# Improvado Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Improvado the right Data Management solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163884/Improvado/reviews --- Improvado 4.5 (22) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Improvado Ease of use 4.4 Customer Service 4.8 ## Pros and Cons in Reviews ZH Zak H DBAHospital & Health Care, 10,001+ employeesUsed the software for: 6-12 months. “Ease of use, intuitive and most of all the support and staff at Improvado are incredibly accommodating and very efficient. “ March 31, 2021 ## Showing most helpful reviews Showing 1-22 of 22 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Stephen M. Media Associate Marketing and Advertising Used the software for: 6-12 months ### "Easy To Pick Up" April 7, 2020 4.0 Being able to pull various different platform datas into one solution without having to do too much heavy lifting. Pros The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data. Cons When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you. Review Source Terry W. President Used the software for: 2+ years ### "Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it." March 13, 2018 5.0 Pros Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better. Cons Would love to get some data preparation and transformation functionality to take things to the next level. Review Source Laurie R. APRN/Business Owner Health, Wellness and Fitness Used the software for: I used a free trial ### "Tried to Get Info But Rep Did Not Call as Scheduled" November 28, 2019 1.0 Given that a call was scheduled for a set day and time and was not followed thru did not impress me. Pros I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms. Cons The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls. Review Source TH Tyler H. Associate Director, Business Intelligence Marketing and Advertising Used the software for: 2+ years ### "Quality ETL Service With Outstanding Support" October 4, 2022 5.0 I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner Pros I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result Cons The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion Review Source SH Scott H. President Marketing and Advertising Used the software for: 1-2 years ### "Great Time Saving Client Pleasing Partner" March 29, 2019 5.0 The entire team from start to finish has been great to work with and they address problems quickly and effectively. Pros The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands. Cons It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled. Review Source MC Mubarrat C. Product Manger, Data & Analytics Marketing and Advertising Used the software for: 1-2 years ### "Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution" March 31, 2021 4.0 Positive, its better than other ETL companies I've worked with. Pros Customer service is great to work with than compared to other companies. There's a good room to customize. Cons The product isn't the easiest to use and isn't fully build out yet when compared to other product. Alternatives considered [Fivetran](https://www.capterra.com/p/170147/Fivetran/) Reason for choosing Improvado Pricing Review Source MC Mauro C. Analytics Manager Food & Beverages Used the software for: 6-12 months ### "Fanstastic tool to import data from many sources" July 13, 2021 5.0 Great support during all the onboarding process and great support for any maintenance issue. Pros Many "out of the box" connectors to import data from multiple sources. Easy to set up. Cons Data flow monitoring could be improved with dashboards and relevant KPIs. Review Source BC Brian C. Sr Dir SEM Marketing and Advertising Used the software for: 2+ years ### "With Improvado we save huge amounts of people time and have standardized our reporting" March 7, 2019 4.0 Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets. Pros Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved. Cons As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request. Review Source Cameron S. Digital Media Manager Used the software for: 6-12 months ### "A beautiful dashboard that useful internally and externally" March 16, 2018 5.0 Some of the more granular features are a bit complicated, but support is great about walking us through them. Pros The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions. Review Source ES Emily S. Analytics & Insights Manager Marketing and Advertising Used the software for: 6-12 months ### "Removes Technical Integration Headaches" March 15, 2019 5.0 I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources. Pros Integrating many data sources through one simple connection. Easy to use UI with excellent customer service. Cons Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues. Review Source CE Caroline E. Sr Director for Data and Analytics Media Production Used the software for: Less than 6 months ### "Great Tool, Superb Customer Service" March 15, 2019 5.0 My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow. Pros Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects. Cons I have no complaints at this time - every issue that has come up they have researched and fixed. Review Source DK Daan K. Senior Accounant Accounting Used the software for: Less than 6 months ### "Improvado is an easy to use, powerful