--- title: "MoEngage Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is MoEngage the right Mobile Marketing solution for you? Explore 58 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/164687/Sherpa/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-08" --- MoEngage 4.3 (58) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 8th, 2026 # Reviews of MoEngage Ease of use 4.3 Customer Service 4.6 ## Pros and Cons in Reviews Anirban S Senior Manager - MarketingEducation Management, 501 - 1,000 employeesUsed the software for: 1-2 years. “While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.“ December 27, 2023 Anirban S Senior Manager - MarketingEducation Management, 501 - 1,000 employeesUsed the software for: 1-2 years. “Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.“ December 27, 2023 rs rishabh s Product Marketing ExecutiveOnline Media, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time.“ October 7, 2023 AA Amanda A Product MarketingEntertainment, 51 - 200 employeesUsed the software for: 1-2 years. “When creating email marketing I would notice that the templates would not be loyal to what I have created.“ June 19, 2023 AA Amanda A Product MarketingEntertainment, 51 - 200 employeesUsed the software for: 1-2 years. “With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time“ June 19, 2023 Swati R Digital Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.“ December 20, 2021 rs rishabh s Product Marketing ExecutiveOnline Media, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “In my overall experience Moengage is an excellent tool to engage customers through various types of campaigns and also analyze data regarding how those campaigns are performing. Although MoEngage does fall a little short when it comes to personaliztion.“ October 7, 2023 Nitya K Email Marketing ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Analytics has a problem with the database and doesn’t deliver the campaign to all user.“ August 6, 2022 ## Showing most helpful reviews Showing 1-25 of 58 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Anirban S. Senior Manager - Marketing Used the software for: 1-3 years ### "Great platform for Integrated Marketing Communications management" December 28, 2023 5.0 While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days. Pros MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels. Cons MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation. Review Source Prashant S. Marketing Manager Used the software for: 1-3 years ### "CRM 360 - One Platform Complete CRM Solution" February 10, 2020 4.0 One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package. Pros Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool. Cons Limited Templates. Static Content Elements (can't customize). Review Source Deepa K. Campaign Specialist Used the software for: 1-3 years ### "MoEngage a platform for Customer engagement and retention" October 10, 2022 3.0 Pros In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily. Cons The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool. Review Source R Reviewer Product Marketing Used the software for: 1-3 years ### "Best automation tool" June 21, 2023 5.0 Pros With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time Cons When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone. Review Source AA Ahsan A. Product Manager Used the software for: Less than 1 year ### "Great product that has the best in class features and services" March 8, 2020 5.0 Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service. Pros The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others. Cons There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster. Review Source Nitya K. Email Marketing Manager Used the software for: 1-3 years ### "Extraordinary Customer engagement platform acceptable CRM tool" August 22, 2022 4.0 Pros Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use. Cons The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user. Review Source Amey S. Marketing Executive - Content Used the software for: 1-3 years ### "Business treat!" November 6, 2018 5.0 I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team. Pros 1\. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic. Cons 1\. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns) Review Source Aakash G. AVP - Marketing Used the software for: 3-5 years ### "Best Marketing automation software" August 16, 2022 4.0 Pros \- Push Notifs delivery rate - Push notifs on xiaomi & chinese devices - Sherpa & Best time to send Cons No such issues as of now, product has all the required features Review Source R Reviewer Business Analyst Used the software for: 1-3 years ### "Best tool for Marketing Automation" November 27, 2018 4.0 The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour Pros The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel. Cons While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months. Review Source R Reviewer Head of Growth Used the software for: Less than 1 year ### "super powerful, super simple" December 22, 2018 5.0 Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there. Pros if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically. Cons None noticed yet. Tough to find a flaw so far. Review Source SR Suraj R. Manager - Alliances & Partnerships Used the software for: Less than 1 year ### "Great and User friendly" March 8, 2020 5.0 The current problem we are solving is user retention. And moengage has helped in solving it at a larger extend. The overall experience has been great so far. Still have lot explore in the tool Pros The best thing I liked about the software is user interface. It's very