# Annex Cloud Loyalty Experience Platform Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Annex Cloud Loyalty Experience Platform the right Customer Loyalty solution for you? Explore 39 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164609/Customer-Loyalty-Cloud/reviews --- Annex Cloud Loyalty Experience Platform 4.2 (39) [View alternatives](https://www.capterra.com/p/164609/Customer-Loyalty-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Annex Cloud Loyalty Experience Platform Ease of use 4.2 Customer Service 4.7 ## Pros and Cons in Reviews CK Christina K Creative DirectorRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The software is very user-friendly and provided our entire team with education.“ June 14, 2022 Kyle B Product OwnerConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Annex Cloud has been extremely flexible and responsive to our Loyalty Software needs. As we've implemented complex and customized programs globally, we have developed strong partnerships with our Annex Representatives and they have been amazing to work with. “ September 11, 2020 ## Showing most helpful reviews Showing 1-25 of 39 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kyle B. Product Owner Consumer Goods Used the software for: 1-2 years ### "A great partner and Loyalty expert" September 11, 2020 4.0 I have definitely had a positive experience with Annex Cloud overall. I led the discovery and vendor selection phases of the development process as well as the implementation and Annex was straightforward and accurate at each phase of the process. Pros Annex Cloud has been extremely flexible and responsive to our Loyalty Software needs. As we've implemented complex and customized programs globally, we have developed strong partnerships with our Annex Representatives and they have been amazing to work with. They have vastly exceeded expectations as we've shifted to meet changing needs during the Covid-19 pandemic and the success of our programs have reflected their hard work and professionalism. We went through an extensive vendor selection process and went with Annex because of their robust feature offering and strong underlying technology stack. We have not been disappointed. As a younger company there are some minor areas, mostly around country specific rules, that they are still working to close the gaps on but they have been very open to roadmap input and communicate well on when specific features will be available. I've loved working with Annex Cloud and would recommend evaluating them to any colleague in need of a Loyalty Partner. Cons We have identified several gaps that are necessary for our business that respond to specific regulations in the global markets. Our reps \[SENSITIVE CONTENT HIDDEN\] have been very responsive and reasonable in balancing those requests with our other requirements and working with us to create delivery plans that work for both sides. Reason for choosing Annex Cloud Loyalty Experience Platform Annex had the best feature offering at competitive pricing for our industry and most closely matched out technology requirements with cloud based and flexible software. Review Source AJ Amy J. Ecommerce Channel Manager Apparel & Fashion Used the software for: 1-2 years ### "Best decision" May 23, 2019 5.0 Very happy with the account management team and their attention to my business. Pros The right size for my business at the right price. Cons Some of the manual feeds to our website for display purposes. Alternatives considered [Bazaarvoice](https://www.capterra.com/p/128657/Bazaarvoice-Connections/)[Feefo](https://www.capterra.com/p/160258/Feefo/) Reason for choosing Annex Cloud Loyalty Experience Platform I didn't need a product with every bell and whistle. I needed something I could afford for the volume of users I have, but had room to expand as my business did. Review Source VR Verified Reviewer Retention Marketing Manager Used the software for: 6-12 months ### "The account managment is good but actual product needs work" April 5, 2018 3.0 Can target most loyal customers effectivley and reward them with points for their purchases Pros Its easy to use and can help us get the most value from our high value customers. There is a lot of features you can utlisise like social logins, sharing, refer and friend and collecting points from your customers. Cons The backend doesnt easily intergarate with other platforms and most copy isnt easily ammendable. The reporting particuraly is difficult to use and can be confusing. Review Source GW Gio W. Director of Marketing Consumer Goods Used the software for: 1-2 years ### "We're Fans of Ratings & Reviews + Visual Commerce!" February 14, 2019 4.0 Pros Annex Cloud offered us a much more robust way of educating users about our products though Ratings & Reviews. We had previously used Magento's default functionality and found it limiting. With Annex Cloud, we were able to add user submitted photos to our reviews and ask customers if they would recommend the product to someone else, which has been impactful with building social proof on our website and improving conversion. The consumer-friendly interface and seamless integration with our website template feels and looks cohesive and has helped generate more product reviews than ever before. Not only are we benefitting from user submitted photos in our product reviews, but also now through Visual