# AdRoll ABM Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about AdRoll ABM Software - reviews, pricing plans, popular comparisons to other Account Based Marketing products and more. Source: https://www.capterra.com/p/163718/RollWorks/ --- # AdRoll ABM Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) AdRoll ABM ## What is AdRoll ABM? AdRoll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through integrated advertising, cross-channel attribution and audience insights, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, AdRoll ABM extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and award-winning support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place. ## What is AdRoll ABM used for? [Lead Capture](https://www.capterra.com/lead-capture-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) Top alternative Featured Overall rating Based on 28 user reviews Reviews sentiment Positive 93% Neutral 0% Negative 7% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AdRoll ABM?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.nextroll.com/&name=AdRoll ABM) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AdRoll ABM 4.5 (28) VS. [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (28) Ease Of Use 4.3 (529) Value For Money 4.5 (26) Value For Money 4.2 (515) Customer Service 4.6 (27) Customer Service 4.3 (513) ## AdRoll ABM alternatives [MailerFind](https://www.capterra.com/p/10001468/MailerFind/) [4.7 (529)](https://www.capterra.com/p/10001468/MailerFind/reviews/) Starting price $97.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6,245)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/) [4.6 (492)](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) [4.8 (612)](https://www.capterra.com/p/210630/Kylas/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/163718/RollWorks/alternatives/) ## FAQs about AdRoll ABM Overview ### Which roles and teams benefit most from AdRoll ABM? AdRoll ABM is most used by sales leaders, business development teams, and marketing managers who need to target high-value accounts and coordinate outreach across channels. Executives use it to improve pipeline visibility and campaign efficiency, while IT and operations stakeholders support implementation, data flow, and account-level targeting accuracy. Answer based on 28 reviews Overview ### What company size and specific industries is AdRoll ABM built for? AdRoll ABM is designed for B2B teams, especially mid-market and enterprise organizations that run account-based advertising. It is built for companies in business-to-business sectors that need multi-channel campaigns, multi-touch engagement, and real-time buyer intelligence to reach targeted accounts. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of AdRoll ABM? AdRoll ABM offers campaign management, campaign personalization, and target account identification for account-based outreach. It also includes contact management, contact database, customer segmentation, lead capture, lead qualification, and lead segmentation, plus engagement tracking, visitor tracking, reporting and analytics, workflow management, and an API for data synchronization. Integrations ### Which third-party tools and platforms does AdRoll ABM integrate with? AdRoll ABM integrates with 3 third-party platforms for marketing and CRM: HubSpot Marketing Hub, Marketo Engage, and Salesforce Sales Cloud. These catalog integrations connect AdRoll ABM to common demand generation and sales systems used to manage leads, campaigns, and account data. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does AdRoll ABM offer? AdRoll ABM provides live online sessions, webinars, and documentation to help teams get started. Live online sessions support guided instruction, webinars offer scheduled training presentations, and documentation gives written reference material for self-paced review and setup guidance. Answer based on 1 reviews Getting Started and Support ### What customer support options does AdRoll ABM offer? AdRoll ABM provides email/help desk, phone support, 24/7 live rep, and chat. Users describe the support team as quick to answer questions and very responsive, with customer service that helps clarify reports and account details. Some also note the support experience is helpful and easy to work with. Answer based on 2 reviews ## Features AI summary Based on 313 Account Based Marketing reviews Capterra reviewers highlight these as the top features buyers look for in Account Based Marketing software: - **Search/Filter** (**38%** of reviewers rated this feature as critical) - **Target Account Identification** (**42%**) - **Lead Qualification** (**44%**) AdRoll ABM includes **Target Account Identification** and **Lead Qualification**, giving teams a way to pinpoint the right accounts and assess which leads are most likely to convert. However, it does not offer **Search/Filter**. Instead, the product provides other valuable features such as **Contact Database** (**60%**), **Lead Management** (**33%**), and **Reporting/Analytics** (**33%**). These features help businesses organize prospect data, track leads through the pipeline, and measure campaign results, allowing teams to focus outreach and improve account-based marketing decisions. Target Account Identification 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Identify a list of target accounts that marketers want to turn into customers Lead Qualification 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Lead Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Reporting/Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Lead Capture 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Data Import/Export 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications AdRoll ABM 28 features Application programming interface that allows for integration with other systems/databases Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Provides a channel for team members to share AI models, media files, communicate, and work together Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Process of dividing customers into groups based on common characteristics Assembly of graphs and charts for visualizing and tracking statistics/metrics Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Tracks metrics that provide insight into how a user interacts with any interface or product Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Observe and track the demand, usage, progress or quality of a system, product, or user Organize and manage the accomplishments and development of employees or performance of applications or systems Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Identify a list of target accounts that marketers want to turn into customers Create, manage and track