--- title: "Ada Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Ada Software - reviews, pricing plans, popular comparisons to other Customer Service products and more." source_url: "https://www.capterra.com/p/164470/Ada-Support/" page_type: "product" language: "en" --- # Ada Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ada ## What is Ada? Ada is the omnichannel AI platform for customer service - built to automate, scale, and elevate the customer experience across support channels with AI agents. Trusted by global brands like Square, Pinterest, Canva, and monday.com, Ada has powered over 5.5 billion interactions since 2016. Ada’s generative AI agents act as your most valuable customer service employee, delivering always-on, global support across every channel and language. From email and messaging to voice and beyond, Ada consolidates support operations, breaks down silos, and gives teams time back to focus on what matters most. Designed for enterprise, Ada combines automation and intelligence with unmatched control, transparency, and security. Own your AI customer service strategy end-to-end within one platform. Coach your AI agent, track performance, ensure compliance, and integrate seamlessly—all in one place. Book a free consultation with our AI customer service experts to learn more. ## What is Ada used for? [Customer Service](https://www.capterra.com/customer-service-software/)[Chatbot](https://www.capterra.com/chatbot-software/)[Customer Support](https://www.capterra.com/customer-support-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $60000 Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ada?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://ada.support&name=Ada) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ada 4.7 (15) VS. [4.7 (1,787)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting Price $60000 Per Year Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (15) Ease Of Use 4.6 (1,767) Value For Money 4.3 (11) Value For Money 4.6 (1,517) Customer Service 4.6 (12) Customer Service 4.7 (1,536) ## Ada alternatives [4.4 (4,090)](https://www.capterra.com/p/164283/Zendesk/reviews/) Starting price $115.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.5 (2,214)](https://www.capterra.com/p/169505/Zoho-Desk/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (3,470)](https://www.capterra.com/p/124981/Freshdesk/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.7 (30)](https://www.capterra.com/p/10031687/Text/#reviews) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/164470/Ada-Support/alternatives/) ## FAQs about Ada Overview ### Which roles and teams benefit most from Ada? Ada is most used by customer experience, support, and service operations teams that automate answers, manage chatbot workflows, and improve resolution speed. Product and CX technology managers use it to optimize bot performance and support tools, while business leaders and growth-focused roles rely on it to scale service efficiently. Answer based on 15 reviews Overview ### What company size and industries is Ada built for? Ada is designed for enterprise, but reviewer use skews toward midsize businesses at 47%, with Education Management the top industry at 20%. Small businesses make up 33% of reviewers and enterprises 20%, while Consumer Goods and Transportation/Trucking/Railroad each account for 13%, showing adoption across service-heavy and operational sectors. Answer based on 15 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Ada? Ada offers AI Copilot, chatbot, automated responses, and automated routing for customer support workflows. It also includes live chat, inbox management, knowledge base management, and self-service portal features, plus customer service analytics, reporting & statistics, multi-channel communication, and integrations through API and third-party integrations. Integrations ### Which third-party tools and platforms does Ada integrate with? Ada integrates with over 20 third-party tools and platforms, including communication and support systems such as Aircall, Amazon Connect, Genesys, Genesys Cloud CX, Dixa, Intercom, Kustomer, Gorgias, and Help Scout. It also connects with Calendly, Contentful, GitHub, Gladly, HubSpot Marketing Hub, Instagram, and Marketo Engage. Getting Started and Support ### What training and onboarding options does Ada offer? Ada provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, and documentation offers written reference material for self-paced review and ongoing support. Getting Started and Support ### What customer support options does Ada offer? Ada provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback about support is available here, so customer experience details such as response speed or helpfulness cannot be assessed from the provided data. ## Features AI summary Based on 5,294 Customer Service reviews Capterra data shows that buyers of customer service software rank the following features as their top priorities: - **Support Ticket Management** (**43%** of reviewers rated this feature as critical) - **Call Center Management** (**42%**) - **Multi-Channel Communication** (**39%**) Ada supports all three of the features reviewers value most: **Support Ticket Management**, **Call Center Management**, and **Multi-Channel Communication**. Together, these capabilities help businesses manage customer requests across channels, handle call operations more effectively, and keep service interactions organized, allowing teams to respond faster and deliver more consistent support. Live Chat 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Ability to chat online in real time Language Detection 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Identify different languages API 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Natural Language Processing 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Process and analyze human language in text or audio form Reporting/Analytics 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Chatbot 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important AI-based platform which conducts a conversation via auditory or textual methods Ada 66 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Escalation: System alerts about the need to escalate an issue or request - API: Application programming interface that allows for integration with other