# Smartlook Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Smartlook the right Heatmap solution for you? Explore 136 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164713/Smartlook/reviews --- Smartlook 4.7 (136) [View alternatives](https://www.capterra.com/p/164713/Smartlook/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Smartlook Ease of use 4.7 Customer Service 4.5 ## Pros and Cons in Reviews KM Kapil M ConsultantInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “it helps in understanding website user behavior, tracking the analytics and supporting in Improving the content on the website.“ February 27, 2023 Esther M Digital Marketing ManagerApparel & Fashion, 10,001+ employeesUsed the software for: 1-2 years. “Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video.“ April 30, 2022 AT Atour T AnalystResearch, 51 - 200 employeesUsed the software for: 1-2 years. “Numerous third-party applications, including Wordpress, Google Analytics, and Shopify, are integrated by Smartlook.“ November 2, 2022 KP Khushbu P SEO ExecutiveInformation Technology and Services, 201 - 500 employeesUsed the software for: Less than 6 months. “Also, makes the page loading speed slower“ February 22, 2023 TC Tarnika C Product Operations ManagerAutomotive, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “easeof use, amazing UI, very cost efficient tool“ November 14, 2024 KM Kajetan M UX SpecialistMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “I miss setting a session limit for a given project and events for incorrect input filling.“ September 9, 2021 Aliya W General Accounting Head - GCC. & Regional Expert IMEAConsumer Goods, 10,001+ employeesUsed the software for: 1-2 years. “This is a software that just feeds and records all of the users surfing over websites and in mobile apps which is a great thing because this innovative feature allows users to inculcate and derive information by filtering out millions of recordings in absolutely no time.“ October 16, 2021 Courtenay W ConsultantVeterinary, Self-employedUsed the software for: Less than 6 months. “Sharing specific recordings isn't as easy as sharing a YouTube link, but I can understand why!“ May 9, 2021 ## Showing most helpful reviews Showing 1-25 of 136 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sagar M. Head of Products Mental Health Care Used the software for: I used a free trial ### "First tool to use if you're creating a mobile app" March 8, 2021 4.0 Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions. Pros Ability to view each session and understand UX issues without having to wait for user feedback Cons Inability to create custom tags for users for easier identification in case where we want to view the recordings anonymously. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[UXCam](https://www.capterra.com/p/178249/Uxcam/) Reason for choosing Smartlook Better focus on Mobile apps with good pricing Review Source TC Tarnika C. Product Operations Manager Automotive Used the software for: 6-12 months ### "A tool you didnt know you needed" November 14, 2024 4.0 great, couldnt expect more. grat integrations available as well Pros easeof use, amazing UI, very cost efficient tool Cons the dasboard metrics are not entirely customizable Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Reason for choosing Smartlook cheaper and better integrations with our current stack Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) gdpr compliance issue and data centre migration Review Source Faheem S. Bsuiness Strategist Used the software for: 6-12 months ### "Encountered issues often" May 18, 2018 2.0 Found some issues in our application that our visitors were facing. Pros The idea is good to view your customer actions in a live way. The platform is easy to deploy without changing your code. Cons Will pay more than you get. Data will disappear any day, Application filters don't work. Check alternatives as well. Review Source Response from Cisco January 5, 2021 Hi Faheem, thank you for your review! Lukas CMO at Smartlook AT Atour T. Analyst Research Used the software for: 1-2 years ### "I was able to update my website without requesting criticism, which saved me a lot of time." November 2, 2022 5.0 I watch a few records at random and can tell what the user wants from our website. Pros The basis of Smartlook's conversion rate optimization mechanism is qualitative data. It enables me to gather, record, observe, and analyze visitor behavior on our website.Owners of interactive websites that want to employ qualitative analytics to enhance the performance of their platform can use Smartlook. Numerous third-party applications, including Wordpress, Google Analytics, and Shopify, are integrated by Smartlook. It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me. Cons I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen.I don't have the possibility to organize the recordings into folders or tag them. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Switched from [Howuku](https://www.capterra.com/p/186112/Howuku/) By tracking mouse movements and clicks, it made navigating the website simpler. Review Source VR Verified Reviewer E-commerce manager Packaging and Containers Used the software for: 2+ years ### "Good option to analyse your customer behavior" June 11, 2022 5.0 We used this tool for 2 years, it was very useful for use to record our customers interactions. Pros \-Heatmaps. - Bugs tracker. - Funnel optimization Cons \- The price is higher compared with similar tools Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reason for choosing Smartlook We chose Smartlook thanks to its gread support team Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) The price was lower with similar funcionalities Review Source RR Ray R. Advisor Education Management Used the software for: 1-2 years ### "Excellent for improving the user experience." January 2, 2022 5.0 Pros The features it provides, particularly when beginning off as a free customer. The user interface is straightforward, with automatic recording of critical events that may be used to create a pipeline, a fast advance option, and emphasized portions that can be reviewed, among other features. Cons We do not use the Heatmap capability, and therefore feel it may be improved. We use a different service for it. Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) It provided more alternatives as a freemium customer, as well as a better user experience for the traditional surveillance feature. Review Source CS Chryso S. Founder & CEO Marketing and Advertising Used the software for: Less than 6 months ### "Great for UX optimisation" November 13, 2020 5.0 We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool Pros The functionalities it offers, especially when starting as a freemium user. The UX is simple, automatically tracking important events that can be used to set up a funnel, the fast forward option and the highlighted elements you can review, etc. Cons We are not using the Heatmap functionality, and we believe there can be an improvement on that feature. We are using a separate provider for that. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reason for choosing Smartlook It had better options as a freemium user and also better UX for the video tracking element Review Source Response from Cisco November 19, 2020 Thank you for your feedback and nice words! I will share it with our development team. - Tomas PS Prokop S. CTO Information Technology and Services Used the software for: I used a free trial ### "DX Heroes review" May 11, 2021 3.0 Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business. Pros It's better than HotJar and I want to support Czech startups instead of foreign startups. :) The UI is much better than in HotJar. Cons I am still not sure if the first plan has suitable value for the money. I really appreciate the extended trial period. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Intercom](https://www.capterra.com/p/134347/Intercom/) Reason for choosing Smartlook Czech company, friendly UI/UX and good value for the product (but not yet for us). Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Intercom](https://www.capterra.com/p/134347/Intercom/) Support Czech startup; better UI Review Source Cynthia R. Customer Service Representative Information Services Used the software for: 1-2 years ### "Smartlooked for awhile now" April 14, 2019 5.0 Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently. Pros So we've been using Smartlook for some time now and I always thought it was a decent program. Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak. Smartlook allows tech support or agents (in my company) to share screens with their customers. We can see their mouse movements, help them to navigate through the various options and features and troubleshoot errors by literally putting our eyes on it. It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook. Agents and customers alike have come to rely heavily on Smartlook to help get the support they need and get it in a timely manner. It makes a world of difference when you can see the screen, identify the issue and solve it all at once rather than take precious minutes and hours trying to describe what is going on and another hour trying to describe how to fix it. Cons The only thing I can say I least like about this software is that you can only screenshare within the website. Unlike another competition, you cannot screen the customers complete computer screen. If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't. In my line of work its not a deal breaker at all because the majority of the workflow is within the website. Review Source Response from Cisco April 26, 2019 Thanks for your review! This review is not related to Smartlook but more to Turbotax. Please change this, Lukas Melih Ç. CEO Entertainment Used the software for: I used a free trial ### "I hope our competitors won't discover this tool before we take the advantage!" January 13, 2022 5.0 We decreased our churn rates by 20% in tutorial sequence. I believe this product can increase many of the mobile game's retention by 5% to 10% easily. I am writing this comment because developers are friendly, and they deserve success. However, I still hope my competitors don't discover this tool. Pros We love all the data and funnels but when it comes to looking at what players are doing in the game is something different. We can now watch what players are doing. This is magical! With Smartlook we can now learn what they like how they interact with the game, and we can design the game accordingly. Cons I think the monetization of the product is still premature however price is