Commerce, we've been able to integrate with Instagram for sourcing customer photos and displaying them on our website. We were previously challenged by having so much great UGC out there with no way of showcasing it on our site, which we've found to also be great for social proof and improving conversion. Additionally, it has helped us foster community with our most devoted fans and give them a chance to be featured on our website and other marketing channels. Cons In the beginning of our relationship there were integration related challenges that needed to be worked through, specifically for Visual Commerce to function properly. We had unique requirements for tagging UGC with items from our product catalog so that they would both appear in our gallery and on any relevant product display pages. It took some time to get it where we needed to be, but the Annex Cloud team remained committed and vigilant with their support. In the end they helped us get where we needed to be. Review Source AP Adrian P. Associate Marketing Manager Biotechnology Used the software for: 6-12 months ### "Cheers to Annex Cloud for helping us acheive our implementation timelines" December 18, 2019 5.0 Our goal using Annex Cloud was to drive customers to our e-commerce channel. It's still too early to determine the lift, however we had more e-commerce sign-ups during this timeframe then this same timeframe last year. I'll report back soon to share the ongoing lift. Pros The Annex Cloud implementation team supporting us was available and adjusted to our needs as best as they could. Their solution is "out-of-the-box", however they made accommodations along the way to support our connections and data requirements, especially around our SSO security requirements. Cons Annex Cloud dashboard is iFrame based, which is a pro and con. We had to provide our scheme to their development team to display on our site, therefore we loose immediate control change needs, however the Annex Cloud team is responsive and provides "in-the-box" changes quickly. In addition, Annex Cloud's iFrame was a positive for our situation by reducing internal development lead time. Reason for choosing Annex Cloud Loyalty Experience Platform Annex Cloud was the best choice for us to meet our implementation timeline and implementation cost. In addition, their customer support and implantation team was flexible with us as we realized our business requirements and process needs were dynamic as we got closer to our Go-Live date. They were very supportive and available throughout the implementation process and ensured their development team were "all hands on deck" right before launch and after launch to ensure a successful launch and user experience. Review Source Jamin J. CEO Consumer Goods Used the software for: 1-2 years ### "Annex Cloud Gives AOMC Tools to Grow!" August 23, 2018 5.0 Annex Cloud has provided our small business with the proper website tools to compete with the top players in our industry. Our customers love our reviews and rewards programs that fit seamlessly into our web shopping experience. Annex Cloud's team is always at our service to evolve and improve our programs to generate more growth! Pros It is custom built to fit in seamlessly with our brand. Cons We don't always have access to data we would like to control or adjust. Review Source steven T. Web Designing Internet Used the software for: 6-12 months ### "Annex Cloud turns users into loyal customers" September 23, 2018 5.0 All in a software that helps me give personalized rewards to my potential clients, we will soon incorporate memberships to make our loyalty program more complete. Pros increases the life span of customers thanks to its functions to gain loyalty, the best thing is that we can reward users for the actions they perform and at the same time help to win more customers (recommendation marketing) and more confidence with company Cons several hours to be able to integrate completely with my online marketing channels, sometimes the Annex Cloud panel freezes for a few seconds. Review Source JJ Jeffry J. Marketing Manager Retail Used the software for: 1-2 years ### "Elevate Your Marketing With Annex Cloud" February 20, 2018 5.0 Pros Even if all things were equal from a feature and functionality standpoint between Annex Cloud and other loyalty companies (which they're not, but hypothetically speaking), I think what separates them from other providers is the service you receive from actual human beings. From a support perspective and a development perspective, they really go the extra mile to help you succeed and bring ideas to fruition. Cons The folks at Annex Cloud are reasonable and easy to work with. They go the extra mile to earn and keep your business. I know if/I call or email I'm going to speak with someone who knows and cares about our business, our program, and is in-tune with how to keep our customers engaged and coming back for more. Review Source Chris G. Ecommerce Manager Used the software for: Less than 6 months ### "Great Support, Implementation & Front End Features" March 14, 2018 5.0 Pros The support which customer rep have provided has been astounding. Instant turn around time and quick responses to answers. Any roadblock we have hit, both have been extremely helpful to get our issues resolved. Using Annex Cloud on our frontend has created a great customer experience for our customers