Who Uses This Software?

Widely used by brands, agencies, and direct marketers.


Average Ratings

3 Reviews

  • 3.5 / 5
    Overall

  • 3.5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
  • Support
    Online

Vendor Details

  • SteelHouse
  • steelhouse.com/
  • United States

About SteelHouse

Solution for launching compelling, multi-channel retargeting and prospecting campaigns.


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SteelHouse Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

SteelHouse Reviews Recently Reviewed!


Steelhouse Review

Oct 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: Simple to use. Everything you need in one place where any member of your team (analytics, marketing, creative) can go into and take care of a task.

Cons: Cannot update monthly budgets within UI easily. No ability to test multiple creatives.

Overall: Overall, easy time managing the Display retargeting program with this vendor. Would recommend!

Easy to make nice looking ads, but little control over delivery and optimization.

Apr 11, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Extremely
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Pros: Making an ad is easy and there are plenty of templates and options to fully customize the images, text, and animation.

Cons: It only let me make one ad, so I couldn't test different ad variations. I also wasn't pleased with the return on ad spend and the number of impressions per day.

Also, they got rid of the Click metric in reporting and "replaced it" with a "Verified Visit" metric that they created. This is absurd - the Click is one of the most important metrics for digital advertising (one that every other digital advertising service uses) and they got rid of it. A "Verified Visit" is not the same as a Click, not matter how much they justify it.

Overall: It required little management once the ad and campaign are set up.

Rocky Reporting / Trust

Dec 07, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Extremely
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Pros: Steelhouse is a reputable player in the display field and I have had a positive relationship with the various account managers I've worked with.

Cons: When I inherited Steelhouse, I immediately had some concern about their attribution model. They had a 30 day post view and post click 100% attribution, so the data was extremely skewed in their favor. They have since fixed a lot of their reporting through verified visits. Another frustration is that their reporting dashboard has never worked for me, so I rely on them sending spreadsheet reports that I then have to go through. I worked with their support team for a while to get it fixed but nothing came out of it. I'm currently transitioning away from Steelhouse because of these issues.