# Page 2 | Smartlook Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Smartlook the right Heatmap solution for you? Explore 136 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164713/Smartlook/reviews --- Smartlook 4.7 (136) [View alternatives](https://www.capterra.com/p/164713/Smartlook/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Smartlook ## Showing most helpful reviews Showing 26-50 of 136 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JC Jaime C. CEO Management Consulting Used the software for: 1-2 years ### "La opinion de un mexicano" August 31, 2024 5.0 Simplemente increíble, graba y graba lo que mis clientes hacen en mi pagina y aprendo de su comportamiento Pros Uso la versión gratuita y su capacidad es increíble, solamente veo el uso y comportamiento de usuarios en mis sitios, con el filtro, solo veo aquellos que pasan más de un minuto en mis plataformas, Cons No tengo ninguna queja, alterno su uso con Stats Counter, una maravilla Review Source VR Verified Reviewer COO Sports Used the software for: 2+ years ### "Agile and easy to use" November 7, 2022 4.0 Pros Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use. In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website. great results with little effort Cons Not indicated for complex business that needs to go deeper into the users behavior through the funnel analysis Review Source Aliya W. General Accounting Head - GCC. & Regional Expert IMEA Consumer Goods Used the software for: 1-2 years ### "Great way of deriving customer insights" October 16, 2021 4.0 Overall I am having an amazing experience of using this tool. This software has provided ways to the users like never before in terms of user behavior. This is a software that just feeds and records all of the users surfing over websites and in mobile apps which is a great thing because this innovative feature allows users to inculcate and derive information by filtering out millions of recordings in absolutely no time. Pros Moving on to the pros of this platform, this software is a great solution due to so many things. First of all, the heatmaps within the software are so useful. Moreover, this software is always showing important information like IP addresses and even country data on the user interface so that it gets easier for the users. Also, this platform provides an easy way of recording all of the user sessions which I find very useful and insightful which can help me in the later stages when it would come to explore consumer insight. Cons The mobile applications need more improvement in the sense that new updates are required which work well with phones as this can facilitate the overall experience a lot and can take the user experience a few notches higher. Moreover, the dashboard needs to be improved as well so that the user interface feels more convenient and easy too. Review Source VR Verified Reviewer Digital Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Using this tool is a breeze, and it provides helpful suggestions" April 30, 2022 4.0 To learn more about how our customers use our websites, we employ Smartlook. We can track visitors' actions with the help of Smartlook in a way that we can't achieve with other analytics solutions. In other words, we now know how to improve the user experience. Smartlook helped us discover what issues our customers were having as they completed the checkout process. As a result, we saw an increase in our website's conversion rate. Pros When you're trying to get a better understanding of a new feature, recordings come in handy. Using Smartlook's many filtering options, we can quickly locate what we're looking for. It's also critical for future development to keep an eye on how customers go through funnels. Cons Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video. Having the ability to filter recordings and heatmaps through Google Optimize would be quite beneficial. Review Source VR Verified Reviewer Programador Full-stack PHP Internet Used the software for: 1-2 years ### "Discover how your users browse your website." May 9, 2019 5.0 I activate Smartlook on my website once a week to collect hundreds of videos and review them during the week. In this way I discover possible failures or improvements and apply them. Pros Smartlook is a great tool that helps to know how users use your web page. Smartlook records videos of how users navigate, giving you basic information such as what browser you use, the country of origin, the device ... Thanks to these recordings you can discover possible improvements or failures in your web page. You can understand better because users can not complete a process and work to give them a better experience. In addition to the recordings, in Smartlook you can create heatmaps and funnels to have a better control of objectives. Cons In the SPA web pages the heatmaps do not work correctly. In addition, by default the CSS cache is activated and if you make changes to your web page it takes time to update them, because of this, you may be watching recordings that apparently have errors but in reality it is the fault of the cache. Review Source Response from Cisco January 5, 2021 Hi, thank you for your review! Lukas CMO at Smartlook VR Verified Reviewer CMO Internet Used the software for: 2+ years ### "Muy necesaria" June 8, 2022 4.0 Pros Smartlook nos ayuda a optimizar la experiencia de usuario usando las diferentes funcionalidades: - Heatmaps - Events records. - Funnels ...etc Cons Mejorar los precios. Mejorar las sesiones de grabación video Review Source Kevin S. Director Computer Software Used the software for: Less than 6 months ### "Clever software shame about the after sales service" September 5, 2018 4.0 I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business. After several emails to their support team they no longer even reply. BEWARE! Pros The insight to offers to client on boarding is invaluable. Cons If you are a European customer and don't want to be charged VAT that you cannot recover the sign up flow is very misleading. Although the VAT is offered as a credit note they refused a