# Page 5 | Smartlook Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Smartlook the right Heatmap solution for you? Explore 136 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164713/Smartlook/reviews --- Smartlook 4.7 (136) [View alternatives](https://www.capterra.com/p/164713/Smartlook/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Smartlook ## Showing most helpful reviews Showing 101-125 of 136 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use NA Nina A. Graphic Designer Consumer Goods Used the software for: I used a free trial ### "The best way to make informed decisions about your website that will help conversions." July 26, 2018 5.0 Being able to view what my customers are seeing and doing to help improve their experience. Pros I like how you can customize the speed of viewing and skip inactivity. Heat maps are awesome, and being able to filter down to specific actions is great. Cons Not enough time to really test it out fully as there are a lot of features. The heat maps were a little difficult to set up and took some time to populate the data. I did not get a chance to test out any filtering. Review Source Response from Cisco January 5, 2021 Hi Nina, thank you for your review! Lukas CMO at Smartlook FAH FLAVIO AUGUSTO H. Director Publishing Used the software for: 1-2 years ### "My experience with Smartlook is incredible, after install it on my website , I able to see where my " July 25, 2017 5.0 I think that is possible to adjust website through insight of SmartLook gives us! Pros It´s very easy for setting, after some clicks and "voilá"! You will watch everything visitors do on your website! Cons Well, there are many things that I like it: I can see visitor behavior in a video, share insights with my team, Heatmaps (it´s possible adjust my website after that) and more important is visitor journey ( i able to see many visitors from Google or Social midias) Review Source Response from Cisco July 26, 2017 Hi Flavio, thank you very much for your review. Lukas Mehnert CMO at Smartlook MT Maranda T. Project Manager Marketing and Advertising Used the software for: Less than 6 months ### "Useful + Insightful " April 14, 2021 4.0 Smartlook has provided us with great information on how our users are interacting with our site. Pros Heatmaps, Detailed click information, and the opportunity to funnel events to track where churn is happening. Cons There's a small learning curve to get the information set up and flowing correctly. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Review Source RB Roberto B. CEO Human Resources Used the software for: 6-12 months ### "Great tool to understando the visitor's behaviour" July 26, 2017 4.0 Pros Love watching how people interact with my website, specially when thay take some tome over some explanatory text Cons Sometimes the video doesn't capture the image with precision . There are some frames that apear to be only a blank screen Review Source Response from Cisco August 22, 2017 Hi Roberto, thank you very much for your review. Lukas Mehnert CMO at Smartlook JL Juan L. Marketing Food & Beverages Used the software for: Less than 6 months ### "Excellent Platform" September 5, 2017 5.0 Pros The fact I can really understand my customers, what they do and why they do what they are doing. Wich means I can work on my webpage todo make it easier for my clientes to purchase or generate a conversion for my business. Cons There are some areas I want to see. An Embed in particular, which is crucial for my Sales process. Actually it was the reason why I decided to try this software. I try contacting customer service, nontheless nobody answer my question. So I couldn't achive my goal with this software, which was understand if it was something wrongo with my sales process. Review Source Response from Cisco September 6, 2017 Hi Juan, thank you very much for your review. Lukas Mehnert, CMO at Smartlook LC Lonny C. Web Administrator Used the software for: Less than 6 months ### "Very easy to install and very powerfull software" August 29, 2017 5.0 Pros This software is very useful for maketing funnel and to improve visitors experience on our site and earn money Cons It slow a little our site because of the screen recording so we will use it for the moment but be careful about this point Review Source Response from Cisco August 30, 2017 Hi Lonny, thank you very much for your review. Lukas Mehnert, CMO at Smartlook AB Aga B. Photographer Photography Used the software for: 6-12 months ### "The SmartLook app is amazing, it helped us find all the weak points of our webpage." August 29, 2017 5.0 Lots of useful insights, it helped me to fix some issues with the webpage I didn't even know they exist. Pros Overall functionality is great! See what your visitors see is a very useful information that can be used to improve your webpage and your business. Review Source Response from Cisco August 30, 2017 Hi Aga, thank you very much for your review. Lukas Mehnert, CMO at Smartlook FZ Filip