# OptCulture Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about OptCulture Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more.

Source: https://www.capterra.com/p/163742/OptCulture

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# 

 OptCulture Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

OptCulture

## What is OptCulture?

Build your own loyalty program, engage customers, increase customer retention, and drive repeat purchases with OptCulture! At OptCulture we integrate directly to your point of sale system, e-commerce platform, and even physical forms. Leverage your data to create customer specific Email, SMS, and Whats App campaigns, or use your own branded App to send push notifications. Electronic Receipts custom designed and branded for your business, track able referral programs, and built in discount and promotional tools combined with all the relevant reporting make OptCulture an easy choice for Retailers to increase sales and grow their business!

## What is OptCulture used for?

[SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Customer Retention](https://www.capterra.com/customer-retention-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)

Overall rating

Based on 3 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$40

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for OptCulture?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://optculture.com/&name=OptCulture)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### OptCulture

4.7 (3)

VS.

[4.9 (647)](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/)

Starting Price

$40

Per User, Per Month

Starting Price

$21

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (3)

Ease Of Use

4.5 (647)

Value For Money

5.0 (3)

Value For Money

4.7 (614)

Customer Service

5.0 (3)

Customer Service

4.8 (586)

## OptCulture alternatives

[4.8 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/)

Starting price

$29.00

Per User, Per Month

[4.9 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

[4.8 (655)](https://www.capterra.com/p/158103/Clearstream/reviews/)

Starting price

$29.00

Per User, Per Month

[EngagePackage](https://www.capterra.com/p/10017343/EngagePackage/)

[0.0](https://www.capterra.com/p/10017343/EngagePackage/#reviews)

Starting price

$1749.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/10017343/EngagePackage/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Campaign Planning

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Plan and strategize marketing campaigns

Engagement Tracking

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Campaign Scheduling

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Set campaign schedules by selecting start, pause, and end dates

Compliance Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Track and manage adherence to policies for any service, product, process, or supplier

Customer Database

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

A collection of customer information such as contact details, demographics, previous interactions, etc.

OptCulture 46 features

Send and receive text messages to communicate with clients or prospects in real-time

Track and document all activities across devices, networks, and other systems

Automatic reply functionality for incoming messages

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Communicate using direct chat or messages within the system

Manage and track all internal and external communication conducted via calls, email, text, or chat

Track and manage adherence to policies for any service, product, process, or supplier

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Initiate interactions with customers by proactively starting conversations or providing informational content

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Plan, execute, and analyze email marketing campaigns

Set up automated email sequences to streamline outreach and engage leads/contacts

Tracks metrics that provide insight into how a user interacts with any interface or product

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Automatically identify and save contact information of potential customers

Manage contacts across multiple mailing lists

Ability to chat online in real time

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Online gateway through which members can access/update personal information

Database of members to track personal information of individuals and families

Personalize text messages using templates and custom fields

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Generate personalized communications upon request to meet customer needs

Streamlining repetitive tasks and activities through automated and predefined workflows

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Strategize and implement rewards for returning customers, employees and other members

Send individual or bulk text messages at predetermined times

Short phone numbers that used to opt-in to SMS campaigns

Send promotional campaigns or transactional messages via text messages

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Gauge satisfaction and receive information for improvement and success

Messaging system designed for contests and sweepstakes

Get Advice

We can help you find the software with the features you need.

Features

4.3 (3)

4.3

Based on 3 reviews

## Pricing

Value for money

5.0 (3)

Free Trial

Basic

$40.00

Per User,Per Month

Value for money

5.0 (3)

5.0

Based on 3 reviews

## Integrations

[

Retail Pro](https://www.capterra.com/p/164131/Retail-Pro-9/)[

Ginesys One](https://www.capterra.com/p/136092/Ginesys/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (3)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (3)

5.0

Based on 3 reviews

## User reviews

Overall rating

4.7

Based on 3 reviews

Filter by rating

5(2)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MG

Matt G.

Owner

Retail

### "Optculture review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 21, 2024

Pros

Ease of use and support. Email promotions great value.

Cons

Has a few problems accessing customer loyalty during sales and updating points.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JF

Joseph F.

President

Tobacco

### "Couldn't do without it now"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 18, 2024

Optculture has become the most important part of our marketing strategy. It has given us a lot of abilities that we did not have before. I do not think we could do without. There have been some issues with the tech side, but they do not outweigh the importance of it to us.

Pros

The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns. Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.

Cons

Sometimes understanding the logic of creating segments and campaigns is tricky, and there is no way to easily test these segments ahead of time. We had few times that we gave out very good deals to a larger group than was intended. Also, we have had attributes for segments that did not work correctly and had to be fixed by IT.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CC

Charles C.

Operations Manager

Retail

### "OC is a great program to use in your business"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 18, 2024

Been easy to use and customer service will help if needed.

Pros

Great customer service and easy to use. Customers get excited about the rewards.

Cons

I'm happy, really no cons You can do stuff like double point days. You can set it up to your business needs.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

This had a rewards program attached to it. Where we didn't use this feature from Constant Contact

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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