# Mailshake Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Mailshake Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/164705/Mailshake

---

# 

 Mailshake Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Mailshake

## What is Mailshake?

Mailshake is sales engagement for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. With native integrations to top Salesforce and Pipedrive and 3rd party integrations to thousands of apps, Mailshake will fit perfectly within your sales tech stack.

## What is Mailshake used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/)[Sales Engagement Platform](https://www.capterra.com/sales-engagement-platform-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 161 user reviews

Reviews sentiment

Positive

93%

Neutral

4%

Negative

3%

Starting price

$59

Per User, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

-   Email Tracking / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

-   Email Tracking / 2026

Do you work for Mailshake?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.rightinbox.com&name=Mailshake)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Mailshake

4.6 (161)

VS.

[4.6 (3,467)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$59

Per User, Per Month

Starting Price

$9

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (161)

Ease Of Use

4.6 (13,368)

Value For Money

4.6 (148)

Value For Money

4.5 (10,125)

Customer Service

4.6 (150)

Customer Service

4.5 (9,915)

## Mailshake alternatives

[4.3 (2,925)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (1,390)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/164705/Mailshake/alternatives/)

## FAQs about Mailshake

Overview

### What problems does Mailshake solve?

Mailshake solves slow, manual, hard-to-scale cold outreach by automating personalized sequences, follow-ups, list cleaning, and reply tracking in one simple workflow. It helps sales teams, SDRs, founders, marketers, and business development teams stay organized, improve deliverability, reduce missed follow-ups, and quickly see which campaigns generate responses.

Answer based on 130 reviews

Overview

### Which roles and teams benefit most from Mailshake?

Mailshake is most used by founders, CEOs, owners, and other small-business leaders who need scalable outreach without building complex sales infrastructure. Marketing teams, business development managers, and account executives use it to run cold email campaigns, follow-ups, prospecting, and lead generation, while directors track outreach performance and pipeline activity.

Answer based on 161 reviews

Overview

### What company size and industries is Mailshake built for?

Mailshake is built for small businesses, which make up 95% of reviewers, especially in Marketing and Advertising at 25%. It serves sales professionals, founders, entrepreneurs, and content marketers doing cold outreach, with additional use among Computer Software companies at 10% and Information Technology and Services firms at 6%.

Answer based on 161 reviews

Features and Usability

### What are the key features of Mailshake?

Mailshake includes core email outreach features like email sending, cold email campaigns, personalization, and follow-up scheduling. Differentiator features include click and open tracking, A/B testing, list cleaning, and Gmail integration for sending through existing accounts. Reporting and analytics, templates, and drip campaigns support day-to-day outbound campaign management.

Answer based on 76 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Mailshake starts at $59/user/month for Email Outreach, while Sales Engagement costs 99/user/month; annual billing is also available. There is no free trial mentioned by some reviewers. Many call it affordable and cheaper than rivals, though others say pricing feels high for freelancers, larger teams, or plans without integrations.

Answer based on 30 reviews

Integrations

### Which third-party tools and platforms does Mailshake integrate with?

Mailshake integrates with ScrapingAnt for scraped campaign data, plus Gmail and Microsoft Outlook for email workflows. It also connects with Pipedrive and Salesforce Sales Cloud for CRM use, and Zapier for linking Mailshake to additional third-party apps and automation across other platforms.

Answer based on 15 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Mailshake?

Mailshake is generally quick to onboard for teams already familiar with email outreach tools, with live online sessions, webinars, and documentation available for training. Reviewers say nontechnical beginners may need more time at first, while everyday users often launch campaigns quickly thanks to the simple setup, intuitive interface, and step-by-step guidance.

Answer based on 14 reviews

Getting Started and Support

### What customer support options does Mailshake offer, and how do users rate the experience?

Mailshake offers email/help desk, a knowledge base, and chat. Users generally describe support as responsive, helpful, and strong during onboarding and troubleshooting, with several noting quick answers and hands-on guidance. Some report slower replies outside business hours, occasional ticket delays on weekends, and a few frustrations during setup or billing issues.

Answer based on 60 reviews

Email sending

### How well does Mailshake handle email sending and outreach?

Mailshake makes cold email outreach easy with automated sequences, scheduling, personalization, and deliverability tools. Sales teams, agencies, and small businesses like the simple setup, tracking, and follow-up options, though some users mention sending limits, editor flexibility, signature formatting, and occasional setup or tracking link issues.

Answer based on 76 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.5 (45)

86.67% of 45 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Email Campaign Management

4.7 (41)

90.24% of 41 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Customizable Fields

4.8 (31)

83.87% of 31 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Event Triggered Actions

4.8 (25)

80.00% of 25 reviewers that rated this feature as important or highly important

Predefined actions automatically performed on the occurance of specific events

CAN-SPAM Compliance

4.6 (24)

83.33% of 24 reviewers that rated this feature as important or highly important

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Template Management

4.6 (21)

71.43% of 21 reviewers that rated this feature as important or highly important

Create, save, and re-purpose templates for emails, forms, etc.

