--- title: "Smartlook Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Smartlook Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/164713/Smartlook/" page_type: "product" language: "en" --- # Smartlook Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Smartlook ## What is Smartlook? Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do. ## What is Smartlook used for? [Heatmap](https://www.capterra.com/heatmap-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/) Top alternative Featured Overall rating Based on 136 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 1% Starting price $55 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smartlook?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.cisco.com&name=Smartlook) ## Smartlook Overview Updated August 2026 AI summary Smartlook enables organizations of all sizes to monitor and analyze user interactions on websites and mobile apps through features such as heatmaps, session recordings, behavioral analytics, and funnel analysis. Supporting behavior tracking, conversion tracking, and data visualization, it helps teams improve user experience and optimize conversion paths, with deployment options across web and mobile platforms. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smartlook 4.7 (136) VS. [4.6 (97)](https://www.capterra.com/p/174077/Dovetail/reviews/) Starting Price $55 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (135) Ease Of Use 4.6 (97) Value For Money 4.5 (115) Value For Money 4.4 (83) Customer Service 4.5 (115) Customer Service 4.7 (81) ## Smartlook alternatives [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [4.8 (13)](https://www.capterra.com/p/254609/Marvin/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) [View all alternatives](https://www.capterra.com/p/164713/Smartlook/alternatives/) ## FAQs about Smartlook Overview ### What problems does Smartlook solve? Smartlook solves blind spots in website and app journeys by showing exactly where visitors click, hesitate, abandon carts, or hit bugs across desktop and mobile. Ecommerce teams, UX designers, marketers, product managers, and support agents use it to fix checkout friction, improve landing pages, validate campaigns, and troubleshoot hard-to-reproduce user issues. Answer based on 91 reviews Overview ### Which roles and teams benefit most from Smartlook? Smartlook is most used by founders, CEOs, and other executives who want visibility into user behavior, conversion friction, and product performance. Marketing managers, consultants, and analysts use it to optimize campaigns and funnels, while designers, developers, and product teams rely on session recordings and heatmaps to improve usability and diagnose issues. Answer based on 136 reviews Overview ### What company size and industries is Smartlook built for? Smartlook is built mainly for small businesses, which make up 90% of reviewers, and it is used most in Marketing and Advertising at 15%. It is suitable for SMBs, e-commerce sites, B2B vendors, web design agencies, UX professionals, marketers, and CRO specialists, with additional use in Apparel & Fashion at 8% and Consumer Goods at 7%. Answer based on 136 reviews Features and Usability ### What are the key features of Smartlook? Smartlook includes core behavior analytics features like session recording, heatmaps, funnel analysis, and event tracking for websites and mobile apps. Reviewers most often mention website visitor behavior tracking, session recordings, and customer journey insights. Differentiating features include rage click filtering, custom events, traffic-source segmentation, and conversion drop-off analysis. Answer based on 71 reviews Pricing ### How much does it cost and what fees or limitations are included? Smartlook starts with a free plan for startups and small projects, plus a free trial, while the Pro plan costs $55/month. The free tier includes heatmaps, funnels, and session tracking but limits usage to up to 3,000 sessions monthly. Reviewers often call it fair value, though some small businesses find Pro expensive. Answer based on 59 reviews Integrations ### Which third-party tools and platforms does Smartlook integrate with? Smartlook integrates with 20 third-party tools and platforms, including analytics, support, and ecommerce services such as Google Analytics 360, Mixpanel, Piwik PRO, Intercom, Sentry, Shopify, Shopify Plus, BigCommerce, Adobe Commerce, WordPress, Drupal, and Squarespace. Answer based on 8 reviews Getting Started and Support ### What training and onboarding options does Smartlook offer? Smartlook provides documentation and videos to help teams get started. Documentation offers written reference material for setup and feature guidance, while videos provide visual walkthroughs that users can review at their own pace. Answer based on 2 reviews Getting Started and Support ### What customer support options does Smartlook offer, and how do users rate the experience? Smartlook offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive and helpful, with some issues resolved quickly through direct collaboration. Still, a few reviewers report unanswered emails, stopped replies on billing questions, and occasional difficulty getting responses. Answer based on 40 reviews Recording website sessions ### How well does Smartlook handle website session recordings? Smartlook gives teams useful session recordings for behavior analysis, but reliability and control feel mixed. Product, UX, and marketing teams like the easy setup, filters, playback controls, and event tracking, while some users report slow loading, imperfect visual capture, limited tagging and