systems/databases - Augmented Analytics: Analyze data and automatically generate insights using AI/ML technologies - Automated Responses: Automatic reply functionality for incoming messages - Automated Routing: Tickets are automatically assigned to specific agents based on predefined rules - Autoresponders: Create and automatically send premade copy in response to customer messages - Business Process Automation: Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes - Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. - Call Routing: Sends voice calls to a specific queue based on predetermined criteria - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Code-free Development: Assemble applications and bots from pre-made building blocks without having to write software code or knowing a programming language - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Computer Telephony Integration: Computer-telephony integration is the use of computers to manage telephone calls - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Customer Communication: Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Support: Provide online support for your customers through live chat or help desk functionality - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Management: Manage, store and organize emails within the system or via third-party apps - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Sales/Marketing: Used as a promotional or demonstration tool in sales and marketing presentations - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Inbox Management: Organize, prioritize, and manage incoming communications - Intent Recognition: Helps understand a user's intentions/actions - IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response - Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support - Language Detection: Identify different languages - Lead Capture: Automatically identify and save contact information of potential customers - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Live Chat: Ability to chat online in real time - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Language: Manage and support multiple languages - Natural Language Processing: Process and analyze human language in text or audio form - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pre-Configured Bot: Existing bot models for AI-based tools commonly used for auditory and textual conversation methods - Proactive Chat: Copy on the page or chat window encouraging the user to engage with the chat option - Query Suggestions: See options for potential search queries within the system - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Speech Recognition: Train your system to interpret and transcribe voice messages - Speech Synthesis: The ability of a bot to respond to user queries in synthesised voice - Support Ticket Management: Allow customers/users to submit support queries and service requests - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transcripts/Chat History: View messages sent by both parties during the chat conversation - Transfers/Routing: Transfer queries and organize messages between agents - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- Get Advice We can help you find the software with the features you need. Features 4.3 (15) 4.3 Based on 15 reviews ## Pricing Value for money 4.3 (11) [View pricing plan details](https://www.capterra.com/p/164470/Ada-Support/pricing/) General Pricing $60,000 Per Year Value for money 4.3 (11) 4.3 Based on 11 reviews ## Integrations [ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ GitHub](https://www.capterra.com/p/129067/GitHub/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Intercom](https://www.capterra.com/p/134347/Intercom/)[ Facebook Apps and Tabs](https://www.capterra.com/p/160208/Facebook-Apps-and-Tabs/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (12) 4.6 Based on 12 reviews ## User reviews Overall rating 4.7 Based on 15 reviews Filter by rating 5(13) 4(1) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent EH Evelina H. Technical Specialist Customer Experience Consumer Goods ### "Very happy with Ada" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 20, 2025 Great and fast support from Ada when needed! Pros I like how easy it is to navigate the platform and how much you can do on your own. It's very user-friendly! Cons I actually haven’t come across much that I don’t like. If I had to mention something, it would be that when you create a flow in, for example, English, and include quick replies (where you haven’t written a custom text), then when you add a new language, the quick reply responses get translated automatically—but that’s not what you want. You’d prefer the field to be empty, just like in English. And maybe that adding flows requires a lot of manual work, but a solution for that would be switching to the AI bot. Alternatives considered [Aivo](https://www.capterra.com/p/180934/Aivo/) Reasons for choosing Ada Fully integrated with Zendesk Offers easy integrations with our other systems We can easily transfer order information, tracking, payment methods, and more Full support Easily managed/updated by customer service Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SH Silvia H. Customer Experience manager Transportation/Trucking/Railroad ### "Ada’s Impact on Customer Service at Busbud: A Valuable Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 31, 2024 My overall experience with Ada has been excellent. Their team is highly responsive, consistently attentive, and always willing to help whenever needed. Ada's support ensures we can get the most out of the platform, making them a fantastic partner for our customer service needs. Pros What I like most about Ada is its ability to significantly reduce the volume of inquiries that our human agents need to handle. The AI agent provides highly accurate, precise responses by efficiently utilizing our Help Center resources. This has not only streamlined our customer support operations but also enhanced our team's overall productivity. Cons The main challenge with Ada is that integrating new features or adding additional channels can be complex, requiring significant time and resources. This can sometimes slow down our ability to expand Ada’s functionality as quickly as we’d like. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. BJ Bret J. AI Chatbot and Automations Manager E-Learning ### "Big fan of Ada" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 31, 2024 Fantastic team from day one until now (1 year 4 months). Pros The product and frequency of feature and software updates is amazing. Beyond the product itself, their support and onboarding teams are fantastic! Cons I think the UI of the chatbot itself could be updated. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reasons for choosing Ada Support team and dedication to our success. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AJ Anna J. Senior Manager Customer Care Product Transportation/Trucking/Railroad ### "Innovative customer support software solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 30, 2024 Overall, I am very satisfied and, after more than two years, I still believe that this is the right solution for our needs. Pros I particularly like the fact that Ada is always super fast when it comes to integrating the latest innovations into the software solution. The solution is also very intuitive and meets all my personal requirements for a good conversational AI. The support from the employees is also very good. Cons The fact that there are sometimes language barriers in the software solution. We are active in the European market and need languages other than English. The main language of the software is English, which makes sense as it comes from the US, but sometimes it takes a little longer to adapt the solution for other languages. Alternatives considered [Cognigy.AI](https://www.capterra.com/p/176610/Cognigy-AI/) [moinAI](https://www.capterra.com/p/204798/moin-ai/) [Intercom](https://www.capterra.com/p/134347/Intercom/) Reasons for choosing Ada Mainly because you can integrate with React Native. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TN Tiago N. WFM Analyst and Bot Specialist Entertainment ### "Ada a real Partner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 30, 2024 Working with Ada since 2021 and has been amazing. The product helped decrease the number of agents needed and help thousands of clients. The experience could not have been more positive. Pros Super user friendly, team amazing in helping out Cons New features can take sometime to appear Alternatives considered [Talkdesk](https://www.capterra.com/p/132852/Talkdesk/) Reasons for choosing Ada The product is more advanced and more user friendly to set up Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CD Celia D. Senior Program Manager, CX Technology Computer Software ### "Highly Recommend Ada!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 31, 2024 Pros The people at Ada are knowledgeable, friendly, and great to work with! The support team is very responsive and helpful as well! Cons We've experienced some turnover with our Solutions Consultants which is a bummer since we've enjoyed working with all of them! Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor August 6, 2024 Hi Celia, Thank you for your wonderful review and for highly recommending Ada! We're thrilled to hear that you find our team knowledgeable, friendly, and great to work with. Your kind words about our support team mean a lot to us, and we're delighted to know that we've been able to assist you effectively. We appreciate your feedback regarding the turnover of our Solutions Consultants. We're always striving to provide a consistent and excellent experience for our customers, and we'll take your comments to heart as we work on improving in this area. Thank you again for your valuable feedback and for being a part of the Ada community! AN Anonymous User Business Development Representative Information Technology and Services ### "Best chat platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 April 4, 2023 Pros Ada is a platform that is very easy to understand. Good for beginners and non technical person. Cons No issues with Ada as of the moment, it is very good to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS shivasish S. student Market Research ### "Ada is a customer service automation platform " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 4, 2023 Ada aims to give businesses an optimized and economical way to offer top-notch customer service while enhancing client satisfaction and adherence. Pros It uses artificial intelligence (AI) to help businesses automate their customer support processes.Ada combines machine learning and natural language processing (NLP) to understand customer inquiries and deliver tailored responses. Cons Personal data about customers may be collected and kept by Ada. In particular, if the platform is not properly secured and maintained, this raises privacy and security issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mohamed B. Program Coordinator Education Management ### " Automate Your Data Collection And Analysis Using ADA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 1, 2022 Pros ADA is a great product to work with .I love using this tool because it really is easy to use, the support team is awesome and very fast in helping with any minor problems that come up.The advanced functionalities features increase and automate my workflows and save my time.Last ,I love that we've been able to expand our use cases with the bot and show how it can fit perfectly into any data-driven business. Cons I hope Ada can customize the response. For example, if someone mentions a product in the chat, I can easily select which one I'd like to receive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PZ Pavel Z. Product manager of tools and automations Education Management ### "Two of the products I use started using this and the experience was shitty both times " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 23, 2022 Pros It looks fine and the landing is okay. I guess it's cheaper as well. Cons It works like s-t Clickup and Zoom started using Ada Before it was intercom and it was gorgeous. Never had issues with it. Ada is a total disappointment — the agents don't see what I sent them, the bot scenarios are cranky, slow and frustrating, I can't send images and videos properly. I hate Ada, bring intercom back. I'm not affiliated with intercom in any way — just a frustrated user. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/164470/Ada-Support/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.