--- title: "MoEngage Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MoEngage Software - reviews, pricing plans, popular comparisons to other Mobile Marketing products and more." source_url: "https://www.capterra.com/p/164687/Sherpa/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # MoEngage Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MoEngage ## What is MoEngage? MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences that customers love. Unlike campaign automation and analytics tools, which force marketers to be more campaign centric - MoEngage empowers marketers to be customer-centric, through intelligent insights about customers’ journeys, preferences, lifestyle affinities, and more. With MoEngage, mark ## What is MoEngage used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 58 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MoEngage?[Manage this product listing](https://www.g2.com/products/moengage/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MoEngage 4.3 (58) VS. [4.4 (68)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (58) Ease Of Use 4.2 (32) Value For Money 4.4 (54) Value For Money 4.1 (31) Customer Service 4.6 (56) Customer Service 4.4 (31) ## MoEngage alternatives [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143401/WebEngage/) ## FAQs about MoEngage Overview ### What problems does MoEngage solve? MoEngage solves the challenge of reaching the right users with timely, relevant messages across channels. Its event-based segmentation, automated journeys, A/B testing, and consolidated campaign analytics help product marketers, CRM teams, and growth teams replace broad outreach with targeted engagement, retargeting, and measurable conversion campaigns. Answer based on 32 reviews Overview ### Which roles and teams benefit most from MoEngage? MoEngage is most used by product managers, product owners, and product teams that track user behavior and improve in-app journeys. Marketing, product marketing, growth, and retention teams create targeted campaigns and lifecycle messaging. Program managers and business analysts monitor engagement data, while revenue and partnership leaders assess customer activity to support growth. Answer based on 58 reviews Overview ### What company size and industries is MoEngage built for? MoEngage is for consumer internet businesses and enterprise customers, with enterprise reviewers comprising 41% and Internet accounting for 21%. It also serves small businesses (34%) and midsize businesses (24%), while Information Technology and Services and Hospitality each represent 9% of reviewers. Answer based on 58 reviews Features and Usability ### What are the key features of MoEngage? MoEngage includes core customer engagement features for content creation, messaging, mobile apps, and trend analysis. Its differentiating capabilities include audience segmentation, event-triggered customer journeys, push notifications, and campaign management. Reviewers also frequently use personalization, A/B testing, and real-time campaign analytics to target users across email, SMS, web, and in-app channels. Answer based on 30 reviews Integrations ### Which third-party tools and platforms does MoEngage integrate with? MoEngage integrates with AB Tasty, Adjust, Amplitude, AppsFlyer, Branch, Gupshup, Infobip, Mixpanel, mParticle, Segment, Talon.One, and Tealium Customer Data Hub. These integrations cover analytics, attribution, messaging, and customer data platforms, giving MoEngage connections to a broad set of third-party marketing and engagement tools. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does MoEngage offer? MoEngage provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, group learning, self-paced reference, and recorded walkthroughs for teams getting started with the platform. Answer based on 2 reviews Getting Started and Support ### What customer support options does MoEngage offer, and how do users rate the experience? MoEngage offers email/help desk, a knowledge base, phone support, 24/7 live representative assistance, and chat. Users generally describe the support team as helpful, responsive, and understanding of business needs, with quick assistance when needed. Some users report delays when requesting detailed data or issue analysis, and feature requests can take months to address. Answer based on 15 reviews Features and Usability ### How well does MoEngage handle customer segmentation? MoEngage gives marketing teams detailed audience segmentation through event triggers, user attributes, engagement filters, and cross-channel reachability. Many users find it easy to target personalized audiences and support A/B testing, though teams targeting long-inactive users may face event-window limits, and certain flow filters or post-launch changes can be restrictive. Answer based on 20 reviews Features and Usability ### How well does MoEngage support campaign management? MoEngage helps marketing teams build, automate, test, and analyze multichannel campaigns from a relatively accessible interface. Users value journey triggers, campaign duplication, A/B testing, and real-time performance tracking, while some report slow loading, less flexible templates and conditions, limited advanced personalization, and a need for technical knowledge during setup. Answer based on 20 reviews ## Features AI summary Based on 6,612 Mobile Marketing reviews Not all Marketing Automation products cover every feature buyers care about most. Here is what Capterra reviewers identify as essential when choosing a solution: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) MoEngage supports **Email Marketing** and **Event Triggered Actions**, giving marketing teams the tools to run campaigns and send timely messages based on customer behavior. However, it does not include **Lead Capture**. Instead, it offers other important features that reviewers also value, including **CRM** (**54%**), **Data Import/Export** (**48%**), and **Landing Pages/Web Forms** (**47%**), helping businesses organize customer data, move information between systems, and collect audience details through forms and pages. Email Marketing 4.3 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Event Triggered Actions 3.