# MoEngage Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MoEngage Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more. Source: https://www.capterra.com/p/164687/Sherpa --- # MoEngage Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MoEngage ## What is MoEngage? MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences that customers love. Unlike campaign automation and analytics tools, which force marketers to be more campaign centric - MoEngage empowers marketers to be customer-centric, through intelligent insights about customers’ journeys, preferences, lifestyle affinities, and more. With MoEngage, mark ## What is MoEngage used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 58 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MoEngage?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.moengage.com/&name=MoEngage) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MoEngage 4.3 (58) VS. [4.4 (3,007)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price Contact vendor Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (58) Ease Of Use 4.2 (2,655) Value For Money 4.4 (54) Value For Money 4.2 (1,945) Customer Service 4.6 (56) Customer Service 4.3 (2,099) ## MoEngage alternatives [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [4.6 (6,050)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (55)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars ## FAQs about MoEngage Overview ### What problems does MoEngage solve? MoEngage helps teams solve slow campaign setup, weak customer segmentation, and difficulty delivering the right message at the right time across push, in-app, and email. Product marketers, CRM teams, growth managers, and MIS analysts use it to simplify A/B testing, reporting, retargeting, and engagement optimization with accurate, accessible analytics. Answer based on 30 reviews Overview ### Which roles and teams benefit most from MoEngage? MoEngage is most used by product managers, growth leaders, and marketing teams that run customer engagement programs across channels. Product and program managers use it to drive lifecycle messaging and retention, while marketers, analysts, and loyalty teams rely on segmentation, campaign orchestration, personalization, and performance tracking to improve conversions. Answer based on 58 reviews Overview ### What company size and industries is MoEngage built for? MoEngage serves enterprise and consumer internet businesses first, with 41% of reviewers from enterprises and Internet as the top industry at 21%. It also supports small businesses at 34% and midsize companies at 24%, with additional adoption in Hospitality and Information Technology and Services, each at 9%. Answer based on 58 reviews Features and Usability ### What are the key features of MoEngage? MoEngage offers core customer engagement features like messaging, campaign management, and trend analysis, plus differentiators reviewers often mention: segmentation, push notifications, user journeys, and real-time analytics. It also supports A/B testing, in-app, web, email, and SMS campaigns, with API integrations for event-triggered personalization across channels. Answer based on 30 reviews Integrations ### Which third-party tools and platforms does MoEngage integrate with? MoEngage integrates with 12 third-party tools, including marketing, analytics, and messaging platforms such as AppsFlyer, Gupshup, Wati, Netcore Email API, Adjust, Amplitude, Branch, Infobip, Mixpanel, Segment, Tealium Customer Data Hub, and mParticle. Answer based on 6 reviews Getting Started and Support ### What training and onboarding options does MoEngage offer? MoEngage provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online options support guided instruction, webinars offer scheduled group learning, and documentation and videos give teams self-paced reference material for setup and feature review. Answer based on 2 reviews Getting Started and Support ### What customer support options does MoEngage offer, and how do users rate the experience? MoEngage offers email/help desk, a knowledge base, phone support, 24/7 live representatives, and chat. Users generally describe support as helpful, responsive, and closely involved during implementation and ongoing use. Some reviewers mention occasional delays when deeper issue analysis or product changes are needed, though fixes usually arrive. Answer based on 15 reviews Features and Usability ### How good is MoEngage for audience segmentation? MoEngage makes audience segmentation flexible and practical for targeted marketing across channels. Marketing and CRM teams often like the granular filters, event-based segments, and personalization options for campaigns and A/B testing. Some users, however, mention limits with older inactivity windows, slower segment creation, and occasional targeting or live-segmentation constraints. Answer based on 20 reviews Features and Usability ### How easy is MoEngage for campaign management? MoEngage makes campaign management approachable for day-to-day automation, testing, and multichannel customer engagement. Marketing teams often find campaign creation, journey setup, editing, and performance tracking easy to handle. Some users still report slow loading, template usability issues, setup complexity for advanced flows, and limits in personalization or campaign logic. Answer based on 20 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Marketing Automation 4.4 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Email Marketing 4.3 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Data Import/Export 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Import and export data to and from software applications Event Triggered Actions 3.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Segmentation 4.3 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics API 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases MoEngage 88 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Verify the identity of users/devices to enable secure access Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Identify customers at risk of migration and activate strategies to retain them Analytics that breaks the data in a data set into related groups/categories. Manage and track all internal and external communication conducted via calls, email, text, or chat Manage, organize, and store contact information The ability to create unique content Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Connect to big data sources Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events For the intention to be used by marketing teams Method of analysis that visualizes the series of events that lead towards a defined goal. Games or game-like elements to track progress and reward accomplishments Geographic location of visitors determines behavior of the software Track user activities and events within an application. Tracking the status of previously identified performance measurements Create landing pages or online forms designed to capture new leads and prospects Store information about leads or contacts and track, manage and nurture them throughout the sales process Automate workflows and trigger campaigns based on customer actions Communicate using messages within the system Access software remotely via mobile devices Notifications via mobile devices Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective An editor that enables users to edit all aspects of notifications. Schedule when notifications are sent A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Allow users to access multiple services after entering their login credentials once Send promotional campaigns or transactional messages via text messages Set-up SMS-based notifications and alerts for mobile devices. Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Gauge satisfaction and receive information for improvement and success Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design, and visually represent processes within the software Set-up notifications and alerts for web browsers and apps. Monitor activity of individuals who visit your website using cookies Streamlining repetitive tasks and activities through automated and predefined workflows Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (58) 4.3 Based on 58 reviews ## Pricing Value for money 4.4 (54) ### Starting price Free trial available Value for money 4.4 (54) 4.4 Based on 54 reviews ## Integrations [ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Segment](https://www.capterra.com/p/150621/Segment/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/)[ Gupshup](https://www.capterra.com/p/233786/Gupshup/)[ Adjust](https://www.capterra.com/p/156559/Adjust/)[ Talon.One](https://www.capterra.com/p/159778/Talon-One/)[ Infobip](https://www.capterra.com/p/127997/Infobip/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (56) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (56) 4.6 Based on 56 reviews ## User reviews Overall rating 4.3 Based on 58 reviews Filter by rating 5(20) 4(36) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent Anirban S. Senior Manager - Marketing Education Management ### "Great platform for Integrated Marketing Communications management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 27, 2023 While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days. Pros MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels. Cons MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RS rishabh s. Product Marketing Executive Online Media ### "MoEngage is an excellent tool for marketing and customer engagement." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 7, 2023 In my overall experience Moengage is an excellent tool to engage customers through various types of campaigns and also analyze data regarding how those campaigns are performing. Although MoEngage does fall a little short when it comes to personaliztion. Pros In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time. Cons One thing that I think MoEngage can improve on is personalization. There are not many options to personalize emails. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Executive E-Learning ### "One of the best Marketing Automation Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 4, 2023 Overall, my experience has been better with MoEngage when compared to other tools. The UX was one of the best. So, if you have the budget for it - go ahead with it. Pros I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options. Cons The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch. Alternatives considered [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [Netcore Customer Engagement](https://www.capterra.com/p/231034/Netcore-Cloud/) Reasons for choosing MoEngage Reviews were better for MoEngage Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Ajay D. Chief Growth Officer Financial Services ### "MoEngage - Leveraging Customer Engagement for Business Profitability" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 2, 2023 Implementation were smooth, team is super supportive, understanding of business Pros Easy to implement, intuitive and customisable Cons MoEngage offered all possible tools for building the customer interactions. We did not see any specific negatives Reasons for choosing MoEngage Cost was efficient, feature packed vs other tools Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA Amanda A. Product Marketing Entertainment ### "Best automation tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 19, 2023 Pros With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time Cons When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone. Alternatives considered [Leanplum](https://www.capterra.com/p/155165/Leanplum/) Reasons for choosing MoEngage Besides being a very complete tool, MoEngage has a great team behind it, which made me find the product trustworthy Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Akshit G. Product Marketing Manager Online Media ### "One step solution for my Customer Engagement " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 April 7, 2023 It has been a great overall experience with I am using almost each and every feature everyday Pros 1\. Easy to use2. Good customer support3. Features are good and they have a high accuracy Cons 1\. Expensive in comparison to its competitors 2. Low integration help as we found it difficult to integrate it with low technical support offered Reasons for choosing MoEngage It has a better customer support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Growth Manager Financial Services ### "Mediocre tool. Good for basic marketing automation funcations, but still lacks advanced features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 4/10 September 19, 2022 The experience is good for basic level marketing automation and day to day user engagement communications, but disappointing when you want to run advance level campaigns like product recommendations, hyper personalization based on past user activities, etc. and more creative layouts for communications. Pros Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required. Cons The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth. Reasons for choosing MoEngage Pricing and quick support from the team. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Deepa K. Campaign Specialist Information Technology and Services ### "MoEngage a platform for Customer engagement and retention" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 17, 2022 Pros In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily. Cons The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Nitya K. Email Marketing Manager Information Technology and Services ### "Extraordinary Customer engagement platform acceptable CRM tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 August 6, 2022 Pros Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use. Cons The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user. Switched from [CleverTap](https://www.capterra.com/p/155737/CleverTap/) Alternatives considered [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [Tableau](https://www.capterra.com/p/208764/Tableau/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Aakash G. AVP - Marketing Automotive ### "Best Marketing automation software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 27, 2022 Pros \- Push Notifs delivery rate - Push notifs on xiaomi & chinese devices - Sherpa & Best time to send Cons No such issues as of now, product has all the required features Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/164687/Sherpa/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [WebEngage vs MoEngage](https://www.capterra.com/compare/143401-164687/WebEngage-vs-Sherpa)[CleverTap vs MoEngage](https://www.capterra.com/compare/155737-164687/CleverTap-vs-Sherpa) [Salesforce Marketing Cloud vs MoEngage](https://www.capterra.com/compare/164687-248536/Sherpa-vs-Salesforce-Marketing-Cloud)