organization, and occasional impact on page performance. Answer based on 29 reviews ## Features AI summary Based on 425 Heatmap reviews Capterra data shows that buyers of heatmap software rank the following features as their top priorities: - **Data Visualization** (**44%** of reviewers rated this feature as critical) - **Conversion Tracking** (**62%**) - **Activity Tracking** (**61%**) Smartlook supports all three features that reviewers rate most important: Data Visualization, Conversion Tracking, and Activity Tracking. Together, these capabilities help businesses understand user behavior more clearly, monitor how visitors move through key conversion paths, and track on-site interactions in detail, allowing teams to make better website and product decisions based on real usage patterns. Data Visualization 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Graphical representation of data Conversion Tracking 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Activity Tracking 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Visual Analytics 5.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Heatmaps 4.7 (6) 16.67% of 6 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Engagement Tracking 5.0 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Smartlook 65 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Application Management: Track, manage and store the applications of potential future members, customers or candidates - Audit Trail: A record of all activities within the system, including user access, changes made, etc. - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Activity Tracking: A report showing what actions customers perform - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Coding: Processing and organizing collected information to a set of meaningful and cohesive categories for further analysis - Data Storage Management: Manage and store data in a database - Data Visualization: Graphical representation of data - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Mobile: Compatible with mobile devices - For Sales Teams/Organizations: Caters to sales teams - For Websites: Software is used for working on online pages - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - In-App Events Tracking: Track user activities and events within an application. - Incident Management: Manage and track all disruptions and incidents - Interactive Reports: Edit and personalize data view as needed - Issue Management: Identify and respond to unexpected problems or failures (ie. "negative events") - Issue Tracking: Record and follow the progress of every issue - Keyword Tracking: Track and monitor a specific set of keywords - Knowledge Management: Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills - Mobile Access: Access software remotely via mobile devices - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retention Tracking: Measures the retention rate and satisfaction of customers. - Screen Activity Recording: Capture what is happening on a computer screen - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Session Recording: Record active support and chat sessions for auditing and training - Single Sign On: Allow users to access multiple services after entering their login credentials once - Statistical Analysis: Apply statistical/mathematical models to sets of data - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Time on Site Tracking: Track the amount of time users spend on websites - Transaction Monitoring: Monitor or audit historical and current transactions to analyze customer account activities - Usability Testing: Process of evaluating a product or website by testing it with representative users. - User Interaction Tracking: Monitor user activity through engagement methods - User Journeys: Track user's interaction with the prototype - User Research Analysis: Analyze and gain insights into user experience - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.6 (135) 4.6 Based on 135 reviews ## Pricing Value for money 4.5 (115) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/164713/Smartlook/pricing/) Free $0.00 It includes: - Up to 3,000 Sessions/Month - 2 Funnel Reports - 10 Events - Website & Mobile Heatmaps - Google Analytics and Slack Integration - Rendering Modes - Behavior Flows - Customizable Dashboards - 30-Day Trial Pro $55.00 Flat Rate,Per Month It includes: - Up to 200,000 Sessions/Month - 5 Funnel Reports - 20 Events - Unlimited Heatmaps - Survicate Integration - Product Analytics - Data Anomaly Reporting - Developer Toolkit Enterprise Custom Quote Available It includes: - Up to 1,000,000 Sessions/Month - 10 Funnel Reports - 40 Events - Unlimited Heatmaps - Enterprise Features - Premium Integrations - Product Analytics - Data Anomaly Reporting - Data History - Audit Log - Developer Toolkit Value for money 4.5 (115) 4.5 Based on 115 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Weebly](https://www.capterra.com/p/246168/Weebly/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Joomla](https://www.capterra.com/p/161648/Joomla/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (115) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (115) 4.5 Based on 115 reviews ## User reviews Overall rating 4.7 Based on 136 reviews Filter by rating 5(100) 4(30) 3(5) 2(1) 1(0) Mentioned topic Sorted by most recent TC Tarnika C. Product Operations Manager Automotive ### "A tool you didnt know you needed" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 14, 2024 great, couldnt expect more. grat integrations available as well Pros easeof use, amazing UI, very cost efficient tool Cons the dasboard