# Mailshake Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Mailshake the right Email Marketing solution for you? Explore 159 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164705/Mailshake/reviews --- Mailshake 4.6 (159) [View alternatives](https://www.capterra.com/p/164705/Mailshake/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Mailshake Ease of use 4.7 Customer Service 4.6 ## Pros and Cons in Reviews RP Ryan P OwnerArts and Crafts, 2 - 10 employeesUsed the software for: Less than 6 months. “After the initial setup phase that I had had a slight degree of difficulty navigating, because it was so new to me, I was able to find the features I was most excited about using and get right into warming up my newly added domain, shortly after the initial 2 weeks of warm up period, I was able to launch my first campaign.“ October 14, 2025 Robert K marketingLegal Services, 2 - 10 employeesUsed the software for: Less than 6 months. “This lack of follow-through was frustrating and materially impacted campaign timelines. When I attempted to cancel due to these issues, a refund was denied.“ January 30, 2026 Sai Ganesh C CEOComputer Software, 11 - 50 employeesUsed the software for: 6-12 months. “It simplifies scaling personalized outreach, improves response rates, and saves time on manual tasks.“ January 26, 2026 tom p CFOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “This lack of bulk editing or deletion makes managing prospects less efficient for me.“ December 15, 2025 DB Dan B ownerFinancial Services, 2 - 10 employeesUsed the software for: Less than 6 months. “Simply stated, Mailshake makes it possible for us to conduct our outreach campaign in a way that is manageable and effective.“ March 17, 2026 JS John S AdminTransportation/Trucking/Railroad, Self-employedUsed the software for: 1-2 years. “I'm dissatisfied with Mailshake's lack of email confirmation for cancellations and the absence of emailed invoices or receipts upon billing renewal, which are only accessible via the portal.“ February 19, 2025 John A Senior Digital Marketing SpecialistInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “Setting up campaigns, adding contacts, and writing emails is simple and does not take much time.“ March 31, 2026 AK Abiali K COOMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Lags alot, the list clean feature is very bugy.“ February 18, 2026 ## Showing most helpful reviews Showing 1-25 of 159 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AISHWARYA Y. Senior Digita Marketing Specialist Information Technology and Services Used the software for: 6-12 months ### "BEST OUTREACH PLATFORM" March 31, 2026 5.0 It is easily the best and most hassle-free outreach platform out there. User-friendly, responsive support team and easy to navigate for even beginners. Highly recommend this underrated email automation platform to all marketers. Pros Ease of use, ability to scale as per business needs, monitoring tools to identify leads - opened and clicked contacts accuracy, great support team Cons Sometimes struggles with volume of sending, otherwise I do not feel any major drawbacks here. It outshines other tools in terms of most other aspects. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost concerns and ability to scale outreach activities. Review Source Sai Ganesh C. CEO Computer Software Used the software for: 6-12 months ### "Reliable and Easy Cold Email Automation for Startups" January 26, 2026 5.0 Mailshake has been a solid, user-friendly tool for our outbound sales engagement at Rearticle.io. It simplifies scaling personalized outreach, improves response rates, and saves time on manual tasks. Support is helpful, and the platform is reliable overall, great for teams focused on straightforward, effective cold emailing without unnecessary complexity. Pros The intuitive interface and quick setup make launching personalized cold email campaigns effortless. Reliable automation for sequences, follow-ups, and multi-channel tasks (email + LinkedIn) boosts efficiency. Strong deliverability, easy A/B testing, and responsive customer support help us achieve higher reply rates with minimal effort. Cons For very high-volume campaigns, it lacks stability. Overall UI/UX can be improved. Scheduling and Calendar settings are complex. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Mailshake Features, capabilities, customer success and price Review Source CL Clint L. SEO specialist Marketing and Advertising Used the software for: 2+ years ### "Great product for outreach campaigns" April 6, 2026 5.0 I've been using it on and off since 2016 for cold outreach campaigns and it's been the best of the 5-6 other products I've tried during that time. Pros It's very easy to use and the price is lower than the competitors that I've tried over the years. The UI is intuitive and for the past 10 years (on and off) it's always been reliable. Cons I still wish the price was a bit lower, but it's cheaper than the others I've tried, such as SalesHandy and Instantly.ai. Alternatives considered [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Reason for choosing Mailshake The pricing of the competitors was ridiculous. As much as I like MailShake, I still think they're overpriced a bit too, but definitely the lower price of the competition (that I have seen). Review