsoft Clarity. The funnels and form analytics tools provide deeper insights into user behavior and conversion issues, which help us make more data-driven decisions. Mouseflow also feels more robust and reliable for handling higher traffic sites, with better filtering and segmentation options that streamline analysis. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. YB Yasmin B. Product Manager Health, Wellness and Fitness ### "Easy to set-up and maintain, just great UX" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 6, 2025 Honestly, a super smooth experience so far. I've been using it for 2 years, it just works and it's easy for anyone to get started. I recommend it to everyone. Pros I love how easy it is to navigate analytics across different pages and funnels. I especially love how I can have an interactive mode on my website, and add new tags - so much easier than Google Tag Manager. Cons The fact that I can't connect multiple websites together. I want to be able to see how my users are going from website 1 to website 2 when using custom apps. Switched from [Google Tag Manager 360](https://www.capterra.com/p/245657/Google-Tag-Manager/) Omg tag manager sucks - super hard to set up compared to Mosueflow Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Stephen J. Digital Marketer Marketing and Advertising ### "The Best Deep Analytics Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2025 Great, can't do effective conversion rate optimization without it. I've used many analytics tools over the years, and this is one of my favorites! Pros I love how much insight MouseFlow provides (especially click and attention maps), how easy it is to use, and how fast the UI is. Cons I haven't found anything that I dislike. Of course, being able to add more sites at the same pricing tier would be a welcome addition. :-) Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) At the time I switched, Hotjar did not provide heatmap segmentation, which is critical for analyzing engagement by marketing channel. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MH Miles H. Product Analyst Business Supplies and Equipment ### "Great tool to know what people are doing." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 14, 2025 It made us aware that users weren’t seeing an important feature that was below the fold. After adjusting the layout, engagement picked up in a matter of days. Pros I enjoy being easily able to replay sessions to see where the user falls off or notices a hitch in progress. It’s more actionable than simple numbers in Google Analytics. Cons Scrolling through recorded history can be a drag. I wish there were smarter ways to surface the ones that truly matter without having to tag everything manually. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Social Media Manager Public Relations and Communications ### "Sehr starkes Analyse-Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 6, 2024 Pros Gibt neben den klassischen Tracking-Methoden nochmal einen echten Mehrwert. Cons User interface ist manchmal nicht ganz übersichtlich bzw. verständlich. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CD Chris D. Director Automotive ### "Mouseflow changed the way I see my website" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 4, 2023 Pros Easy to use, intuitive and simple interface Cons Not sure I've found anything yet I dislike Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NN Nadia N. Coach E-Learning ### "Funny and useful" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 28, 2023 Pros I love mouseflow it gives interesting data Cons Sometimes confusing to analyse the data... Reasons for choosing Mouseflow Recommandation from mint cro Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GF George F. Owner Internet ### "Fine product, poor exit" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 1/10 March 22, 2023 We were able to identify how users were misusing a form, and change the form to make it harder for them to make mistakes. I'd have had a neutral to good experience, if they hadn't insistent on refusing a reasonable request to refund us for a month of service we didn't intend to use. Pros It recorded the user sessions without any major obstacles Cons Leaving Mouseflow, we canceled on the first business day after they upped the charge. They refused to refund us due to 'policy' after we paid them over 1400 on the platform over that time. Seemed shortsighted. Switched from [LogRocket](https://www.capterra.com/p/187552/LogRocket/) Pricing. Although today, we'd switch to Clarity, which is free. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 13, 2023 Hi again, George! Our automated email system notifies our customers when there is new account activity, like credit refills that coincide with your billing date. We are sorry that the notifications did not meet your expectations, but I hope you can understand our position when enforcing our refund policy. Additionally, we informed our customers about our pricing adjustment with ample time so that they could make arrangements. Having said so, we've reviewed your case and issued a one-time refund. We wish you luck with Clarity...But remember that as you switched to our Free Forever Plan you can continue to use Mouseflow :) and benefit from all our features. We'll be around if you need us. 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