--- title: "Mailshake Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Mailshake the right Email Marketing solution for you? Explore 161 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/164705/Mailshake/reviews/" page_type: "reviews" language: "en" --- Mailshake 4.6 (161) [View alternatives](https://www.capterra.com/p/164705/Mailshake/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Mailshake Ease of use 4.7 Customer Service 4.6 ## Pros and Cons in Reviews RP Ryan P OwnerArts and Crafts, 2 - 10 employeesUsed the software for: Less than 6 months. “After the initial setup phase that I had had a slight degree of difficulty navigating, because it was so new to me, I was able to find the features I was most excited about using and get right into warming up my newly added domain, shortly after the initial 2 weeks of warm up period, I was able to launch my first campaign.“ October 14, 2025 JS John S AdminTransportation/Trucking/Railroad, Self-employedUsed the software for: 1-2 years. “I'm dissatisfied with Mailshake's lack of email confirmation for cancellations and the absence of emailed invoices or receipts upon billing renewal, which are only accessible via the portal.“ February 19, 2025 PS Paula S Senior SEO Outreach ExecutiveMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “It’s easy to use, efficient for managing outreach campaigns, and helps streamline tasks like building sequences and tracking replies. While there are minor issues with data handling and the lack of a Chrome extension, it remains a reliable tool overall.“ April 24, 2026 Robert K marketingLegal Services, 2 - 10 employeesUsed the software for: Less than 6 months. “This lack of follow-through was frustrating and materially impacted campaign timelines. When I attempted to cancel due to these issues, a refund was denied.“ January 30, 2026 DB Dan B ownerFinancial Services, 2 - 10 employeesUsed the software for: Less than 6 months. “Simply stated, Mailshake makes it possible for us to conduct our outreach campaign in a way that is manageable and effective.“ March 17, 2026 tom p CFOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “This lack of bulk editing or deletion makes managing prospects less efficient for me.“ December 15, 2025 John A Senior Digital Marketing SpecialistInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “Setting up campaigns, adding contacts, and writing emails is simple and does not take much time.“ March 31, 2026 MV Marco V CEOInformation Services, 2 - 10 employeesUsed the software for: Less than 6 months. “Very few times I experienced some bugs while configurating campaigns or changing some small details once is published“ September 24, 2025 ## Showing most helpful reviews Showing 1-25 of 161 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sai Ganesh C. CEO Computer Software Used the software for: 6-12 months ### "Reliable and Easy Cold Email Automation for Startups" January 26, 2026 5.0 Mailshake has been a solid, user-friendly tool for our outbound sales engagement at Rearticle.io. It simplifies scaling personalized outreach, improves response rates, and saves time on manual tasks. Support is helpful, and the platform is reliable overall, great for teams focused on straightforward, effective cold emailing without unnecessary complexity. Pros The intuitive interface and quick setup make launching personalized cold email campaigns effortless. Reliable automation for sequences, follow-ups, and multi-channel tasks (email + LinkedIn) boosts efficiency. Strong deliverability, easy A/B testing, and responsive customer support help us achieve higher reply rates with minimal effort. Cons For very high-volume campaigns, it lacks stability. Overall UI/UX can be improved. Scheduling and Calendar settings are complex. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reason for choosing Mailshake Features, capabilities, customer success and price Review Source PS Paula S. Senior SEO Outreach Executive Marketing and Advertising Used the software for: 2+ years ### "Simple, Efficient, and Easy to Navigate" April 24, 2026 4.0 My overall experience with Mailshake has been very positive. It’s easy to use, efficient for managing outreach campaigns, and helps streamline tasks like building sequences and tracking replies. While there are minor issues with data handling and the lack of a Chrome extension, it remains a reliable tool overall. Pros The platform is very easy to use, with a clean interface that makes setting up and managing campaigns straightforward. I like how quickly I can create sequences, track replies, and stay organized without needing much manual effort. It’s also reliable and efficient, which helps a lot when running multiple outreach campaigns at once. Cons Sometimes, company details can get mixed up, especially when uploading the same CSV file multiple times with different headers. It can cause a bit of confusion when managing contacts. Also, it lacks a Chrome extension to filter prospects already in an existing campaign, which other tools provide and would make the workflow more efficient. Switched from [BuzzStream](https://www.capterra.com/p/144526/BuzzStream/)[Pitchbox](https://www.capterra.com/p/150174/Pitchbox/) I switched from Pitchbox and BuzzStream mainly because Mailshake is more user-friendly and affordable, making it a better fit for my workflow and budget. Review Source VR Verified Reviewer marketing Legal Services Used the software for: Less than 6 months ### "Promising onboarding claims did not match actual sending limits" January 30, 2026 1.0 My experience changed after onboarding. While the software itself is easy to use, the early-stage sending restrictions did not align with what I understood prior to purchase. Because of this, I switched to Mailchimp, where I was able to send a 30,000-email campaign almost immediately. Additionally, I was offered a $50 bill credit in exchange for leaving reviews on multiple platforms. While incentives are not uncommon, it did raise questions for me about how representative the overall ratings are when reviews are incentivized. I would recommend that prospective users carefully review initial sending limits, warm-up requirements, refund policies, and how reviews are collected before committing. Pros The platform has a clean interface and is easy to navigate. Campaign setup is straightforward, and the sequencing tools are simple to use for organizing outbound email outreach Cons The initial sending limits were much lower than expected. At signup, I understood that I would be able to send up to 2,000 emails per day, ramping up to 10,000 emails per day as the email domain warmed up. After raising concerns, I was told that my account could be set to send 1,000 emails per day immediately based on the number of mailboxes I had. During a live Q&A session, I was told this change was being made, and I also received an email confirming that it had been updated. However, more than 24 hours later, the sending limit remained unchanged at roughly 310 emails per day. This lack of follow-through was frustrating and materially impacted campaign timelines. When I attempted to cancel due to these issues, a refund was denied. Reason for choosing Mailshake I chose milkshake solely based on the pricing and the integration with my CRM, only to find out there were severe limitations on what I could do that weren't disclosed upfront. I switched to MailChimp Switched from [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) Based on what I was told in the sales process, it sounded like to me that it was gonna be a great value and fit my needs, but unfortunately it didn't Review Source CL Clint L. SEO specialist Marketing and Advertising Used the software for: 2+ years ### "Great product for outreach campaigns" April 6, 2026 5.0 I've been using it on and off since 2016 for cold outreach campaigns and it's been the best of the 5-6 other products I've tried during that time. Pros It's very easy to use and the price is lower than the competitors that I've tried over the years. The UI is intuitive and for the past 10 years (on and off) it's always been reliable. Cons I still wish the price was a bit lower, but it's cheaper than the others I've tried, such as SalesHandy and Instantly.ai. Alternatives considered [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Reason for choosing Mailshake The pricing of the competitors was ridiculous. As much as I like MailShake, I still think they're overpriced a bit too, but definitely the lower price of the competition (that I have seen). Review Source Jim P. Owner Marketing and Advertising Used the software for: 1-2 years ### "Great prioritization of data and engagement for outreach" February 5, 2026 5.0 A great front funnel outreach tool that is continuing evolving and improving my sales process in a scalable manner. Pros I actually paid a consultant to pay for a workflow automation that already existed in Mailshake and how it interacts with the CRM I use. Prioritizing outreach is the chief function I rely heavy on. What's more is Mailshake is founded on logical outreach meaning they wont let you cut corners on good practices to achieve high response rates. It is the reason I use it daily to manage my email outreach. Cons It was be cumbersome to sort data at times around intuitive design. Nothing major though. GUI design could improve and imagine will over time. Switched from [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/) Price and features changed in Outfunnel. Outfunnel was also much more investment. Review Source Neill D. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "Great platform in comparison to others I've tested" January 12, 2026 5.0 It's been really great since the start. I'm more than a year down the line using the platform and I'd highly recommend it. Pros It's really easy to navigate the user interface. It flows better than most CRM tools I've ever used - monitoring how many emails I've sent, checking the status of specific prospects and managing my team is all super easy. Cons There aren't many issues that I've faced but if I could add one feature it would be to integrate a way of storing and dialling phone numbers of my prospects. Switched from [HighLevel](https://www.capterra.com/p/177156/HighLevel/) My results from sales email were far below the standard they should have been Review Source AISHWARYA Y. Senior Digita Marketing Specialist Information Technology and Services Used the software for: 6-12 months ### "BEST OUTREACH PLATFORM" March 31, 2026 5.0 It is easily the best and most hassle-free outreach platform out there. User-friendly, responsive support team and easy to navigate for even beginners. Highly recommend this underrated email automation platform to all marketers. Pros Ease of use, ability to scale as per business needs, monitoring tools to identify leads - opened and clicked contacts accuracy, great support team Cons Sometimes struggles with volume of sending, otherwise I do not feel any major drawbacks here. It outshines other tools in terms of most other aspects. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost concerns and ability to scale outreach activities. Review Source VR Verified Reviewer Digital Marketing Manager Computer Software Used the software for: 1-2 years ### "Best tool for cold email!" July 14, 2025 5.0 Overall experience and onboarding has been positive. The customer support team helps us to dedicatedly resolve out issues. Pros Best tool for cold emailing yet, has a lot of features and customisations for the same which helps to make our process seamless. Cons Waiting for newer AI integrations like clay to further improve our outreach process, this will help us to test newer use cases and scale further. Switched from [Klenty](https://www.capterra.com/p/147408/Klenty/) Tracking was bad and not too many customiations available Review Source Boris K. CEO Computer Software Used the software for: Less than 6 months ### "Easiest email software to use, but also very efficient." April 17, 2026 5.0 Overall experience is great. It's very efficient and price is good. Everything is very clear. There are no surprises of any kind. Pros It's very simple to use and all automated. I also get access to looks up contacts for free. Follow ups are great! Cons I wish there was no limits on stuff like unlimited contacts lookups. More integrations with Claude and other LLMS. Alternatives considered [GMass](https://www.capterra.com/p/168452/GMass/) Reason for choosing Mailshake Simpler to use and more efficient. Price for your money is good. Review Source RP Ryan P. Owner Arts and Crafts Used the software for: Less than 6 months ### "simplified approach makes this easy for even a beginner to cold outreach" October 14, 2025 5.0 So far I'm happy with it. I like the analytics and being able to compare the success, open rates, bounce rates etc. from one campaign to the other and honing in on what is and isn't working with my scripts. Pros After the initial setup phase that I had had a slight degree of difficulty navigating, because it was so new to me, I was able to find the features I was most excited about using and get right into warming up my newly added domain, shortly after the initial 2 weeks of warm up period, I was able to launch my first campaign. I love how easy the process is. Cons I had some difficulty in the beginning connecting my email account, but after I got over that hiccup, everything else was pretty easy to navigate. Alternatives considered [Smartlead](https://www.capterra.com/p/254912/Smartlead/) Reason for choosing Mailshake recommendation by my mentor because he tried both products and said this was easier for beginners to use. Review Source PM Polina M. Head of Customer Success Marketing and Advertising Used the software for: 1-2 years ### "Effortless Email Outreach with Mailshake" May 21, 2025 4.0 The interface is clean, and everything is organized logically, which really helps me stay on top of my outreach efforts. Pros The platform is incredibly user-friendly and intuitive, making it easy to set up and manage campaigns without any hassle. Cons The date arrangement is very confusing- it's unclear whether this is the original message or the response. It says "lead created" above the date Switched from [Woodpecker](https://www.capterra.com/p/231767/Woodpecker/) Mailshake has provided more features and options Review Source DB Dane B. CEO Marketing and Advertising Used the software for: 6-12 months ### "Clean, fast, and does what it says" April 12, 2025 5.0 I’ve been using Mailshake to run cold email campaigns for my startup and it’s been great so far. Easy to get onboarded, didn’t need much support to get going. It does what I need without overcomplicating things. The deliverability’s been solid and I can track clicks and replies right in the dashboard. Honestly it just works. Pros It’s really simple to use and does exactly what I need without being bloated. I’ve used tools like Lemwarm and Apollo before, and honestly Mailshake just feels less overwhelming. Super easy to set up a sequence and get started. No fluff. Gets straight to it. Cons Not really a con, but it doesn’t have as many features as some other platforms. Like you can’t source leads or do deep prospecting inside the tool itself. I guess that’s not the point of it tho—it’s more about the outreach. Alternatives considered [lemlist](https://www.capterra.com/p/173776/lemlist/) Reason for choosing Mailshake I