--- title: "LeadMaster Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about LeadMaster Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more." source_url: "https://www.capterra.com/p/16462/LeadMaster/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # LeadMaster Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) LeadMaster ## What is LeadMaster? Competitive prices for small to medium businesses (3-250 employees) with an intuitive design that's easy to use and personalized for your particular vertical. White Label included. LeadMaster helps you understand where leads are coming from, analyze effective marketing reports, collect and track leads, and move them through the sales cycle with automated actions. Includes power features like email marketing, landing pages, and marketing automation. Track information with real time dashboards. ## What is LeadMaster used for? [Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Mortgage](https://www.capterra.com/mortgage-and-loans-software/)[Insurance CRM](https://www.capterra.com/insurance-crm-software/) Top alternative Featured Overall rating Based on 36 user reviews Reviews sentiment Positive 83% Neutral 14% Negative 3% Starting price $10 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for LeadMaster?[Manage this product listing](https://www.g2.com/products/leadmaster/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### LeadMaster 4.1 (36) VS. [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $10 per user, per month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (36) Ease Of Use 4.5 (912) Value For Money 4.1 (14) Value For Money 4.7 (831) Customer Service 4.3 (34) Customer Service 4.8 (851) ## LeadMaster alternatives Highest Rated [4.7 (151)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (256)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about LeadMaster Overview ### Which roles and teams benefit most from LeadMaster? LeadMaster is most used by marketing and sales teams that manage lead capture, campaign follow-up, and pipeline activity. Marketing directors and campaign coordinators track responses and organize outreach, while sales managers, brokers, and associates prioritize prospects. Administrative staff maintain contact records, and executives review sales activity and lead data for planning. Answer based on 18 reviews Overview ### What company size and specific industries is LeadMaster built for? LeadMaster is designed for organizations in virtually every industry, including finance, manufacturing, insurance, education, healthcare, real estate, mortgage, and services. Its customizable system makes it suitable for companies of many sizes that need a flexible platform across different sectors. Features and Usability ### What are the key features of LeadMaster? LeadMaster offers CRM, contact and customer databases, lead capture, lead distribution, lead management, and lead qualification. It also includes email marketing, drip campaigns, workflow automation, pipeline management, sales forecasting, reporting and analytics, customizable forms, role-based permissions, and third-party integrations. Integrations ### Which third-party tools and platforms does LeadMaster integrate with? LeadMaster integrates with more than 200 third-party tools and platforms, including marketing, sales, and productivity apps such as AWeber, ActiveCampaign, Acuity Scheduling, Adobe Commerce, Agile CRM, Asana, Airtable, Basecamp, BigCommerce, and Box. It also connects to Buffer, Beanstalk, Benchmark Email, Bidsketch, Bird, and Bitbucket. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does LeadMaster offer? LeadMaster provides live online sessions, webinars, and documentation to help teams get started. Live online sessions support guided setup and training with an instructor, webinars cover scheduled product instruction, and documentation offers written reference material for self-paced review and feature lookup. Answer based on 9 reviews Getting Started and Support ### What customer support options does LeadMaster offer, and how do users rate the experience? LeadMaster offers email/help desk, phone support, and chat. Users often describe the support and setup teams as helpful, responsive, and effective at resolving configuration issues, with some valuing consistent contacts and training resources. However, a few users report difficulty reaching support after launch or misunderstandings during implementation. Answer based on 10 reviews Ease of use ### How easy is LeadMaster to use? LeadMaster offers a generally approachable CRM experience for teams that need customizable workflows and lead management. Small businesses and first-time CRM users often find data entry, forms, reporting, and training manageable, while some users find initial setup, priority lists, duplicate prevention, and updating fields in multiple places cumbersome. Answer based on 16 reviews ## Features AI summary Based on 4,141 Campaign Management reviews Capterra reviewers highlight these as the features buyers care about most when choosing campaign management software: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**67%**) - **Campaign Scheduling** (**58%**) LeadMaster includes **Email Management** and **Email Marketing**, giving teams the tools to organize outreach and run email campaigns from one system. However, it does not include **Campaign Scheduling**. Instead, it offers **Contact Management** (**50%**) and **Lead Management** (**49%**), which can still help teams keep prospect data organized and track potential customers through the pipeline, helping businesses manage outreach more efficiently and follow up with better timing. Lead Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Client Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage contact details and communication with clients CRM 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Interaction Tracking 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Reporting/Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data LeadMaster 60 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Assignment Management: Assign issues and tasks based on availability or required skills - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Case Management: Work on a set of tasks related to a particular charge, patient, legal issue or any other complex entity or process - Client Management: Manage contact details and communication with clients - Commission Management: Tracking, calculating, and paying commissions and earnings to employees - Contact Management: Manage, organize, and store contact information - Contract/License Management: Track, store, and access client contracts or licenses - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - For Insurance Industry: Intended to be used by insurers - Forecasting: Form predictions based on past and present data/trends - Forms Management: Store, manage and track all forms in a centralized location - Interaction Tracking: Track interaction history by documenting conversations for contacts - Internal Chat Integration: Incorporation of a chat or messaging system within an organization's internal communication infrastructure - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Proposal Generation: Create proposals based on costs of labor and materials - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Data: Receive data and information in real time - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Territory Management: Organize customer data and accounts by user or geography - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.0 (35) 4.0 Based on 35 reviews ## Pricing Value for money 4.1 (14) Free Trial Free Version Basic $10.00 Value for money 4.1 (14) 4.1 Based on 14 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (34) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (34) 4.3 Based on 34 reviews ## User reviews Overall rating 4.1 Based on 36 reviews Filter by rating Counts reflect reviews available in this feed. 5(12) 4(15) 3(8) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful RE Reviewer Admin Asst Used the software for: 1-3 years ### "We really only use LeadMaster as a contact data base. " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 