all task activities and progression Track visitors and purpose of visits Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (28) 4.5 Based on 28 reviews ## Pricing Value for money 4.5 (26) ### Starting price Free trial not available Value for money 4.5 (26) 4.5 Based on 26 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (27) 4.6 Based on 27 reviews ## User reviews Overall rating 4.5 Based on 28 reviews Filter by rating 5(21) 4(5) 3(0) 2(0) 1(2) Mentioned topic Sorted by most recent HT Haruki T. Sr. ADR Computer Software ### "Great intent data" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 27, 2024 Pros Ease of use is the most important factor for any tool to be successful and RollWorks embodies that. Navigating the tool within the CRM is very intuitive and easy to find the information that I'm looking for. Cons Some data can be misleading but like any data, it should be taken with a grain of salt and leveraged as a guiding hand to help identify which companies may have an interest in your product. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JO John O. Technology Sales Manager Computer Software ### "RollWorks: Great ABM Platform! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 6, 2024 Overall, great experience. Our CSM, \[sensitive content hidden\], was fantastic and the platform itself is extremely helpful from both a marketing and sales perspective. Pros I really like how RollWorks can provide us with a list of companies that have been visiting our website and tells us specifically which of our website pages these companies/people have been visiting. Cons Sometimes the workflows were a little bit glitchy but their customer success team is awesome and really helps with working out kinks. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BS Brandi S. AM Hospitality ### "Rolling with RollWorks" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 17, 2023 Pros I like managing LinkedIn ads through the platform. Cons It was a bit of a learning curve to get started. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Anna C. Digital Marketing Manager Information Technology and Services ### "RollWorks is at the forefront of our ABM strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 12, 2022 Good, I look forward to a lot of the updates coming out this year. Pros Support is great and they hold your hand throughout the implementation phase. Cons There is a bit of a learning curve as it takes a while to understand how it integrates with Salesforce and what your full capabilities are. I wouldn't recommend someone adopting RollWorks unless you have someone dedicated to owning the solution on your team. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User General Manager E-Learning ### "Missold " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 8, 2020 Disorganized. Receiving lots of emails disconnected from the customer success team. Slow to set up. Product wasn't what was sold to us. Had to cancel. Pros We were sold a very impressive demo by a competent sales person who answered all our questions very professionally. After that it all went downhill as the quality of what we could buy vs what we were sold was a hugely out of whack. The company could not deliver what they said they could Cons The quality of the contacts was not what we were sold. Often bounced. Also filtering did not let us target as needed. Reasons for choosing AdRoll ABM potential scale and time saving. Didn't turn out that way. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CC Chris C. CEO and President Mining & Metals ### "Grow Labs - Rip off! " 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 26, 2019 Very poor - My sales team could't wait to get rid of the product and DO NOT GIVE THEM A CREDIT CARD! Pros Hard to find many things positive about the software. Cons The software offers limited value, approx 60% of the email leads bounced. The company also has taken money with out authorization in a very unscrupulous approach. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WA waqas A. Manager Apparel & Fashion ### "Best for marketing leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 8, 2019 Pros The growlabs is a brilliant for marketing leads the thing I like most about growlabs is its simplicity and its layout they really help you a loot in getting want you want and I must say their customer support is also brilliant. Cons I have nothing to complain about this brilliant growlabs Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Lisa T. Manager, Marketing Strategy, Investment, and Data Analyst Telecommunications ### "Easy & Affordable Tool for Prospecting" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 January 14, 2019 Has so far been very positive Pros Great tool for building your sales funnel when you are in need of more leads or searching for additional contacts from the same company. The pricing model makes it easy to sign up for and then pull contacts only as you need them. Good filtering options, and data is accurate. Cons It would be great if you could filter by additional data other than the standard company size, titles, location, industry, etc. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DT Deb T. IT Director Primary/Secondary Education ### "Growlabs and marketing leads" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 7, 2018 Pros This software does help identify leads for your business. I have used this in the past and it was good then, but as the years go on they seem to add more and more functionality. It has a lot of filtering and email automation and is much better at helping turn ordinary leads into good leads. Cons This product is a little pricey, but it depends if you are going to utilize all this software has to offer. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Mike M. Demand Generation Manager Marketing and Advertising ### "Truly Intuitive Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 22, 2018 This experience has been great, because we are confident that we are spending money targeting the right people. We are able to get our brand in the face of target accounts and move them through the funnel. Pros I really enjoyed the precision targeting and ability to hyper focus on our ideal accounts with marketing efforts. Cons It does take some time to get use to the platform and setting up campaigns. I do wish that the conversions also were clearly explained. Some of the campaigns could also have different definitions of a conversion, like the pipeline accelerator campaigns. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163718/RollWorks/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [MailerFind vs AdRoll ABM](https://www.capterra.com/compare/163718-10001468/RollWorks-vs-MailerFind)