to ask questions, leave reviews and share their social posts into our site. Cons The administration is a little hard to navigate and get used to at first. However, if there are any questions how to perform any back-end functions the team at annex cloud are quick to assist and explain how to complete a task. Review Source VR Verified Reviewer Marketing and Brand Planning Analyst Cosmetics Used the software for: Less than 6 months ### "Excellent client support" March 22, 2018 5.0 Pros We are currently in the implementation phase and cannot comment on the product yet, however, up to this point we have been very pleased with Annex Cloud's level of support, especially from our Client Success Manager. Launching a loyalty program is a very complex project. There were a number of items which we hadn't thought about until the implementation phase. That said, we've worked closely which has shared a tremendous amount of knowledge and support. Cons A project scope would have been extremely helpful for better planning. We didn't have one which is why there were a number of items that came up late in the process. We were still able to make those changes/additions without a hassle but a scope would've been greatly appreciated especially since this is our first loyalty program. Review Source JK John K. Salesforce Commerce Cloud Developer Computer Software Used the software for: 1-2 years ### "Responsive Support" June 26, 2020 4.0 Pros Customer Service is responsive and the company has been flexible in tailoring their service to support our multi-region loyalty programs, each with differing rules for points earned and loyalty tiers reached. While we are on an older version of their API, the newer version looks like an improvement in the right direction, taking things from good to great. Cons The UI for the dashboard used by admins needs polish, as some of the data collected are not always accessible where you would first think to look. Review Source WW WS W. COO Used the software for: 1-2 years ### "We've had a great experience with Annex Cloud. " March 6, 2018 5.0 Higher retention. Easy implementation. Pros We reviewed many other solutions and theirs was the best. Their team is very responsive and helpful. Great customer service, especially Jacob. Very knowledgeable. We use their loyalty program, reviews & marketing tools. Been very happy. Review Source BS Benjie S. Developer Used the software for: Less than 6 months ### "Helped our marketing team add many beneficial features to our site quickly and efficiently" March 14, 2018 4.0 Pros From developer's point of view, the solution feedback from Social Annex was always efficient, friendly, and quick to respond. Because of this, it allowed our implementation and goals as a team to be met. Customer service consistently followed up with an offer to help and has made the experience pleasant so far. Cons Backend dashboard UI have multiple bugs that could be fixed. Would also be nice to have more features controlled by the dashboard, instead of asking a developer team member to customize code. Review Source CK Christina K. Creative Director Retail Used the software for: 2+ years ### "Amazing Service!" June 14, 2022 5.0 All of our designated representatives were stellar. We worked with Jake and Garret and they were both very helpful and informative. 10/10 Pros The software is very user-friendly and provided our entire team with education. Cons All features were very extremely useful. Review Source BD Brandon D. CRM Manager Consumer Goods Used the software for: 1-2 years ### "Leader in Loyalty" June 6, 2022 5.0 Our site with Annex Cloud and our Loyalty Program; the insights shared by the AC team ahead of launch along with the program itself, set our team and site up for success at the start. Pros From day-one the product preformed how we expected. Seamless integration and ease of use for our customers made Annex Cloud the best decision when launching our site. Cons Analytics has come along way since we launched; ease of reporting and data could have been better at the start but the AC team prioritized this and adjusted our dashboard. Review Source CW Cody W. Director of CX Health, Wellness and Fitness Used the software for: 6-12 months ### "A Great Partner" September 18, 2020 5.0 Annex Cloud was has been a great partner. I haven't had any surprises and love that I have confidence in them. Pros We use Annex Cloud to administrate the points awarded from our loyalty reward program. We designed the program and the front end but Annex Cloud has supported the administration of our tiers and rewards. Annex Cloud has been nothing but professional, prompt and committed. They have completed all development on time and launches have gone well despite lots of change requests on timelines on our end. They always help when requested and seem to have a "client first" mentality. Cons I would like to see improved flexibility of points promotions and easier access to data dashboards. Reason for choosing Annex Cloud Loyalty Experience Platform Worked with others in our industry and had capability to support our referral program needs as well as loyalty program needs. Review Source SJ Stephanie J. Business Solutions Manager Sporting Goods Used the software for: 1-2 years ### "Great Support!" May 21, 2020 4.0 A+ on the ongoing support we have been receiving Pros The ongoing support we have received from the