still great for this quality product. I believe if the product encourages companies to use it for every app & game they have, this product can increase it's revenue more than limiting funnel and events. Smartlook is a secret weapon for any mobile game studio, and if this product wants to tap into that market, its monetization needs to be adjusted. I hope our competitors will not discover this product before we take full advantage! Review Source KM Kajetan M. UX Specialist Marketing and Advertising Used the software for: 2+ years ### "Smartlook user" September 9, 2021 5.0 Pros I appreciate the simplicity and ease of working with the tool. It is very easy to teach even a potential client how to use the smarlook in the future and learn from it Cons I miss setting a session limit for a given project and events for incorrect input filling. Review Source MA Moh A. Digital Marketer Information Technology and Services Used the software for: 1-2 years ### "Best For Website Tracking" February 7, 2022 5.0 Overall I am good to use smart look I am rating is 9 out of 10 on capterra. Pros Smartlook help me to increase my website traffic by around 15-20% each month. Why? It is a very good tool to find and view real-time visitors what they are doing on your website and where they are dropping off so that you can fix the point. Also, smart look is very efficient to create a funnel and segregate traffic by the type of device, country,etc Cons There is one problem I have faced while using smart look, sometimes i see for real-time visitors it shows a little late like around 5min late. Review Source VR Verified Reviewer Digital Marketing Executive - Social Media , Marketing Strategist Used the software for: Less than 6 months ### "Want to Increase your Website productivity? - If Yes then 1000% Smartlook Help You :) " July 26, 2018 4.0 \- User Insights in terms of Interest, Thoughts and Where to convert - Remove unwanted things by adding user interest things. Pros First of all, I like the way to install and configure - Very Easy Step by Using GTM or Code. Just A Single Code and Get it Done. Second is Each and Every Second, Review, Insights Interest Showcase in Video Format. Heatmaps is also a great feature. I am new for now - reviewing in just after 10 min of signup at Smartlook - but I feel I should share my experience as a new user and ofcourse i am exploring it more and will look into it details. And Yes - It helps me to give a clear understanding about what user looking, searching and react more. So I can get my platform more better in terms of design and options. Cons For Now - I am a newbee here. But Ofcourse if there I finf something issue or something i dislike - then i will share to support to make it easier or fruitful for users. Review Source Response from Cisco July 27, 2018 Hi, thank you for your review. Lukas CMO at SMartlook TK Thileepan K. Manger Used the software for: 6-12 months ### "giving good experience to our online customers" May 31, 2018 5.0 Pros Smartlook really help for our online business, we can find perfect analysis for our website with SmartLook, when we use SmartLook, we discover our website traffic source and bugs so we can give best experience to our online customers. Cons SmartLook have many features, we offer many product with our website so we need discover each product, sales, traffic, bugs, but SmartLook made easy to work with product analysis. we analysis about each product, so we update and give best to our customers. Review Source Response from Cisco June 5, 2018 Hi Thileepan, thanks for your nice feedback. If you miss something, reach out to us. Lukas CMO at Smartlook JW John W. Woodworker/Maker/Crafter Consumer Goods Used the software for: ### "Brilliant software by Smartlook and a real game changer its like looking over the customer shoulder" August 30, 2017 5.0 It is so easy to use and is like watching a video of someone using your website. I have no idea how they get such fantastic video quality (or seem video quality) and not slow down the website. This is fantastic software and a real game changer, I have already started spotting little tweaks that need implementing from watching over the customer's shoulder. Pros A fast easy implementation does not slow down the website, you can see what the customer gets up to. You will not believe the quality and once you have tried it no more need to study analytics charts to try and figure out what is going on. You won't believe it but it is FREE. Review Source Response from Cisco August 30, 2017 Hi John, thank you very much for your review. Lukas Mehnert, CMO at Smartlook CG Cristian G. Founder Used the software for: 1-2 years ### "It is the best tool ever" September 5, 2017 5.0 Pros There are a tons of tools to track visitors, but watch what they are really doing is amazing. Those insights can change everything and help you to create the best customer experience. Cons nothing!! everything is cool. Maybe it would be great if you can gather together all sesion that are similar, so you don't have to spend time looking similar sesion that doesn't help you. Review Source Response from Cisco September 6, 2017 Hi Cristian, thank you very much for your review. Lukas Mehnert, CMO at Smartlook QTN Quang Tri N. Founder Entertainment Used the software for: 1-2 years ### "The Best" August 29, 2017 5.0 increase your own visitors