Mailshake 28 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Application programming interface that allows for integration with other systems/databases

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Track the amount of clicks on individual products to measure campaign results

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Customize data fields to support various needs and use cases

Import and export data to and from software applications

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Predefined actions automatically performed on the occurance of specific events

Manage contacts across multiple mailing lists

Optimize content to ensure it is easily accessible for mobile users

Observe and track the demand, usage, progress or quality of a system, product, or user

Allows for businesses to run a variety of different campaigns across different channels

Adjust communications based on previous interactions or personal preferences

Tools designed to streamline the process of lead generation and management for sales teams

View and track pertinent metrics to find patterns and gain insights from data

Plan availability and assign specific time slots for tasks and resources

Add or remove subscribers from mailing lists

Organizing a group of people to accomplish a task

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.5 (161)

4.5

Based on 161 reviews

## Pricing

Value for money

4.6 (148)

[View pricing plan details](https://www.capterra.com/p/164705/Mailshake/pricing/)

Email Outreach

$59.00

Per User,Per Month

It includes:

-   Advanced Scheduling & Throttling
-   AI Email Writing With Shakespeare
-   Automated Email Sequences
-   Email Deliverability Setup Assistant
-   Email Personalization
-   Email Template Management
-   Email Warm-up Service (Normally $29/Mo)
-   Gmail / Outlook / SMTP
-   Mail Accounts From Any Provider
-   Respond to Leads (Lead Catcher)
-   Salesforce / Pipedrive / Hubspot

Sales Engagement

$99.00

Per User,Per Month

It includes:

-   10k List-Cleaning Credits Monthly
-   10k Recipients Per Campaign
-   Advanced Scheduling & Throttling
-   AI Email Writing With Shakespeare
-   Automated Email Sequences
-   Create Custom Tasks
-   Email Personalization
-   Email Warm-up Service (Normally $29/Mo)
-   Gmail / Outlook / SMTP
-   Mail Accounts From Any Provider
-   Power Phone Dialer
-   Priority Support
-   Respond to Leads (Lead Catcher)
-   Sales Engagement
-   Salesforce / Pipedrive / Hubspot
-   Social Selling

Value for money

4.6 (148)

4.6

Based on 148 reviews

## Integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (150)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (150)

4.6

Based on 150 reviews

## User reviews

Overall rating

4.6

Based on 161 reviews

Filter by rating

5(124)

4(25)

3(7)

2(2)

1(3)

Mentioned topic

Sorted by most recent

Brody C.

president

Photography

### "does what i need"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

May 1, 2026

I have been using mailshape for 4 years or so. it keeps track of your history and has a lot you can use to grow with

Pros

easy to use, high amount of emails allowed. a lot you can do with it to grow with your business. keeps track of everything for you

Cons

Feels expensive for what it offers. My main complant is cost, and not having a discount i can do for annual or anything.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PS

Paula S.

Senior SEO Outreach Executive

Marketing and Advertising

### "Simple, Efficient, and Easy to Navigate"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 24, 2026

My overall experience with Mailshake has been very positive. It’s easy to use, efficient for managing outreach campaigns, and helps streamline tasks like building sequences and tracking replies. While there are minor issues with data handling and the lack of a Chrome extension, it remains a reliable tool overall.

Pros

The platform is very easy to use, with a clean interface that makes setting up and managing campaigns straightforward. I like how quickly I can create sequences, track replies, and stay organized without needing much manual effort. It’s also reliable and efficient, which helps a lot when running multiple outreach campaigns at once.

Cons

Sometimes, company details can get mixed up, especially when uploading the same CSV file multiple times with different headers. It can cause a bit of confusion when managing contacts. Also, it lacks a Chrome extension to filter prospects already in an existing campaign, which other tools provide and would make the workflow more efficient.

Switched from

[BuzzStream](https://www.capterra.com/p/144526/BuzzStream/)

[Pitchbox](https://www.capterra.com/p/150174/Pitchbox/)

I switched from Pitchbox and BuzzStream mainly because Mailshake is more user-friendly and affordable, making it a better fit for my workflow and budget.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Boris K.

CEO

Computer Software

### "Easiest email software to use, but also very efficient."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 17, 2026

Overall experience is great. It's very efficient and price is good. Everything is very clear. There are no surprises of any kind.

Pros

It's very simple to use and all automated. I also get access to looks up contacts for free. Follow ups are great!

Cons

I wish there was no limits on stuff like unlimited contacts lookups. More integrations with Claude and other LLMS.

Alternatives considered

[GMass](https://www.capterra.com/p/168452/GMass/)

Reasons for choosing Mailshake

Simpler to use and more efficient. Price for your money is good.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CL

Clint L.

SEO specialist

Marketing and Advertising

### "Great product for outreach campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 6, 2026

I've been using it on and off since 2016 for cold outreach campaigns and it's been the best of the 5-6 other products I've tried during that time.

Pros

It's very easy to use and the price is lower than the competitors that I've tried over the years. The UI is intuitive and for the past 10 years (on and off) it's always been reliable.

Cons

I still wish the price was a bit lower, but it's cheaper than the others I've tried, such as SalesHandy and Instantly.ai.