refund. Review Source Response from Cisco September 13, 2018 Hi Kevin, we are sorry for misunderstanding in communication with our customer care team. After checking ticket where you discussed the issue with VAT, we came to a conclusion that this problem was caused by not filling VAT ID in your order and thus VAT 20% was automatically included. In case our customers forget to add VAT ID and later on ask for a refund, it has an impact on our accounting and thus we try to agree on credit settlement. However, when a customer doesn't agree with credit, we refund the VAT back to the credit card. In your case, we have already sent you credit (we cannot undo this operation), but we understand this was not accepted by you and thus we just sent a refund on your credit card too. Thank you for your understanding. Dalibor Houfek, COO at Smartlook LV Laura V. Head of Product Design Computer Software Used the software for: Less than 6 months ### "Perfect blend of qualitative & quantitative analysis for our measuring our product" June 26, 2019 5.0 Pros Smartlook is the perfect blend of qualitative & quantitative analysis for our product team. It's given us a new perspective on how users are experiencing our product — from how quickly users can achieve key goals, to what our product looks like on all kinds of weird and wonderful resolutions. The true power of Smartlook comes from how it captures every event that occurs, and then allows you to search seamlessly across all past events. You can also use these events in funnels and analyse where your users are dropping out of key workflows. Since the events are all automatically tracked, we can ask "I wonder how many users have used this feature since it launched?" and get instant answers by searching the pre-recorded events. It's truly mind-blowing! And last but not least, the support team at Smartlook was AMAZING! Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first. The Smartlook team worked with us over 2 days to quickly resolve the issue to support our use case and now it's all working perfectly. Cons There's nothing I'm disliking about Smartlook, although I'm looking forward to more flexibility with pinning stacked event charts (where I'm comparing multiple events) as a single dashboard tile. This would make tracking our key metrics really slick. Mostly I'm just excited to see where they take the product! Review Source Response from Cisco January 5, 2021 Hi Laura, thank you for your review! Lukas CMO at Smartlook Michal P. Marketing Manager Internet Used the software for: 2+ years ### "Great qualitative analytics tool" May 28, 2019 5.0 Smartlook is a great addition to Google Analytics. It provides answers that you can't get from your quantitative data. A must-have for marketing analysts and UX designers. Pros Smartlook doesn't sample their recordings in comparison with most competitors. Their support and account management is top notch, wouldn't even consider a change because of them. Cons There are some bugs now and then but nothing too annoying. And I always get answers whenever I report them, it doesn't get unnoticed and they work on fixing them. User management is a bit clumsy at the moment but it should get better in the future. Review Source Response from Cisco June 4, 2019 Hi Michal, really thank you for your review. Actually we are working on a new user management , to make it more clear. Thanks for your review, Lukas CMo at Smartlook VR Verified Reviewer Webmaster Apparel & Fashion Used the software for: 1-2 years ### "Big brother helps you sell better" May 9, 2019 5.0 Overall very very recommended especially if you are in a debugging or Beta stage. Pros I LOVE this software as it has really helped us track down user issues that get reported. In the past when a customer reported a bug we would test and try and wouldn't always find the issue as it can't always be replicated. Could be the customer had an issue because of some Server load or because some process was running, we were never really sure. With Smartlook we know! We can find the customers session and find where they had trouble and watch the user experience. We can check if there were JS errors that don't normally occur for them or if there were glitches for a specific browser, all with ease. Cons The geolocator doesn't always match the geolocator we have on the site which means that it isn't always easy to find someones session. Review Source Response from Cisco May 13, 2019 Thank you for your review, Lukas CMO at Smartlook KM Kapil M. Consultant Information Technology and Services Used the software for: 1-2 years ### "The best User Experience Tracking Software" February 27, 2023 5.0 it helps in understanding website user behavior, tracking the analytics and supporting in Improving the content on the website. Pros The Integration is super easy, we can get new information about user behavior every time when we check the tool, it is a good software to analyze, improve and implement the content and services on a Platform (web or app) Cons not much, it is good and keep on updating Alternatives considered [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Reason for choosing Smartlook It is's Better UI and fuctionality. Review Source FM Firoz M. Head of Product Leisure, Travel & Tourism Used the software for: 6-12 months ### "Best Tool to Understand Customer Journey!" November 6, 2021 5.0 Pros Smartlook is very easy to integrate in multiple ways and Easy to use. Cons I wish Smartlook bring Micro Survey as a new feature which can be a good mix in order to understand customer pain points. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Review Source Shawn B. Small Business Owner Retail Used the software for: 6-12 months ### "Great asset!" September 21, 2019 5.0 I got Smartlook to help build my conversion rate. I wanted to see what customers are clicking on and what they are not so I could improve my website to increase sales. Pros I loved how you can see heat maps on what visitors click on the most and what they avoid. I like that it literally records the visitors session to show you how to make improvements. I also like the fact if you pay for the entire year you get 2 months for free. Cons The only thing that can be changed is a lower price, maybe a smaller package. I have a small Business and it can get costly. Review Source Response from Cisco September 24, 2019 Hi Shawn, thanks for your reviw. Lukas CMo at Smartlook MP Márton P. Na Used the software for: 6-12 months ### "The idea to look how our customers use our websites is brilliant. I'm always very excited to replay." August 30, 2017 4.0 Pros I have spotted out several typos and failures on my site just by looking what my visitors had seen. It provides the best insight as well regarding the customers behaviour, it is not comparable to anything else I was using (google analytics, path recording). I ve discovered a new world with Smartview and can't help spending hours playing back then recordings, and checking what and hiw the visitors were doing. Cons On a smartphone the right panel (offering other other recordings if the same visitor ) takes up a considerable amount of space, and it takes too much clicks and precise zoom to hide it. Itwould be better to be able to switch it off from the profile settings, (or simply deactive it for the free package) Its also a big painpont, that there is no option to filter out the recording from direct (not facebook, google etc), as this info is also not visible on the smartphone listing Review Source Response from Cisco August 30, 2017 Hi Márton, thank you very much for your review. We will change Smartlook in future and it will be much more mobile friendly. You can filter the visitor recordings in the advanced filters. Under Visitor behaviour is the option referer. Enjoy Smartlook Lukas Mehnert, CMO at Smartlook Grisell M. Sociologa Used the software for: 6-12 months ### "Getting analytics from the visitant view is a great tool nowadays." March 9, 2018 5.0 Pros With this type of solutions we can know if our visitors have problems when making a purchase, or find a button, for example, as well as verify the most common actions within a specific page. Record even the visits made from phones and tablets, always leaving the videos saved for 3 days in the app (you can extend the number of days by inviting friends to use the solution) and for three months in the cloud (videos that we consider more tools). In addition to the video we will also see the visitor's IP address, location, browser, traffic source and time spent on the page, so it is a perfect complement to analize. Cons The limit is too short, but it's enough if your website don't have millars of visits. Lately the tool has not recorded several sessions. Now blocks checkout page on free version. A world map of all the users connections, would be usefull. Review Source Response from Cisco March 12, 2018 Thank you very much VR Verified Reviewer Director of Digital Marketing and E-Commerce Real Estate Used the software for: 1-2 years ### "Good price great results" December 4, 2018 5.0 I'm impressed with the platform especially all th features you get for the price. I have tried other platforms that have a portion of this feature and for the mid in beta while Smartlook has really thought out the different metrics and filters. Pros Its easy to use with a ton a filters to filter users by location, page details, and other website activity. Y our even able to not only filter out your companies IP address but star valued users to continuously look at hate website behavior. It's easy to share the videos and view them to notice trends or issues amongst users. Cons It doesn't archive the videos past a certain time frame it also isn't super easy to sort by date Review Source Response from Cisco December 11, 2018 Hi, thank you very much for your review and feedback. We will add it to our Trello feedback borad. Lukas CMO at Smartlook James T. CEO/Founder Marketing and Advertising Used the software for: 2+ years ### "Flat out love SmartLook" September 4, 2017 5.0 CRO that improved ROI by a minimum of 36% Pros Quick and easy setup. Get to know what you're customers are doing on your website. Track IP/location of site visitors. Tech info i.e. desktop vs mobile. Cons There's a minimum API support online. Would like to see better API documentation and flexibility. Also integration with other platforms such as MAS and CRMs. Would love to integrate SmartLook with Marketo, Salesforce, HubSpot, InfusionSoft and the likes. Review Source Response from Cisco September 5, 2017 Hi James, thank you very much for your review. Lukas Mehnert, CMO at Smartlook VR Verified Reviewer Photographer Photography Used the software for: Less than 6 months ### "Learned so much about my online website" August 1, 2018 5.0 Learning more about my website visitors, what they like, what needs to be optimized, added to, or changed on the website in order to create the best experience for the visitors Pros I love that I am able to go through every visitor on my website and see exactly what he or she did. This allows me not only to learn more about what the visitors like the most, but also the things which I need to fix or add. Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software Cons The only thing which I disliked was switching from viewing visitors to going back to the list. I feel that the process could be made a little easier if I was able to watch the visitor while also seeing the list of visitors somewhere and be able to switch between them from one same page. However, this is just a minor difficulty for me and I got pretty used to using the platform the way it is. Review Source Response from Cisco August 17, 2018 Thank you for your awesome review! Lukas Mehnert CMO at Smartlook Michael R. Web Developer Marketing and Advertising Used the software for: Less than 6 months ### "Great tool for viewing visitor actions" September 3, 2018 5.0 The main goal is to improve the conversion rate. Easy to set up and use. Learning curve on understanding the data. Think it will be a great tool. Pros The recordings are a great way to see how a visitor interacts with your site. You can view new or returning visitors. Shows referral source, path through