# Page 3 | Smartlook Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Smartlook the right Heatmap solution for you? Explore 136 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164713/Smartlook/reviews --- Smartlook 4.7 (136) [View alternatives](https://www.capterra.com/p/164713/Smartlook/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Smartlook ## Showing most helpful reviews Showing 51-75 of 136 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Abdur R. Manager Apparel & Fashion Used the software for: Less than 6 months ### "Manage your website easily" August 26, 2019 5.0 We can see what our visitor is doing on our website and improve it by seeing their action on it. Pros Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly. Cons The smart look is fine but they give very little space option for free users kindly improve that so free user can also experince the real touch of it. Review Source Response from Cisco August 27, 2019 Hi Abdur, thanks for your review. Lukas CMO at Smartlook VR Verified Reviewer Założyciel Used the software for: I used a free trial ### "useful tool with good number of functions" July 26, 2018 4.0 See moments when customer get some bug on our page. Pros Easy set up of targets and events on page. Create data based on history. Easy UX and design. Fast answers on our questions. Cons Heatmap created without our CSSs :( Another point with heatmap - generated long long time after creation - we have a lot of sessions but heatmap didn't work by few days. Review Source Response from Cisco January 5, 2021 Hi, thank you for your review! Lukas CMO at Smartlook FD Freedom D. CEO Consumer Goods Used the software for: I used a free trial ### "ABSOLUTELY PHENOMENAL" August 26, 2019 5.0 We are solving IT issues, abandoned carts, seeing heat maps. Smartlook should be a piece of software that every company has. Pros I absolutely love smart look not only for the amount of features that it packs into it but how good those features are, we generally use it for spotting technical issues or seeing the heat maps but its also allowed us to see the main points at which people abandon carts and although we can see that through GA, Smartlook allows us to see what they are looking at when the do it which helps us to narrow down why they left. All of the other features are phenomenal and I just cant fault the support and everything to do with them 😊 Cons I had no issues with Smartlook at all 😊 Review Source Response from Cisco August 28, 2019 Hi Doran, thank you for your review! Lukas CMO at Smartlook Sean M. Owner — Digital Marketing Marketing and Advertising Used the software for: I used a free trial ### "Easy setup, reporting, and sharing capabilities — even on the free version!" November 15, 2020 5.0 Overall, I feel this is a great tool for gaining insight into how users are experiencing websites. Within a few minutes, I can now spot where users get confused and our team can think of ways to encourage action. Pros I like that this product makes me look credible to my clients. Many people fear using screen recording because they think it is hard to do, but I can easily set this up and share recordings with my clients in minutes... for free. Also, the ability to set up filters is great; which is also free. Cons I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account. I would like it better if this number were specific to each website. Review Source Response from Cisco November 19, 2020 Thanks you for your review SZ Silvia Z. marketing manager Marketing and Advertising Used the software for: 6-12 months ### "Smartlook helps me to understand of behavior of my customers" June 29, 2017 5.0 customer preferences Pros It is a step towards understanding our customers and helping us prepare our strategies. It is really useful to begin to understand our clients. You have an overview of the demand and customer preferences to help them customize the offer. Cons At least I do not like that this free version is limited and I often have to clear data. We would also prefer some statistics, for example, where our customers are from what country, region, city, age, and so on. Review Source Response from Cisco June 30, 2017 Hi Silvia, thank you very much for your review. Lukas Mehnert CMO at Smartlook VR Verified Reviewer Managing Director Retail Used the software for: 2+ years ### "This is what SaaS should always be like" May 4, 2018 5.0 Pros A fantastic free tier with tonnes of features is available through smartlook. For small companies this is a godsend Cons Honestly nothing to dislike here except maybe the logo is a but rubbish? In terms of functionality it's amazing Review Source Response from Cisco May 7, 2018 Hi, thank you for your Review! I will think about your your cons(Logo). Lukas CMO at Smartlook SR Selene R. owner Apparel & Fashion Used the software for: 6-12 months ### " Easy to use, very useful, excellent to know at all times what the customers do in my e-commerce" September 5, 2017 5.0 Know which products are the most visited by customers, in addition to the time that remains on the page to discover the limitations that each client can have in navigation for later use for improvements on the web Pros Necessary every day for the preparation of marketing campaigns, the handling is very intuitive and easy Cons The loading of some of the recordings is somewhat slow and it takes time to show the recording when the customer is still on the web. Review Source Response from Cisco January 5, 2021 Hi Selene, thank you very much for your review. Lukas Mehnert CMO at Smartlook AC Andrea C. ICT Solutions Leisure, Travel & Tourism Used the software for: 6-12 months ### "Great Tracking" November 25, 