Who Uses This Software?

Consumer Brands, Agencies and Software Companies


Average Ratings

10 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Improvado
  • improvado.io/
  • Founded 2013
  • United States

About Improvado

Improvado helps marketers automate data aggregation -- the process of pulling all their data into one place. Reduce manual reporting time by 90% with real-time reports & dashboards. Improvado integrates with 100+ platforms: FB, Google Ads, Linkedin, Twitter, Salesforce, Mailchimp -- you name it. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more. Built by marketers, for marketers no developers or SQL knowledge required.


Improvado Features

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad Hoc Reports
  • Benchmarking
  • Budgeting & Forecasting
  • Dashboard
  • Data Analysis
  • Data Visualization
  • Key Performance Indicators
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Strategic Planning
  • Trend / Problem Indicators
  • Analytics
  • Content Management
  • Dashboard Creation
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery
  • Data Analysis
  • Data Filtering
  • Data Quality Control
  • Job Scheduling
  • Match & Merge
  • Metadata Management
  • Non-Relational Transformations
  • Version Control
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • Customizable Dashboard
  • Data Source Connectors
  • Drag & Drop
  • Drill Down
  • Financial Reports
  • Forecasting
  • Marketing Reports
  • OLAP
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Improvado Reviews Recently Reviewed!


Capterra loader

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons: Would love to get some data preparation and transformation functionality to take things to the next level.

Great Time Saving Client Pleasing Partner

Mar 29, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Overall: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

With Improvado we save huge amounts of people time and have standardized our reporting

Mar 07, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons: As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Overall: Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Great Tool, Superb Customer Service

Mar 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Cons: I have no complaints at this time - every issue that has come up they have researched and fixed.

Overall: My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Removes Technical Integration Headaches

Mar 15, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Cons: Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

Overall: I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Improvado has reduced our manual reporting time by 90%

Mar 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented. Simple, intuitive interface made getting comfortable inside the platform very easy.

Cons: Not quite the depth of granularity I'd like to see with some of the data sources, but the team has been very responsive to that need and is likely an issue that will be resolved soon. Some of the APIs need to be built out a little more, but that's also something the team has been focused on.

Overall: Large reduction in the amount of hours needed to manual pull and compile data for our clients.

Capterra loader

A beautiful dashboard that useful internally and externally

Mar 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

Overall: Some of the more granular features are a bit complicated, but support is great about walking us through them.

Really helpful! Lawrence from the Improvado team was wonderful and great to work with.

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.

Cons: There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.

Overall: Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.

Easy to use platform

Apr 01, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The platform is intuitive and easy to use. There are many variations in terms of data visualization.

Cons: Customization options are limited beyond what is needed for my company.

Capterra loader

Saves us 20 hours a week.

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It does what it advertises, and it does it well. Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.

We used to have someone doing this manually and it took them about 20 hours a week.

Cons: Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.

Overall: Saved time!