# Improvado Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Improvado Software - reviews, pricing plans, popular comparisons to other Data Management products and more. Source: https://www.capterra.com/p/163884/Improvado --- # Improvado Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Improvado ## What is Improvado? Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered. ## What is Improvado used for? [Dashboard](https://www.capterra.com/dashboard-software/)[Channel Management](https://www.capterra.com/channel-management-software/)[Data Management](https://www.capterra.com/data-management-software/) Top alternative Featured Overall rating Based on 22 user reviews Reviews sentiment Positive 95% Neutral 0% Negative 5% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Improvado?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://improvado.io/&name=Improvado) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Improvado 4.5 (22) VS. [4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price Contact vendor Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (22) Ease Of Use 4.3 (6,104) Value For Money 4.6 (20) Value For Money 4.2 (5,065) Customer Service 4.8 (21) Customer Service 4.4 (5,232) ## Improvado alternatives Highest Rated [4.6 (5,944)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (2,963)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.5 (13,557)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems Database Conversion 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Transformation of data from one format to another Data Connectors 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Connect to big data sources Data Dictionary Management 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user Data Storage Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Manage and store data in a database Backup and Recovery 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create backups and provide methods to recover deleted/lost data Improvado 195 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Track and document all activities across devices, networks, and other systems One-off queries made on an as-needed basis Generate one-off reports that meet information requirements Handle the registration and admission process for existing and new students Manage advertising space and its sales within your network or publication Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Creation of a plan for an API to expose data and functionality to its users Oversee an API throughout its lifespan, from creation and deployment to retirement Track, manage and store the applications of potential future members, customers or candidates Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatically capture data from documents, records, or other online sources Create backups and provide methods to recover deleted/lost data Software's ability to perform similar action on multiple similar files simultaneously Track and analyze user behavior within a system or network Compare key metrics for the business against prominent players in the industry Monitor social media posts or web that mention a particular brand Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Create and manage digital catalog of products/services with their details, specifications, and price Analyze and track performance of channels Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Track and manage adherence to policies for any service, product, process, or supplier Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Alter the layout and content of dashboards Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Collect, process and structure data from multiple sources for further analysis Assemble data from multiple sources Analyze survey results via statistical testing or crosstabs directly within the software Merge data from multiple sources to a single data set Import, collect, and capture data from multiple sources Removes data that is incomplete, inaccurate, or irrelevant from a dataset Connect to big data sources Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user Discover and connect variety of data sources to the application for analysis Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Collection of processes, policies, and standards to manage the storage & usability of enterprise data Import and export data to and from software applications Combining data from different sources and providing a unified view Ability to handle large datasets Track the management and flow of data throughout the organization Modification of sensitive data to make it invaluable for unauthorized intruders Move from one database to another, or upgrade the version of database software being used Conceptual model of how data items relate to each other Establish guidelines about how much and what kind of data can be stored in the repository Process of copying and storing data in more than one site or node Protect sensitive data for digital privacy Manage and store data in a database Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Retrieve and use data without requiring technical details about the data Graphical representation of data Data vault where data is aggregated for later distribution to applications. Transformation of data from one format to another Supports common databases such as MySQL and Oracle Data compression technique for eliminating duplicate copies of repeating data Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams. Extract documents and document data from data sources Extract email addresses from multiple data sources Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Process of extracting, transforming, and loading data Predefined actions automatically performed on the occurance of specific events Generate reports to assess the financial performance of an organization To be used by the hospitality industry For the intention to be used by marketing teams Form predictions based on past and present data/trends Perform various mathematical calculations using the data Method of analysis that visualizes the series of events that lead towards a defined goal. Establish measurable goals and objectives and track their progress over a specific period of time Information, data and reports that are being tracked over time Extract images and image data from multiple data sources Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Manages incentive programs such as profit sharing, stock awards, and individual bonus plans Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info. Identify which applications need to exchange data and enable these data connections Extract IP addresses from multiple data sources Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Identify the source channel that resulted in a new lead in the system Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Automate workflows and trigger campaigns based on customer actions Reports specific to marketing and associated campaigns Integration with third-party marketplace software Verify, organize, manage & store enterprise data assets in a centralized repository Looking at data from different sources and finding possible duplicates, or identical matches Collect and maintain structured information that describes data or content Access software remotely via mobile devices View and present dashboard on mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows for businesses to run a variety of different campaigns across different channels Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Allows users to manage data from a number of sources Run stored procedures and queries in multiple programming languages, such as JSON, Java, Python, Ruby, Perl, and SQL Ability to interact with the application using human languages such as English Database management based on customization, fluidity, and document relations Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data Manage channel partners through a portal where they can access all product information Monitor and analyze the performance and status of a server or system/application A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Extract pricing data from multiple data sources. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Reusable integration workflow templates Predict future data based on historical data sets Track factors that affect pricing and adjust prices accordingly to increase sales Extract phone numbers from multiple data sources Share dashboard screen within private user groups Evaluate the degree to which business operations bring monetary gains Design, communicate, and distribute incentives to perform a specific action Publish dashboard publicly on various platforms Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Log and store the source of contacts/leads Database management based on relationships between data Relationship diagram view that arranges items in data based on the relationships between them in a freeform graph. Creating relationships between different IT assets to define their status and dependencies in a network Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work Manage and optimize an organization’s use of SaaS applications. Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Set a time to generate routine reports automatically Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Access, combine, transform, and store data without the help of an IT department Online portal through which end users can access the system, manage tasks, or obtain information Generate reports on your own without IT involvement Optimize and manage the search engine optimization efforts for a website or digital content Display aggregated data points on one page for a bird's eye view assessment Allow users to access multiple services after entering their login credentials once Track activity on sites such as Facebook, Twitter, Instagram, etc. Track the amount of money spent on a certain product or with a certain supplier Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Test specific APIs to determine if systems are properly functioning Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Distributing traffic by sending client requests across servers capable of completing the request Review data from past periods to reveal recurring tendencies and predict future performance Visually identify direction of development and areas that require attention Track and interpret metrics on the usage of company resources Monitor user activity through engagement methods Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc. Track revisions and updates made to files and navigate between different versions Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Graphical representation of data or processes Extract data from any online source. Allows the integration of data between different web services Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (22) 4.3 Based on 22 reviews ## Pricing Value for money 4.6 (20) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.6 (20) 4.6 Based on 20 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (21) 4.8 Based on 21 reviews ## User reviews Overall rating 4.5 Based on 22 reviews Filter by rating 5(15) 4(6) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent TH Tyler H. Associate Director, Business Intelligence Marketing and Advertising ### "Quality ETL Service With Outstanding Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 4, 2022 I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner Pros I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result Cons The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DK Daan K. Senior Accounant Accounting ### "Improvado is an easy to use, powerful app." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 2, 2022 Great product, customer support could be better. But overall very happy. Both my team and I. Pros Improvado is an easy-to-use, powerful app. We love it at our small business. Great to get new customers via social media. The program is very detailed and the UI looks good. Cons Customer service could be a bit faster in my opinion. Not a very big deal as they are very helpful. Switched from [Centralpoint](https://www.capterra.com/p/161470/Centralpoint/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Mauro C. Analytics Manager Food & Beverages ### "Fanstastic tool to import data from many sources" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 13, 2021 Great support during all the onboarding process and great support for any maintenance issue. Pros Many "out of the box" connectors to import data from multiple sources. Easy to set up. Cons Data flow monitoring could be improved with dashboards and relevant KPIs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZH Zak H. DBA Hospital & Health Care ### "Improvado Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 31, 2021 Our experience has been fantastic to this point. Pros Ease of use, intuitive and most of all the support and staff at Improvado are incredibly accommodating and very efficient. The connection offerings are very robust and if you need a different connection, the team is willing and able to meet the needs. Cons The only item that was a struggle for us was really an internal issues which Improvado assisted us in navigating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Mubarrat C. Product Manger, Data & Analytics Marketing and Advertising ### "Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 31, 2021 Positive, its better than other ETL companies I've worked with. Pros Customer service is great to work with than compared to other companies. There's a good room to customize. Cons The product isn't the easiest to use and isn't fully build out yet when compared to other product. Alternatives considered [Fivetran](https://www.capterra.com/p/170147/Fivetran/) Reasons for choosing Improvado Pricing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CF Catie F. Director of Operations Marketing and Advertising ### "Taking our business to the next level!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 3, 2020 Pros The customer success team particularly \[SENSITIVE CONTENT HIDDEN\] had been extremely helpful and patient with us getting this up and running. He walked us through all the steps, helped us understand how to best use all the features. Cons We have had minimal hiccups so far, we are about 2 months into using the product. Alternatives considered [TapClicks](https://www.capterra.com/p/145227/TapClicks/) Reasons for choosing Improvado Pricing and customer support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JO Jong Ok K. Marketing Data Scientist Entertainment ### "Excellent service and product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 12, 2020 Pros We can easily import campaign information from various marketing channels with just a few clicks. They always asked how we used it and developed the necessary features right away. You will need this product if you are using various channels for marketing campaigns or if new channels need to be reviewed continuously. Cons It would be nice if various dashboard templates were created. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stephen M. Media Associate Marketing and Advertising ### "Easy To Pick Up" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 7, 2020 Being able to pull various different platform datas into one solution without having to do too much heavy lifting. Pros The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data. Cons When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Laurie R. APRN/Business Owner Health, Wellness and Fitness ### "Tried to Get Info But Rep Did Not Call as Scheduled" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 28, 2019 Given that a call was scheduled for a set day and time and was not followed thru did not impress me. Pros I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms. Cons The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Syed R. Senior Search & Data Analyst Marketing and Advertising ### "Best Tool to visualise data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2019 Great experience. Pros This is easy to use, can keep our Clients Google ads, Apple ads, facebook search data. Cons Sometimes the connection lost and it's hard to find where. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163884/Improvado/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)