# Page 2 | MoEngage Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is MoEngage the right Marketing Automation solution for you? Explore 58 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/164687/Sherpa/reviews

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MoEngage

4.3 (58)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of MoEngage

## Showing most helpful reviews

Showing 26-50 of 58 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Retention Specialist's Review"

December 20, 2021

4.0

Pros

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

Cons

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

Review Source

VR

Verified Reviewer  
Product Manager  
Computer & Network Security  
Used the software for: 6-12 months

### "Messaging made right!"

December 12, 2018

4.0

We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

Pros

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Cons

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Review Source

AG

Akshit G.  
Product Marketing Manager  
Online Media  
Used the software for: 6-12 months

### "One step solution for my Customer Engagement "

April 7, 2023

4.0

It has been a great overall experience with I am using almost each and every feature everyday

Pros

1\. Easy to use2. Good customer support3. Features are good and they have a high accuracy

Cons

1\. Expensive in comparison to its competitors 2. Low integration help as we found it difficult to integrate it with low technical support offered

Reason for choosing MoEngage

It has a better customer support

Review Source

VR

Verified Reviewer  
Associate Product Manager  
Internet  
Used the software for: 2+ years

### "Moengage benefits and product usage"

December 12, 2019

4.0

Pros

UI interface is very easy to understand and products are very advanced that helps to grow our business. Some products are really cool. Services are good.

Cons

Need to add some more advanced features like kind of push notification which our companies are providing .

Review Source

SD

Stuart D.  
Senior eCRM Manager  
Hospitality  
Used the software for: 6-12 months

### "Thought leaders for cross-channel engagement"

November 29, 2018

5.0

We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

Pros

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Review Source

Akhil K.  
Marketing manager Marketing communication  
Retail  
Used the software for: 6-12 months

### "MoEngage for Marketing communication"

February 18, 2020

4.0

Very Happy with the tool and service

Pros

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels

Cons

We felt MoEngage is priced little high compared to others in the market

Alternatives considered

[Gamooga](https://www.capterra.com/p/161210/Gamooga/)

Review Source

shravani K.  
Growth Marketing Manager  
Logistics and Supply Chain  
Used the software for: 1-2 years

### "Feature rich"

February 18, 2020

4.0

Pros

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

Cons

I think the reporting is something they have to improve

Alternatives considered

[CleverTap](https://www.capterra.com/p/155737/CleverTap/)

Review Source

Sourabh K.  
Senior Business Analyst  
Internet  
Used the software for: 1-2 years

### "Good tool to enagage users"

December 12, 2019

4.0

Its been good experience using moengage, especially with the journey's which improved engagement significantly.

Pros

Like the ease of access , customization,journeys.

Cons

APIs could have been bit more diverse and self explanatory

Review Source

VR

Verified Reviewer  
AVP Growth  
Entertainment  
Used the software for: 1-2 years

### "Solved retention"

February 18, 2020

4.0

Great

Pros

Easy to use Good customer support Single point contact for all customer needs

Cons

Data mismatch interns of other marketing platforms

Review Source

Himanshu G.  
Head of Growth  
Logistics and Supply Chain  
Used the software for: 6-12 months

### "Useful but could be better"

February 18, 2020

4.0

Pros

Push notifications and analytics is good

Cons

Delivery rate is low. Issues not fixed fast enough

Alternatives considered

[CleverTap](https://www.capterra.com/p/155737/CleverTap/)

Review Source

VR

Verified Reviewer  
Campaign Consultant  
Internet  
Used the software for: 6-12 months

### "Moengage!!!! A story to be written in Future...For sure."

February 6, 2019

5.0

Vast and superb. You can do anything with this product. Just need to play around a little bit on dashboard

Pros

Ease of doing is superb. It lets you do minimum and gain maximun.

Cons

some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.

Review Source

JC

Jeff C.  
Digital Marketer  
Banking  
Used the software for: 1-2 years

### "User friendly"

February 18, 2020

4.0

Helps in all aspects of our business from onboarding to app engagement to customer retention With the product analytics we are able to visualize all the product success metrics in one platform

Pros

Ease to use Analytics platform is clear and crisp

Cons

Support delay at times Some product reccomendations that require faster turnaround time

Alternatives considered

[CleverTap](https://www.capterra.com/p/155737/CleverTap/)

Reason for choosing MoEngage

Ease to use

Review Source

Prashant M.  
Product Owner Lead  
Internet  
Used the software for: 1-2 years

### "Great User Engagement Platform"

November 16, 2018

4.0

Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost. Few minor bugs and issues happen, but team acknowledge it and try to fix it.

Pros

I like the simplicity and people at Moengage, who do extra effort to help their customer to run a good campaign.