Annex Cloud team has been great. We are continually rolling out new regions and new features with the help from annex and their experience around best practices and strategy that have worked for their other clients. Cons We weren't able to implement using the cartridge which required a lot of customization on our side. I would imagine using the cartridge would make things much easier. There have been some limitations around functionality we have wanted, but the Annex team has been great in helping us get to where we want to be. Review Source DD Danielle D. Sr. Director, eCommerce + Digital Marketing Cosmetics Used the software for: 2+ years ### "Great Partners" June 27, 2019 3.0 The representative has been an absolute pleasure to work with and with us every step of the way. He was the support we needed for our account and understood the needs of our business. Pros The dashboard is simple to use and download information. Provides great options for ratings and reviews and loyalty programs. Cons Depending on your platform and other third party partners it may be time consuming to integrate. Review Source MS Melissa S. Owner Retail Used the software for: 2+ years ### "Good Customer service all around " July 27, 2022 4.0 Pros providing a database for customers to visit on the regular and engage with their account Cons some limited functionality for unique business operations Review Source PW Paul W. Sales Director Used the software for: 2+ years ### "3 years and moving from strength to strength" March 17, 2018 4.0 Pros Modular stacking of functionality and features allows for phased build and prioritisation of work streams. Dedicated service and dev team provider extensive support during scoping, build and optimisation process. Responsive to unique and bespoke requirements with flexible tool that can offer appropriate custom solutions. Cons Comms not always straight forward as a UK customer working with a US provider. SaaS model is not preferential for how we operate . Review Source RN Robin N. Customer Care Specialist Publishing Used the software for: 2+ years ### "Pros and cons" January 29, 2019 3.0 Overall experience has been a positive one. Pros This software is very easy to use for the most part. My customers are able to post their questions with ease and review posted answers clearly and easily as well. It has definitely filled a need on our website as we find more and more folks wish to interact online. Cons I did with that we were able to place hyperlinks into the answers for customers to just click on. This did seem a bit problematic. Review Source BM Brandon M. Manager, Digital Optimization, Retention & Analytics Sporting Goods Used the software for: 6-12 months ### "Solid loyalty tool with great customer support" May 19, 2020 4.0 Pros Annex has been very flexible in helping us develop full-featured loyalty programs across several regions with different point earning and spending ratios. Their customer success team has also been very helpful setting up custom reports and data exports, providing best-in-class examples when continuing to optimize our program and much more. Cons Not much to dislike other than we had bumps in the road during implementation. The UI and dashboards are also in desperate need of an update. Review Source NM Nicholas M. Vice President of Technology Retail Used the software for: 6-12 months ### "Great Team and Product" December 20, 2019 4.0 Pros The team helped greatly with integration and have made every effort to work with our team to ensure that the implementation went smooth. Cons We were unable to get the loyalty program to work well with SCIS and had to go another direction for our retail store. Reason for choosing Annex Cloud Loyalty Experience Platform We liked all the features that we could get with Annex to create a robust loyalty program. It also helped that it was integrated into NetSuite and we were in the middle of that implementation. Review Source KN Khanh N. Digital Marketing Strategist Wholesale Used the software for: 6-12 months ### "Sleekshop's Review" December 6, 2019 4.0 It has been a rocky implementation with all the data that needed to be transferred correctly, but it worked it eventually. A few of our projects took a painfully long time to be implemented but \[SENSITIVE CONTENT HIDDEN\] hard work did knock off many items that have been on our list for 6 months+ Pros Ability to be customized and align with our company's vibe along with rich capabilities and features. Cons The lack of analytics and launch of new features. Review Source LS Larry S. CMO Retail Used the software for: 6-12 months ### "Great business partner" September 20, 2018 5.0 We launched our first ever loyalty program that had requirements that were unique to our program versus how other retailers do loyalty, specifically points based tiers with different benefits for each tier. Annex Cloud was excited to take on the challenge and we launched the program exactly as we envisioned it and results have been fabulous. They are easy to work with, very customer responsive, and an excellent business partner. Pros Flexibility to adapt their platform to our specific loyalty program requirements Easy to work with and responsive Took a partnership approach and not rigid Platform easy to use for our front line service staff Cons Lack of pre-built data integration with our ERP Review Source Similar Products Featured