--- title: "LeadMaster Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about LeadMaster Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more." source_url: "https://www.capterra.com/p/16462/LeadMaster/" page_type: "product" language: "en" --- # LeadMaster Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) LeadMaster ## What is LeadMaster? Competitive prices for small to medium businesses (3-250 employees) with an intuitive design that's easy to use and personalized for your particular vertical. White Label included. LeadMaster helps you understand where leads are coming from, analyze effective marketing reports, collect and track leads, and move them through the sales cycle with automated actions. Includes power features like email marketing, landing pages, and marketing automation. Track information with real time dashboards. ## What is LeadMaster used for? [Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Mortgage](https://www.capterra.com/mortgage-and-loans-software/)[Insurance CRM](https://www.capterra.com/insurance-crm-software/) Top alternative Featured Overall rating Based on 36 user reviews Reviews sentiment Positive 83% Neutral 14% Negative 3% Starting price $10 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for LeadMaster?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.leadmaster.com&name=LeadMaster) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### LeadMaster 4.1 (36) VS. [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $10 per user, per month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (36) Ease Of Use 4.5 (908) Value For Money 4.1 (14) Value For Money 4.7 (827) Customer Service 4.3 (34) Customer Service 4.8 (847) ## LeadMaster alternatives [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.2 (999)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (255)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/) [4.7 (150)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars ## FAQs about LeadMaster Overview ### Which roles and teams benefit most from LeadMaster? LeadMaster is most used by marketing leaders, sales teams, and administrative staff who need to capture, organize, and follow up on leads efficiently. Executives use it for pipeline visibility and performance tracking, while coordinators, assistants, and data-focused roles support campaign execution, record accuracy, and smoother handoffs across teams. Answer based on 18 reviews Overview ### What company size and specific industries is LeadMaster built for? LeadMaster is designed for organizations across virtually every industry, including finance, manufacturing, insurance, education, healthcare, real estate, mortgage, and services. Its customizable system makes it suitable for businesses of many sizes that need a flexible platform adaptable to different operational needs. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of LeadMaster? LeadMaster offers CRM, lead management, contact management, and customer database tools for tracking prospects and clients. It also includes campaign management, drip campaigns, email marketing, and marketing automation, plus workflow automation, pipeline management, forecasting, reporting/analytics, and role-based permissions for sales operations. Integrations ### Which third-party tools and platforms does LeadMaster integrate with? LeadMaster integrates with over 240 third-party tools and platforms, including communication and marketing apps such as AWeber, ActiveCampaign, Benchmark Email, and Bird, plus work management and ecommerce tools like Asana, Airtable, Acuity Scheduling, Adobe Commerce, BigCommerce, and Bitbucket. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does LeadMaster offer? LeadMaster provides live online training, webinars, and documentation to help teams get started. Live online sessions support guided setup and questions in real time, webinars offer scheduled group instruction, and documentation gives written reference material for self-paced review and feature lookup. Answer based on 9 reviews Getting Started and Support ### What customer support options does LeadMaster offer, and how do users rate the experience? LeadMaster offers email/help desk, phone support, and chat. Users often describe support as helpful, fast to respond, and effective during setup, training, and troubleshooting. Some reviewers also report inconsistent post-launch follow-up, including difficulty reaching the team after implementation and occasional disconnects between sales expectations and setup support. Answer based on 10 reviews Ease of use ### How easy is LeadMaster to use? LeadMaster feels easy to use for many teams, especially after setup, with intuitive workflows, data entry, and training. Small businesses, admissions offices, and marketing teams often find navigation straightforward and customization helpful, though some users describe setup, duplicate handling, reminders, and certain updates as clunky or harder to manage. Answer based on 16 reviews ## Features AI summary Based on 4,096 Campaign Management reviews Capterra reviewers highlight these as the features buyers value most when choosing campaign management software: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**68%**) - **Campaign Scheduling** (**59%**) LeadMaster supports **Email Management** and **Email Marketing**, giving teams the tools to organize outreach and run email campaigns from one system. However, it does not offer **Campaign Scheduling**. Instead, it provides **Contact Management** (**50%**) and **Lead Management** (**50%**), which help businesses keep prospect data organized and track opportunities through the pipeline, helping teams maintain consistent follow-up and improve campaign execution. Lead Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Client Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage contact details and communication with clients CRM 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Interaction Tracking 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Reporting/Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data LeadMaster 57 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Assignment Management: Assign issues and tasks based on availability or required skills - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Client Management: Manage contact details and communication with clients - Commission Management: Tracking, calculating, and paying commissions and earnings to employees - Contact Management: Manage, organize, and store contact information - Contract/License Management: Track, store, and access client contracts or licenses - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - For Insurance Industry: Intended to be used by insurers - Forecasting: Form predictions based on past and present data/trends - Forms Management: Store, manage and track all forms in a centralized location - Interaction Tracking: Track interaction history by documenting conversations for contacts - Internal Chat Integration: Incorporation of a chat or messaging system within an organization's internal communication infrastructure - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Proposal Generation: Create proposals based on costs of labor and materials - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Data: Receive data and information in real time - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Territory Management: Organize customer data and accounts by user or geography - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.0 (35) 4.0 Based on 35 reviews ## Pricing Value for money 4.1 (14) Free Trial Free Version Basic $10.00 Value for money 4.1 (14) 4.1 Based on 14 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (34) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (34) 4.3 Based on 34 reviews ## User reviews Overall rating 4.1 Based on 36 reviews Filter by rating 5(12) 4(15) 3(8) 2(0) 1(1) Mentioned topic Sorted by most recent MC Mert C. Retail Director Consumer Electronics ### "Leadmaster is the only one for Customer Management " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 26, 2022 Average is good. Pros Firstly , i really liked the customer service, have faced couple issues and they connected very fastly. Ease of integrating with other softwares is another effective function. Cons Running software is little bit slow , sometimes you need to wait for a period. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SN SAIDI N. Brand ambassador Banking ### "Good" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 28, 2020 All in all it is good crm which have morden features and people should use this for business purposes. Pros It the crm that include marketing automation and help desk not only tha but also it is easy and fast crm It organizes leads and sources and feed them in callers in priotized order. Cons I do not have seen any weakness in this crm because it has marketing automation and has case management. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jenna G. CFO Hospital & Health Care ### "Cumbersome product" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 December 16, 2019 Once we diligently utilized the software, we were able to create reports that showed the effectiveness of our salespeople in each step of the sales process. Subsequently, we were able to get a clearer picture on where they needed coaching. Pros I liked all of the data that I could easily access. I liked that there were tons of reports and that I could create custom reports. I liked the ability to schedule actions and have the system automatically send reminders and/or emails. Cons The database didn't have great checks in place to prevent duplicate customers. Additionally, some of the data entry required entering the information more than once which caused the data entry to be somewhat cumbersome. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Moe M. Insurance Broker Insurance ### "Leadmaster" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 29, 2019 Great softeware Pros Great software for first time users. You may purchase leads from different vendors as well Cons It is too basic. The auto texts are not long enough Switched from [Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AL Andrew L. Engineer Mechanical or Industrial Engineering ### "Lead master more like only leader" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 27, 2019 Pros I like the most about Leadmaster is then it turns all of my clients into the leader of their projects. Cons Lead master could have more options when it comes to their drop down at the capabilities. Also scaling to company size. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Campaign Coordinator and Office Manager Marketing and Advertising ### "Too complicated" 3.0 Overall Rating 3.0 3.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 October 3, 2018 Dissatisfied to say the least! Pros Nothing to be honest. I have used it for a very long time and have never been able to truly be happy with it. Cons This CRM is too complicated. You have to use too many different outside tools/resources to get what you need out of it. You have to jump through hoops to function. Constant glitches that lose, remove or even delete things. Support isn't very supportive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 12, 2018 Hello, We are sorry they didn't have a good experience. We do try to make sure everyone is able to experience the benefits of using our product to the fullest extent and to help them grow their business. SR Siddesh R. Manufacturing Engineer Mechanical or Industrial Engineering ### "Great Marketing reports" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 22, 2018 Pros This is a great software for small and medium industries for the data management and get great results from it. Cons Even though it is flexible and has benefits, it also has few updating errors and sometimes the software get slow. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BC Brittany C. Assistant Primary/Secondary Education ### "Flexible" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 8, 2018 Pros Leadmaster is flexible you can customize the platform with your preferences. It is easy to use and learn by utilizing the cloud based solutions. Cons Does not help with managing records need to purchase another software if you are looking for that attribute. It does not track students designed for enrolling. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JS Jamie S. Marketing Director Medical Practice ### "Leadmaster has been a huge asset to our marketing department." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 30, 2017 This CRM has helped streamline our marketing efforts and provide more accountability to my team. Pros Their customer service is the best I've ever had. I have only ever dealt with one person, she has been beyond wonderful with me and my team. I'm not tech savvy at all; I tell him what I need and she finds a way to get it done. I also have a wide age range of reps and they all find the app very easy to use. I looked at several CRM's and for the price, Leadmaster was the perfect fit for us. Cons The layout of some of the reports could be better. The app is a tad "clunky" and we did have one glitch on the app that took weeks to fix. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CS Carl S. Insurance ### "Great Product for the price!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 11, 2017 Pros Emailing and prospect tracking are the best features. It has a tone of features that I am yet to understand. Cons The program is not as easy to navigate as others, but well worth the price!I would recommend it to others. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/16462/LeadMaster/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.