easy to use and understand even if you have not worked on similar software in the past Cons As of now there's no such cons. Even if there's moengage team get it fixed at earliest Review Source Aravind U. Product Manager Used the software for: 3-5 years ### "Its a easy to use and most effective platform for sending out communication and track analytics" December 13, 2019 4.0 Pros \- easy to send out communication - segmentation Cons \- UX part of the site can be improved and at times it is slow Review Source Vaishnavi D. Analyst Used the software for: Less than 1 year ### "Ease of use and speed is commendable " March 7, 2020 5.0 Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities. Pros It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing. Cons The database structure and lack of readability of names was difficult to get used to. Review Source Verified Reviewer Product Manager Used the software for: Less than 1 year ### "Great support!" March 7, 2020 4.0 Pros The team has been very helpful nad have given quick support whenever needed. They also notified of any abrupt data changes and have been helping us with our growth. Cons Better performance expected from push amp. Looking forward to push amp plus. Review Source Verified Reviewer Marketing Manager Used the software for: Less than 1 year ### "Moengage is great for scaling companies" March 7, 2020 4.0 Pros The ease of usage and flexibility to cater with users based on their needs Cons The pricing is a bit much for this. This is not that affordable for a end user who's just starting out Review Source Verified Reviewer Retention Manager Used the software for: I used a free trial ### "Good" March 7, 2020 5.0 Good Pros Good delivery in xiomi devices is the best.poimt Cons Delivery in vivo and oppo.are not that great Review Source R Reviewer Franchise Community Manager Used the software for: Less than 1 year ### " if you're not familiar with advertising this would be a great company and software to use. " April 4, 2018 4.0 Pros They really are the Sherpas of advertising they will basically guide you through what to do and where to advertise and what's going to be most effective for your business. Cons There's not many complaints as with all marketing campaign campaigns you doing have to invest some time into it to make sure it's successful. Review Source Verified Reviewer Co-founder Used the software for: I used a free trial ### "Moengage is good" March 7, 2020 4.0 Pros Easy use. Easy integration. High deliverablty rates as well as great ctr Cons UI of the product is little complicated for a new user Review Source SS Suneet S. SDE1 Used the software for: Less than 1 year ### "Awesome feature" December 13, 2019 4.0 Good Pros Targeting user audience. User nofication. Cons SDK is broken, please check. The UI can be improved also Review Source SR Sanjeet R. Associate Product Manager Used the software for: I used a free trial ### "An amazing platform for Marketing Automation" December 13, 2019 4.0 Pros Plethora of options for Marketing Automation and Helps with the Machine learning aspect to target and analyse user behavior Cons Nothing Particularly. Have sometimes faced certain issues while targeting and segmenting my audience Review Source Rishabh S. Product Marketing Executive Used the software for: 3-5 years ### "MoEngage is an excellent tool for marketing and customer engagement." October 10, 2023 4.0 In my overall experience Moengage is an excellent tool to engage customers through various types of campaigns and also analyze data regarding how those campaigns are performing. Although MoEngage does fall a little short when it comes to personaliztion. Pros In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time. Cons One thing that I think MoEngage can improve on is personalization. There are not many options to personalize emails. Review Source VR Verified Reviewer Digital Marketing Executive Used the software for: Less than 1 year ### "One of the best Marketing Automation Tool" September 5, 2023 4.0 Overall, my experience has been better with MoEngage when compared to other tools. The UX was one of the best. So, if you have the budget for it - go ahead with it. Pros I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options. Cons The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch. Review Source Verified Reviewer Growth Manager Used the software for: 3-5 years ### "Mediocre tool. Good for basic marketing automation funcations, but still lacks advanced features" October 11, 2022 4.0 The experience is good for basic level marketing automation and day to day user engagement communications, but disappointing when you want to run advance level campaigns like product recommendations, hyper personalization based on past user activities, etc. and more creative layouts for communications. Pros Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required. Cons The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth. Review Source R Reviewer Chief Growth Officer Used the software for: Less than 1 year ### "MoEngage - Leveraging Customer Engagement for Business Profitability" September 4, 2023 5.0 Implementation were smooth, team is super supportive, understanding of business Pros Easy to implement, intuitive and customisable Cons MoEngage offered all possible tools for building the customer interactions. We did not see any specific negatives Review Source Verified Reviewer Product Marketing Manager Used the software for: Less than 1 year ### "App Marketing Friendly Marketing Automation Tool" August 25, 2021 5.0 Pros Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use. Cons At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.