Selligent

Selligent

4.5 / 5 11 reviews

Who Uses This Software?

Selligent works with B2C relationship marketers in nearly every industry, but with particularly strong representation in Retail, Entertainment, Travel and Hospitality, Publishing & Financial Services.


Average Ratings

11 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Selligent
  • www.selligent.com/
  • Founded 1990
  • United States

About Selligent

Selligent enables B2C brands to bridge the gap between big data and real-time campaign execution, by creating valuable omnichannel interactions to convert consumers with insight-led engagement. Built around a universal consumer profile which provides a complete picture of every brand interaction, Selligents consumer-first platform meets the needs of relationship marketers better than any solution on the market, delivering more personalised and timely marketing communications to any channel.


Selligent Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Selligent Reviews Recently Reviewed!

Comprehensive Email Marketing software

Nov 15, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Selligent offers a wide range of tools for managing email campaigns and offers an advanced statistics table, gathering all the indicators I need, including the rate of opening and click-throughs, but also deliverability.

Cons: Selligent has the flaw of his qualities. This tool is rich and powerful and not easily mastered. Technical expertise is required for implementation, training and follow-up. But once tamed, the software develops its full potential.

This year, customer support seems much improved over previous years.

Aug 31, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The strongview software allows us greater control over our sending infrastructure (we can utilize our own sending servers/IPs).

Cons: The addition of a drag & drop editor would be helpful - one that automates the process of creating responsive and/or mobile optimized templates.

Message Studio is easy to use for templates and optimization

Aug 31, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the token syntax and ability for dynamic content and personalization. Reusable templates are easy to create.

Cons: Reporting could be more user-friendly. For a new user, reporting is difficult to navigate. Also ability to pre-target in more than 1hr increments would be useful.

Flexible data model + open API can handle even the craziest campaign scenarios

Aug 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: - intuitive GUI that is easy to handle by marketing people
- powerful A/B/C/D ... testing
- great concept of Action List that trigger and control complicated scenarios
- flexible data model and powerful rest api for data integration
- SQL console for those whose who want to understand what happens under the bonnet
- email delivery speed on GRID infrastructure

Cons: - not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
- very detailed privilege tree, requires some time to master

It is a very powerful tool with numerous features

Aug 16, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support

Pros: It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).

Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:

- Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues.

- We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Cons: We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.

We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Sometimes buggy but a very powerful tool.

Aug 14, 2017
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Most functions are adaptable and all features seem to be customazible. Once you have understood the basic logic you can work quickly, especially with express templates.

Cons: Some bugs come up and there is simply no explainable solution without help from Selligent. Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible. Reacts slowly when saving or switching between menus.

One-Stop-Shop for CRM Campaign/Program Management

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Complete campaign and CRM data management with limited need to involve IT.

Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

Efficiency in campaign execution with templates and multiplicative work flows.

Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.

Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Cons: Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Efficient, Scalable Email Delivery Solution

Aug 03, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

Cons: The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.

Excellent Product and Relationship Management

Jul 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Cons: Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag. When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly.

Selligent gives me a wide variety of advanced functionality to implement efficient email campaigns.

Jul 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support.

Cons: Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released.

Overall: We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns. This is something we could not do on our previous platform.

Selligent is an incredibly powerful platform that is easy to use and gives our team flexibility.

Jul 18, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Selligent is an incredibly flexible solution with a depth of functionality and capabilities. With Selligent, we're now able to leverage important data such as product category, purchase history, purchase affinity, and interests in our content to dynamically personalize all of our customer communication. The platform completely revolutionized our email programs and now we've reached our goal of executing a true 1:1 marketing strategy. And, all of the work has paid off: it¿s also resulted in a significant revenue uptick.

Selligent's service team continues to be a true partner to us. They not only provide strategic guidance on our marketing campaigns and the use of the platform, but they also go above and beyond to make sure we are successful.

Cons: As with any platform or service, launching and executing on a custom, never-before-done, project can take quite a bit of time. Their tech services department could use some work on translating concepts for non-technical audiences