2019 5.0 Still improving our setup, anyway i think it's really awesome for b2c and ecommerce with main cms Pros \- really easy to deploy - recording let you understand a lot from customers - Heatmaps are really powerful to get info at a glance Cons \- It doesn't always work well with custom websites, for example on event tracking, something isn't right with my numbers. - Price is affordable but it could be better. Otherwise they could somehow let you download historic data. Review Source Response from Cisco November 26, 2019 Hi Andrea, thank you for your review. If something seems not right with event tracking, please reach out to our support. They are more then happy to help! We are working on more export features. Stay tuned :-) Lukas CMO at Smartlook Luká D. Web & UX Designer, e-commerce specialista Used the software for: 6-12 months ### "Powerful tool for a website optimalization " October 21, 2017 5.0 Pros Smartlook is a very helpful software, easy to use with a big value for me and my customers. I like the recording, which helped me to avoid many problems on my websites. Review Source Response from Cisco October 23, 2017 Hi Luká¿, thank you very much for your review. Lukas Mehnert, CMO at Smartlook Simone B. Co-fondatore Apparel & Fashion Used the software for: I used a free trial ### "very useful tools" December 4, 2018 5.0 I have an ecommerce of clothing and we did not realize that users got tired because the purchase process was long. We have shortened the buying process and increased sales Pros thanks to smartlook I can see the behavior of users who visit my site and understand what to improve. Understanding user preferences allows you to make more sales and improve the quality of your site. I recommend it to everybody Cons in reality for now there is something that I do not like in particular, I have not yet understood how to use the funnel but with a bit of detail I will understand this too Review Source Response from Cisco December 5, 2018 Hi Simone, thank you for your review! CMO Lukas Mehnert RP Renee P. Marketer Health, Wellness and Fitness Used the software for: I used a free trial ### "My go-to tool for understanding what customers and prospects are up to" November 12, 2020 4.0 Really great. Still only on a free trial as I don't have a huge amount of traffic yet. Pros I love the simple installation to wordpress and the intuitive session recording dashboard. I really appreciate the free trial which is based off number of recordings. Because I'm a new business and don't have huge volume I'm still able to make use of the free version and upgrade when my business increases. Thank you for this. Cons Nothing springs to mind. Review Source Response from Cisco January 5, 2021 Hi Renee, thank you for your review! Lukas CMO at Smartlook JJ Jorge J. director Food & Beverages Used the software for: 1-2 years ### "A tool with good results. " August 21, 2017 4.0 Pros Easy to use tool, free plan with good storage capacity, good functionality, advanced search, heatmaps. Cons Lately the tool has not recorded several sessions. Now blocks checkout page on free version. That's it. Review Source Response from Cisco August 22, 2017 Hi Jorge, thank you very much for your review. Lukas Mehnert CMO at Smartlook MG Miguel G. Community Manager Legal Services Used the software for: 6-12 months ### "a very useful tool" September 5, 2017 5.0 Pros I can improve my web and the user experience thanks to smartlook being able to analyze the behavior in different computer browsers, tablets and mobile. Cons The limit of 1000 recordings in the free account is finished in a short time, even so it is quite useful to obtain data of the operation and to correct possible errors that we can only see through this tool. Review Source Response from Cisco September 7, 2017 Hi Miguel, thank you very much for your review. Lukas Mehnert, CMO at Smartlook DS Daniel S. Gerente E-Commerce Consumer Electronics Used the software for: 2+ years ### "I Love GetSmartLook" July 25, 2017 5.0 nice Pros What I like best is the possibility that I have to be able to follow each step that the customer gives in our e-commerce and quickly identify and correct any mistakes we may have on our site. Cons Unfortunately they have a very limited free version and sometimes when I really need the software it is already full and I have to clean and wait to fill it again to be able to analyze. Review Source Response from Cisco July 26, 2017 Hi Daniel, thank you very much for your review. Lukas Mehnert CMO at Smartlook MK Martin K. director Retail Used the software for: 6-12 months ### "Perfect tool to see what customers do on your site, so you can find errors and enhance your site." September 22, 2017 5.0 We corrected few errors on pages and also adjusted few thing, that we found that are important for customers. Pros Free version for starting projects, giving most important features until you can effort paid ones. Cons The service gives just a few advantages comparing free and paid versions for the difference in price... So you try to use the free version as long as possible... Review Source Response from Cisco September 25, 2017 Hi Martin, thank you very much for your review. Lukas Mehnert, CMO at Smartlook VR Verified Reviewer Talent Hunter Marketing and Advertising Used the software for: Less than 6 months ### "I recommend Smartlook" January 10, 2019 5.0 Pros \- records the behavior of users on the site; - make heatmaps; - free Cons I dont see any disadvantages in this program. Review Source Response from Cisco January 11, 2019 Thank you for your review! Lukas M. CMO at Smartlook Courtenay W. Consultant Veterinary Used the software for: Less than 6 months ### "Great free trial and even the free tier is awesome" May 9, 2021 5.0 Seeing the precise actions taken on a website is amazing Pros Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need. Cons Sharing specific recordings isn't as easy as sharing a YouTube link, but I can understand why! Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[WalkMe](https://www.capterra.com/p/131194/WalkMe/) Reason for choosing Smartlook Free trial, ease of implementation Review Source AS Alexander S. Web designer and developer Design Used the software for: 1-2 years ### "Perfect tool and great source of info for UX analytics" January 25, 2018 5.0 Excellent tool for UX designers! :) Pros It's a must-have tool for any UX-related person, both designers and marketers. It allows you to see what exactly your visitors do on your website. Smartlook has an amazing interface and powerful feature to analyze your customers' behaviour and improve your business :) Cons It's pretty expensive for small-sized businesses, not every company can afford it. At the same time free version is pretty limited. But anyway, if the budget is not a problem, I strongly recommend to use this tool. Review Source Response from Cisco January 5, 2021 Hi Alexander, thank you for your review! Lukas CMO at Smartlook LD Lukas D. Facebook Marketing HERO Marketing and Advertising Used the software for: 1-2 years ### "It's simple & easy to use!" June 29, 2017 5.0 I can see my website through the customer's eyes which it's really useful for revealing of mistakes and find what to improve! Pros Like a web designer I was looking for this simple, but useful tool for a years! Makes it easy for you to understand your website visitor's behavior for FREE. Their new Heatmaps are also very simple and easy to use, even for mobile devices and tablets. Cons There is a lot of recordings on my website, so it would be nice to have some of them recommended by system. Review Source Response from Cisco June 30, 2017 Hi Lukas, thank you very much for your review. Lukas Mehnert CMO at Smartlook VR Verified Reviewer vp of engineering Financial Services Used the software for: I used a free trial ### "Great Product!" April 15, 2021 5.0 Pros recorded sessions and instantaneous heatmaps Cons user interface looks old and can have better UX Review Source LS Lucia S. Commercial Manager Used the software for: 6-12 months ### "Excellent for making decisions about site functionality." July 25, 2017 5.0 Pros I follow the step-by-step navigation and the preference of the products by potential customers, so I can make decisions about the site. Cons Because I'm in the free plan, I can not see the completion of my site users, so I lose performance on the site. Review Source Response from Cisco July 26, 2017 Hi Lucia, thank you very much for your review. Lukas Mehnert CMO at Smartlook MV Mike V. Director Consumer Goods Used the software for: 6-12 months ### "It's good, you must use it" September 5, 2017 5.0 see the behaviour of my clients in the website Pros very interesting product. It can be useful to identify new opportunities to grow and business. It's awesome Cons the limit is too short, but it's enough if your website don't have millars of visits. So it's great. Review Source Response from Cisco September 6, 2017 Hi Mike, thank you very much for your review. Lukas Mehnert, CMO at Smartlook GA Giovanni A. Solar Heat System Civil Engineering Used the software for: 1-2 years ### "I'm not with a good (or bad) experience, because Smartlook doesn't work in Wix Plataform ='(" July 25, 2017 3.0 None, yet ='( Pros Nothing, yet, because my website was hosted in Wix Platform, and Smartlook doesn't work in this platform. I'm anxious to Smartlook star to work in Wix Platform, for I begin to use him. Cons The platform should work in Wix Plataform, for I use it. Please, add this feature <3. I'm responsable, from my enterprise, to adminstrate website. And Wix Platform also have some problems with Google Analytics. Thus, I would to see Smartlook working in my website. Review Source Response from Cisco August 22, 2017 Hi Giovanni, thank you very much for your review. Lukas Mehnert CMO at Smartlook MM Martin M. Owner of company Consumer Goods Used the software for: 6-12 months ### "Very helpful, I recommend" July 4, 2017 5.0 I have mentioned it before, but I have to again emphasize that it is powerful marketing tool and also very important instrument for improving functions of your e-shop. Pros The basic version is free (so you can try all important functions for free) It is very easy to understand how it works It helps me to improve my internet eshop. I could not see many faults of my eshop without this system. It is also very powerful marketing tool, you can easily watch the behaviour of your customers (where they come from, what time they spent on particular page, what was the reason why they left your eshop etc. Review Source Response from Cisco July 5, 2017 Hi Martin, thank you very much for your review. Lukas Mehnert CMO at Smartlook CJ Colton J. Senior Product Designer Design Used the software for: I used a free trial ### "Smartlook provides a Smart Look at Users" February 19, 2021 5.0 Smartlook as enabled us to be more knowledgeable about our users, and thus prioritize enhancements that truly benefit the user. Pros I appreciate how easy it is to start getting user insights from your website. Immediately we could see places on our site that could be enhanced because of being able to see our user's pain points more clearly. Cons The "Pick an event on page" feature would have been nice to use, but didn't work with our Google Tag Manager implementation. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.