Easy to make nice looking ads, but little control over delivery and optimization.
Apr 11, 2018
Paid Search Manager
Business Supplies and Equipment, 11-50 employees
Used the software for: 6-12 months
Ease of Use
Features & Functionality
Value for Money
Likelihood to Recommend:Not LikelyExtremely Likely
Pros: Making an ad is easy and there are plenty of templates and options to fully customize the images, text, and animation.
Cons: It only let me make one ad, so I couldn't test different ad variations. I also wasn't pleased with the return on ad spend and the number of impressions per day.
Also, they got rid of the Click metric in reporting and "replaced it" with a "Verified Visit" metric that they created. This is absurd - the Click is one of the most important metrics for digital advertising (one that every other digital advertising service uses) and they got rid of it. A "Verified Visit" is not the same as a Click, not matter how much they justify it.
Overall: It required little management once the ad and campaign are set up.