looked at a few others—Apollo, Lemwarm, Instantly, etc. but most of them were either too complicated or had way more features than I actually needed. Mailshake just felt cleaner and more focused. I didn’t need a lead database or a giant CRM, I just wanted to send cold emails, automate follow-ups, and track replies. Mailshake made that super easy without all the extra noise. Review Source BF Ben F. Founder Entertainment Used the software for: 1-2 years ### "Software that makes my life easy." April 30, 2024 5.0 Fantastic software with a great support team. Pros I moved to Mailshake due to frustrations and poor support from Lemlist. Mailshake was everything I wanted: a rock-solid UX and customer support that goes above and beyond. I had some bumps during setup, and their support team was amazing. Cons Not much, as it has worked perfectly for me. There is an issue with my email account disconnecting on their software randomly, but it seems only to happen when I go on vacation :). Switched from [lemlist](https://www.capterra.com/p/173776/lemlist/) Lemlist has some of the worst customer support and client appreciation I have ever experienced in the last 20 years. They don't care about their customers and it shows. Their front line support is friendly, but they don't know anything technical. Review Source BT Ben T. Head of Marketing Wholesale Used the software for: Less than 6 months ### "Excellent Outreach & Automation Tool" August 22, 2024 5.0 Very smooth and has added a lot of value to our cold email outreach and Linkedin automation. Pros It's ease of use. The cold email outreach and LinkedIn automation. The onboarding and ongoing support from the team. Integration with Salesforce. Cons Nothing Some technical knowledge required but very helpful team and tutorials for implementation Alternatives considered [lemlist](https://www.capterra.com/p/173776/lemlist/) Reason for choosing Mailshake Commercial decision based on the package offered. Switched from [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Cost and deliverability of the emails were a problem. Review Source SF Sabine F. Principal Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Mailshake is a Game Changer for Personalized Outreach" November 3, 2025 5.0 Mailshake has been a complete game changer for our company. What used to take days of manual emailing now takes minutes. It’s intuitive, powerful, and has helped us scale our outreach efficiently without sacrificing the personalization. I can confidently say we wouldn’t be where we are today without it. Pros Mailshake is incredibly easy to use and has completely streamlined our outreach process. I love how it personalizes each message automatically, saving hours of manual work every week. The ability to upload HTML templates has allowed us to create beautiful, branded emails that stand out, and the campaign tracking tools make it easy to see what’s performing best. Cons I wish there were a bit more flexibility in the visual email editor for users who don’t work with HTML. It’s not a dealbreaker since uploading our own code works well, but having an in-platform design option would make it even better. Review Source AK Abiali K. COO Marketing and Advertising Used the software for: Less than 6 months ### "Good for Small Agencies" February 18, 2026 4.0 It's good but the interface seems oldish, if UI/UX can be made better this is a very nice tool. You can deifinetly go ahead if you;re a small firm Pros That I can do multiple thigns in additions to sending bulk mails, like connecting LinkedIn, tracking the link clicks and framing the next mail as per the link which was clicked Cons Lags alot, the list clean feature is very bugy. High effort when adding prospects that's the only thing which I don't like Review Source MS Michaela S. Commercial Advisor Real Estate Used the software for: Less than 6 months ### "Great Email Automation Tool" January 21, 2026 5.0 Pros Once you get the hang of the interface, it's very intuitive! Automating email chains in a way that doesn't look or feel like spam has made a huge difference in my overall productivity. Cons Some kinks in the platform, and a little challenging to navigate at first, but overall I'm happy with the platform! Review Source CC Chris C. Founder Consumer Goods Used the software for: Less than 6 months ### "Great service!" May 22, 2025 5.0 Been great. \[sensitive content hidden\] is very helpful whenever i have a question. He responds quickly and knows how to explain things very well. Pros Customer Service is amazing! They go above and beyond to quick answer questions. The on-boarding process was smooth as well. Cons There isn’t much not to like. The main thing is that I wish you could have each of the members of your team private for the others. Review Source DF David F. Owner Education Management Used the software for: 2+ years ### "Non Tech Person " April 3, 2025 5.0 Excellent....I love the templates they make things faster Pros Ease of use and customer service always get back to me promptly. Cons N/A Mailshake has everything I need and is simple to use Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: Less than 6 