site, device used and even browser. Also location. Cons Trying to parse and understand all the data is a bit challenging. Would be nice if there was some kind of automated summaries. Lot of data to digest and interpret. Review Source Response from Cisco September 4, 2018 Hi Michael, We are actively working on some automation ;-) Thank you very much for your nice review. Lukas CMO at Smartlook PW Philip W. Business Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Smartlook helps me look smart" August 21, 2018 5.0 Seriously this is a tool you should be using so you know how your website works for your customers, it's all about finding what works and where you may be going wrong. It's cheaper than a consultant and this online consultant works 27/7 Pros Smartlook is easy to use it helps me see how people interact with my website so I can improve user experience. I have also been able to make contact with customers who have had difficulty placing an order so this software has helped me in more ways than one.. It can also be used a a good anti fraud deterrent also. Cons Price I think the price could be lowered to help the smaller business ,you know the one man band who works from home. Review Source Response from Cisco August 22, 2018 Thank you for your review! AH Azad H. CEO Marketing and Advertising Used the software for: 1-2 years ### "Really really easy to use and perfect to know how visitors use our store." July 26, 2018 5.0 Watching how i can make my site better for my visitors Pros That it has a free version of the product. I wouldnt have tried it if it was paid at first. I was one of the first to try this product when it launched. Cons That the play button is 0.5x speed. Also that alot of the elements on my site not loading on the recorder. I have cleared cache multiple times and made my friends go on my site, and they always load every file, but for some reason it wont load in the recorder. Most of the time its the image thats not loaded but other images are. Review Source Response from Cisco January 5, 2021 Hi Azad, thank you for your review! Lukas CMO at Smartlook Marcel V. Online marketing specialist Marketing and Advertising Used the software for: 6-12 months ### "Not impressed" March 29, 2021 3.0 I must say I am disappointed. Pros Solid app for website traffic recording and easy to implement but there are cons with it... Cons There are better apps for monitoring website traffic than this one. If you want to end a trial or a month subscription, just be careful to write them that you wish so in advance otherwise they will charge you even if you have removed your payment card in the account settings. It´s a scam and ridiculous - they do NOT have unsubscribe button in account settings. They don´t even bother sending notifications about ending period. Also, if you want to stick to free trial, you should know that with a decent traffic on your website your recording will end very very fast. Futhermore, this app has a good review because they offer you a free 14 days or even a month free in exchange for a great customer review on review sites. Review Source Roman Y. Product Project Manager Marketing and Advertising Used the software for: Less than 6 months ### "Good tool to record videos of customer's visits" November 16, 2019 5.0 SMartlook is a good and reliable solution to record how users interact with your website. You can try the trial version to check how this product is working and fits your needs. Usable function to set up your own goals and filter visits using them. Pros \- Can record videos with users behavior on your website - Tracking clicks and interaction with the website's elements - You can filter visits by geolocation, platforms, devices, etc. - Dashboard with main metrics on main screen - Have trial version and free version with 1000 recordings per month - You can set up your own goals and filter visits with them Cons \- Limit of 1000 visits in free version - It's not a cheap solution - Supports integration with CRM systems, but you don't have ready ones and you need to write your own Reason for choosing Smartlook Smartlook is more reliable solution Review Source Response from Cisco November 26, 2019 Hi Roman, thank you for your review! Lukas CMo at Smartlook VR Verified Reviewer Partner, Chief Executive and Creative Director Marketing and Advertising Used the software for: 1-2 years ### "Watch your websites visitors' activities as a video." August 14, 2018 4.0 By watching our website users behaviors we really gain valuable insight for our website. Because it is very obvious and easy to understand. Pros It is really amazing to see how your website visitor behaving while viewing your webpages. Cons The only negative point is the very limited use for the free version but it worths to pay. Review Source Response from Cisco August 17, 2018 Thanks for your review! Lukas MB Madalin B. Freelance E-Learning Used the software for: 6-12 months ### "I am freelance developer. I am using Smartlook to follow the projects for which I am bidding. " August 29, 2017 5.0 Reliable clients and cost-effective projects. I am freelance developer. I am using Smartlook to follow the projects for which I am bidding. It is very simple to guess what the customer is looking at and how adapted is the interface to customer requirements and experience. This way I get to focus on important projects and push the right price. Pros It is very simple to guess what the customer is looking at and how adapted is the interface to customer requirements and experience. This way I get to focus on important projects and push the right price. Cons I often use canvas and iframes. I know it's a security rule but I need a minimum information about that content. Review Source Response from Cisco August 30, 2017 Hi Madalin, thank you very much for your review. Lukas Mehnert, CMO at Smartlook Similar Products Featured ## Related categories [Web Analytics](https://www.capterra.com/web-analytics-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)[Product Analytics](https://www.capterra.com/product-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.