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events CRM 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Data Import/Export 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Import and export data to and from software applications Landing Pages/Web Forms 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Marketing Automation 4.4 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions MoEngage 86 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - App Notifications: Set-up notifications and alerts for mobile apps. - Authentication: Verify the identity of users/devices to enable secure access - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Source Connectors: Connect to big data sources - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Marketers: For the intention to be used by marketing teams - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Gamification: Games or game-like elements to track progress and reward accomplishments - Geotargeting: Geographic location of visitors determines behavior of the software - In-App Events Tracking: Track user activities and events within an application. - KPI Monitoring: Tracking the status of previously identified performance measurements - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Notification Editor: An editor that enables users to edit all aspects of notifications. - Notification Scheduling: Schedule when notifications are sent - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retention Tracking: Measures the retention rate and satisfaction of customers. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - Single Sign On: Allow users to access multiple services after entering their login credentials once - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Notifications: Set-up SMS-based notifications and alerts for mobile devices. - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Workflow Management: Create, design, and visually represent processes within the software - Web Notifications: Set-up notifications and alerts for web browsers and apps. - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (58) 4.3 Based on 58 reviews ## Pricing Value for money 4.4 (54) ### Starting price Free trial available Value for money 4.4 (54) 4.4 Based on 54 reviews ## Integrations [ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Twilio Segment](https://www.capterra.com/p/150621/Segment/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/)[ Gupshup](https://www.capterra.com/p/233786/Gupshup/)[ Adjust](https://www.capterra.com/p/156559/Adjust/)[ Talon.One](https://www.capterra.com/p/159778/Talon-One/)[ Infobip](https://www.capterra.com/p/127997/Infobip/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (56) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (56) 4.6 Based on 56 reviews ## User reviews Overall rating 4.3 Based on 58 reviews Filter by rating Counts reflect reviews available in this feed. 5(20) 4(36) 3(2) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Anirban S. Senior Manager - Marketing Used the software for: 1-3 years ### "Great platform for Integrated Marketing Communications management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 28, 2023 While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days. Pros MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels. Cons MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation. Prashant S. Marketing Manager Used the software for: 1-3 years ### "CRM 360 - One Platform Complete CRM Solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 10, 2020 One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package. Pros Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool. Cons Limited Templates. Static Content Elements (can't customize). Deepa K. Campaign Specialist Used the software for: 1-3 years ### "MoEngage a platform for Customer engagement and retention" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 10, 2022 Pros In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily. Cons The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool. PM Product Marketing Product Marketing Used the software for: 1-3 years ### "Best automation tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 21, 2023 Pros With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time Cons When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone. AA Ahsan A. Product Manager Used the software for: Less than 1 year ### "Great product that has the best in class features and services" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 8, 2020 Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service. Pros The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others. Cons There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster. Nitya K. Email Marketing Manager Used the software for: 1-3 years ### "Extraordinary Customer engagement platform acceptable CRM tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 August 22, 2022 Pros Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use. Cons The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user. Amey S. Marketing Executive - Content Used the software for: 1-3 years ### "Business treat!" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 6, 2018 I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team. Pros 1\. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic. Cons 1\. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns) Aakash G. AVP - Marketing Used the software for: 3-5 years ### "Best Marketing automation software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 16, 2022 Pros \- Push Notifs delivery rate - Push notifs on xiaomi & chinese devices - Sherpa & Best time to send Cons No such issues as of now, product has all the required features BA Business Analyst Business Analyst Used the software for: 1-3 years ### "Best tool for Marketing Automation" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 27, 2018 The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour Pros The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel. Cons While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months. HO Head of Growth Head of Growth Used the software for: Less than 1 year ### "super powerful, super simple" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 22, 2018 Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there. Pros if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically. Cons None noticed yet. Tough to find a flaw so far. [View all Reviews](https://www.capterra.com/p/164687/Sherpa/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [WebEngage vs MoEngage](https://www.capterra.com/compare/143401-164687/WebEngage-vs-Sherpa)[CleverTap vs MoEngage](https://www.capterra.com/compare/155737-164687/CleverTap-vs-Sherpa) [Salesforce Marketing Cloud vs MoEngage](https://www.capterra.com/compare/164687-248536/Sherpa-vs-Salesforce-Marketing-Cloud)