months ### "Terrible Customer Service" May 25, 2023 2.0 Terrible customer service. Never seen a professional company have a blanket no-refund policy. They've now moved to an annual only plan. Just revenue grabbing and honestly not ok. Pros In theory great to have everything in one place, if the product itself actually works for you. Cons I realised within a couple days that the platform was not as powerful / not as well built as I thought it was from the demo I was given. Make sure to be as diligent during the demo as possible!I'm sure it works for some people, but there are bugs and definitely significant improvements that could be made.They've now moved to an annual only plan with a no refund policy. So after I quickly realised the product wasn't for me I asked for a refund but they refused. Not ever seen a professional company do this. Just seems like a revenue grabbing strategy in an effort to reduce churn.Pretty poor form as I've now spent ~$1k on a product I will not use. Review Source VR Verified Reviewer President & Founder Used the software for: 2+ years ### "This tool lets you be in two places at once... it's put my outbound sales process on steroids." June 14, 2018 5.0 Mailshake allowed me to grow my business when I didn't yet have enough business to spend on growing my business any other way. I love them! Pros Define and refine your list. Queue up your message sequence. Let the robots do the work. I can't rave enough about this tool. It's literally like having a robot for a salesperson, who follows perfect instructions and only bothers you when they've got a hot lead on the line. The founding team is also amazing and extremely responsive and helpful. Cons They implemented an anti-spam bot on the backend to make sure their platform wasn't being abused by users. Smart idea, but the version of the software they picked was a bit overkill and it broke my campaigns on several occasions. But their team is amazing and was super responsive to get it sorted. They went into my campaigns manually, examined everything I was doing and saw that I was playing by all the rules and got me up and running again. This is a case where excellent customer service on an excellent product made me into a lifetime advocate for them! Review Source CC Cristian C. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Amazing tools for business to help them manage their runners " June 29, 2022 5.0 It has been great, easy to use, and understand. We really saw a before and after while using this tool. Pros I like how easy it is to use, and the fact that it helps you with cold email outreach. My team and I love the selection of templates. Also, our emails don't get to the spam box, or at least very little of them are getting there. Cons Nothing. The tool works as it was designed, really happy with it. Review Source FM Fatura M. Accounting Manager Food & Beverages Used the software for: 1-2 years ### "The Ideal Marketing Solution " January 18, 2024 5.0 Pros I like the sales enablement features of Mailshake Being a marketing solution, it features best email and content marketing capabilities Deployment and using Mailshake is straightforward. Cons Well, not that I can figure out as Mailshake has always met needs. Review Source DD Daniel D. Head Of Marketing Marketing and Advertising Used the software for: 1-2 years ### "Doe's exactly what it should, and more..." May 23, 2019 5.0 As stated above- we use it for cold email outreach and automated followups Pros Incredibly easy to use Intuitive interface Next level design Here's the thing- we use Mailshake when we're doing email outreach of our blog content 99% of the time, we're emailing someone cold, and letting them know about an article that our research suggest they might like etc etc Because of the volume of outreach, we might email a prospect twice by accident right? Not with Mailshake Why? Because it'll track all previous interactions and emails sent, and warn you that you already have a relationship with them It gets better... It lets you know when they open It lets you send automated followups based on timing and logic Better still? It has an inbuilt 'spam filter' so it'll help you improve your outreach emails Cons Honestly, and this is struggling to find a flaw? We usually write an article one month, and then promote it for the next 2 This means we have 30 days out of 90 where we don't use the product, but still pay for it I haven't even checked if its possible, but not being billed during those periods/pausing the account etc would be awesome, but honestly- the tools so good we pay when we dont use it Review Source Madhav B. Marketing Manager Internet Used the software for: 1-2 years ### "It's like someone took the thoughts from my head and built a tool for me" February 8, 2018 5.0 Pros I love their Drip campaigns functionality Love the Zapier integration as it allows me to connect Google sheets with Mailshake Love the automatic review of your content Cons The need to upload a subscriber list for every new campaign. Need a central repository of subscribers where we can tag them based on campaigns. 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