Source VR Verified Reviewer marketing Legal Services Used the software for: Less than 6 months ### "Promising onboarding claims did not match actual sending limits" January 30, 2026 1.0 My experience changed after onboarding. While the software itself is easy to use, the early-stage sending restrictions did not align with what I understood prior to purchase. Because of this, I switched to Mailchimp, where I was able to send a 30,000-email campaign almost immediately. Additionally, I was offered a $50 bill credit in exchange for leaving reviews on multiple platforms. While incentives are not uncommon, it did raise questions for me about how representative the overall ratings are when reviews are incentivized. I would recommend that prospective users carefully review initial sending limits, warm-up requirements, refund policies, and how reviews are collected before committing. Pros The platform has a clean interface and is easy to navigate. Campaign setup is straightforward, and the sequencing tools are simple to use for organizing outbound email outreach Cons The initial sending limits were much lower than expected. At signup, I understood that I would be able to send up to 2,000 emails per day, ramping up to 10,000 emails per day as the email domain warmed up. After raising concerns, I was told that my account could be set to send 1,000 emails per day immediately based on the number of mailboxes I had. During a live Q&A session, I was told this change was being made, and I also received an email confirming that it had been updated. However, more than 24 hours later, the sending limit remained unchanged at roughly 310 emails per day. This lack of follow-through was frustrating and materially impacted campaign timelines. When I attempted to cancel due to these issues, a refund was denied. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Mailshake I chose milkshake solely based on the pricing and the integration with my CRM, only to find out there were severe limitations on what I could do that weren't disclosed upfront. I switched to MailChimp Switched from [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) Based on what I was told in the sales process, it sounded like to me that it was gonna be a great value and fit my needs, but unfortunately it didn't Review Source Jim P. Owner Marketing and Advertising Used the software for: 1-2 years ### "Great prioritization of data and engagement for outreach" February 5, 2026 5.0 A great front funnel outreach tool that is continuing evolving and improving my sales process in a scalable manner. Pros I actually paid a consultant to pay for a workflow automation that already existed in Mailshake and how it interacts with the CRM I use. Prioritizing outreach is the chief function I rely heavy on. What's more is Mailshake is founded on logical outreach meaning they wont let you cut corners on good practices to achieve high response rates. It is the reason I use it daily to manage my email outreach. Cons It was be cumbersome to sort data at times around intuitive design. Nothing major though. GUI design could improve and imagine will over time. Switched from [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/) Price and features changed in Outfunnel. Outfunnel was also much more investment. Review Source Neill D. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "Great platform in comparison to others I've tested" January 12, 2026 5.0 It's been really great since the start. I'm more than a year down the line using the platform and I'd highly recommend it. Pros It's really easy to navigate the user interface. It flows better than most CRM tools I've ever used - monitoring how many emails I've sent, checking the status of specific prospects and managing my team is all super easy. Cons There aren't many issues that I've faced but if I could add one feature it would be to integrate a way of storing and dialling phone numbers of my prospects. Switched from [HighLevel](https://www.capterra.com/p/177156/HighLevel/) My results from sales email were far below the standard they should have been Review Source Boris K. CEO Computer Software Used the software for: Less than 6 months ### "Easiest email software to use, but also very efficient." April 17, 2026 5.0 Overall experience is great. It's very efficient and price is good. Everything is very clear. There are no surprises of any kind. Pros It's very simple to use and all automated. I also get access to looks up contacts for free. Follow ups are great! Cons I wish there was no limits on stuff like unlimited contacts lookups. More integrations with Claude and other LLMS. Alternatives considered [GMass](https://www.capterra.com/p/168452/GMass/) Reason for choosing Mailshake Simpler to use and more efficient. Price for your money is good. Review Source John A. Senior Digital Marketing Specialist Information Technology and Services Used the software for: Less than 6 months ### "Simple & Effective Cold Email Tool with Great Automation" March 31, 2026 5.0 Overall, our experience with Mailshake has been really good. It is easy to use and helps us manage our email campaigns without any confusion. Setting up campaigns, adding contacts, and writing emails is simple and does not take much time. The follow-up feature is very helpful, as it sends emails automatically and