Provides real-time access to consumer data, customer targeting, multi-channel campaign tracking, and marketing effectiveness reporting.
Good CRM - could be better
Pros: It does what it needs to and we have seen success from our CRM strategies. Their customer support is top notch!
Cons: Ease of use is not great - we honestly use our reps more than the tool because it just doesn't fit our needs to quickly manage our CRM strategy.