--- title: "Improvado Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Improvado Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/163884/Improvado/" page_type: "product" language: "en" --- # Improvado Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 23, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Improvado ## What is Improvado? Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered. ## What is Improvado used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Data Management](https://www.capterra.com/data-management-software/)[Channel Management](https://www.capterra.com/channel-management-software/) Overall rating Based on 22 user reviews Reviews sentiment Positive 95% Neutral 0% Negative 5% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Improvado?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://improvado.io/&name=Improvado) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Improvado 4.5 (22) VS. [### Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [4.9 (44)](https://www.capterra.com/p/238852/Lebesgue/reviews/) Starting Price Contact vendor Starting Price $59 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (22) Ease Of Use 4.7 (44) Value For Money 4.6 (20) Value For Money 4.9 (39) Customer Service 4.8 (21) Customer Service 4.7 (40) ## Improvado alternatives [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) [4.9 (8)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews) Starting price $8000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Ortto](https://www.capterra.com/p/131879/Autopilot/) [4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars ## FAQs about Improvado Overview ### Which roles and teams benefit most from Improvado? Improvado is most used by marketing teams, analytics and business intelligence leaders, and executive or operations stakeholders who need unified performance data. Media managers and SEM leaders use it to centralize campaign reporting, while data teams automate dashboards and pipeline management, and executives track cross-channel results for faster decisions. Answer based on 22 reviews Overview ### What company size and specific industries is Improvado built for? Improvado is designed for mid-size and enterprise organizations, as well as marketing agencies, that need a single platform to integrate data from multiple sources. It is aimed at teams managing complex marketing data environments rather than small businesses or consumer-focused industries. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Improvado? Improvado offers data connectors, ETL, data aggregation, data blending, and data transformation for marketing data integration. It also includes dashboards, customizable reports, real-time reporting, KPI monitoring, attribution modeling, multi-touch attribution, campaign analytics, and multi-channel analytics for reporting and analysis across sources. Integrations ### Which third-party tools and platforms does Improvado integrate with? Improvado integrates with over 100 third-party tools and platforms, including marketing, analytics, and commerce systems such as ActiveCampaign, AdRoll, Adobe Analytics, Adobe Commerce, Adobe Workfront, Amazon DSP, Amazon Redshift, Amazon S3, AppsFlyer, BigCommerce, Box, and Branch. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Improvado offer? Improvado provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, documentation serves as written reference, and videos provide visual self-paced material. Getting Started and Support ### What customer support options does Improvado offer? Improvado provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Users describe the support team as helpful, patient, and quick to respond, though some say service could be faster at times. Overall, support is viewed as strong and attentive. Answer based on 6 reviews ## Features AI summary Based on 1,845 Data Management reviews Capterra data shows that buyers of data management software rank the following features as their top priorities: - **Data Security** (**64%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) Improvado supports all three features that reviewers consider most important: Data Security, Data Synchronization, and Data Import/Export. Together, these capabilities help businesses protect sensitive information, keep data consistent across systems, and move information in and out of the platform efficiently, allowing teams to maintain accurate records and make better decisions faster. Data Capture and Transfer 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import, collect, and capture data from multiple sources Access Controls/Permissions 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems Database Conversion 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Transformation of data from one format to another Data Connectors 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Connect to big data sources Data Dictionary Management 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user Data Storage Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Manage and store data in a database Improvado 196 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - Admissions Management: Handle the registration and admission process for existing and new students - Advertising Management: Manage advertising space and its sales within your network or publication - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - API Design: Creation of a plan for an API to expose data and functionality to its users - API Lifecycle Management: Oversee an API throughout its lifespan, from creation and deployment to retirement - Application Management: Track, manage and store the applications of potential future members, customers or candidates - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Auto Extraction: Automatically capture data from documents, records, or other online sources - Backup and Recovery: Create backups and provide methods to recover deleted/lost data - Batch Processing: Software's ability to perform similar action on multiple similar files simultaneously - Behavior Analytics: Track and analyze user behavior within a system or network - Benchmarking: Compare key metrics for the business against prominent players in the industry - Brand Tracking: Monitor social media posts or web that mention a particular brand - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Channel Analytics: Analyze and track performance of channels - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Aggregation: Collect, process and structure data from multiple sources for further analysis - Data Aggregation and