saves our effort. We also like how we can see the results, such as who opened the email and who replied. This helps us understand what is working and improve our campaigns. The platform works smoothly for most of our needs. Whenever we had questions or needed help, the support team responded well and guided us properly. This made things easier for us. Overall, Mailshake has helped us stay organized and consistent with our email outreach. It is a good tool for teams who want a simple and effective way to reach people. Pros Easy to use interface Quick campaign setup Good automation & follow-ups Helpful performance tracking Most important is SHAKEspeare AI - It really helps in aligning our mail campaign. Cons Minor setup or integration aspects may need technical assistance Apart from this all the features are really working good. Review Source DB Dan B. owner Financial Services Used the software for: Less than 6 months ### "Best-in-Class for Email Outreach" March 17, 2026 5.0 Simply stated, Mailshake makes it possible for us to conduct our outreach campaign in a way that is manageable and effective. I did a lot of research before signing up for Mailshake. One major reason I decided on this platform is that it’s feature-rich without being so complicated that I would have too much difficulty using it. So far, I haven’t been disappointed—and I’m looking forward to being able to make even better use of the service during the weeks ahead (I know I haven’t yet taken full advantage of everything I could have). Pros One of the best parts of my experience with Mailshake so far is the excellent customer support I've been getting from the company's care team. It's been a tremendous relief knowing that \[sensitive content hidden\] will always respond promptly and conscientiously during business hours. To me, they seem more like good friends than tech support people I don't really know. The platform has many wonderful features. One of my favorites is Office Hours, held at the same time every week (on Wednesday). It's great to be able to drop in to ask your questions, get feedback and listen/learn from other subscribers. Cons There is admittedly a certain learning curve involved with using the platform. Also, it does have its limitations and bugs, though I believe that the company will work toward improving what needs to be improved upon. In addition to that, support is limited to business hours M-F Eastern. It would probably have to be more expensive if that were not the case, so it's an acceptable tradeoff. Review Source Magic F. Magician Entertainment Used the software for: 1-2 years ### "Helopful Customer Service" March 21, 2026 5.0 I generally find the service works brilliantly. I have a level of subscription that works for me and opportunities to upgrade in the future. Recently while dealing with a question about an unrelated matter, Ismael,one of the service team, spotted a potential problem with how I had set up my emails. They highlighted the issue and explained carefully how I could resolve it. Incredible service: spotting issues on my behalf. I’m a very satisfied customer. Pros I find the service meets my needs. There's the opportunity to upgrade in the future if I wish. Vey good customer service. Cons There was a log in issue on their website. I spent a lot of time trying fix why I couldn't sign in. I contacted customer serivce who explained th e problem was at their end. I thonk they shoild have put up a banner on site explainig the issue. To be fair they were aplogetic and see below for what happned next. Review Source DB Dane B. CEO Marketing and Advertising Used the software for: 6-12 months ### "Clean, fast, and does what it says" April 12, 2025 5.0 I’ve been using Mailshake to run cold email campaigns for my startup and it’s been great so far. Easy to get onboarded, didn’t need much support to get going. It does what I need without overcomplicating things. The deliverability’s been solid and I can track clicks and replies right in the dashboard. Honestly it just works. Pros It’s really simple to use and does exactly what I need without being bloated. I’ve used tools like Lemwarm and Apollo before, and honestly Mailshake just feels less overwhelming. Super easy to set up a sequence and get started. No fluff. Gets straight to it. Cons Not really a con, but it doesn’t have as many features as some other platforms. Like you can’t source leads or do deep prospecting inside the tool itself. I guess that’s not the point of it tho—it’s more about the outreach. Alternatives considered [lemlist](https://www.capterra.com/p/173776/lemlist/) Reason for choosing Mailshake I looked at a few others—Apollo, Lemwarm, Instantly, etc. but most of them were either too complicated or had way more features than I actually needed. Mailshake just felt cleaner and more focused. I didn’t need a lead database or a giant CRM, I just wanted to send cold emails, automate follow-ups, and track replies. Mailshake made that super easy without all the extra noise. Review Source DR Deepak R. CEO Outsourcing/Offshoring Used the software for: Less than 6 months ### "Best marketing tool " May 1, 2025 5.0 I'm fully satisfied with the features they are providing. including the creativity for email templates and suggestions. The most important thing is the interface. it is very friendly. Pros There are a couple of features that I like: 1. Setting up automations. 