Cons

There are few features missing which are needed like web engagement, analytics and optimisation, which though we have been promised to be shipped soon.

Review Source

Pranav K.  
Program Manager  
Internet  
Used the software for: 6-12 months

### "Strong Execution capabilities"

December 31, 2018

4.0

Pros

Robust Segmentation Omni-channel Execution Dynamic Product Sets

Cons

Delivery Rate can be better. Analytics can be better.

Review Source

Dinesh Kumar K.  
Cofounder  
Computer Software  
Used the software for: 1-2 years

### "Best in app marketing tool"

December 4, 2018

5.0

Have been using for the past 2 years and lot of improvements . We use push and inapp notifications . This is very easy to use. Any new tema member can easily get started with it.

Pros

Easy to use and highly configurable. Works on all platforms.

Cons

Nothing yet.may be they can add more features around retention

Review Source

NS

Nishant S.  
Marketing Analyst  
Retail  
Used the software for: 6-12 months

### "Easy & Useful but require modifications"

October 8, 2020

4.0

Overall It is very easy to use and learn. A/B testing can be done according to choices. Value for your money.

Pros

It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.

Cons

The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.

Review Source

SS

Shrishtee S.  
Software Engineer  
Information Technology and Services  
Used the software for: 6-12 months

### "A satisfactory Analytic Tool"

February 12, 2021

4.0

The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features. Except for the price that would be costly for small organisations and the limitation of tracking a certain number of events at a time, I didn't find any other issue with this product.

Pros

This software is convenient to use, for the new user as well. The User Interface along with the User Experience is par which makes everyone to go for this product.

Cons

The only con or should I put out as a limitation of this product is, it would only track a certain number of events at a time. Sometimes we have to generate report to view whether the events got tracked or not which is at times bothersome. Also, it is a bit costly as compared to the other products in the market.

Review Source

utkarsh S.  
Program Manager  
Utilities  
Used the software for: Less than 6 months

### "Moengage Review"

February 18, 2020

5.0

Pros

User Interface. Moengage is easy to use and onboards user swiftly.

Cons

Time required for integrating the product.

Alternatives considered

[Amplitude](https://www.capterra.com/p/158741/Amplitude/)

Review Source

JA

Jeeshan A.  
Assistant Manager  
Hospitality  
Used the software for: 1-2 years

### "Review by OYO Rooms"

January 2, 2019

5.0

Pros

The segmentation engine of Moengage is very powerful. It is easy to learn and design campaigns. The customer support team is also very helpful.

Cons

Every MA platform has certain drawbacks and needs to be tailored as per your requirement. Moengage has done away with most of the limitations we faced with subsequent product releases.

Review Source

sS

shweta S.  
Revenue Head  
Hospitality  
Used the software for: Less than 6 months

### "CRM / Digital marketing tool"

October 20, 2021

4.0

MoEngage is currently used for all customers and merchant communications and managing CRM

Pros

The tool has a lot of customisations and helps you define customer segments

Cons

The tool requires some basic coding skills to set up initial campaigns

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing MoEngage

Cost-effectiveness and CRM capabilities

Review Source

VR

Verified Reviewer  
Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "One of the best SAAS Product"

December 12, 2019

5.0

It was awesome

Pros

The marketing campaigns can be better manager by using this software by using targeting and waterfall and funnel reporting

Cons

Bugs are present as this is a new product and changes are happening daily

Review Source

AK

Akshay K.  
Program Manager  
Hospitality  
Used the software for: 1-2 years

### "MoEngage is a great partner!"

December 12, 2019

4.0

Pros

Ease of Use and an Interactive dashboard

Cons

Slow in times of high traffic and demand

Review Source

Tuhin R.  
Marketing Manager  
Internet  
Used the software for: I used a free trial

### "Ease of use"

February 18, 2020

4.0

To connect engage and retain daily basis

Pros

It's easy and intelligent. Also the understanding of the user and re targeting

Cons

Nothing as such, started using recently.

Reason for choosing MoEngage

Cost effective

Review Source

KG

Kritika G.  
Assistant Manager - Customer Enagagement  
Utilities  
Used the software for: 6-12 months

### "Must for any company"

December 12, 2019

4.0

Pros

The segmentation and analytics provided by moengage is something I like the most. It helped me reduce uninstalls and target users in a personalized way

Cons

Server problems and hourly analysis not available

Review Source

SN

Shilpa N.  
Growth Marketer  
Logistics and Supply Chain  
Used the software for: 6-12 months

### "Great for regular push & SMS notification"

February 18, 2020

4.0

Great.

Pros

Easy of use and analytics. The daily reporting is great as well.

Cons

Nothing yet. Overall a good tool and easy to use.

Review Source

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