Z. Project manager Used the software for: Less than 6 months ### "best livechat for small business" June 29, 2017 4.0 Pros \- easy to use - free version is still ok for normal using - multiple administrators - you can rename your costumers Cons \- it will be nice to have this app also on my phone - eg connection with Slack or another teamwork apps Review Source Response from Cisco June 30, 2017 Hi Filip, thank you very much for your review. Lukas Mehnert CMO at Smartlook CB Cristiano B. Director Marketing and Advertising Used the software for: 6-12 months ### "Smartlook review" September 22, 2017 5.0 Pros Revolutionary tool. With that, I can see how my client behaves on my site. We use it in a delivery system. Cons We still have nothing to say against. Maybe a bit of the limitation in the free plan, but nothing that is serious. Review Source Response from Cisco September 27, 2017 Hi Cristiano, thank you very much for your review. Lukas Mehnert, CMO at Smartlook RD Robbin D. Webdeveloper Used the software for: Less than 6 months ### "Very good tool to find problems in your website." July 27, 2018 4.0 Pros You can exactly see where customers have problems in a form or what actions customers have done to have a problem. It helped me already to find some major bugs in my system because i could see what actions the customers have done. Cons The price is a little bit to high for a starter or there are to much options disabled. The mobile version of the website isn't also very good.. Review Source Response from Cisco January 5, 2021 Hi Robbin, thank you for your review! Lukas CMO at Smartlook AK Alexandra K. marketing specialist Retail Used the software for: Less than 6 months ### "Very usefule tool if you want to adjust your site for your customers needs/wants." September 3, 2017 5.0 It made us recive the information needed to adjust the site after the customers needs. Also we could seehow appealing different banner design were. Pros After changing the look of your website it is extremly important to see how your customers deal with the changes you implemented. That where a tool like smartlooks comes more then handy. Seeing your site true the eyes of your customers is pure gold. It is easy so be set up, fun and usefule to watch the recordings. Cons I would love to be able to monitor the site from my phone anytime and anywhere. Otherwise it is just what we needed. Review Source Response from Cisco September 5, 2017 Hi Alexandra, thank you very much for your review. Lukas Mehnert, CMO at Smartlook SA Santiago A. Web developer Entertainment Used the software for: Less than 6 months ### "Smart Look is very easy to use, its tools are perfect for my website" September 5, 2017 5.0 It helps me a lot to measure my campaigns and know that I must change on my website and on my landing pages Pros Smart Look is very easy to use, its tools are perfect for measuring users who visit my website and my Landing Page Review Source Response from Cisco September 7, 2017 Hi Santiago, thank you very much for your review. Lukas Mehnert, CMO at Smartlook TK Tomáš K. Marketing Manager Computer Software Used the software for: Less than 6 months ### "Very nice insights" April 8, 2021 4.0 Wery good. Pros Insights. Something what you only guess, now you can really see in real life. Basically optimizing your website is now extremely easy Cons 1000 views to put on heatmap. Which is something we cannot reach :/ Review Source PS Priyanka S. Frontend engineer Financial Services Used the software for: Less than 6 months ### "Helpful to get to know about our onboarding users" April 9, 2021 4.0 Pros There were fallbacks at some points in our app and somehow we weren't able to find out the reason. After that, we came across smartlook which seemed great for our use case. I implemented it, and our marketing team started looking into the videos thoroughly. Found some important points and resolved them. Cons There's nothing to like least about your platform. It helped us in better way. Review Source GZ Graziela Z. Adm Cosmetics Used the software for: 6-12 months ### "Easy to use, and Very Helpful! " July 25, 2017 5.0 I could see the moviment of the clients inside my store and this is very helpful. Pros Is Very Easy to use and easy to understand the functionalytis. We can see everything that the clients are seeing on our sites and this is very helpful to improve the layout, the products and sales. Cons My site have a checkout in another page and I can't see the checkout of my clients. My site is www.grazicosmeticos.com.br and the checkout is on https://new-checkout.nuvemshop.com.br/ this is an problem. Review Source Response from Cisco July 26, 2017 Hi Graziela, thank you very much for your review. Lukas Mehnert CMO at Smartlook AS Andrew S. IT Project Manager Food Production Used the software for: Less than 6 months ### "great job!" November 13, 2020 5.0 Pros Easy use! Really! The team was able to improve the site by reviewing the errors of this service. Cons Ability