2. Taking help of the AI function to prepare email templates. 3. Getting suggestions to not use spammy words and receiving alternate suggestions. 4. Realising lots of burden with the email warmup feature. 5. Graphic data features to check deliverability of email accounts. Cons I have not come across anything that I didn't like about MailShake. Switched from [Odoo](https://www.capterra.com/p/135618/Odoo/) The earlier product was not very user friendly, weren't able to automate email campaigns. The tool wasn't providing suggestions to improve my campaign. Review Source BF Ben F. Founder Entertainment Used the software for: 1-2 years ### "Software that makes my life easy." April 30, 2024 5.0 Fantastic software with a great support team. Pros I moved to Mailshake due to frustrations and poor support from Lemlist. Mailshake was everything I wanted: a rock-solid UX and customer support that goes above and beyond. I had some bumps during setup, and their support team was amazing. Cons Not much, as it has worked perfectly for me. There is an issue with my email account disconnecting on their software randomly, but it seems only to happen when I go on vacation :). Switched from [lemlist](https://www.capterra.com/p/173776/lemlist/) Lemlist has some of the worst customer support and client appreciation I have ever experienced in the last 20 years. They don't care about their customers and it shows. Their front line support is friendly, but they don't know anything technical. Review Source RS Richard S. CMO Accounting Used the software for: Less than 6 months ### "Brilliant Attitude to Support" April 30, 2024 5.0 Pros I was worried that having not bought an Annual Plan (which include Onboarding) Support would be poor. But when I had a problem there was an email reply seeking more information within an hour, and we were sorted in 24 hours. Cons Unhelpful error message when choosing incompatible options to set up an account - I sent suggested improvement, and hopefully they have now fixed. Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) Reason for choosing Mailshake Other reviews, particularly mentioned of helpful support attitude. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Brevo emails were going to Spam. Reported statistics were misleading - including Opens and Clicks by bots. Spreading out sending requires higher level plan, but without it, emails will go to Spam. Review Source NF Neema F. Owner Financial Services Used the software for: 1-2 years ### "Love love love Mailshake" March 17, 2025 5.0 I've used them for years now and its great just for following up on our company pipeline. Pros I love love love mailshake. I have tried multiple different tools that are kinda similar but just do not have the same functionality as Mailshake. The team is awesome and always willing to help and answer questions. They always come out with new features to make my mail campaigns stronger and better. Cons Would like the ability to have more control over my email account email signatures. The formatting gets thrown off sometimes. Review Source Response from Ramp Ventures March 19, 2025 Thanks, Neema—we absolutely love hearing this! 🎉 It’s awesome that you’re enjoying our features and finding Mailshake stands apart from the rest. Our team’s always happy to help, and they’ll be thrilled to see your review. Keep crushing those campaigns, and let us know if we can ever assist! AK Abiali K. COO Marketing and Advertising Used the software for: Less than 6 months ### "Good for Small Agencies" February 18, 2026 4.0 It's good but the interface seems oldish, if UI/UX can be made better this is a very nice tool. You can deifinetly go ahead if you;re a small firm Pros That I can do multiple thigns in additions to sending bulk mails, like connecting LinkedIn, tracking the link clicks and framing the next mail as per the link which was clicked Cons Lags alot, the list clean feature is very bugy. High effort when adding prospects that's the only thing which I don't like Review Source VR Verified Reviewer Marketing and Digital Projects Events Services Used the software for: 1-2 years ### "Powerful sales engagement tool" February 11, 2025 4.0 A strong platform which we will continue to use as part of our sales engagement activities Pros Really easy to setup email automated campaigns, including relevant tasks for social media engagement and call campaigns. Cons Some of the reporting can be a bit obtuse. Review Source RC Rob C. Magician Entertainment Used the software for: Less than 6 months ### "Recommend this product" March 14, 2025 5.0 Great i love the product love all the tools and offers Pros Ease of use and saves me a lot of time for my daily life Cons Not a lot to dislike Mailshake has a bit of learning curve like everything Review Source Response from Ramp Ventures March 19, 2025 Thanks for the recommendation, Robert! Glad Mailshake is making your daily life easier and saving you time. Totally get you on the learning curve—we’re here anytime you need help. Appreciate you sharing your experience! VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Best Drip Email Marketing Tool" August 23, 2022 5.0 It's been great and I am getting good leads from my campaigns being running on mailshake. Pros I have used multiple cold drip email marketing tools like lemlist, apollo but their delivery rate is very low and mailshake has the best delivery rate so far which is the best thing I liked about this software apart from list cleaning feature. Cons Recently they changed their billing from monthly to annual subscriptions and we can't use monthly mode of billing anymore. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Review Source VR Verified Reviewer Research Consultant Management Consulting Used the software for: 1-2 years ### "An incredible product! " July 26, 2018 5.0 Productivity Pros I had no idea that something like this even existed. I have to often do cold outreach to the journalist community to feature some of our organization's writings. This tool makes doing this task such a breeze! The ability to use mail merge and auto-follow ups scheduled at specific times of my liking is simply genius. The tool offers tremendous flexibility in terms of letting one respond based on recipient behavior. The tool also offers statistics at every stage of the campaign giving insights such as how many people opened my email, clicked my links as well as unsubscribed. MailShake also offers templates which have been tested and known to elicit responses. This is probably one of the most well-designed tools I have ever used. Cons I don't think there is anything I dislike about this product. A small glitch I observed was that it counts out of office responses too as a lead, but that is a minor quibble I am willing to overlook. The tool is purely meant for cold outreach and it functions beautifully as any can expect it to. Review Source CC Cristian C. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Amazing tools for business to help them manage their runners " June 29, 2022 5.0 It has been great, easy to use, and understand. We really saw a before and after while using this tool. Pros I like how easy it is to use, and the fact that it helps you with cold email outreach. My team and I love the selection of templates. Also, our emails don't get to the spam box, or at least very little of them are getting there. Cons Nothing. The tool works as it was designed, really happy with it. Review Source Gary S. Founder & CEO Used the software for: 2+ years ### "Perfect Tool For Email Outreach" April 16, 2018 5.0 It's the perfect cold email outreach program that is really easy to setup and offers better deliverability than using traditional email marketing software. Pros Mailshake is my go to tool for doing cold email outreach. It's very easy to setup and use and allows multi-step followup sequences for your email campaigns. They also have an email scrubbing tool you can run your lists through to ensure that you do not get a high bounce rate and hurt your email sending repuation. It doesn't have some of the bells and whistles that some similar tools offer but it's easy to use and works perfectly every time. Cons You are limited to Gmail and Gsuite email accounts at the moment, would be great to expand to other popular email platforms. Review Source Maddy M. Head of growth and education Information Technology and Services Used the software for: 2+ years ### "Simple, affordable, highly effective email marketing software" February 7, 2020 5.0 Pros I love that I can easily duplicate and send emails to large lists without overcomplicating things, and also send using Gmail aliases. Mailshake allows me to personalize emails for myself and other individuals on my team, and track responses, with simple rules to avoid a spammy feeling. Our open rates are through the roof, and emails are sent successfully. I also really appreciate the alerts when I am sending to new lists, to avoid sending to people who may already be in another email drip or have previously unsubscribed or converted. Cons I honestly can't think of anything. I wish all software worked this well and as easily. Review Source Muhammad T. Digital Marketing Manager Computer Software Used the software for: 6-12 months ### "Best Tool for Email Automation " April 21, 2020 5.0 Overall the tool is best for email automation and best suite for small to medium-size businesses. Pros We are using this tool for automated emails drip-feed. I love this tool because we can use the maximum levels of personalization in our email. Mailshake is smart enough to stop the emails sequences on any action taken by us or email receiver. We can create templates for future use. Cons They should add more detailed reporting for the campaigns would really help to understand the analytics and also they should add some templates in system. Review Source DS David S. Go-Founder Financial Services Used the software for: Less than 6 months ### "Mailshake is essential for our business!" August 31, 2021 5.0 Highly recommend Pros We couldn’t run our business without Mailshake. The software is intuitive and the team is constantly adding new features and integrations. Set up is easy and if you follow \[SENSITIVE CONTENT\] advice you will be emailing like a pro! Cons More analytics and reports for each campaign. Review Source Similar Products Featured ## Related categories [Email Tracking](https://www.capterra.com/email-tracking-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Sales Engagement Platform](https://www.capterra.com/sales-engagement-platform-software/)