metrics are not entirely customizable Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) gdpr compliance issue and data centre migration Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Reasons for choosing Smartlook cheaper and better integrations with our current stack Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Jaime C. CEO Management Consulting ### "La opinion de un mexicano" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2024 Simplemente increíble, graba y graba lo que mis clientes hacen en mi pagina y aprendo de su comportamiento Pros Uso la versión gratuita y su capacidad es increíble, solamente veo el uso y comportamiento de usuarios en mis sitios, con el filtro, solo veo aquellos que pasan más de un minuto en mis plataformas, Cons No tengo ninguna queja, alterno su uso con Stats Counter, una maravilla Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KM Kapil M. Consultant Information Technology and Services ### "The best User Experience Tracking Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2023 it helps in understanding website user behavior, tracking the analytics and supporting in Improving the content on the website. Pros The Integration is super easy, we can get new information about user behavior every time when we check the tool, it is a good software to analyze, improve and implement the content and services on a Platform (web or app) Cons not much, it is good and keep on updating Alternatives considered [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Reasons for choosing Smartlook It is's Better UI and fuctionality. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KP Khushbu P. SEO Executive Information Technology and Services ### "Keep an eye on users and improve conversionsq" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 22, 2023 Pros Smartlook is really helpful to understand the user interaction with the website. It works perfect almost most of the time. Cons The tool does not work will when you have additional JS files in the page. Also, makes the page loading speed slower Switched from [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User COO Sports ### "Agile and easy to use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 7, 2022 Pros Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use. In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website. great results with little effort Cons Not indicated for complex business that needs to go deeper into the users behavior through the funnel analysis Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Atour T. Analyst Research ### "I was able to update my website without requesting criticism, which saved me a lot of time." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 2, 2022 I watch a few records at random and can tell what the user wants from our website. Pros The basis of Smartlook's conversion rate optimization mechanism is qualitative data. It enables me to gather, record, observe, and analyze visitor behavior on our website.Owners of interactive websites that want to employ qualitative analytics to enhance the performance of their platform can use Smartlook. Numerous third-party applications, including Wordpress, Google Analytics, and Shopify, are integrated by Smartlook. It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me. Cons I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen.I don't have the possibility to organize the recordings into folders or tag them. Switched from [Howuku](https://www.capterra.com/p/186112/Howuku/) By tracking mouse movements and clicks, it made navigating the website simpler. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TI Tariq I. Full Stack Developer Education Management ### "Good tool to check real-time visitors " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 September 9, 2022 Pros Smartlook is great that shows in real-time what's exactly user is doing and also it shows the typing data of user in the forms. It also easy to create funnel and track overall process in smartlook. Cons The least things about smartlook is that it doesn't show accurate data of cities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MD Manu D. Founder Alternative Medicine ### "Very Nice platform for website screen recording analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 7, 2022 Pros Recorded website visitor sessions are very helpful. Cons Everything is great there and working fine. No cons Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User E-commerce manager Packaging and Containers ### "Good option to analyse your customer behavior" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 11, 2022 We used this tool for 2 years, it was very useful for use to record our customers interactions. Pros \-Heatmaps. - Bugs tracker. - Funnel optimization Cons \- The price is higher compared with similar tools Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) The price was lower with similar funcionalities Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reasons for choosing Smartlook We chose Smartlook thanks to its gread support team Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User CMO Internet ### "Muy necesaria" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 8, 2022 Pros Smartlook nos ayuda a optimizar la experiencia de usuario usando las diferentes funcionalidades: - Heatmaps - Events records. - Funnels ...etc Cons Mejorar los precios. Mejorar las sesiones de grabación video Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/164713/Smartlook/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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