Alternatives considered

[Saleshandy](https://www.capterra.com/p/177200/SalesHandy/)

Reasons for choosing Mailshake

The pricing of the competitors was ridiculous. As much as I like MailShake, I still think they're overpriced a bit too, but definitely the lower price of the competition (that I have seen).

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

John A.

Senior Digital Marketing Specialist

Information Technology and Services

### "Simple & Effective Cold Email Tool with Great Automation"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 31, 2026

Overall, our experience with Mailshake has been really good. It is easy to use and helps us manage our email campaigns without any confusion. Setting up campaigns, adding contacts, and writing emails is simple and does not take much time. The follow-up feature is very helpful, as it sends emails automatically and saves our effort. We also like how we can see the results, such as who opened the email and who replied. This helps us understand what is working and improve our campaigns. The platform works smoothly for most of our needs. Whenever we had questions or needed help, the support team responded well and guided us properly. This made things easier for us. Overall, Mailshake has helped us stay organized and consistent with our email outreach. It is a good tool for teams who want a simple and effective way to reach people.

Pros

Easy to use interface Quick campaign setup Good automation & follow-ups Helpful performance tracking Most important is SHAKEspeare AI - It really helps in aligning our mail campaign.

Cons

Minor setup or integration aspects may need technical assistance Apart from this all the features are really working good.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AISHWARYA Y.

Senior Digita Marketing Specialist

Information Technology and Services

### "BEST OUTREACH PLATFORM"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 31, 2026

It is easily the best and most hassle-free outreach platform out there. User-friendly, responsive support team and easy to navigate for even beginners. Highly recommend this underrated email automation platform to all marketers.

Pros

Ease of use, ability to scale as per business needs, monitoring tools to identify leads - opened and clicked contacts accuracy, great support team

Cons

Sometimes struggles with volume of sending, otherwise I do not feel any major drawbacks here. It outshines other tools in terms of most other aspects.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Cost concerns and ability to scale outreach activities.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Magic F.

Magician

Entertainment

### "Helopful Customer Service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 21, 2026

I generally find the service works brilliantly. I have a level of subscription that works for me and opportunities to upgrade in the future. Recently while dealing with a question about an unrelated matter, Ismael,one of the service team, spotted a potential problem with how I had set up my emails. They highlighted the issue and explained carefully how I could resolve it. Incredible service: spotting issues on my behalf. I’m a very satisfied customer.

Pros

I find the service meets my needs. There's the opportunity to upgrade in the future if I wish. Vey good customer service.

Cons

There was a log in issue on their website. I spent a lot of time trying fix why I couldn't sign in. I contacted customer serivce who explained th e problem was at their end. I thonk they shoild have put up a banner on site explainig the issue. To be fair they were aplogetic and see below for what happned next.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DB

Dan B.

owner

Financial Services

### "Best-in-Class for Email Outreach"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 17, 2026

Simply stated, Mailshake makes it possible for us to conduct our outreach campaign in a way that is manageable and effective. I did a lot of research before signing up for Mailshake. One major reason I decided on this platform is that it’s feature-rich without being so complicated that I would have too much difficulty using it. So far, I haven’t been disappointed—and I’m looking forward to being able to make even better use of the service during the weeks ahead (I know I haven’t yet taken full advantage of everything I could have).

Pros

One of the best parts of my experience with Mailshake so far is the excellent customer support I've been getting from the company's care team. It's been a tremendous relief knowing that \[sensitive content hidden\] will always respond promptly and conscientiously during business hours. To me, they seem more like good friends than tech support people I don't really know. The platform has many wonderful features. One of my favorites is Office Hours, held at the same time every week (on Wednesday). It's great to be able to drop in to ask your questions, get feedback and listen/learn from other subscribers.

Cons

There is admittedly a certain learning curve involved with using the platform. Also, it does have its limitations and bugs, though I believe that the company will work toward improving what needs to be improved upon. In addition to that, support is limited to business hours M-F Eastern. It would probably have to be more expensive if that were not the case, so it's an acceptable tradeoff.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AK

Abiali K.

COO

Marketing and Advertising

### "Good for Small Agencies"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 18, 2026

It's good but the interface seems oldish, if UI/UX can be made better this is a very nice tool. You can deifinetly go ahead if you;re a small firm

Pros

That I can do multiple thigns in additions to sending bulk mails, like connecting LinkedIn, tracking the link clicks and framing the next mail as per the link which was clicked

Cons

Lags alot, the list clean feature is very bugy. High effort when adding prospects that's the only thing which I don't like

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Andrew W.

Owner

Events Services

### "Great for cold email"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 17, 2026

Great software! I can schedule a ton of cold emails, change templates and phrases automatically. They flag emails likely to bounce, list cleaning, easy scheduling. The AI help bot is super useful for when I can’t figure out a setting - makes it so easy. Recommend!!!

Pros

The email scheduling is reliable and the software allows you to ensure email deliverability and reduces your spam rate.

Cons

It takes a few hours to learn and really get right, but once you do it saves to sumch time and is totally worth it

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/164705/Mailshake/reviews/)

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