Publishing: Assemble data from multiple sources - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Blending: Merge data from multiple sources to a single data set - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Cleansing: Removes data that is incomplete, inaccurate, or irrelevant from a dataset - Data Connectors: Connect to big data sources - Data Dictionary Management: Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Governance: Collection of processes, policies, and standards to manage the storage & usability of enterprise data - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Management: Ability to handle large datasets - Data Mapping: Track the management and flow of data throughout the organization - Data Masking: Modification of sensitive data to make it invaluable for unauthorized intruders - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Modeling: Conceptual model of how data items relate to each other - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Replication: Process of copying and storing data in more than one site or node - Data Security: Protect sensitive data for digital privacy - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Virtualization: Retrieve and use data without requiring technical details about the data - Data Visualization: Graphical representation of data - Data Warehouse: Data vault where data is aggregated for later distribution to applications. - Database Conversion: Transformation of data from one format to another - Database Support: Supports common databases such as MySQL and Oracle - Deduplication: Data compression technique for eliminating duplicate copies of repeating data - Diagramming: Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams. - Document Extraction: Extract documents and document data from data sources - Email Address Extraction: Extract email addresses from multiple data sources - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - ETL: Process of extracting, transforming, and loading data - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Financial Reporting: Generate reports to assess the financial performance of an organization - For Hospitality Industry: To be used by the hospitality industry - For Marketers: For the intention to be used by marketing teams - Forecasting: Form predictions based on past and present data/trends - Functions/Calculations: Perform various mathematical calculations using the data - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Historical Reporting: Information, data and reports that are being tracked over time - Image Extraction: Extract images and image data from multiple data sources - Impact Measurement: Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. - Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Information Governance: Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info. - Integration Management: Identify which applications need to exchange data and enable these data connections - IP Address Extraction: Extract IP addresses from multiple data sources - Job Scheduling: Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Attribution: Identify the source channel that resulted in a new lead in the system - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Reports: Reports specific to marketing and associated campaigns - Marketplace Integration: Integration with third-party marketplace software - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Metadata Management: Collect and maintain structured information that describes data or content - Mobile Access: Access software remotely via mobile devices - Mobile Dashboards: View and present dashboard on mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Multiple Data Sources: Allows users to manage data from a number of sources - Multiple Programming Languages Supported: Run stored procedures and queries in multiple programming languages, such as JSON, Java, Python, Ruby, Perl, and SQL - Natural Language Search: Ability to interact with the application using human languages such as English - NOSQL Database Management: Database management based on customization, fluidity, and document relations - OLAP: Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data - Partner Management: Manage channel partners through a portal where they can access all product information - Performance Analysis: Monitor and analyze the performance and status of a server or system/application - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Phone Number Extraction: Extract pricing data from multiple data sources. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Pre-built Connectors: Reusable integration workflow templates - Predictive Analytics: Predict future data based on historical data sets - Price Optimization: Track factors that affect pricing and adjust prices accordingly to increase sales - Pricing Extraction: Extract phone numbers from multiple data sources - Private Dashboards: Share dashboard screen within private user groups - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Public Dashboards: Publish dashboard publicly on various platforms - Purchasing & Receiving: Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity - Query Builder: Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Relational Database Management: Database management based on relationships between data - Relational Display: Relationship diagram view that arranges items in data based on the relationships between them in a freeform graph. - Relationship Mapping: Creating relationships between different IT assets to define their status and dependencies in a network - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retention Tracking: Measures the retention rate and satisfaction of customers. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Rules-Based Workflow: Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work - SaaS Operations Management: Manage and optimize an organization’s use of SaaS applications. - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Self-service Analytics: Generate reports on your own without IT involvement - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Single Page View: Display aggregated data points on one page for a bird's eye view assessment - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Spend Management: Track the amount of money spent on a certain product or with a certain supplier - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Testing Management: Test specific APIs to determine if systems are properly functioning - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Time on Site Tracking: Track the amount of time users spend on websites - Traffic Control: Distributing traffic by sending client requests across servers capable of completing the request - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Trend/Problem Indicators: Visually identify direction of development and areas that require attention - Usage Tracking/Analytics: Track and interpret metrics on the usage of company resources - User Interaction Tracking: Monitor user activity through engagement methods - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Vendor Management: Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc. - Version Control: Track revisions and updates made to files and navigate between different versions - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Discovery: Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. - Visualization: Graphical representation of data or processes - Web Data Extraction: Extract data from any online source. - Web Services: Allows the integration of data between different web services - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (22) 4.3 Based on 22 reviews ## Pricing Value for money 4.6 (20) ### Starting price Free trial not available Value for money 4.6 (20) 4.6 Based on 20 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (21) 4.8 Based on 21 reviews ## User reviews Overall rating 4.5 Based on 22 reviews Filter by rating 5(15) 4(6) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent TH Tyler H. Associate Director, Business Intelligence Marketing and Advertising ### "Quality ETL Service With Outstanding Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 4, 2022 I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner Pros I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result Cons The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DK Daan K. Senior Accounant Accounting ### "Improvado is an easy to use, powerful app." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 2, 2022 Great product, customer support could be better. But overall very happy. Both my team and I. Pros Improvado is an easy-to-use, powerful app. We love it at our small business. Great to get new customers via social media. The program is very detailed and the UI looks good. Cons Customer service could be a bit faster in my opinion. Not a very big deal as they are very helpful. Switched from [Centralpoint](https://www.capterra.com/p/161470/Centralpoint/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Mauro C. Analytics Manager Food & Beverages ### "Fanstastic tool to import data from many sources" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 13, 2021 Great support during all the onboarding process and great support for any maintenance issue. Pros Many "out of the box" connectors to import data from multiple sources. Easy to set up. Cons Data flow monitoring could be improved with dashboards and relevant KPIs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZH Zak H. DBA Hospital & Health Care ### "Improvado Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 31, 2021 Our experience has been fantastic to this point. Pros Ease of use, intuitive and most of all the support and staff at Improvado are incredibly accommodating and very efficient. The connection offerings are very robust and if you need a different connection, the team is willing and able to meet the needs. Cons The only item that was a struggle for us was really an internal issues which Improvado assisted us in navigating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Mubarrat C. Product Manger, Data & Analytics Marketing and Advertising ### "Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 31, 2021 Positive, its better than other ETL companies I've worked with. Pros Customer service is great to work with than compared to other companies. There's a good room to customize. Cons The product isn't the easiest to use and isn't fully build out yet when compared to other product. Alternatives considered [Fivetran](https://www.capterra.com/p/170147/Fivetran/) Reasons for choosing Improvado Pricing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CF Catie F. Director of Operations Marketing and Advertising ### "Taking our business to the next level!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 3, 2020 Pros The customer success team particularly \[SENSITIVE CONTENT HIDDEN\] had been extremely helpful and patient with us getting this up and running. He walked us through all the steps, helped us understand how to best use all the features. Cons We have had minimal hiccups so far, we are about 2 months into using the product. Alternatives considered [TapClicks](https://www.capterra.com/p/145227/TapClicks/) Reasons for choosing Improvado Pricing and customer support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JO Jong Ok K. Marketing Data Scientist Entertainment ### "Excellent service and product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 12, 2020 Pros We can easily import campaign information from various marketing channels with just a few clicks. They always asked how we used it and developed the necessary features right away. You will need this product if you are using various channels for marketing campaigns or if new channels need to be reviewed continuously. Cons It would be nice if various dashboard templates were created. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stephen M. Media Associate Marketing and Advertising ### "Easy To Pick Up" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 7, 2020 Being able to pull various different platform datas into one solution without having to do too much heavy lifting. Pros The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data. Cons When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Laurie R. APRN/Business Owner Health, Wellness and Fitness ### "Tried to Get Info But Rep Did Not Call as Scheduled" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 28, 2019 Given that a call was scheduled for a set day and time and was not followed thru did not impress me. Pros I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms. Cons The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Syed R. Senior Search & Data Analyst Marketing and Advertising ### "Best Tool to visualise data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2019 Great experience. Pros This is easy to use, can keep our Clients Google ads, Apple ads, facebook search data. Cons Sometimes the connection lost and it's hard to find where. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/163884/Improvado/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.