29, 2017 I was sold on this product by the sales rep. He has always been very helpful. The program has many features we do not utilize, and while the salesman understood that, the customer service department performing set up did not. Pros The search feature. The ability to send mass emails and the feedback, i.e., did not open, asked to be taken off list, etc. Cons I have not found the tutorials to be very helpful. I would prefer written instructions - I can skip the parts I don't need, easier to go over something I didn't understand, available to review while performing the steps. There is rarely a tutorial I need available, or if it is available, I'm not sure where to find it. FAQs would also be very helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer ### "Pleased with Customization" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.5 3.5 Features 4.0 4.0 Customer Service 3.5 3.5 Likelihood to Recommend 7/10 March 4, 2014 Pros I appreciate the attention to the individual needs of the client and patience throughout set up. I am also pleased with the level of customization the product offers and its ability to connect tasks and appointments with calendars. Cons Its not really a complaint, but it is a huge challenge to determine what your needs as a business are and how to set that up within the system. Without that focus and end goal for how the product will work for you, it's easy to wind up making aimless adjustments to the system. In regards to LeadMaster specifically, sometimes the help function doesn't work or the help pages accessed through the system are too general. While there are tutorials on the website and library microsite, some of them seem a tad outdated or do not function. This hasn't been a huge problem if you have a rep available to assist you with finding the answer to your questions. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales Manager Used the software for: 1-3 years ### "This is my first time choosing a CRM database" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 January 4, 2018 Pros User friendly data entry processes. Once we have settled into using this product it has been very helpful with monitoring our customer calls. Cons Not enough time was spent on matching our needs to the systems capabilities. Not enough time was spent researching what our needs were or would hope to be in the future. Part of the challenge was my naivete about CRM databases. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Director Used the software for: Less than 1 year ### "Leadmaster has been a huge asset to our marketing department." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 31, 2017 This CRM has helped streamline our marketing efforts and provide more accountability to my team. Pros Their customer service is the best I've ever had. I have only ever dealt with one person, she has been beyond wonderful with me and my team. I'm not tech savvy at all; I tell him what I need and she finds a way to get it done. I also have a wide age range of reps and they all find the app very easy to use. I looked at several CRM's and for the price, Leadmaster was the perfect fit for us. Cons The layout of some of the reports could be better. The app is a tad "clunky" and we did have one glitch on the app that took weeks to fix. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer ### "" 5.0 November 29, 2012 In 1999 I founded Acadia as a virtual call team, skilled at providing inside sales support and lead generation for manufacturing and technical organizations. I was in search of an online CRM that was easy to use, affordable, and provided great reporting tools. I investigated using Salesforce, but it was not flexible enough to handle multiple clients, and did not provide the ability to customize fields easily. When I discovered LeadMaster, not only could I customize the interface for each client, it had excellent reporting and the pricing was amazingly affordable. LeadMaster had my team up and running in less than one week. The LeadMaster CRM has evolved with me as my business has grown, providing continual advancements and upgrades to meet the needs of ever changing business environments. I highly recommend LeadMaster to other colleagues and will continue to look to the LeadMaster team as a valued partner. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Executive Assistant Used the software for: Less than 1 year ### "Robust, deeply customizable, and excellent support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 28, 2015 Pros LeadMaster is designed in an internet era for people and companies who need their CRM product to work for them. While many programs tell the user how to organize themselves, LeadMaster asks the customer to decide for themselves what information they need and how they want to access it. Reports are simple to generate, and even forms are fairly straightforward to create within the program. Pricing is actually accessible for smaller companies. The support is excellent, with very helpful technicians who do a LOT to provide guidance, information, and service. Cons The only "downside" might be an overabundance of riches. Because the program is so customizable, it can be a little overwhelming on the front end to have to make all the decisions about data and reporting. Its very robustness can be daunting when starting at the beginning. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer ### "Easy-to-use, fast and simple product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 28, 2014 Pros The best thing about the product is the easy-to-use interface. The design and layout of the software make it a great value to all companies. Not to mention the technical support is top notch. LeadMaster takes the time to personalize the software every step of the way. They go out of their way to make sure the customer understands the product and is happy with the software! Cons There are very few things not to like. The only issue we had was a few of the design features that could not be changed. But even then, our technical support team helped us find a way around that feature so we could still use the reports! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer ### "" 4.5 July 29, 2011 GetRosy.com provides a SaaS application for the salon and spa industry. GetRosy.com had been using salesforce.com for the past 3 years, but was looking for a system that would provide lead nurturing, workflow automation, and overall ease of use - functionality that was just not available within salesforce.com without incurring a large, monthly fee. GetRosy.com is now happily utilizing LeadMaster's Professional Edition, allowing us to take advantage of LeadMaster's ease of use, built-in automation and workflow management, and eMarketing functionality. Because of this, we have tighter control of our sales process and thus, have increased our close rate significantly. LeadMaster support has been outstanding, and we would recommend this solution to anyone. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer VP Sales Used the software for: Less than 1 year ### "CRM Leadmaster" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 8, 2016 Set up and support team were very helpful in getting us up and running. Pros Fairly simple to use for lead tracking, appointment, reminders ect. Cons Priority lists were a little complicated and difficult to set up. Support team is difficult to get in touch with after launch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer ### "" 1.5 November 9, 2012 If you are interested in using Leadmaster, pls be very careful their system can work for you. We have tried using if for a few years now for about 1% of our staff. The main problem with it is if you change one thing, the system does not update the other parts of the program. For small companies this might be okay, but for large ones you are then looking at reviewing 1000 other working parts of the program manually. Your staff will be using paper and pencil to do their work and their support takes along time to answer questions and deal with issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/16462/LeadMaster/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.