per pages Pros I love the Heatmaps section, especially to view DESKTOP and SMARTPHONE maps. I advice to use this software to understand the section of your website useless. Cons Enlarge total storage limit for free account at all websites. It is better araound 1,000 per website. Review Source Response from Cisco August 30, 2017 Hi Quang Tri, thank you very much for your review. Lukas Mehnert, CMO at Smartlook VR Verified Reviewer Integrated and Digital Marketing Strategist Internet Used the software for: Less than 6 months ### "Solid tool with good insights" February 5, 2021 5.0 Really good tool to use that gives good insights - does what it does well Pros Great session recordings feature- allows for segmentation and rage clicks. In addition it allows UID to be passed to the Smartlook app and gives total number of events and pages. VERY good segmentation and ability to isolate recordings and share recordings. Easy to set up funnel tracking with custom events/URL's etc - good visualisation and linking to falloff recordings etc. Cons Really missing AB test and Form Analysis functionality. Will be a great tool when that is added. Heatmaps also does not show % clicks on map, so missing some crucial analytical data Review Source EA Enver A. Online Marketing Manager Used the software for: 1-2 years ### "Essential Online Marketing and Customer Experience tool." August 30, 2017 5.0 User Experience Optimization Pros It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool. Review Source Response from Cisco August 30, 2017 Hi Enver, thank you very much for your review. Lukas Mehnert, CMO at Smartlook AD Arthur D. CEO Information Technology and Services Used the software for: 6-12 months ### "An amazing tecnology!" August 29, 2017 4.0 Because it can be free and help people about their website usage. Pros That I can see what customers are viewing and clicking when using my website. It´s perfect to see even if your website is loading faster for the user and what appears in the first byte. Cons Sometimes videos are short but I think it´s because the user got off the website. I can´t figure out anything else. Review Source Response from Cisco August 30, 2017 Hi Arthur, thank you very much for your review. Lukas Mehnert, CMO at Smartlook TI Tariq I. Full Stack Developer Education Management Used the software for: 1-2 years ### "Good tool to check real-time visitors " September 9, 2022 5.0 Pros Smartlook is great that shows in real-time what's exactly user is doing and also it shows the typing data of user in the forms. It also easy to create funnel and track overall process in smartlook. Cons The least things about smartlook is that it doesn't show accurate data of cities. Review Source LER Luis Eduardo R. CTO Veterinary Used the software for: 6-12 months ### "Smartlook has help us to detect bugs and non returning customers in our process of purchase" August 29, 2017 5.0 The perspective of our customers are invaluable to us Pros The quality of the recordings and the ease of installation and use. But above all the insides that give us to improve the quality of our processes Cons The number of recordings in the free mode, i think that 2000 instead of 1000 could make a big difference for us Review Source Response from Cisco August 30, 2017 Hi Luis, thank you very much for your review. Lukas Mehnert, CMO at Smartlook BS Bruno S. Designer Business Supplies and Equipment Used the software for: 6-12 months ### "Simply excellent!" July 25, 2017 5.0 I can identify the usability issues of my site and fix them. To this day, we can only say good things about Smartlook. We have to congratulate the team by the excellent tool. Pros The customer support for free version was excellent. They helped me even in the free plan. Great professionals! Review Source Response from Cisco July 26, 2017 Hi Bruno, thank you very much for your review. Lukas Mehnert CMO at Smartlook AK Alvin K. CMO Renewables & Environment Used the software for: I used a free trial ### "Trial User for Heatmaps" February 17, 2021 5.0 Pros Our main focus was on heatmaps, it was the reason why we implemented it. It give us great insight into our customers behavior and it is nicely visualized in Smartlook. Cons It would be nice if there will be some opportunity to download done heatmaps Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Review Source MA Marlon A. Web Designer Marketing and Advertising Used the software for: 6-12 months ### "Undoubtedly it is the best option for analysis of behavior in websites. " August 30, 2017 5.0 They allowed me to see how people use my sites and make improvements for a fair price and a friendly tool. Pros Simple and efficient tools, they deliver what they promise. The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations. Would certainly recommend! Cons Maybe they could include feedback resources like polls and surveys. Also have a tool for receiving visual feedback, allowing visitors to select areas or elements of the site / app and write comments. Review Source Response from Cisco August 30, 2017 Hi Marlon, thank you very much for your review. Lukas Mehnert, CMO at Smartlook Similar Products Featured ## Related categories [Web Analytics](https://www.capterra.com/web-analytics-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)[Product Analytics](https://www.capterra.com/product-analytics-software/)