to disable auto-renewal. In this regard, I forgot to write a ticket to the support service and accidentally paid for the next month :( Money is not refundable due to politics. Review Source Response from Cisco December 2, 2020 Thanks you for your review LP Leonardo P. CEO Apparel & Fashion Used the software for: I used a free trial ### "With smartlook you have everything under control" April 9, 2021 5.0 I discovered some bugs in my web-app and fixed them immediately. I also recovered some lost sales caused by bugs. Pros User visit tracking and heat maps are extremely easy to use. These features allow me to improve my web-app. Cons The product seems to me very complete. No particular flaw. Review Source DM Davide M. engineer Food & Beverages Used the software for: Less than 6 months ### "Great service" August 29, 2017 5.0 Significantly improved site usability, resulting in increased user stay time for site users. Improving conversions. Pros Easy to use, many interesting and useful features. Excellent solution of heat maps, allows a considerable improvement in the usability of the site Cons Too expensive for small sites. The free plan is too limited. If you change the css on the site, playback of the recordings is compromised Review Source Response from Cisco August 30, 2017 Hi Davide, thank you very much for your review. Lukas Mehnert, CMO at Smartlook AE Amanda E. Marketing Manager Marketing and Advertising Used the software for: I used a free trial ### "Heatmap Tool Review" February 17, 2021 5.0 Thanks to Smartlook, I better understand how certain web pages and landing pages are performing. This information enabled me to make data-driven changes to improve lead generation. Pros Smartlook is easy to use. I was able to quickly set up a heatmap and see results. Cons The only negative - free version has limited options. Review Source JS Josh S. Developer Used the software for: Less than 6 months ### "Simple, elegant and provides the features I was after" August 29, 2017 4.0 Pros I liked the simple free plan as a good way to get integrated into the platform. The dashboard is intuitive enough and the recording feature provides the data i am after. Cons Heatmaps don't integrate well with my SPA as well as custom scrolling. Also the lack of features on the free plan is somewhat limiting Review Source Response from Cisco August 30, 2017 Hi Josh, thank you very much for your review. Lukas Mehnert, CMO at Smartlook JC Javier C. Owner Used the software for: 6-12 months ### "This app helps me a lot to improve my website experience :)" September 5, 2017 4.0 Pros I like the idea of understanding my user experience, see where my clients click, where my website is well designed and where we should make changes. Cons I think this needs more integrations, such as CRM and forms plugins such as contact form 7 so in this case, you can track your user with the name ... Review Source Response from Cisco September 6, 2017 Hi Javier, thank you very much for your review. Lukas Mehnert, CMO at Smartlook MM Martin M. CEO Entertainment Used the software for: Less than 6 months ### "Excellent tool" November 16, 2020 5.0 Pros Easy to use and great for web/UX updates! Cons There were a couple of flaws due to which we had to contact customer support for a few times. Review Source Response from Cisco November 19, 2020 Thank you for your review, Lukas EA Eduardo A. CEO Computer Software Used the software for: 6-12 months ### "It's the major tool to improve de usability of our sites" July 25, 2017 5.0 Improve the sells of our clients Pros The facility of use . I can share de videos with my client's. Help they to improve the informations about their products and services. Cons Heatmeaps is not so easy to use. I have to create a map for each page. My pages are dynamic so it's hard to keep working well. Review Source Response from Cisco July 26, 2017 Hi Eduardo, thank you very much for your review. Lukas Mehnert CMO at Smartlook MA MIGUEL A. Gerente Photography Used the software for: 6-12 months ### "Smartlook is a very easy tool and everything you want and have never had, to see what your users do " September 5, 2017 5.0 I can look the visit to me web Pros It's great to see the trail of web users, so it helps us to see how to improve or where our potential customers spend more time Cons I would like to know who are the visitors to the website, but on the other hand, I am worried if it is legal to know this information. Review Source Response from Cisco September 6, 2017 Hi Miguel, thank you very much for your review. Lukas Mehnert, CMO at Smartlook NC Nick C. Co-Founder Warehousing Used the software for: Less than 6 months ### "Exactly what we needed" December 14, 2020 5.0 Pros I love how easy smartlook was to use. I was able to understand all of the insights I needed Cons I cannot name anything I did not like so far. Review Source Response from Cisco January 5, 2021 Hi Nick, thank you for your review! 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