app." June 2, 2022 5.0 Great product, customer support could be better. But overall very happy. Both my team and I. Pros Improvado is an easy-to-use, powerful app. We love it at our small business. Great to get new customers via social media. The program is very detailed and the UI looks good. Cons Customer service could be a bit faster in my opinion. Not a very big deal as they are very helpful. Review Source SR Syed R. Senior Search & Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "Best Tool to visualise data" September 13, 2019 5.0 Great experience. Pros This is easy to use, can keep our Clients Google ads, Apple ads, facebook search data. Cons Sometimes the connection lost and it's hard to find where. Review Source CF Catie F. Director of Operations Marketing and Advertising Used the software for: Less than 6 months ### "Taking our business to the next level!" December 3, 2020 5.0 Pros The customer success team particularly \[SENSITIVE CONTENT HIDDEN\] had been extremely helpful and patient with us getting this up and running. He walked us through all the steps, helped us understand how to best use all the features. Cons We have had minimal hiccups so far, we are about 2 months into using the product. Alternatives considered [TapClicks](https://www.capterra.com/p/145227/TapClicks/) Reason for choosing Improvado Pricing and customer support Review Source JOK Jong Ok K. Marketing Data Scientist Entertainment Used the software for: Less than 6 months ### "Excellent service and product" November 12, 2020 5.0 Pros We can easily import campaign information from various marketing channels with just a few clicks. They always asked how we used it and developed the necessary features right away. You will need this product if you are using various channels for marketing campaigns or if new channels need to be reviewed continuously. Cons It would be nice if various dashboard templates were created. Review Source ZH Zak H. DBA Hospital & Health Care Used the software for: 6-12 months ### "Improvado Review" March 31, 2021 5.0 Our experience has been fantastic to this point. Pros Ease of use, intuitive and most of all the support and staff at Improvado are incredibly accommodating and very efficient. The connection offerings are very robust and if you need a different connection, the team is willing and able to meet the needs. Cons The only item that was a struggle for us was really an internal issues which Improvado assisted us in navigating. Review Source Asher K. Partner Used the software for: Less than 6 months ### "Saves us 20 hours a week." March 13, 2018 5.0 Saved time! Pros It does what it advertises, and it does it well. Improvado pulls data from anywhere, and lets us turn it into a report to show our clients. We used to have someone doing this manually and it took them about 20 hours a week. Cons Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes. Review Source MC Marc C. Reporting Manager Used the software for: Less than 6 months ### "Improvado has reduced our manual reporting time by 90%" March 14, 2018 4.0 Large reduction in the amount of hours needed to manual pull and compile data for our clients. Pros The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented. Simple, intuitive interface made getting comfortable inside the platform very easy. Cons Not quite the depth of granularity I'd like to see with some of the data sources, but the team has been very responsive to that need and is likely an issue that will be resolved soon. Some of the APIs need to be built out a little more, but that's also something the team has been focused on. Review Source EF Ethan F. BI Marketing and Advertising Used the software for: Less than 6 months ### "Takes the annoying work out of the equation" June 27, 2019 4.0 Pros Ease of use and the control you have of the platform data. A ton of options to deliver actionable reports. Cons There's a bit of a curve while getting started, however, the challenges are met with a very accommodating team to help every step. Review Source CB Chelsea B. Account Manager Used the software for: Less than 6 months ### "Really helpful! Lawrence from the Improvado team was wonderful and great to work with." March 13, 2018 5.0 Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks. Pros Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs. Cons There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to. Review Source AF Alexander F. Online Marketing Trainee Marketing and Advertising Used the software for: I used a free trial ### "Improvado Review" August 5, 2019 5.0 Pros It really saves a lot of time regarding the setup of big data sets. Cons I didn't like the UI integrated dashboard function. It just doesn't have sufficient functions for visualizing. Review Source VM Vanessa M. Digital Media Manager Consumer Goods Used the software for: 6-12 months ### "Easy to use platform" April 1, 2019 4.0 Pros The platform is intuitive and easy to use. There are many variations in terms of data visualization. Cons Customization options are limited beyond what is needed for my company. Review Source Similar Products Featured ## Related categories [Dashboard](https://www.capterra.com/dashboard-software/)[Data Management](https://www.capterra.com/data-management-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.